Your future GPS to have an “avoid ghetto” option?

Here is some interesting news out of the world of GPS patents:

Microsoft has been granted a patent for its “avoid ghetto” feature for GPS devices.

A GPS device is used to find shortcuts and avoid traffic, but Microsoft’s patent states that a route can be plotted for pedestrians to avoid an “unsafe neighborhood or being in an open area that is subject to harsh temperatures.”

Created for mobile phones, the technology uses the latest crime statistics and weather data and includes them when calculating a route.

The patent, written in a combination of tech-speak and legalese, was awarded to Microsoft earlier this week. It also described other uses for the new GPS technology.

I wonder how exactly they will define an “unsafe neighborhood.” Even with access to crime statistics, it sounds like they will have to draw a cutoff line to distinguish between safe and unsafe areas. Where exactly is this line or is usually more about perceptions about which neighborhoods are unsafe in day-to-day life? “Ghetto” itself is a loaded term involving race and class and I’m sure there will come up in discussions of this new GPS feature.

I know companies are looking for advantages but is there a big need for this sort of information? Are people clamoring for help in avoiding certain neighborhoods?

Sociologist talks about the downside of choosing your own news

A sociologist suggests you may be missing something by only choosing what news you want to read:

It’s in no sense odd to find American academe wrangling over journalism. Dean Starkman of the Columbia Journalism Review and Clay Shirky of New York University have recently been hammering away at each other, seeking to determine whether investigative journalism can only be conducted by highly resourced news machines (like the Guardian’s) or by a more individual, digital-first approach (like… um… the Guardian’s). But what’s sociology got to contribute here?

Plenty, Klinenberg says, outlining the fundamental bargain that underpins newspaper life. You, the reader, want crosswords and cartoons, recipes and TV programme guides. You want all the stuff that journalists serve up with a sigh (because, well, it’s not exactly journalism, is it?). And, in return, as part of the deal, journalism is allowed to have a civic purpose – to report and analyse the workings and frailties of democracy – beyond quick ways to whip up a cottage pie.

That bargain, sealed in print, means you can’t have one without the other. Put your cash on the newsagent’s counter and you get some things you desire and other things, from Cardiff or Chad, that you didn’t know had happened until you turned to page five.

Of course, like any other neat thesis, there are readers and editors who don’t quite fit. But the nature of print – flipping from column to column, noticing stories that intrigue you, naturally expanding your spheres of interest – isn’t “versioning” at all – it’s more eclectic. An iPad or Kindle version works within narrower bounds. A Facebook version is even more selective, tailored to your most immediate demands. And the logical version at the end of this line is utterly simple: no deals, no bargains – just what you want, electronically provided on the basis of past predilection.

This is part of a larger question about the consequences of people only being exposed to certain points of view. Only selecting news that we want to read can be self-reinforcing as then we only seek out certain kinds of stories, limiting our view of the world.

I wonder, though, about blaming this issue on the medium. How much does having a newspaper in hand really increase the odds that someone will read something that didn’t plan to? Can’t people simply pick out parts of the newspaper that they want to read as well? Further, was there ever really a “golden age” where average citizens always tried to engage with alternative points of view? I would guess not though that doesn’t mean it isn’t a worthwhile ideal. We need citizens (and journalists) who can understand our complex world which transcends simply “left” or “right” understandings. Perhaps the Internet makes this easier in some ways but I would guess the Internet could be changed to meet these challenges or people’s behaviors could be altered.

This reminds of an argument I was reading last night. People could argue, rightly, that all media viewpoints are biased in some way. However, this doesn’t mean that we can just throw out all news sources and say they don’t have something of value. What should be consistent across different sources are facts and then there can be disagreement about the interpretation of these facts. Of course, what is considered “fact” may be up for grabs as well – see the recent debate over Politifact’s “Lie of the Year.”

Study: people tend to make friends on Facebook with people of similar tastes

A recently published study of college students argues that people become Facebook friends with people of similar tastes:

“The more tastes that you and I share in common, the more likely we are to become friends,” said study author Kevin Lewis, a graduate student in sociology at Harvard University.

The findings seem to contradict the conventional wisdom that people are easily influenced by those around them. Instead, “we’re seeking out people we already resemble rather than learning new perspectives and liking new things,” Lewis said…

The goal of the study was to understand how people choose friendships, Lewis said. The researchers started with 1,640 students at an unnamed U.S. college in 2006 and tracked their Facebook friendships and tastes — in popular music, movies and books — until they were seniors in 2009…

The study found that “students who share some tastes in movies and music are more likely to become friends,” Lewis said. Shared tastes in books were less influential.

