Driving today is much safer than in the past

An article (“Safer Passage”) in the latest issue of Time has shows that the fatality rate from driving has dropped a lot over the years. Here is a description of the issue:

America’s roadways are safer than ever. The latest data show that traffic fatalities are at their lowest level since 1949 and that the death rate based on miles traveled is the lowest in history. But technologies such as active safety systems and advanced air bags are being offset by auto safety’s newest enemy: distracted drivers using electronic devices behind the wheel.

“We lost over 3,000 in 2010 to distraction-related crashes,” National Highway Traffic Safety Administration chief David Strickland says. “It’s a heightened risk to the public, and it’s growing exponentially.”

Some of the statistics cited in the story:

1. In 1950, there were 7.2 deaths per 100 million vehicle miles traveled. In 2010, the rate is 1.1. While Americans might be driving more on average today than in 1950 (I couldn’t find figures on this), the fatalities while driving has dropped nearly sevenfold.

2. Here is what causes traffic fatalities: 32% killed by drunk driving, 31% by speeding, 16% by distraction, and 11% by bad weather. It is interesting that much of the current debate about making driving safer deals with cell phones and distractions (see a recent article from the Chicago Tribune about new efforts in Illinois) while it is the third biggest threat. Perhaps policymakers could argue that getting rid of distractions if the cheapest or easier route compared to dealing with the first two issues.

3. According to this CDC report, there were 36,216 deaths in 2009 in motor vehicle accidents for a death rate of 11.8 per 100,000 Americans.

Americans seem willing to accept some risk in driving and generally welcome efforts to make cars safer. And the numbers have gone down quite a bit since 1950: driving is safer. At the same time, the fight over cell phones in cars is just heating up and we need more data to know whether cell phones are more distracting than other features found during driving (passengers, fiddling with the radio/GPS devices, talking to passengers, tiredness). In the end, this may be an odd costs-benefits tradeoff: restricting cell phone use may limit deaths but some will argue that too much is being given up (assuming that only others get in accidents while using cell phones?). Of course, one solution is to simply go to driverless cars but there are other hurdles to overcome there.

Indicators that loyalty among family members is up in America

Even though we supposedly live in a disconnected and fragmented age, there are some indicators that suggest Americans feel more loyal toward their families than in the past:

“There’s been a social and economic change that’s actually made us more dependent on family loyalties,” says Stephanie Coontz, author of “Marriage, A History” (Penguin).

“You don’t know your neighbors. It would be crazy to be loyal to your employer in the same way you used to be because your employer’s not going to be loyal to you. All of those things have simultaneously made us want more loyalty — long for more loyalty — and try, I think, to have more loyalty in our personal lives.”

Loyalty itself is difficult to measure, but likely indicators such as family closeness appear to be on the rise. A 2010 Pew Research Center study found that 40 percent of Americans say their family life is closer now than when they were growing up, and only 14 percent say it is less close. Another Pew study showed that the percentage of adults who talked with a parent every day rose to 42 percent in 2005 from 32 percent in 1989.

The family loyalty picture is complex, with Bradford Wilcox, director of the National Marriage Project at the University of Virginia, saying that though couples who marry today are less likely to get divorced than couples that married in the 1970s, more people are forgoing marriage or delaying it.

The article suggests several reasons why people would be feeling more loyal toward their family today: rapid economic and social change, different expectations about family life, and people are entering intimate relationships more cautiously.

There could also be a few other factors at work:

1. I wonder if there is some social desirability bias in answering a question about family closeness. What adult today would say they are doing a worse job in creating family closeness than their parents did? Also, there is a memory issue here: how many current adults can accurately remember or assess the closeness of their family when they were younger? Their current family status is much more immediate.

2. I’m surprised this wasn’t mentioned in the article: it is relatively easier to communicate in families with the advent of email, cell phones, and text messages. However, I wonder if these easier methods of connection mean that people are confusing connected with closeness or if they are indeed one and the same.

Even if loyalty isn’t truly up compared to the “golden era” decades ago (at least in our popular culture we have this image of an era where the nuclear family never let each other down), the perception that loyalty is more important or stronger matters. This is an expectation that many people will bring to relationships and affect their actions.

(A side note: Wilcox and Coontz get interviewed for a ridiculous number of news stories about family life and marriage.)

Sociologist: phone call or text like “catnip” for humans

Amidst a larger conversation about using cell phones in vehicles, a sociologist gets at an interesting question: why can’t people resist the allure of cell phones?

