Category Archives: Gadgets and Technology

21st century methodology problem: 4 ways to measure online readership

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While websites can collect lots of information about readers, how exactly this should all be measured is still unclear. Here are four options:

Uniques: Unique visitors is a good metric, because it measures monthly readers, not just meaningless clicks. It’s bad because it measures people rather than meaningful engagement. For example, Facebook viral hits now account for a large share of traffic at many sites. There are one-and-done nibblers on the Web and there are loyal readers. Monthly unique visitors can’t tell you the difference.

Page Views: They’re good because they measure clicks, which is an indication of engagement that unique visitors doesn’t capture (e.g.: a blog with loyal readers will have a higher ratio of page views-to-visitors, since the same people keep coming back). They’re bad for the same reason that they can be corrupted. A 25-page slideshow of the best cities for college graduates will have up to 25X more views than a one-page article with all the same information. The PV metric says the slideshow is 25X more valuable if ads are reloaded on each page of the slideshow. But that’s ludicrous.

Time Spent/Attention Minutes: Page views and uniques tell you an important but incomplete fact: The article page loaded. It doesn’t tell you what happens after the page loads. Did the reader click away? Did he stay for 20 minutes? Did he open the browser tab and never read the story? These would be nice things to know. And measures like attention minutes can begin to tell us. But, as Salmon points out, they still don’t paint a complete picture. Watching a 5 minute video and deciding it was stupid seems less valuable than watching a one minute video that you share with friends and praise. Page views matter, and time spent matters, but reaction matters, too. This suggests two more metrics …

Shares and Mentions: “Shares” (on Facebook, Twitter, LinkedIn, or Google+) ostensibly tell you something that neither PVs, nor uniques, nor attention minutes can tell you: They tell you that visitors aren’t just visiting. They’re taking action. But what sort of action? A bad column will get passed around on Twitter for a round of mockery. An embarrassing article can go viral on Facebook. Shares and mentions can communicate the magnitude of an article’s attention, but they can’t always tell you the direction of the share vector: Did people share it because they loved it, or because they loved hating it?

Here are some potential options for sorting this all out:

1. Developing a scale or index that combines all of these factors. It could be as easy as each of these four counts for 25% or the components could be weighted differently.

2. Heavyweights in the industry – whether particular companies or advertisers or analytical leaders – make a decision about which of these is most important. For example, comments after this story note the problems with Nielsen television ratings over the decades but Nielsen had a stranglehold on this area.

3. Researchers outside the industry could “objectively” develop a measure. This may be unlikely as outside actors have less financial incentive but perhaps someone sees an opportunity here.

In the meantime, there is plenty of information on online readership to look at, websites and companies can claim various things with different metrics, and websites and advertisers will continue to have a strong financial interest in all of this.

Using drones to sell expensive homes

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What if the expensive home you are selling is really big or has stunning views? Show all of this better via drone:

On Monday, a house in the East Bay town of Alamo was being prepped to go on the market for nearly $1.5 million. To really showcase the home and its view of Mt Diablo, the realtors brought in a drone.

“You get the scale, you get the feeling of the actual home. You can see, ‘hey, this thing’s on an acre. This is what it looks like,’” said Randy Churchill of Dudum Real Estate…

Churchill says for the $500 he’ll spend on the drone video he may get 10,000 hits online, making it very cost-effective relative to hiring a private helicopter.

“This will be something that we do now on every home that we’re marketing in this price-point,” said Churchill.

This doesn’t sound all that expensive for a pricey home. I could see how this would be particularly useful for a house with numerous exterior features (as opposed to the caricatured McMansion where all of the impressive stuff is on the front and the sides and back are lifeless) or a big property, perhaps 1+ acres, where seeing it all is difficult through two dimensional pictures.

If drones do become normal parts of selling a home, how long until we see some drone images that are blurry or clearly below average, just like some of the photos available online today that appear to be taken with little skill?

Education, income still linked to American digital divide

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The gap between those with Internet access at home in the United States is marked by education and income differences:

The quarter of American households still without Internet, not surprisingly, are disproportionately made up of families with less income and education. Of these 25 percent, half say they simply don’t want Internet, and about a quarter say it’s too expensive. As computers are increasingly replaced by other devices, from phones to tablets, any gap in penetration will seem less significant. Differences in internet access, though, will only become more so…

The Census Bureau’s latest data tracking internet and computer use in American homes suggest that both have become ubiquitous with impressive speed. About three-fourths of American households now boast both technologies, according to the Current Population Survey’s data, collected through late 2012. That’s up from 8.2 percent for computers back in 1984, and 18 percent for the Internet in 1997, when most of us who were online were dialing up to get there.