Sounds like an interesting study. I haven’t read the full study but there are two other things I would want to know:

1. The study is restricted to college students. Might this influence the results? Of course, these college students will become the adults of the next few decades.

2. How does this fit with existing research that shows that people tend to be Facebook friends with people they already know? Things are a little different in college where students are more willing to friend people in these classes (actual academic courses and year in school). But, most Facebook users are not going online to find new friends with whom they don’t previously have a connection.

3. The last paragraph I cited above makes me think of branding. Younger people in particular define themselves by some of their tastes and it doesn’t shock me that this is done more through music and movies than books. So are books more private tastes or are very few people in college reading?

Sociologist: phone call or text like “catnip” for humans

Amidst a larger conversation about using cell phones in vehicles, a sociologist gets at an interesting question: why can’t people resist the allure of cell phones?

The lure of multitasking may be, in at least one respect, more powerful for drivers than for other people, said Clifford Nass, a sociology professor at Stanford University who studies electronic distraction. Drivers are typically isolated and alone, he said, and humans are fundamentally social animals.

The ring of a phone or the ping of a text becomes a promise of human connection, which is “like catnip for humans,” Nass said.

“When you tap into a totally fundamental, universal human impulse,” he added, “it’s very hard to stop.”

Humans are indeed social animals and driving is uniquely isolating. On one hand, it is an oddly social activity as drivers must interact with other drivers and there is an interesting set of non-verbal interactions. On the other hand, one is in a sealed, moving vehicle and it may be one of the few regular moments people have where they are not near enough to talk to other people. Couldn’t someone examine this hypothesis by looking at how many cell phone caused or influenced car accidents took place when there was a solo driver?

It would be interesting to see how people respond to cell phones differently when alone opposed to in more social settings where they have opportunities to interact with people.

I imagine this could easily become a marketing campaign for cell phones: your phone is “a promise of human connection.” Indeed, a number of cell phone campaigns have stressed how they bring people together. The commercials might not add this but here is the kicker: sometimes this urge to make a human connection might be be problematic…

Why a small minority of Americans don’t use Facebook

The New York Times has a piece looking at why some Americans don’t use Facebook:

As Facebook prepares for a much-anticipated public offering, the company is eager to show off its momentum by building on its huge membership: more than 800 million active users around the world, Facebook says, and roughly 200 million in the United States, or two-thirds of the population…

Many of the holdouts mention concerns about privacy. Those who study social networking say this issue boils down to trust. Amanda Lenhart, who directs research on teenagers, children and families at the Pew Internet and American Life Project, said that people who use Facebook tend to have “a general sense of trust in others and trust in institutions.” She added: “Some people make the decision not to use it because they are afraid of what might happen.”…

Facebook executives say they don’t expect everyone in the country to sign up. Instead they are working on ways to keep current users on the site longer, which gives the company more chances to show them ads. And the company’s biggest growth is now in places like Asia and Latin America, where there might actually be people who have not yet heard of Facebook…

And whether there is haranguing involved or not, the rebels say their no-Facebook status tends to be a hot topic of conversation — much as a decision not to own a television might have been in an earlier media era…

Some quick thoughts:

1. This is a relatively small percentage of Americans who don’t use Facebook. If 200 million Americans are on Facebook, that is the vast majority of people 13 years old and above. Roughly 15-20% of Americans are not eligible for Facebook (older 2000 figures here). The comparison made in the article is to the percent of people without cell phones which is roughly 16%.

1a. Because of its general ubiquity, perhaps it would be more interesting then to differentiate between people who it frequently (multiple times a day?) versus those who check infrequently (say once a week or less).

1b. Is this the activity Americans most share in common perhaps beside watching TV?

2. Privacy issues don’t seem to bother most Facebook users. Even though there may be little revolts when Facebook changes its privacy policy or makes a mistake, this isn’t driving people away in large numbers. And, as I’ve said before, if you want to remain private you should probably stay off the Internet all together. Another warning for non-users: Facebook may already have information about you anyway.

3. It would be interesting to see figures of how long people stay on Facebook. And speaking of getting people to see advertisements, this small study used eye tracking to see what catches people’s attention when they look at profiles.

3a. If Facebook does need to keep users’ attention, is there a line between always having to change things versus helping people feel comfortable with the site? I say this as we await the Timeline change and the inevitable negative responses.

4. As the article hints at by briefly looking at the pressure non-users get from Facebook users, there is a whole set of social norms that have arisen around the use of Facebook.

