A new term: the “accordion family”

Sociologist Katherine Newman explains a new term she has coined to describe the experience of many families in recent decades where young adults return to live at home: the accordion family.

NEWMAN: …[B]asically, an accordion family is a multigenerational household in which you have adult children over the age of 21 living with their parents. And, actually, that has not been the norm in the middle class for some time. It would have been the norm before the Second World War, but it really hasn’t been for some time now…

[I]t’s actually a trend that’s been in play for some time now, so it’s not unique to the recession we’ve been mired in. But, really, ever since about the early 1980s, we’ve seen a pretty steady increase in the proportion of young people of this age group that have been either moving back with their parents or who don’t leave in the first place.And that’s mainly because the economy has been changing in ways that make it difficult for young people to find entry level employment that really pays enough for them to be independent. As well in the middle class, where we see ambitions for professional futures, it takes longer and longer and more and more money to achieve the kind of educational credentials needed to launch a middle class professional life.

So we see young people who complete college and move back in with their parents in order to shelter those costs of the master’s degree or experience with an internship where they’re not earning any money at all in the hopes of launching at a higher level when they get a bit older.

I don’t think Newman says in this interview why she uses this term but I’ll hazard a guess: an accordion implies that American families stretch to accommodate younger adults at home when economic times are bad and then contract when these same adults move out when jobs are plentiful and the economy has picked up. This is different than a norm of multi or intergenerational living – the economic climate affects who can and will move back home.

Increasing gap in wealth between older and younger generations in America

It isn’t too surprising that older Americans have more wealth than younger Americans but perhaps the bigger story is that this gap has increased in recent decades:

The wealth gap between younger and older Americans has stretched to the widest on record, worsened by a prolonged economic downturn that has wiped out job opportunities for young adults and saddled them with housing and college debt.

The typical U.S. household headed by a person age 65 or older has a net worth 47 times greater than a household headed by someone under 35, according to an analysis of census data released Monday.

While people typically accumulate assets as they age, this wealth gap is now more than double what it was in 2005 and nearly five times the 10-to-1 disparity a quarter-century ago, after adjusting for inflation.

The median net worth of households headed by someone 65 or older was $170,494. That is 42 percent more than in 1984, when the Census Bureau first began measuring wealth broken down by age. The median net worth for the younger-age households was $3,662, down by 68 percent from a quarter-century ago, according to the analysis by the Pew Research Center.

The analysis in the story suggests that this growing gap is indicative of tougher economic conditions brought about by difficulties in finding a job, the delaying of marriage, growing college debt, and less of an ability to purchase a home when younger.

I wonder how this gap might translate into social or political action. Older Americans are well known for their relatively high voting turnout compared to younger Americans who are more fickle. Would younger Americans vote consistently about down-the-road issues like the national debt, Social Security, and other things they may be several decades from personally experiencing? Is this less consistent voting behavior among younger Americans the reason that there aren’t more safety nets for younger adults? Are Millennials, and not “Walmart Moms,” the next major voting bloc to emerge?

How much of this should raise concern about the economic welfare of younger Americans now or should we be more worried about how this later, rougher start in life will lead to less wealthy Americans (with its impact on American society) decades down the road?

It would be interesting to tie this to information about the demographics of the Occupy Wall Street protests. Media reports have tended to portray many of the protestors as college students or just our of college – how true is this? In public support for the movement, how much is based in the younger ages versus older demographics (who might support the Tea Party more?)?

Twentysomething: “What people in the past might have gotten from church, I get from the Internet and Facebook”

In a small segment of a larger interesting article about “twentysomethings” (known in some academic circles as “emerging adults”), one twentysomething blogger talks about the role the Internet plays in her generation’s lives:

Thorman suffered the post-college blues. She worked in an entry-level job, was in a so-so relationship, and wondered if this was all there was to life. Her existence, she says, felt inconsequential: “You graduate from college and you want to matter and be a part of something bigger.”

Then she launched her blog, and all of a sudden she was engaging hundreds of people from around the world in a discussion. The Internet gave her a place for connection and community much like neighborhood bars and churches did for previous generations.

