More on the power users that drive Twitter

An internal Twitter research report highlights the importance of its most frequent and influential users:

Photo by Brett Jordan on Pexels.com

These “heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue. Heavy tweeters have been in “absolute decline” since the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?”

A “heavy tweeter” is defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a week, the document said.

This echoes earlier analyses of power users on social media. Many members of social media platforms contribute relatively little while a small number do a lot.

I would be interested to hear more about social media platforms or online sites that are able to encourage broader participation. Is there a way to build broad-based online communities with more equitable contributions and influence?

I also wonder how much this matches offline communities that can also be marked by a small set of participants doing a lot. Is the online realm simply mirroring offline patterns or are there new dynamics here that are important?

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