When will more romantic comedies reflect living alone, cohabitation, and women getting more education than men?

The world of romantic relationships is changing: more people are living alone, cohabitating (maybe or maybe not marrying in the long run), and more women are obtaining college and graduate degrees than men. So when will romantic comedies reflect this?

I bring this up because I recently saw The Five-Year Engagement. This movie tackles the latter two issues I mentioned above: the couple lives together roughly 3-4 years before they get married (there is a clear period when they live separately). Also, the woman is working on a post-doc in social psychology at the University of Michigan while the man is a chef who has taken some classes as a culinary school. They end up having to try to compromise between their two jobs but little is mentioned about the relative status of the two professions. (A side note: how many people seeing this movie even know what a post-doc is? Is this mainstream? Also, I am undecided whether the film makes the field of social psychology look good or bad.) Yet, in the end, the couple still gets married. In fact, much of the plot of the movie is driven by the idea that the couple wants to get married but circumstances keep getting in the way. Additionally, the other main couple in the movie gets married quickly after they find out the woman is pregnant.

In the future, can the genre of romantic comedies survive without marriage at the end? Marriage is a nice plot device to end the film: they invariably show happy couples finally going through a marriage ceremony. It wraps up the story nicely. However, fewer American adults are married (51%) so are these films now more aspirational than ever and/or do they reflect the interests of a shrinking subset of the population? This also reminds me of the film (500) Days of Summer where marriage is not in the cards for the couple involved but movie viewers probably don’t get the same happy feeling at the end. I suspect romantic comedies will subtly or not so subtly change in the coming years to reflect these new realities and still try to provoke happy feelings even if marriage is not seen as much as the end goal.

New documentary “Mansome” look at the rise of metrosexuals

A new documentary titled Mansome (see the trailer here – and features Morgan Spurlock, Will Arnett, and Jason Bateman) examines the “metrosexual revolution” in the United States:

“I don’t highlight my hair, I’ve still got a pair,” [Brad] Paisley sings in his hit, “I’m Still a Guy.”

But a new documentary called “Mansome” finds that more men care about what they look like. And for them, getting pampered the way women have for so long doesn’t mean being any less of a man…

Many men are throwing out the rigid definition of masculinity — “avoiding femininity, emotional restriction, avoiding of intimacy, pursuit of achievement and status, self-reliance, strength and aggression, and homophobia, ” Latham wrote in his 2011 Psychology Today article, “Where Did all the Metrosexuals Go?”

“There is a growing body of research showing that men are rejecting these narrow gender stereotypes and exploring different ways of expressing what it means to them to be a man,” said Latham. “One way of doing this is men’s increased focus on personal appearance.”

There could be a pretty interesting story here. I would be interested in seeing how the documentary ties in marketing and advertising to these changes. Isn’t Spurlock’s ironic moneymaking ability tied to discussing/exploiting particular social issues for marketing purposes – look no further than his documentary The Greatest Story Ever Sold. I’ve been particularly amused by the Dove commercials about “manhide.” Imagine marketers salivating at the idea of selling products to a whole other gender.

At the same time, this sort of documentary seems like it could end up being hokey and only travel in gross stereotypes rather than really tackle the profound gender issues in our society in recent decades. Spurlock, Arnett, and Bateman all have the potential to be mawkish rather than profound…so perhaps I’ll have to check out this film and report back. Thus far, the reviews at RottenTomatoes.com are not good: only 24% fresh.

How does this “metrosexual revolution” fit with arguments that males are encouraged to be violent in our society through means like movies and video games? Has the “gentler male” view won out?

Moms in TV advertisements buy products for the good of their families

Two sociologists argue that a majority of mothers in TV commercials buy products for the good of their children:

Nearly two-thirds of mothers featured in ads on prime time Canadian television are “intensive” moms who buy products solely for the good of the family, while non-mothers were more likely to be portrayed as independent free agents, enjoying themselves far more, a new analysis has found.

The lion’s share of mothers were shown to be “organized, informative and in control,” and always purchasing the product for the benefit of their children, according to University of Toronto sociology researchers Kim de Laat and Shyon Baumann, who combed through 68 television ads…

But Ms. de Laat and Mr. Baumann say the advertising they studied is promoting “sacrificial consumption” — a term they coined to describe the act of buying products primarily for the care of others, rather than for self-care.

“It’s only been within the past 20 to 25 years that we’ve seen increasing emphasis solely on the children to the point where women are supposed to derive satisfaction from all of this caregiving,” said Ms. de Laat, a PhD candidate at the University of Toronto.