Thorman is part of the 25 percent of twentysomethings today who say they have no religious affiliation. “What people in the past might have gotten from church, I get from the Internet and Facebook,” she says. “That is our religion.”

I have read a number of articles about SNS and Facebook use among emerging adults but I’ve never quite seen this idea before: religion has been replaced by Internet communities.

Additionally, the motivation for being part of these communities is different:

But blogging isn’t just about community and connectivity. It’s fundamentally about the individual. “I like blogging because I feel like a mini-celebrity,” Thorman says.

She’s not the only one to express that sentiment. “Attention is my drug,” Julia Allison told a New York Times writer. Allison is a Georgetown grad who became an Internet celebrity in her twenties and whose photo landed on the cover of Wired magazine with the headline GET INTERNET FAMOUS! EVEN IF YOU’RE NOBODY—JULIA ALLISON AND THE SECRETS OF SELF-PROMOTION. A Pew Research poll asked 18-to-25-year-olds about their generation’s top goals, and 51 percent responded with “to be famous.”

But Thorman doesn’t want fame in the Paris Hilton way—famous for being famous. She wants to be recognized, on the Internet, for her insights and ideas.

These online communities are different than traditional religion then in that the focus is on the individual users and their accomplishments rather than a transcendent power or a totem (in Durkheimian terms).

Where will this all end up? Some options you will hear in the popular discourse:

1. Disillusionment. This article talks a lot about twentysomethings looking for fulfillment and the Internet helps provide this. But is this ultimately satisfying? What if one can’t find a fulfilling long-term career? What if the other choices that were not taken always look more attractive? This argument tends to come from older generations – is there a way that twentysomethings can avoid this?

2. This is just another sign of secularization as organized religion drops in influence among younger generations.

3. The America celebrity culture, literally at everyone’s fingertips both as consumers and producers, will continue to grow. This celebrity culture will make it difficult to have intellectual discussion and debates in an online realm where even the most traditional news organizations have to cater to celebrity-hungry web surfers.

4. If these are the goals of this generation, who will tackle the big issues like dealing with poverty in the world, paying for Social Security and Medicare, etc?

It will be fascinating to watch how this all shakes out.

Majority of young adults “see online slurs as just joking”

A recent survey of teenagers and young adults suggests that they are more tolerant of offensive or pejorative terms in the online realm:

Jaded by the Internet free-for-all, teens and 20-somethings shrug off offensive words and name-calling that would probably appall their parents, teachers or bosses. And an Associated Press-MTV poll shows they don’t worry much about whether the things they tap into their cellphones and laptops could reach a wider audience and get them into trouble.

Seventy-one percent say people are more likely to use slurs online or in text messages than in person, and only about half say they are likely to ask someone using such language online to stop…

But young people who use racist or sexist language are probably offending more people than they realize, even in their own age range. The poll of 14- to 24-year-olds shows a significant minority are upset by some pejoratives, especially when they identify with the group being targeted…

But they mostly write off the slurs as jokes or attempts to act cool. Fifty-seven percent say “trying to be funny” is a big reason people use discriminatory language online. About half that many say a big reason is that people “really hold hateful feelings about the group.”…

It’s OK to use discriminatory language within their own circle of friends, 54 percent of young people say, because “I know we don’t mean it.” But if the question is put in a wider context, they lean the other way, saying 51-46 that such language is always wrong.

This would seem to corroborate ideas that anonymity online or comments sections free people up to say things that they wouldn’t say in real life. Perhaps this happens because there is no face-to-face interaction or it is harder to identify people or there are few repercussions. In the end, the sort of signs, verbal or non-verbal cues, that might stop people from saying these things near other people simply don’t exist online.

I would be interested to see more research about this “joking” and how young adults understand it. Humor can be one of the few areas in life where people can address controversial topics with lesser consequences. Of course, there are limits on what is acceptable but this can often vary by context, particularly in peer-driven settings like high school or college where being “cool” means everything. These young adults likely know this intuitively as they wouldn’t use the same terms around parents or adults. Are these young adults then more polite around authority figures and save it all up for online or are they more uncivil in general as some would argue?

