Asana said it doesn’t collect data on the various “personal-use cases” its software is put toward. But Joshua Zerkel, the company’s head of global community, says that in talking with people about how they use the product, he hears many say it comes in handy for nonbusiness purposes, such as planning a wedding or a move. When asked how Asana might be designed differently if it were intended for personal use, he said, “I don’t know that that much would actually change.”
“We think of Trello as a tool you can use across work and life,” says Stella Garber, the company’s head of marketing. “The example we had on our homepage for a long time was a kitchen remodel. On our mobile app the example was a Hawaiian vacation. We know humans have a lot of things they need organized, not just what they have at work.” (Slack declined to share any information about how people use its software, and Atlassian, which owns Jira, did not respond to a similar request.)…
Mazmanian says that these programs might be of particular value to households with two working parents, an arrangement that more children grow up with now, compared with a few decades ago. Without one adult in charge of the professional domain and one in charge of the domestic domain, there’s more coordination of who’s in charge of what—which is something productivity tools can assist with.
Perhaps the desire to streamline home life is also a product of how much employers ask of today’s knowledge workers. “I see the use of business software within households as an effort to cope with feeling too stretched at work,” says Erin Kelly, a professor at MIT’s Sloan School of Management and a co-author of the forthcoming book Overload: How Good Jobs Went Bad and What We Can Do About It. She says that the “escalating demands” of many white-collar jobs leave workers (parents or not) increasingly frazzled and worn out—so the same tools that systematize their workdays might appeal as a way to cut down on the time they spend organizing life at home.
There are lots of potential trends converging here including changing labor conditions, changing family life, the rise of productivity software, and the ubiquity of smartphones.
On one hand, this does not seem like a problem at all. Humans have a tendency to use all sorts of mediums in distributed cognition where we can offload our individual responsibility to a helping device or person. Think of making a shopping list: instead of having to spend the energy memorizing a list in our own mind, we write down the items on a piece of paper that we can then trust to have a record of what we were thinking. This new software takes advantage of new efficiencies and new devices to do something humans are used to doing.
On the other hand, the article suggests this software could harm authentic or idealized family life by turning it more into a business or organization rather than a loving group. What happens when partners or parents and children primarily communicate through this software? What if family life only becomes a set of tasks to accomplish (with helpful or annoying reminders along the way)? Where does the blending of work and home life end?
I am surprised by two omissions in this article:
-The amount of experience children in school have with such software that schools and teachers may use to help organize homework, projects, and online learning.
-The lack of specific software/apps aimed at families that could cater more to some of the concerns expressed or provide features kids and parents like.