“Sacrificial consumption” is an interesting phrase but it isn’t a new idea. I’m reminded of the research of Viviana Zelizer (in Morals & Markets) regarding how the once controversial product life insurance came to be viewed as a necessary and sacrificial product that would provide for one’s family. What might be new here is the idea that these commercials are tying motherhood, a social role, to a particular action, providing for children. It attaches a different idea to products: if you’re family needs the product or would at least benefit, whatever money that needs to be spent is well-spent. Being a good mother means buying the “needed” products, not necessarily providing love, support, time, or attention. Do these commercials work by guilting people into action (i.e, “I’m not a good mother unless I do this”)? I wonder how this ties in with the whole idea of “concerted cultivation” where middle- and upper-class parents look to give their kids advantages (including necessary products?).

Is sacrificial consumption used effectively to sell products to other groups? Can you imagine such marketing aimed at men/fathers?

Sociology article helps lead to getting diversity information on NYC financial firms?

Earlier this week, two major financial firms said they would release data on the gender and race of their employees:

There is no requirement that Corporate America disclose its diversity data, but Monday two major companies – Goldman Sachs and MetLife — announced they’d be giving up the long-held secret…

The information is available and has been since 1964, because under the Civil Rights Act of that year, companies with 100 workers or more have had to report the data on race and gender annually to the U.S. Department of Labor. The problem has been, they were not under any requirement to release that data to the public, or even to local governments such as New York…

And there’s a lot of inequality, especially in the higher ranks at companies where the lack of diversity is greatest.

When I saw this, I was disappointed we didn’t get any information willing these companies were to start releasing this data or whether they were feeling enough public or government pressure. And then the article had a quote from the author of a recent sociology article on the topic that was published in a top journal and I wondered if this article made any difference…

Liu’s push for disclosure is a good first step on the road to more diversity, said Emilio J. Castilla, professor at MIT Sloan School of Management and author of  an article titled “Bringing Managers Back In: Managerial Influences on Workplace Inequality,” published in the American Sociological Review late last year.

“But this might not be enough,” he stressed. “They’re increasing transparency, showing some percentages, but I’d think about accountability. Are there organizational procedures in place to make sure these efforts result in the outcomes they want?”

I’m probably too hopeful here that an article in a sociology journal was influential but it couldn’t hurt…right?

Elderly co-housing in France an alternative to Going Solo in the United States?

While Americans may be increasingly living alone, Le Monde reports on another trend: co-housing among the elderly.

This unconventional but pragmatic solution is happening all over France – dozens of house-shares have already been created, and they are giving food for thought to many in their 60s, 70s and 80s…

According to Yankel Fijalkow, urban sociologist and author of “Sociologie du Logement” [Sociology of Housing], “House-sharing for the elderly is a sort of group response to the ambient individualism.” Fijalkow says. “It is part of the same phenomenon as co-housing – houses with shared facilities – in Northern Europe and the United States or housing cooperatives. Faced by the fragility of the family unit, a desire emerges to recreate a quasi-family.”

But Fijalkow adds: “Let’s not be idealistic. Accommodation is expensive, and this is mostly a commercial transaction. With the current changes in family models, we go from being part of a couple to living on our own or in a house-share. People are flexible and adapt when the housing market is prohibitively expensive.”…

This system is being adopted all over Europe. Colocation Seniors, an organization in the western French city of Nantes was inspired by a similar project in Belgium, and has already helped dozens of seniors set up house-shares in the last three years, offering continuing support even after the house-share has been organized.

It is hard to know from this article how big of a trend this really is.

It is interesting to hear Fijalkow talk about these two motivating factors: a desire to have a “quasi-family” and economic realities. Which of these are more important? Does this suggest that people with more economic resources would not choose co-housing? It is already a foregone conclusion in many places that most families are fragile and/or past the breaking point?

This also reminds of the end of Kate Bolick’s article “All the Single Ladies” from November 2011. Here is where Bolick ends her thoughts on current relationships between women and men – a tour of a sort of dormitory for single women in Amsterdam:

The Begijnhof is big—106 apartments in all—but even so, I nearly pedaled right past it on my rented bicycle, hidden as it is in plain sight: a walled enclosure in the middle of the city, set a meter lower than its surroundings. Throngs of tourists sped past toward the adjacent shopping district. In the wall is a heavy, rounded wood door. I pulled it open and walked through.

Inside was an enchanted garden: a modest courtyard surrounded by classic Dutch houses of all different widths and heights. Roses and hydrangea lined walkways and peeked through gates. The sounds of the city were indiscernible. As I climbed the narrow, twisting stairs to Ellen’s sun-filled garret, she leaned over the railing in welcome—white hair cut in a bob, smiling red-painted lips. A writer and producer of avant-garde radio programs, Ellen, 60, has a chic, minimal style that carries over into her little two-floor apartment, which can’t be more than 300 square feet. Neat and efficient in the way of a ship, the place has large windows overlooking the courtyard and rooftops below. To be there is like being held in a nest.

