Bringing in tourists just to see the airport

Airports are often considered gateways to other tourist activities. Yet, they can be tourist destinations in their own right:

Hughey’s at the vanguard of a new phenomenon: terminal tourism. Programs adopted or being considered by a number of airports allow people beyond security checkpoints so they can meet arriving relatives or just hang out. It’s a bit of a return to the days before the 9-11 terrorist attacks, when airport security was more relaxed and you didn’t need a ticket for a flight to get inside. The programs are taking root as airports expand options to fill passenger dwell time, as it’s called — those often mind-numbing hours between when people make it through security and when their flights take off. Now many airports feature live music and art exhibits. There are spas, microbreweries, playgrounds, gourmet restaurants and wine bars.

Pittsburgh was the first airport to open up to non-travelers, in 2017, and Tampa started doing so last month. Seattle-Tacoma is evaluating a pilot it tested earlier this year and Hartsfield-Jackson Atlanta International, the nation’s busiest, may seek approval for a trial run. The idea is under consideration in Detroit and Austin…

Some view it as a potential money-maker; officials with the facilities in Atlanta and Detroit figure they might see additional revenue from parking and concessions. A survey of visitors during Seattle-Tacoma’s trial showed people stayed an average 2.5 hours — though they spent only an average $10.29.

At Pittsburgh International, the impetus was popular demand, said Chief Executive Officer Christina Cassotis. She was peppered whenever she appeared at public forums. “In the top five questions was always, ‘Why can’t we go back to the airport and see what’s going on out there?”’

I know there are security concerns but I cannot believe it took this long to consider this potential revenue generator given the number of cities interested in tourism. If the buildings are already there, why not invite more people in?

Some of the discussion in the article suggested airport tourists are drawn by food and shopping. I also assume the terminals provide some other nice features: watching airplanes and a safe, controlled, clean environment. In all these senses, airports are then like shopping malls with options for dining, shopping, and entertainment all within a pleasant indoor setting. And having been in almost all of the airports listed above, newer facilities are definitely headed toward shopping mall status with large shopping and dining areas plus interesting amenities for people on the go. For example, Sea-Tac offers a large glass window for watching planes.

Now, if only those struggling shopping malls could find something as interesting as planes landing and taking off to attract visitors…

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