Town, gown, and attracting remote workers

Two universities, Purdue and West Virginia are hoping remote workers might like the community to be found in college towns:

Photo by Helena Lopes on Pexels.com

Universities have long hosted corporate incubators, but the new programs represent another way the pandemic has shifted the way colleges think about who works on campus, and why. Many universities are considering how employees’ desires for remote work will affect their own human-resources policies. These colleges, however, are making a play for other people’s employees, showing that campuses will both influence and be affected by this major shift in where Americans live and work.

Purdue is set to hold a visitors’ weekend for a small group of applicants for a so-called “remote-working community” in the campus’s business-and-research park, which is operated by the university’s research foundation and a development company. These people will uproot their lives — some with a deal-sweetening $5,000 — to move to West Lafayette, Ind. They can live at discounted rates in housing built in the Purdue park and access campus facilities, including the library and a co-working space…

West Virginia University and its state’s tourism agency are teaming up to try to recruit outdoor enthusiasts to Morgantown, Shepherdstown, and Lewisburg. The campus is offering free certifications — in remote work or remote management — through its business school. Other incentives, backed by donors and the state, include $12,000 in cash over two years, the subsidizing of activities like skiing and rafting, and co-working space and social programming…

Remote employees want to be in places with amenities — locations with “substantial infrastructure” and a “built-in community,” said Evan Hock, co-founder of MakeMyMove, which promotes incentive packages for relocations and has listed the offerings of both West Virginia and Purdue. The company and Purdue developed the incentive package together, he said. He expects college towns to hold these employees’ interest, he said. “Ultimately, the bet that the university is making is that more smart people in a region is better.”

This assumes, of course, that colleges will be back to their thriving residential centers this upcoming year and in the near future. During COVID-19, college towns may not have been much better than many other locations in the United States regarding finding community.

Another factor in favor of this idea: with the period of emerging adulthood where college graduates have years after graduation to settle in to college life, more might appreciate being around some of the things they liked about college. This could help the transition by providing access to college energy and activities without the same day-to-day schedule.

However, I do not think it is a surprise that these two schools are featured in this story. How many college graduates, even from these schools, want to stick around in these locations? In contrast, would schools like UCLA or NYU want to offer such programs? The incentives are being offered to attract workers to western Indiana and West Virginia because they are the kinds of places even remote workers might not consider. Remote workers can go a lot of places but they also probably follow popular patterns of where Americans would go if they could.

How to define a good college town

Livability recently released a list of the Top 10 college towns and here is some discussion of how they defined such communities:

And for starters, we need a basic definition of a college town. “True college towns are places where the identity of the city is both shaped by and complementary to the presence of its university, creating an environment enjoyable to all residents, whether they are enrolled in classes or not,” Livability’s editors write. “They’re true melting pots, where young minds meet old traditions, and political, social, and cultural ideas of all kinds are welcomed.”

That’s pretty broad. But the editors go on: In a college town, “the college is not only a major employer, but also the reason for more plentiful shops, restaurants, and entertainment businesses.” And it has to look like a college town, too: “It doesn’t seem right to call a place a college town if you can’t tell classes are in session with a quick glance at the mix of people on a busy sidewalk.”…

For example, what would Baltimore be without the Johns Hopkins University? The economic equivalent of a smoldering hole in the ground, that’s what. Or consider Rochester or Syracuse, N.Y., from the same perspective. And what about Boston and Philadelphia—are they “college towns”?

As you’ll see from the list below, most of Livability’s “best” college towns are relatively small, remote places, based on colleges that are highly ranked by the Princeton Review. Livability, true to its name, also factored in cost of living and walkability. (College towns, by their nature, should be among the most pedestrian-friendly communities America has left.)

This sounds like a very traditional use of the term “college town”: places that are heavily dependent on the university or college and that are quaint yet cosmopolitan enough. I like the contrast with the big cities which often have a variety of colleges and amenities that cater to college students, faculty, and staff.

This leads to a few thoughts:

1. How many college students today pick colleges based on it being in a “college town”? The surrounding atmosphere must matter some.

2. How have college towns been affected by the recent economic downturn and its effects on college campuses? Let’s say the college bubble bursts like some are predicting: how badly hit will college towns be? Another way to put it might be to ask how resilient these communities would be if the college/university started struggling or is this another example of what could happen to communities that rely too heavily on one industry.

3. Why not include an attitudinal component with local residents asking how much they like or approve of or even know what is going on with the college? Town and gown relationships can be difficult and simply because a place is a “college town” doesn’t mean there isn’t some tension.

4. It would be interesting to trace the history of college towns and their appeal. Historically, were there advantages to having colleges in communities that were heavily dependent on them?

5. Just because a place looks like it is where learning should take place (and this seems very constructed), does it actually improve learning?

College students rent cheap but luxurious McMansions

Here is another use for McMansions (and much better than one California option from last week): rent them to college students.

While students at other colleges cram into shoebox-size dorm rooms, Ms. Alarab, a management major, and Ms. Foster, who is studying applied math, come home from midterms to chill out under the stars in a curvaceous swimming pool and an adjoining Jacuzzi behind the rapidly depreciating McMansion that they have rented for a song.

Here in Merced, a city in the heart of the San Joaquin Valley and one of the country’s hardest hit by home foreclosures, the downturn in the real estate market has presented an unusual housing opportunity for thousands of college students. Facing a shortage of dorm space, they are moving into hundreds of luxurious homes in overbuilt planned communities.

Forget the off-to-college checklist of yesteryear (bedside lamp, laundry bag, under-the-bed storage trays). This is “Animal House” 2011.

Double-height Great Room? Check.

Five bedrooms? Check.

Chandeliers? Check.

Then there are the three-car garages, wall-to-wall carpeting, whirlpool baths, granite kitchen countertops, walk-in closets and inviting gas fireplaces.

This article provides an overview of an interesting situation but asking a few more questions would reveal a lot more:

1. If students live in such nice homes during college, what does this do to their expectations when they return home or after they graduate? If you are used to living in a nice McMansion, how do you move up after that?

2. In what condition do these students leave these McMansions?

3. The story paints these students as helping desperate homeowners. At the same time, homeowners in nice suburban subdivisions may not always look favorably at college students who can tend to be loud and unruly. Are all the town and gown relationships here all good as the story suggests?

4. Might some of these students stick around in these neighborhoods after college? If so, how would this change the neighborhoods?

To sum up, is this a long-term solution or a temporary solution to issues in one of the foreclosure capitals of the United States?

Military towns benefit from increased compensation

USA Today reports “16 of the 20 metro areas rising the fastest in the per-capita income rankings since 2000 had military bases or one nearby.” Compensation packages have increased since 2000: “Soldiers, sailors and Marines received average compensation of $122,263 per person in 2009, up from $58,545 in 2000.”

While places with nearby military bases benefited from these changes, USA Today also found some losers in per-capita income over the past decade. These include high-tech centers, college towns, and industrial cities.