Mode, plurality, and “the most popular way”

I recently stumbled across this headline from Stanford News: “Meeting online has become the most popular way U.S. couples connect, Stanford sociologist finds.” Would the average reader assume this means that more than 50% of couples meet online?

This is not what the headline or the story says. More details from the story:

Rosenfeld, a lead author on the research and a professor of sociology in the School of Humanities and Sciences, drew on a nationally representative 2017 survey of American adults and found that about 39 percent of heterosexual couples reported meeting their partner online, compared to 22 percent in 2009.

It appears 39% of couples meet online. According to the summary of the paper, the others ways couples meet are:

Traditional ways of meeting partners (through family, in church, in the neighborhood) have all been declining since World War II.

The 39% figure meets the definition of both the mode and a plurality, respectively (both definitions from Google):

the value that occurs most frequently in a given set of data.

the number of votes cast for a candidate who receives more than any other but does not receive an absolute majority.

Still, I suspect there might be some confusion. Online dating brings more Americans together than any other method but it is only responsible for a little less than forty percent of couples.

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