We drank tea and talked, and Ellen rolled her own cigarettes and smoked thoughtfully. She talked about how the Dutch don’t regard being single as peculiar in any way—people are as they are. She feels blessed to live at the Begijnhof and doesn’t ever want to leave. Save for one or two friends on the premises, socially she holds herself aloof; she has no interest in being ensnared by the gossip on which a few of the residents thrive—but she loves knowing that they’re there. Ellen has a partner, but since he’s not allowed to spend the night, they split time between her place and his nearby home. “If you want to live here, you have to adjust, and you have to be creative,” Ellen said. (When I asked her if starting a relationship was a difficult decision after so many years of pleasurable solitude, she looked at me meaningfully and said, “It wasn’t a choice—it was a certainty.”)

When an American woman gives you a tour of her house, she leads you through all the rooms. Instead, this expat showed me her favorite window views: from her desk, from her (single) bed, from her reading chair. As I perched for a moment in each spot, trying her life on for size, I thought about the years I’d spent struggling against the four walls of my apartment, and I wondered what my mother’s life would have been like had she lived and divorced my father. A room of one’s own, for each of us. A place where single women can live and thrive as themselves.

How modern societies reconcile aging and individualism will be very interesting to watch.

Man sentenced for harassing female employees must take sociology class on gender

I’ve never read of someone being sentenced to take a sociology course in response to admitting to harassing female employees:

Haralambos Katsikis, 53, owner of Stelio’s, admitted to sufficient facts Thursday in Lowell Superior Court to five counts of annoying and accosting a person of the opposite sex.

Middlesex Superior Court Judge Paul Chernoff sentenced Katsikis to two years probation with the conditions he stay away and have no contact with the five female former employees. The judge also ordered him to audit an appropriate sociology course on women in the workplace or gender issues at Middlesex Community College and to complete community service that involves delivering food to the women’s shelter…

In November 2008, Katsikis was the subject of complaints that he had harassed and accosted women who worked in his restaurant. Investigators later determined the women were subjected to a barrage of sexualized comments and unwanted physical contact by Katsikis. In an attempt to avoid Katsikis’ behavior, some of the women developed a buddy system where they would stay in pairs when they needed to go upstairs near his office to get supplies.

I wonder what Katsikis will think after following through on auditing an appropriate sociology class.

“The mothering you see today in America is culturally and historically unprecedented”

A sociologist suggests mothering is done very differently in America:

“American parenting is child-centered, expert-guided, emotionally absorbing, labor-intensive, financially expensive and is expected to be done by mothers alone. And it is impossible to do alone,” said Sharon Hays, a sociologist at the University of Southern California. “The mothering you see today in America is culturally and historically unprecedented. We expect selfless devotion to what we interpret as the child’s needs, wants and interests at every moment of the day. And with the vast majority of mothers working, that puts them in an impossible paradox.”

While the intensity is at its most acute in the middle and upper-middle class, she said, her studies have found that low-income parents feel the same parenting pressures, compounded by the guilt of having neither the resources nor the time to meet them.

The rest of the article talks about why this is: we have structured society in such a way so that the brunt of child care is borne by individuals, not society, and with our cultural gender norms, women are left with much of the burden.

The gendered tasks you do at work can affect the gendered work you do at home

A new study in the American Journal of Sociology looks at what men who work in female-dominated careers do at home:

When stacked up against men who have jobs where men and women are equally represented, men in gender-atypical jobs put in an extra hour each week on typically male housework. What’s more, these men’s wives stick to female-typed tasks, spending about four hours more each week cooking dinner, vacuuming or throwing in a load of laundry. Meanwhile, women who work in male-centric professions also tend to pursue more female-typed housework but not with the same consistency as men in female-dominated arenas — perhaps because they perceive it as less of a threat to their femininity. (It should also be noted that a different study in the Journal of Family Psychology found that doing housework after a day on the job isn’t good for anyone, regardless of gender.)

What’s going on here? It seems to be a manifestation of what sociologists call the “neutralization of gender deviance.” Or, in plainspeak, “men are trying to bolster their masculinity at home,” says Daniel Schneider, the study’s author and a doctoral student in sociology and social policy at Princeton University…

Truth be told, Schneider was surprised by the findings. He’d expected to discover that men in gender-typical jobs — a mechanic, for example — would spend more time at home working on car or home maintenance. By that logic, he also anticipated that men in male-atypical jobs would come home and do more cooking and cleaning-type housework typically associated with women.

But humans don’t always make sense. “The market and home are really intertwined and influence each other,” says Schneider. “But they are not necessarily intertwined in a rational way. Instead, they’re intertwined in a way that’s about cultural salience and the meaning of gender.”

In other words: gender norms and expectations influence how people act. If we were to interview men who work in more female fields, would they be able to describe this process discovered in survey data? Also,  I wonder if this is tied to the amount of time people spend at work.