For an important issue like racism, does this mean that many in the next generation think being or acting racist is okay as long as they are among friends but is not okay to exhibit in public settings? Is it okay to be racist as long as it is accompanied by a happy emoticon or a j/k?

Knowing that this is a common issue, what is the next step in cutting down on this offensive humor, like we are already seeing in many media sites’ comments sections? And who gets to do the policing – parents, schools, websites?

Sociological findings of Academically Adrift in Doonesbury

The findings of Academically Adrift stirred up a lot of discussion. (See an earlier post here.) Eight months after the book was released, its findings made it way to the Sunday comics (August 14) as Doonesbury picked up on the information.

Neither colleges or emerging adults look too good here.

It would be interesting to hear Gary Trudeau talk about how he discovered this information and what he wanted to say in this particular comic strip.

60% of British teenagers, 37% of adults “highly addicted” to their smartphones

A recent British study found that many teenagers are “highly addicted” to their smartphones:

Britons’ appetite for Facebook and social networks on the go is driving a huge demand for smartphones – with 60% of teenagers describing themselves as “highly addicted” to their device – according to new research by the media regulator, Ofcom…

The study, published on Thursday, also shows that smartphones have begun to intrude on our most private moments, with 47% of teenagers admitting to using their device in the toilet. Only 22% of adults confessed to the same habit. Unsurprisingly, mobile-addicted teens are more likely than adults to be distracted by their phones over dinner and in the cinema – and more would answer their phone if it woke them up…

Of the new generation of smartphone users, 60% of teenagers classed themselves as “highly addicted” to their device, compared to 37% of adults.

Ofcom surveyed 2,073 adults and 521 children and teenagers in March this year. The regulator defines teenagers as aged between 12 and 15, with adults 16-years-old and above.

Perhaps these results are not that surprising but it leads to several thoughts about addiction:

1. Since this is self-reported, couldn’t the percentage of teenagers and adults who are “highly addicted” actually be higher? If asked, how many people would admit to being “highly addicted” to things that they were actually addicted to?

2. That this many people were willing to say that they are “highly addicted” suggests that this addiction is probably considered to be normal behavior. If everyone or most people are actually addicted to using their smartphones, doesn’t this turn into a norm rather than an addiction in the eyes of the public? In twenty years, when these teenagers are the ones running these surveys, they may not use the same language or terms to describe phone/mobile device/computer use.

If you are for the Smart car, then you are against the McMansion

Scott Goodson, the founder of an ad agency, argues that the new trend in advertising is selling a movement:

When the Smart car wanted to sell you a new model earlier this year, instead of talking about the usual advertising claims, like how great the car drives and how fuel efficient it is, Smart USA took a radically different approach. It came out with an idea of being against certain things. It asked you, the consumer, to think about what you were against in life, like excess stuff you buy but don’t need, McMansions with four car garages and of course gas guzzlers.

This is an unusual thing for a car company to do. It was not simply pushing polished cars in ads, it was saying something controversial. It was taking a stand against something. And it went beyond advertisements and set up a Facebook page. Why would advertising do this, why would the brand have this message?

Well, the Smart car, with the help of my agency StrawberryFrog in New York, was trying to spark a national movement against dumb mindless over-consumption. The thinking was: “Hey, if we could get millions of people excited about joining the fight against waste and dumb consumerism, it’s a great way to get them excited about the Smart car.”

This is part of a larger trend in advertising. To get people excited about a brand in this new social-media-Facebook-crazy world, you need to dump the old advertising playbook and spark a movement that people can get involved with.

Goodson suggests that it remains to be seen how consumers will respond. However, these sorts of ads are needed because “traditional ads” no longer work and advertisers need ways to reach consumers.

I’ve seen some ads like this recently. Such ads still target the identity of individual consumers but with a twist. First, they suggest that there are morally good and wrong choices to be made. The Smart car ad is suggesting that people in four-car McMansions are on the wrong side while virtuous Smart car owners are on another side. Second, they tie individual identity to a collective of like-minded consumers. While a cynic might suggest that such consumers are simply participating in the capitalistic movement, Smart car owners are told that their purchase makes them part of something bigger. If you put these two ideas together, consumers can still follow their individual tastes (however influenced they are by outside forces) but feel like they are participating in virtuous action with others.