Sociologist discusses the problems of the publishing industry

A sociologist discusses the major issues facing the publishing industry:

One year ago I interviewed John B. Thompson in the Rail about the state of the publishing industry. Thompson is a Cambridge University sociology professor, and his 2010 book Merchants of Culture: The Publishing Business in the 21st Century was the result of more than five years of talking to editors, publishers, writers, and agents in the U.S. and the U.K. about the rapid changes in the traditional structures of book publishing. Given that these transformations have only continued, I thought it worth checking in with Thompson a year on. An updated second edition of Merchants of Culture will be published in March by Penguin (U.S.) and Polity (U.K.)…

[Thompson:] There are two major developments that are having a profound effect on the publishing industry today and that are creating a situation of deep uncertainty about the future. The first is the continuing economic crisis that has metamorphosed since then into a deeper and more pervasive recession and that has created a tough economic climate for publishers and booksellers. Retailers are often operating on tight margins and reduce their liabilities by ordering less and stocking more cautiously. Booksellers will return more books to publishers in order to reduce the amount of capital tied up in unsold stock. But even these measures may be insufficient as many retailers have been and will be forced out of business. And when retailers close, publishers lose shop windows to display their books and are faced with substantial write-offs for bad debts. This further depresses profit margins that were already under pressure from static or declining sales. It’s an economic snowball effect…

Well, it’s the intensification of a surge in e-book sales, especially in the U.S. While physical book sales are static or declining for most publishers, e-book sales are surging ahead—it is one of the only areas today where trade publishers are seeing serious growth. And the growth is startling: For most U.S. trade publishers e-books accounted for 1 percent or less of overall revenue in 2008. In 2011 the figure is likely to be between 18 and 22 percent (possibly even higher for some houses). And, interestingly, the biggest shift from print to digital has been in commercial fiction, especially genre fiction like romance, science fiction, mystery, and thriller. For fiction as a whole, e-books accounted for around 40 percent of overall sales for some large trade houses by mid-2011. But in some categories of genre fiction and for some authors the percentages were even higher—60 percent for some categories like romance, and even up to 80 percent for some authors. Narrative non-fiction has also seen a significant but smaller shift to digital. Anything more complicated—such as books that use color, like art books or children’s books—has so far lagged far behind. This change is already forcing the key players in publishing to reconsider their positions. Practices that have become settled conventions in the field are suddenly opened up to scrutiny, and players who have interacted amicably for years suddenly find themselves locking horns in new conflicts where the rules are no longer clear (as happened, for example, when Random House and Andrew Wylie clashed over Wylie’s decision to launch Odyssey Editions). To what extent the game of trade publishing will actually be transformed by this development remains, at this stage, unclear. Much will depend on how quickly and effectively the key players are able to adapt to the new information environment that is emerging around them. We are living through a revolution of sorts, and one of the few things you can say for certain about a revolution is that when you’re in the middle of one, you have no idea where and when it will end.

New technology means that a lot of people need to adapt, producers and readers included. Two additional areas I wish Thompson had commented on here:

1. It would be interesting to hear more about publishers and other actors are trying out some new ideas in order to make money off e-publishing. Amazon now has a publishing wing. Are the major publishers really shifting major resources and people to this or are they trying to hold the line? Do the recent commercials on TV and radio for books (examples from James Patterson here and here) represent these publishers continuing to hold to the old model? How much overlap is there between the e-book and traditional publishing world?

2. Thompson talks a bit about the future role of books. I’d be interested in hearing more about whether how the “long tail” phenomenon and growing e-book sales in certain genres will change larger cultural meanings and understandings. Not so much whether books will matter (I think they still will) but how they matter. Will popular e-books really only matter if a movie gets made or the author makes it to a popular daytime talk show? What books will become “classics”? Fifty years from now, which books will form a “canon” for this era?

The “sociological significance of the boombox”

In case you were wondering, “the sociological significance of the boombox” has been reduced to a new app. A fun read that includes a lively “boombox parade through the streets of the East Village.”

Journalists need a better measure for when something has “taken over the web”

I’ve noticed that there are a growing number of online news stories about what is popular online. While many websites need to feed on this buzz, journalists need some better measures of how popular things are on the Internet. Take, for instance, this story posted on Yahoo:

This video from the California State University, Northridge campus has ignited controversy across the Internet this morning. In the video, reportedly taken during finals week, a female student loses her temper with her fellow students, accusing them of being disruptive.

Exactly how much “controversy across the Internet” has erupted? Phrases like this are not unusual; we’re commonly told that a particular story or video or meme has spread across the Internet so we need to know about it. But we have little idea about how popular anything really is.

I’ve noted before my dislike for journalists using the size of Facebook groups as a measure of popularity. So what can be used? We need numbers that can be at least put in a context and compared to other numbers. For example, the number of YouTube views can be compared to the views for other videos. Page views and hits (which have their own problems) at least provide some information. Journalists could do a quick search of Google news to get some idea of how many news sources have picked up on a story. We can know how many times something has been retweeted on Twitter.