More broadly, this is a reminder that what happens in our career or at the workplace has an influence on other areas of our life. On one hand, perhaps this seems fairly obvious: our culture is one where people are defined by their occupation and what they do. As I tell my students, when you meet people as an adult, the first or one of the first questions you tend to be asked is, “what do you do [for work, a living]?” These puts a lot of pressure on individuals to have meaningful jobs. On the other hand, we tend to act like we can compartmentalize work and home. This goes back into history as there was a separation of home and work only in the Industrial Revolution as jobs moved out of the household or close by to larger factories and offices owned by corporations. While technology may have blurred the lines in recent decades, we still tend to have strong physical and mental boundaries between home and work.

Considering how much time full-time workers put into their jobs today, it should be little surprise that it is hard to keep these spheres apart. At the same time, specifying how it affects other areas of our lives is worth considering.

“Almost 40 percent of U.S. working wives now out-earn their husbands”

This isn’t too surprising considering the number of women getting college and graduate degrees today, but a new statistic puts those education figures in a different light: “almost 40 percent of U.S. working wives now out-earn their husbands.”

Reading Washington Post reporter Liza Mundy’s book, The Richer Sex: How the New Majority of Female Breadwinners Is Transforming Sex, Love and Family, out this March, was a genuine shock. Based on 2009 Bureau of Labor Statistics figures hot off the press (a government economist slipped Mundy the stats before they were published, in fact), “almost 40 percent of U.S. working wives now out-earn their husbands.” While that’s not the majority-grandiose subtitles definitely are the norm-it’s darn close to it. (For the record, my guess was 25 percent, the figure in the early ’90s.)

Luckily for my ego, Mundy tells me in an interview that she too was surprised at the 40 percent, and, better yet, she says, “Most of the expert readers I’ve given the manuscript to don’t believe it.” The lofty number of female breadwinners, or more accurately, female primary breadwinners, isn’t just a product of our devastating recession. As has been well publicized, largely male employment sectors such as manufacturing did contract the most during the recent economic downturn, accelerating the trend. But since way back in 1987, the slice of wives taking home more than their husbands has risen steadily, by a percentage point or so every year.

That’s principally because so many more women than men are getting undergraduate and postgrad degrees-by 2050, there will be 140 college-educated women in the U.S. for every 100 similar men-and because the economy is bifurcating between low-skill, low-wage jobs and high-skill, higher paying ones (that require a bachelor’s or more), with the middle emptying out.

Indeed, another title of Mundy’s book could’ve been The Big Flip. It’s the phrase she uses to denote the time not so far away-2025 is her hunch, based on her impressive research, which, in addition to a data dump, includes interviews with scores of ordinary people living the new reality-when more than half of the earners-in-chief in American households will be women. (Another factoid pointing toward the imminence of the flip: Nine out of the 10 U.S. job categories expected to grow most in the next decade-nursing, accounting, postsecondary teaching-are female dominated.)

While this is a weirdly casual account of these figures, the author is correct in suggesting this could lead to big changes in relationships and the established patriarchy.

One issue I haven’t seen raised when looking at data like this is while women may be making more money and be getting more degrees, will they really be in positions of power in society? While women may have relative power in the household (though having an economic edge doesn’t necessarily translate into more power), this doesn’t necessarily mean that these women have power in their workplace. You could end up with a situation where women’s status at home is up, which I think some would see as is a good thing, but they are still subordinates in male-led careers and workplaces, which would not be viewed as positively.

A bigger push for men’s studies?

I’ve noted this before but here is another article suggesting that there is a bigger push for men’s studies in academia:

The male stereotype of the all-powerful protector and provider is doing a disservice to men – pressuring them to conform and ultimately, leaving many powerless to face the challenges of modern society.

That’s the thesis that binds many academics in the new area of masculinity studies, who say their examination of how the culture of maleness effects men, rather than those around them, has been a long time coming.

“Clearly it’s at a very nascent stage in its development, in the humanities and social sciences,” says Concordia University sociologist Marc Lafrance, who teaches about men and masculinity…

Synnott, who has been teaching a course on the sociology of men for 10 years, believes that the rallying cry of “male chauvinist pig” has ignored important realities that men face. “Men dominate at the top and also the bottom,” he points out.

Alas, there are no numbers or larger stories in this article to inform us of whether this is a larger push in academia or not. It would be interesting to hear people comment on whether these calls for more studies of masculinity are related to larger economic pressures where men are having more difficulty finding jobs and educational shifts where women are now getting more degrees. Because men are feeling more vulnerable today, this leads to a new interest in men’s studies?

I also wonder if there is a large number of undergraduates who would be ready to follow this course of study. Would such programs take students away from women’s or gender studies programs? Would students who don’t see the point of women’s studies programs suddenly see the value of men’s studies?