When the British film studio company Pinewood opened a production facility outside Atlanta in 2014, it framed the venture as a one-stop-shop alternative to the mature but spatially fragmented system in Hollywood. With a high-tech media center, soundstages, offices, prop houses, and set builders all colocated, Pinewood Atlanta was a turnkey space for filming. An early relationship with Marvel Studios led to a steady stream of big-budget superhero movies such as Ant Man and Captain America: Civil War, and Pinewood Atlanta quickly became a contender in the film business.
But some of its local investors wanted it to be more than just a production facility. They wanted the entire business to have a place at the studios, with development of new shows happening where they’d eventually be filmed, and local workers able to easily commute to jobs on the site, about 20 miles south of Atlanta. So they decided to build a town…
Pinewood recently left the project, amiably, and the studio and town are now fully in the hands of local founders, who have accelerated Trilith’s development, which broke ground two years ago. Planned with New Urbanist design principles, Trilith is a dense, pedestrian-oriented, mixed-use village, with a commercial town center, more than half of its area dedicated to green space and forest, and room for an eventual population of 5,000. About 500 people are currently living in the town, which is planned to have a total of 1,400 townhomes, apartments, cohousing units, and 500-square-foot “microhomes.” Housing is available to rent or buy, and Trilith’s developers say it’s luring residents from within the film industry as well as people from other walks of life…
Parker says the town was inspired by Seaside, a New Urbanist community in Florida famous for its use as the setting of The Truman Show. Trilith was designed by the Atlanta-based planning firm Lew Oliver, with homes designed and built by companies such as 1023 Construction and Brightwater Homes. Parker says the design was intended to appeal to young creatives, with an emphasis on wellness and access to the outdoors, but with the kinds of amenities people want in a town. The first of the town’s restaurants recently opened, and 11 more are in the works. A 60,000-square-foot fitness studio was recently completed, and a K-12 school is already open.
Three quick thoughts:
- It will be interesting to see how the relationship between the film industry and the town continues. On one hand, it could create a regular level of business and residents. On the other hand, not everyone in the community will be involved and interests could collide. Will this be like other suburbs and communities that rely heavily on one industry or sector (with both the advantages and disadvantages that come with this)?
- Later portions of the article discuss the diversity of residents in the community. Seaside looks good on film but has been more of a wealthy community than one that lives up to its New Urbanist principles of having mixed-income housing and residents. Will the desirability of such a community drive up housing costs? Will the connection to the film industry make it more difficult to others to move in?
- Does this provide a new model for numerous industries? For example, prior to COVID-19 big tech firms had constructed large, all-encompassing headquarters intended in part to help keep workers close. Or, large office buildings in central areas help consolidate workers and multiple sectors. But, perhaps this New Urbanist vision provides an alternative: more space in the suburbs, film facilities, other opportunities in the town outside of film.
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