This is a persistent issue: those with fewer resources are not able to take advantage of what is available online. This becomes more and more problematic as all sorts of information and government services are accessed primarily through the Internet. Additionally, kids in lower income and education households don’t get as much exposure to the Internet.

It will be interesting to see if that number of Americans who say they don’t want the Internet changes in the near future. It may drop as more people see it as necessary. But, it might also rise if people see the Internet as a nuisance or is still better accessed elsewhere (like at a library).

The three conditions sociologists say are crucial for friendship

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An article on the difficulty of making good friends after age 30 highlights the conditions sociologists say lead to friendship:

As external conditions change, it becomes tougher to meet the three conditions that sociologists since the 1950s have considered crucial to making close friends: proximity; repeated, unplanned interactions; and a setting that encourages people to let their guard down and confide in each other, said Rebecca G. Adams, a professor of sociology and gerontology at the University of North Carolina at Greensboro. This is why so many people meet their lifelong friends in college, she added.

It is interesting to consider how well this compares with online friendship. Let’s look at Facebook:

1. Proximity. This is virtual proximity where your friends are easy to access and Facebook helpfully tells you what they are up to. It is interesting to note that most friends of Facebook users are people they know from the offline world – there is a lot of overlap between these two realms.

2. Repeated, unplanned interactions. This could happen through wall posts, messages, tagging, and chatting. However, users of Facebook can choose when and how they do this as opposed to consistently running into someone in the offline world. This choice of interaction allows users to participate when and with whom they want in a way that wasn’t possible before.

3. Setting that allows people to let down their guard. Maybe the privacy settings in Facebook allow this but not in the same way as proximity and face-to-face interactions. Facebook is full of impression management where users create the image they want to project to others (this is also true of face-to-face interactions).

All together, Facebook capitalizes on the some of the advantages and difficulties of the early 21st century but it doesn’t replicate the experience of developing friendships in-person.

New documentary shows China’s Internet addiction camps

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A new documentary goes inside Internet addiction facilities inside China:

In a documentary called Web Junkies, filmmakers Shosh Shlam and Hilla Medalia go behind the doors at the Daxong Camp in Beijing – one of China’s first of many rehab correctional facilities.

The film captures the expressionless faces of the teens, males mostly, dressed in camo uniform attending the three-to-four month “treatment”, which involves military physical training, medication, therapy sessions and controlled diet in order to reconnect them with society.

The addicts, who mostly are brought in against their will by their parents, stay in barren and bleak cells at night, completely cut off from electronics. Except when they are wired up to machines so psychologists can observe their brain activity. Then, during the day, they sit like specimens in front of a panel of doctors in white coats as they try to reprogram their subject…

The documentary, which is being shown at the Sundance film festival, serves to highlight the psychological and physiological effects of the internet, but also calls into question whether parents are simply using this “disorder” to blame all manner of social issues and behavioural issues.

See the documentary’s website, including a clip from the film, here.

There are several interesting factors at work here:

1. Defining internet addiction itself.

2. Discussion of how to best treat Internet addiction.

3. How this treatment occurs in a country, China, that some Americans view as authoritarian.

Perhaps it would be worthwhile for some people who know much more about this topic to see this documentary, read about what is going on in China to address Internet addiction, and then compare it to treatment options here in the United States.

Cell phones are not an impediment to public social interaction

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Recent research from a sociologist analyzing video footage of public spaces shows cell phones don’t limit public interaction:

Between 2008 and 2010, his team accrued enough footage to begin a comparison with the P.P.S. films — together the two collections totaled more than 38 hours. “Films were sampled at 15-second intervals for a total of 9,173 observation periods,” he writes in his article, which reads like a study in scholarly masochism. Hampton and a team of 11 graduate and undergraduate students from Penn spent a total of 2,000 hours looking at the films, coding the individuals they observed for four characteristics: sex, group size, “loitering” and phone use…