The lure of multitasking may be, in at least one respect, more powerful for drivers than for other people, said Clifford Nass, a sociology professor at Stanford University who studies electronic distraction. Drivers are typically isolated and alone, he said, and humans are fundamentally social animals.

The ring of a phone or the ping of a text becomes a promise of human connection, which is “like catnip for humans,” Nass said.

“When you tap into a totally fundamental, universal human impulse,” he added, “it’s very hard to stop.”

Humans are indeed social animals and driving is uniquely isolating. On one hand, it is an oddly social activity as drivers must interact with other drivers and there is an interesting set of non-verbal interactions. On the other hand, one is in a sealed, moving vehicle and it may be one of the few regular moments people have where they are not near enough to talk to other people. Couldn’t someone examine this hypothesis by looking at how many cell phone caused or influenced car accidents took place when there was a solo driver?

It would be interesting to see how people respond to cell phones differently when alone opposed to in more social settings where they have opportunities to interact with people.

I imagine this could easily become a marketing campaign for cell phones: your phone is “a promise of human connection.” Indeed, a number of cell phone campaigns have stressed how they bring people together. The commercials might not add this but here is the kicker: sometimes this urge to make a human connection might be be problematic…

The shopping malls that track your shopping patterns

Two shopping malls are starting a new program where they track the shopping patterns through shopper’s cell phone signals:

From Black Friday though to the end of the December, two malls in southern California and Richmond, Va., will be following shoppers by tracking their cell phone signals. When somebody walks out of the Gap, into the Starbucks, out through the Nordstrom and on to the Auntie Annes pretzel stand, the mall will be monitoring.

Creepy? Maybe. But the information is anonymous and won’t be used to target individual shoppers. Instead, it’s part of a quiet information revolution among retailers to figure out how crowds move, where they cluster, and what stores they ignore. Tracking crowds isn’t new. Tracking crowds through their cell phones is.

If you’ve got a problem with malls paying attention to your smart phone, you might want to stay away from the mall for, say, the rest of your life. The future of shopping, according to retail analysts I spoke with for a recent special report, is malls and phones talking to each other.

When I saw this story last week, my first thought was “what took so long?” This doesn’t sound too different than what is going on while you surf the Internet: there are a number of people very interested in the data generated by your browsing and shopping patterns. You the shopper/browser are in a closed system and you are a very valuable data point. This is also a reminder that shopping malls are not public spaces: just like large stores, retailers and mall operators want to funnel you in certain ways such as past the food court (good smells can be positive for spending money) and past a number of attractive displays, advertisements, and storefronts (all meant to get you to open your wallet and act upon unrecognized desires).

One other thought: I wonder how shoppers at a mall might fight back. How about turning off one’s cell phone while inside? How about walking in “unusual patterns,” whatever that might look like? How about boycotting malls that practice this? How about using this as another rallying point for shopping local – they can’t (or at least shouldn’t) track you while shopping on Main Street. How about forcing malls that do this to post signs about what exactly they are doing? If the shopper does indeed have valuable information and money, why not get some concessions from the mall operators who would like to have this data?

A brief history of the rise of AT&T

The young might only think of AT&T as one of the major cell phone carriers. But this ignores AT&T’s long and important history that includes many innovations and cycles the company has gone through:

But AT&T didn’t just conquer the 20th-century via clever marketing, mergers, and strategic deals with the government. In an era profoundly distrustful of corporations, it justified its expansion as a bid to offer “universal service” to the country. “One policy, one system, universal service,” became AT&T’s motto. Rather than breaking up the system, the government would regulate it as a “natural monopoly.”…

For the next 50 years, AT&T would consistently repeat the same cycle to avoid being broken up by the government—innovate, acquire, strategically retreat, then move forward again with a redefined mission. When the public reacted badly to the network’s attempt to take over broadcast radio, AT&T backed off in exchange for a monopoly on wireline service between radio stations. When the government again raised the spectre of a breakup after the Second World War, AT&T agreed to get out of the computer software business, leasing innovations like the Unix operating system to universities for a nominal fee.

Interesting. The research and development arm of this company produced a number of important technological breakthroughs that helped the United States rise to the top of the world heap in the mid 1950s. The company may be once again on the verge of a monopoly but it is hard to refute, to paraphrase a well-known saying, that “what has been good for AT&T has been good for America.”