Regarding the Smart car ads: what would happen if Toyota started advertising the Fit with the Smart car as its enemy/opposite movement? It seems rather easy to pick on McMansions and excessive consumption but what if it was a similar product?

In the long run, does this cheapen more traditional social movements that are looking to right social wrongs?

I wonder if advertisers would say these these movement-based ads are more effective with younger consumers, particularly emerging adults who might be yearning to be part of larger collectives.

Finding community at the office

In a new economy where workers are “free agents” or “portfolio workers” among a relatively high unemployment landscape (at least in the United States), could workers be missing community life at work as well as the regular paycheck?

In the late 1990s the world of work moved away from security and towards freedom.

A job for life was out. Work became splintered, spliced and diced: contract, sub-contract and casual labour, part-time, sessional and seasonal, project-based, freelance and temp work emerged, as the frequencies and rhythms of work became subject to the vagaries of the economy.

Richard Sennett, a professor of sociology at the London School of Economics, described it as ”new economy” work – the work of flexible capitalism where ”workers are asked to behave nimbly, to be open to change on short notice, to take risks continually”…

The experience of being a highly mobile new economy worker is as Sennett says: being continuously exposed to risk can eat away at your sense of character. You are always ”starting over”. And just like your employment, your witnesses are not long-term. The writer Karen Blixen (better known by her pen name, Isak Dinesen) used this line for one of her characters: ”I was constantly in flight, an exile everywhere.”

Sometimes flight cannot be helped. But community helps stave off the feeling of being exiled, of drift.

Some interesting thoughts here. As I have talked to college students, the new economy jobs are what they want: they want to be able to use their skills, to flourish (which may be different than being happy), and to be able to set their own pace and priorities. Of course, these goals can be difficult for many to obtain in the early years after college. Additionally, many of them do want to find a community to be a part of, a place where they can fit into and still be somewhat autonomous. So perhaps this commentary is really about a larger issue: how do modern people who seek after individualistic goals also find enough community so that they don’t become alienated from society? And are there groups or companies that do this better than others?

This reminds me of what one might hear from college faculty: the job of a professor offers a balance between these two goals. We enjoy our jobs because it offers freedom (to study what we want, to have some say over our own schedules) but also places us within an academic context that runs on a very predictable calendar with regular interaction with others.

The commentary also notes the role technology can play: we can be apart from others but are seemingly connected through devices like cell phones or platforms like Facebook. But these seem less like “true” community and more like community of our own choosing, calling whom we want or making “friends” with whom we want. This is quite different than what might go on in an office:

Yet there can be a joyous, awful, wonderful cacophony when you don’t get to choose – the possibility of a richer, messier, wider community; a mosaic of quirks, histories, personalities. Look around your office – they are all there.

This not getting to choose, however, seems to go against all modern sensibilities: it is one thing to put up with others but it is another to do this without any other options.

The quick reference to television show The Office is intriguing. Throughout the course of the show, there is little indication that the employees want to leave. At the same time, there are very few (if any?) moments where the workers make a conscious decision to stay because they really like the community of people there (versus liking one or two people). It is too bad we don’t see more of these characters given options where they could leave but they choose not to because they realize who they are living behind. Perhaps this is too much to ask: if workers are given brighter opportunities elsewhere (money, benefits, chance for advancement, etc.), perhaps they will always go for that over any community ties.

Data on millennials’ life-long take on Osama Bin Laden

In an op-ed, a millennial considers some data regarding how the younger generation viewed Osama Bin Laden throughout their lives. While the media has suggested Bin Laden was a key figure in their young lives, this commentator suggests the data regarding his generation’s view of Bin Laden is more mixed:

Let’s start with the media’s attempts to establish Bin Laden’s impact on millennials. In addition to student sound bites and expert testimony, newspapers turned to sociological evidence to support their theories. To show how 9/11 inspired millennials to pursue public service, USA Today cited the increase in applications for nonprofit jobs. (The week before, this would have been proof of our struggling economy.) To show how 9/11 left millennials in a state of perpetual distress, the newspaper cited a Pew survey claiming that 83% of young people sleep with their cellphones on. (The week before, this would have been proof of our declining attention spans.)