First off, mobile-phone use, which Hampton defined to include texting and using apps, was much lower than he expected. On the steps of the Met, only 3 percent of adults captured in all the samples were on their phones. It was highest at the northwest corner of Bryant Park, where the figure was 10 percent. More important, according to Hampton, was the fact that mobile-phone users tended to be alone, not in groups. People on the phone were not ignoring lunch partners or interrupting strolls with their lovers; rather, phone use seemed to be a way to pass the time while waiting to meet up with someone, or unwinding during a solo lunch break. Of course, there’s still the psychic toll, which we all know, of feeling tethered to your phone — even while relaxing at the park. But that’s a personal cost. From what Hampton could tell, the phones weren’t nearly as hard on our relationships as many suspect…

According to Hampton, our tendency to interact with others in public has, if anything, improved since the ‘70s. The P.P.S. films showed that in 1979 about 32 percent of those visited the steps of the Met were alone; in 2010, only 24 percent were alone in the same spot. When I mentioned these results to Sherry Turkle, she said that Hampton could be right about these specific public spaces, but that technology may still have corrosive effects in the home: what it does to families at the dinner table, or in the den. Rich Ling, a mobile-phone researcher in Denmark, also noted the limitations of Hampton’s sample. “He was capturing the middle of the business day,” said Ling, who generally admires Hampton’s work. For businesspeople, “there might be a quick check, do I have an email or a text message, then get on with life.” Fourteen-year-olds might be an entirely different story…

In fact, this was Hampton’s most surprising finding: Today there are just a lot more women in public, proportional to men. It’s not just on Chestnut Street in Philadelphia. On the steps of the Met, the proportion of women increased by 33 percent, and in Bryant Park by 18 percent. The only place women decreased proportionally was in Boston’s Downtown Crossing — a major shopping area. “The decline of women within this setting could be interpreted as a shift in gender roles,” Hampton writes. Men seem to be “taking on an activity that was traditionally regarded as feminine.”

Perhaps there is such a reaction to people using phones in public because (1) they are a new technology and people still aren’t used to them – smartphones are only less than a decade old and/or (2) phones are less noticeable or personally intrusive in wide open settings like the steps of the Met but very noticeable in more confined settings where conversations can be heard.

I think there is also a lot sociologists could build on here with Hampton’s methodology. Video may seem archaic when you can utilize big data but it can still provide unique insights into social behavior. While the coding of the video was rather simple (they looked at four categories: “sex, group size, “loitering” and phone use”), it took a lot of time to go through the video and compare it to Whyte’s earlier film. This comparative element is also quite useful: we can then compare patterns over time. All together, think how much video footage is collected in public these days and how it might lend itself to research…

Measuring spirituality via smartphone app

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A new app, SoulPulse, allows users to track their spirituality and researchers to get their hands on more real-time data:

It’s an “experiential” research survey inspired by pastor/author John Ortberg and conducted by a team led by Bradley Wright, an associate professor of sociology at the University of Connecticut and author of “Christians Are Hate-Filled Hypocrites … and Other Lies You’ve Been Told.”

Twice a day for two weeks, participants receive questions asking about their experiences of spirituality, their emotions, activities and more at the moment the text messages arrive.

Were they feeling satisfied, loved, happy, hostile, sleepy or stressed? Were they more or less aware of God when they were commuting or computing or hanging out with family and friends?…

SoulPulse participants will receive an individual report, reflecting their different temperaments and temptations. Ortberg said his personalized report has already changed his life.

See the website for the app here.

At the least, this could help researchers with more data. Many studies of religiosity rely on asking people about past events through surveys or interviews. The information given here is not necessarily false but it can be hard to remember too far back (thus researchers tend to ask about a short, more defined time period like the last week or month) and there is potential for social desirability bias (people want to give the response they think they should – might happen some with church attendance). Additionally, time diaries require a lot of effort. Thus, utilizing a new technology that people check all the time could be a nice way to reduce the errors with other methods.

While the reports might be helpful for users, could they verge into the gamification of spirituality?

Beyond technological advances: “50 Social Innovations that Changed the World”

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After reading The Atlantic‘s recent list of the 50 greatest inventions, one reader sends in a list of the most important social innovations. Here is the top 10 – in chronological order:

50 Social innovations that changed the world more or less in chronological order.  Rank order in top 10 shown in [ ]

1. Irrigation that
2. created a structured bureaucracy, land measurement and administration in Egypt and Mesopotamia
3. mathematics [3]
4. creation of nations as workable structures
5. empires based  on bureaucracy and military discipline
6. writing, instructions could be sent over distance – Incas used knots [1]
7. written rules and laws – the lawyers and courts as independent
8. alphabet [11]
9. agriculture and and animal husbandry skills that could be recorder and spread
10. history as peoples myths and lessons…

One could argue that these social skills made other technologies possible. It provided a social infrastructure. Imagine trying to large social groups without bureaucracy. While it often gets a bad name today, you couldn’t have the Roman army or city-states or the modern welfare state without bureaucracy.