Using cell phone data to research social networks

Social network analysis is a growing area within sociology and other disciplines. The Wall Street Journal reports on the advantages of examining cell phone data:

As a tool for field research, the cellphone is unique. Unlike a conventional land-line telephone, a mobile phone usually is used by only one person, and it stays with that person everywhere, throughout the day. Phone companies routinely track a handset’s location (in part to connect it to the nearest cellphone tower) along with the timing and duration of phone calls and the user’s billing address…

Advances in statistics, psychology and the science of social networks are giving researchers the tools to find patterns of human dynamics too subtle to detect by other means. At Northeastern University in Boston, network physicists discovered just how predictable people could be by studying the travel routines of 100,000 European mobile-phone users.

After analyzing more than 16 million records of call date, time and position, the researchers determined that, taken together, people’s movements appeared to follow a mathematical pattern. The scientists said that, with enough information about past movements, they could forecast someone’s future whereabouts with 93.6% accuracy.

The pattern held true whether people stayed close to home or traveled widely, and wasn’t affected by the phone user’s age or gender.

The rest of the article then goes on to talk about a lot of interesting research on topics like social contagions (see an example of this research here) and social relationships using this data.

Some may be concerned about privacy, particularly with recent reports about iPhones and iPads containing a file that records the movements of users. I have a few thoughts about this:

1. Compared to other possible data sources (surveys, time diaries, interviews, ethnography), this seems like a treasure trove of information. The article suggests that nearly 75% of people in the world have cell phones – what other data source can compare with that? Could the research potential outweigh individual privacy concerns? In thinking about some of these research questions, it would be very difficult to use more traditional methods to address the same concerns. And just the sheer number of cases a researcher could access and work with is fantastic. In order to build more complex models of human behavior, this is exactly the kind of data one could use.

2. I would be less concerned about researchers using this data than companies. Researchers don’t particularly care about the individual cases in the data but rather are looking for broad patterns. I would also guess that the cell phone data is anonymized so that researchers would have a difficult time pinpointing specific individuals even if they wanted to.

3. How much of a surprise is it that this available data is being used? Don’t cell phone carriers include some sort of statement in their contracts about using data in such ways? One option here would be to not get a smart phone. But if you want a smart phone (and it seems that a lot of Americans do), then this is the tradeoff. This is similar to the tradeoff with Facebook: users willingly give their information to enhance their social lives and then the company can look for ways to profit from this information.

h/t Instapundit

Just how much did Facebook and Twitter contribute to changes in Egypt?

With the resignation of Hosni Mubarek, there is more talk about how the Internet, specifically social media sites like Facebook and Twitter, helped bring down a dictator in Egypt:

Dictators are toppled by people, not by media platforms. But Egyptian activists, especially the young, clearly harnessed the power and potential of social media, leading to the mass mobilizations in Tahrir Square and throughout Egypt. The Mubarak regime recognized early on that social media could loosen its grip on power. The government began disrupting Facebook and Twitter as protesters hit the streets on Jan. 25 before shutting down the Internet two days later.

In addition to organizing, Egyptian activists used Facebook, YouTube, and Twitter to share information and videos. Many of these digital offerings made the rounds online but were later amplified by Al Jazeera and news outlets around the world. “This revolution started online,” Ghonim told Blitzer. “This revolution started on Facebook.”

Egypt’s uprising followed on the heels of Tunisia’s. In each case, protestors employed social media to help oust an authoritarian government–a role some Western commentators expected Twitter to play in Iran during the election protests of 2009.

This article, and others, seem to want it both ways. On one hand, it seems like social media played a role. But when considering whether they were the main factor, the articles back away. Here is how this same article concludes:

It’s true that tweeting alone–especially from safe environs in the West–will not cause a revolution in the Middle East. But as Egypt and Tunisia have proven, social media tools can play a significant role as as activists battle authoritarian regimes, particularly given the tight control dictators typically wield over the official media. Tomorrow’s revolution, as Ghonim would likely attest, may be taking shape on Facebook today.

Or it may not. Ultimately, we need more data. For example, we could match Facebook or Twitter activity regarding Egypt with the level of protests on specific days – did more online traffic or activity lead to bigger protests? This would at least establish a correlation. Why can’t we match GPS information from people using Facebook or Twitter while they were protesting on the streets? This would require more private data, primarily from cell phone companies, but it would be fascinating to look for patterns in this data. And how exactly do these cases from Egypt and Tunisia help us understand what didn’t happen in Iran?