Notice what USA Today didn’t cite: data on millennials’ opinions of Bin Laden from before his death. That’s because these data don’t support the narrative of a generation defining itself in the shadow of the Twin Towers. Not too long ago, the Woodrow Wilson National Fellowship Foundation ran a series of focus groups on college students’ attitudes toward 9/11. The foundation asked students to name the most important social or political event of their lifetime. The most common answer was not 9/11 — in fact, it was one of the least common — but the rise of the Internet.

Even data that support the media’s theories stop well short of suggesting a millennial reboot. In 2000, for example, UCLA’s Higher Education Research Institute reported that the number of freshmen who considered keeping up with political affairs to be “essential” or “very important” hit an election-year low: 28%. After 9/11, that number did bounce back — but only to 39% in 2008, well below the 60%-plus who answered affirmatively in 1966, the first year of the annual poll.

These statistics, I think, capture my generation’s real relationship to Bin Laden. It would be too much to say we had forgotten about him, but it also would be too much to say he haunted or defined us in any real way.

I, too, have heard this media narrative and now that I think about it, the primary data marshaled in support of it were the college student celebrations the night of the announcement of Bin Laden’s death. I would need to see more data on this to be convinced either way but it sounds like an interesting argument. If the media story is incorrect, it seems like it wouldn’t be too hard to put together more data to suggest this is the case. I assume most polling organizations have asked plenty of questions about Bin Laden and terrorism over the last ten years and these organizations could easily break out the data by age. If it turned out that millennials were not terribly impacted by 9/11 or Bin Laden’s death, what would be the reaction of older generations?

The rest of the op-ed contains opinions about the partying reaction of millennials. The public discussion regarding the celebration of and reaction to Bin Laden’s death has been intriguing though it is hard to know exactly what is going on and what it might say, if anything, about the larger American culture. My initial reaction to seeing the college students partying in front of the White House was to think that they were looking for an excuse to party on a Sunday night with school the next day…

A sociologist argues younger generation need self-help messages

After researching self-help books, a sociologist argues that Millennials need the messages of classic self-help books in order to navigate modern relationships:

When assistant professor of sociology Christine Whelan, 33, set out to study the rise of the self-help industry ten years ago, she was skeptical. But after reading hundreds of books, writing her doctoral dissertation on the subject at Oxford, and then teaching more than 400 students, Whelan, now at the University of Pittsburgh, realized that several self-help classics had a lot to teach a generation of people who are expert at texting and other sorts of online communication, but ill-schooled in the art of face-to-face communication and self-presentation…

Whelan got the idea to start teaching self-help classes, which she framed as the sociology of self-improvement. She was surprised to discover how eager her students were to absorb the lessons taught in books like Dale Carnegie’s How To Win Friends and Influence People, first released in 1937, M. Scott Peck’s The Road Less Traveled from 1978 and Stephen Covey’s 1989 The Seven Habits of Highly Effective People. “They were raised in a therapeutic culture,” she notes. “That separates this generation of job-seekers from others.”…

After putting hundreds of students through her course, Whelan says she came up with some lessons that combine 20th century common sense with 21st century lives. She combined them into a new self-help book aimed at Millennials, Generation WTF. I asked her to boil down the points most salient to job seekers, and illustrate them with some anecdotes. Notes Whelan, “nothing in this is rocket science. But it’s new to them and it works.”

The six steps that are then laid out seem fairly obvious but perhaps Whelan is right about the need to teach this material. There does seem to be a lot of articles floating around these days that talk about the crazy things that people interviewing for jobs do.

So what exactly goes on in a “sociology of self-improvement” class? While it sounds odd when you first hear about it, it could end up being an interesting course about human interaction. I wonder if there is any critique of the self-help movement.