I’m a little surprised that language isn’t included here – writing makes it but perhaps language predates the beginning of this list. It is also intriguing that economics and political science make the end of the list – perhaps this betrays the opinions of the author but few other academic disciplines make the list.

What is better for small shopping trips: Amazon’s drones versus walkable neighborhoods

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Delivering in the final mile is a problem. So what is better in combatting this issue: Amazon using drones or walkable neighborhoods?

“You have the technology that can help the most difficult part of delivery: The last-mile problem. You have a lightweight package going to a single destination. You cannot aggregate packages. It’s still way too complicated and expensive. It’s very energy inefficient,” Raptopoulous sad. “UAVs or drones deal with the problem of doing this very efficiently with extremely low cost and high reliability. It’s the best answer to the problem. The ratio of your vehicle to your payload is very low.”

Part of the argument is that our current last-mile delivery system can seem kind of ridiculous, at least from an energy efficiency point of view.

As Raptopoulous put it: “In the future, we think it’s going to make more sense to have a bottle of milk delivered to your house from Whole Foods rather than get in your car and drive two tons of metal on a congested road to go get it.”

Of course, we could also build walkable neighborhoods that don’t require driving as often as we do, but walkability requires density—and even places like San Francisco sometimes balk at the sorts of buildings that entails. And we’ve got a lot of low-density infrastructure in place that isn’t going away anytime soon.

The conclusion here seems to be that building walkable neighborhoods would be a good solution but untenable in lots of places because many Americans don’t want that kind of density. I suspect New Urbanists and others would argue with that conclusion though adding density to urban and suburban neighborhoods does tend to bring out NIMBY responses.

So perhaps we could see these drones or cars as concessions to what Americans want: more privacy in their residences, more space, and to find technological solutions to get around the effect these kinds of neighborhoods produce. As the article notes, having lots of flying and landing drones could lead to problems but this might be preferable to asking people to live in different kinds of places.

Just how many fake Twitter accounts are there? And why does it matter?

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Twitter and experts disagree on how many fake Twitter accounts there are:

In securities filings, Twitter says it believes fake accounts represent fewer than 5% of its 230 million active users. Independent researchers believe the number is higher.

Italian security researchers Andrea Stroppa and Carlo De Micheli say they found 20 million fake accounts for sale on Twitter this summer. That would amount to nearly 9% of Twitter’s monthly active users. The Italian researchers also found software for sale that allows spammers to create unlimited fake accounts. The researchers decoded robot-programming software to reveal how easy it is for spammers to control the convincing fakes…

Jason Ding, a researcher at Barracuda Labs who has studied fake Twitter followers for more than a year, also thinks Twitter underestimates the prevalence of fake accounts on the network. Mr. Ding says users don’t understand how active and realistic the fakes can appear.

Read on for more details how the battle between the black market and Twitter’s use of algorithms to discover fake accounts is going. Even if the average user can’t quite figure out who is a real or fake user, the consequences are real:

The fake accounts remain a cloud over Twitter Inc. in the wake of its successful initial public offering. “Twitter is where many people get news,” says Sherry Turkle, director of the MIT Initiative on Technology and Self. “If what is trending on Twitter is being faked by robots, people need to know that. This will and should undermine trust.”

According to this article and others, it appears that fake accounts are most commonly used for promotional purposes, whether for Washington politicians or entertainment stars. How harmful are these fake accounts which might be used to boost the number of followers or retweet material?

On the other hand, Turkle suggests these fake accounts could easily mask what is really happening on Twitter. Perhaps they are pushing certain Twitter trends, which then influences other users. Or, perhaps these fake Twitter accounts could push false news reports, which could have some different consequences depending on the situation. It could be worse if a large number of users find out they were interacting with or trying to engage with fake accounts.

While I agree with Turkle that this does present an important trust issue, I wonder if it would take some high profile case before this becomes a real issue. Imagine someone is able to use a set of fake accounts to pull off a terrorist act or throw off the government.