These questions about the role of social media need some answers and perhaps some innovative insights into data collection. And a thought from another commentator are helpful to keep in mind:

Evgeny Morozov writes in his new book, “The Net Delusion: The Dark Side of Internet Freedom,” that only a small minority of Iranians were actually Twitter users. Presumably, many tweeting about revolution were doing so far from the streets of Tehran.

“Iran’s Twitter Revolution revealed the intense Western longing for a world where information technology is the liberator rather than the oppressor,” Morozov wrote, according to a recent Slate review. In his book, Morozov writes how authoritarian regimes can use the Internet and social media to oppress people rather than such platforms only working the other way around.

Perhaps we only want it to be true that social media use can lead to revolution. If there are enough articles written suggesting that social media helped in Egypt and Tunisia, does it make it likely that in the future social media will play a pivotal and even decisive role in social movements? Morozov seems to suggest this is a Western idea, probably rooted in Enlightenment ideals where information can (and should?) disrupt tradition and authoritarianism.

Pew finds that landline-only surveys are biased toward Republicans

Polling techniques have become more complicated in recent years with the introduction of cell phones. In the past, researchers could reasonably assume most US residents could be accessed through a landline. However, Pew now suggests there may be a political bias in surveys that only access people though landlines:

Across three Pew Research polls conducted in fall 2010 — conducted among 5,216 likely voters, including 1,712 interviewed on cell phones — the GOP held a lead that was on average 5.1 percentage points larger in the landline sample than in the combined landline and cell phone sample…

The difference in estimates produced by landline and dual frame samples is a consequence not only of the inclusion of the cell phone-only voters who are missed by landline surveys, but also of those with both landline and cell phones — so called dual users — who are reached by cell phone. Dual users reached on their cell phone differ demographically and attitudinally from those reached on their landline phone. They are younger, more likely to be black or Hispanic, less likely to be college graduates, less conservative and more Democratic in their vote preference than dual users reached by landline…

Cell phones pose a particular challenge for getting accurate estimates of young people’s vote preferences and related political opinions and behavior. Young people are difficult to reach by landline phone, both because many have no landline and because of their lifestyles. In Pew Research Center surveys this year about twice as many interviews with people younger than age 30 are conducted by cell phone than by landline, despite the fact that Pew Research samples include twice as many landlines as cell phones.

This seems to make sense: those who have cell phones and don’t have landlines are likely to be different than those who are reached by landlines.

A few questions that I have: does this issue exist in all phone surveys today (and this article suggests there was a sizable differences between landline people and cell phone people in five of six surveys)? Have other polling firms had similar findings? If Pew now has some ideas about the extent of this issue, is the proper long-term response to call more cell phones or to weight the results more toward cell phone users?

One possible response would be to include multiple methods for more surveys. This might include samples of landline respondents, cell phone respondents, and web respondents. While this is more costly and time-consuming, research firms could then triangulate results.

A complete ban on cell phone use in cars?

Transportation Secretary Ray LaHood suggests banning all cell phone communication in the car might be needed to reduce accidents and injuries:

U.S. Transportation Secretary Ray LaHood says he believes motorists are distracted by any use of mobile phones while driving, including hands-free calls, as his department begins research that may lead him to push for a ban.

LaHood, whose campaign against texting and making calls while driving has led to restrictions in 30 states, says his concerns extend to vehicle information and entertainment systems such as Ford Motor Co.’s Sync and General Motors Co.’s OnStar.

If LaHood pushes forward with this, it will be fascinating to see how people, companies, and interest groups respond. One analyst suggests in this article that these practices are already ingrained and would be very difficult, if not impossible to change. Perhaps people will even suggest it is their “right” to use a cell phone in the car. However, the government could enact certain regulations tied to certain incentives that might help people (and lower levels of government) make this choice. All in all, this could be a very interesting cultural battle between safety and individualism.

A reminder: it wasn’t that long ago that no one could talk by phone while in the car.

How technology might contribute to being late

A writer at the Wall Street Journal argues that technology has contributed to more people being willing to be late to appointments:

Now, thanks to cellphones, BlackBerrys and other gadgets, too many of us have become blasé about being late. We have so many ways to relay a message that we’re going to be tardy that we no longer feel guilty about it.

And lateness is contagious. Once one person is tardy, others feel they can be late as well. It becomes beneficial to be the last one in a group to show up, because your wait will be the shortest.

The writer admits that lateness is not caused by technology since lateness has existed for a long time. Yet at the same time, I can see how this might work: because the late person is still able to maintain contact with the person who is waiting for them, the late person could feel that it is less of a problem that they are late. After all, at least they let the other person they were going to be late.