None of these numbers are perfect. By themselves, they are meaningless. But broad and vague assertions that we need to read about something simply because lots of people on the Internet have seen it are silly. Give us some idea of how popular something really is, where it started, and who has responded to it so far. Show us some trend and put it in some context.

Required for political participation: “digital skills”

Here is an argument that African-Americans and Latinos could participate more in American politics if they had more “digital skills”:

Could the key to increasing civic engagement among Latinos and African Americans be computer classes?   A growing body of research is linking Internet use, particularly social network use, and increased social capital and civic engagement.  A new reportfrom the MaCarthur foundation finds that Facebook use is correlated with increased interest in and participation in politics. Scholars like Northwestern Sociologist Esther Hargatti [sic] speak eloquently about the information gap between rich and poor online.  This gap is less about access to technology and more about developing the skills to harness the technology for political and social gain.  The ability to do information searches, send text messages, tweet, share content and other on-line skills is a central element in becoming what Evegny Morozov calls a “digital renegade” rather than a “digital captive.”

The key to using the Web in democracy-enhancing ways is acquiring digital skills.  While this concept has been measured in lots of ways, the presence of digital skills can be measured by the level of autonomy the user has, the number of access points a user has to get online, the amount of experience a user has with different types of online tools, etc.

This should be an area of interest to a lot of people: how social factors, such as race, education levels, location, and other forces affect online use. “Digital skills” are not simply traits that everyone picks up on their own. It requires a certain level of exposure, time, and resources that not all have. See a video clip of Hargittai talking about this.

I wonder how much arguments like this are behind recent government efforts to provide cheap or free broadband to poorer US residents. Here is part of the statement from the head of the FCC:

“There is a growing divide between the digital-haves and have-nots. No Less than one-third of the poorest Americans have adopted broadband, while 90%+ of the richest have adopted it. Low-income Americans, rural Americans, seniors, and minorities disproportionately find themselves on the wrong side of the digital divide and excluded from the $8 trillion dollar global Internet economy.”

As I’ve asked before, how close are we to declaring Internet access an essential human right?

Living Earth Simulator to model social world

Here is an interesting project, the Living Earth Simulator, that hopes to take a lot of data and come to conclusions about social life:

Described as a “knowledge collider,” and now with a pledge of one billion euros from the European Union, the Living Earth Simulator is a new big data and supercomputing project that will attempt to uncover the underlying sociological and psychological laws that underpin human civilization. In the same way that CERN’s Large Hadron Collider smashes together protons to see what happens, the Living Earth Simulator (LES) will gather knowledge from a Planetary Nervous System (PNS — yes, really) to try to predict societal fluctuations such as political unrest, economic bubbles, disease epidemics, and so on.

Orchestrated by FuturICT, which is basically a consortium of preeminent scientists, computer science centers around the world, and high-power computing (HPC) installations, the Living Earth Simulator hopes to correlate huge amounts of data — including real-time sources such as Twitter and web news — and extant, but separate approaches currently being used by other institutions, into a big melting pot of information. To put it into scientific terms, the LES will analyze techno-socio-economic-environmental (!) systems. From this, FuturICT hopes to reveal the tacit agreements and hidden laws that actually govern society, rather than the explicit, far-removed-from-reality bills and acts that lawmakers inexorably enact…

The timing of EU’s billion-euro grant is telling, too. As you probably know, the European Union is struggling to keep the plates spinning, and the LES, rather handily, will probably be the most accurate predictor of economic stability in the world. Beyond money, though, it is hoped that the LES and PNS can finally tell us why humans do things, like watch a specific TV show, buy a useless gadget, or start a revolution.

Looking at the larger picture, the Living Earth Simulator is really an admission that we know more about the physical universe than the social. We can predict with startling accuracy whether an asteroid will hit Earth, but we know scant little about how society might actually react to an extinction-level event. We plough billions of dollars into studying the effects and extent of climate change, but what if understood enough of the psychology and sociology behind human nature to actually change our behavior?

I don’t know about the prospects of such a project but if the BBC is reporting on it, perhaps it has a future.

A couple of statements in the description above intrigue me:

1. The simulator will help uncover “the tacit agreements and hidden laws that actually govern society.” Do most social scientists think this is possible if we only had enough data and the right simulator?

2. The comparison between the natural and social sciences is telling. The portrayal here is that the natural sciences have come a lot further in studying nature than social scientists in studying human behavior. Is this true? Is this a fair comparison – natural systems vs. social systems? How much “unknown knowledge” is really in each realm?

3. The coding for this project must be immense.

4. The article makes no mention of utilizing social scientists to help develop this project and analyze the data though the group behind it does have some social scientists on board.