Your McMansion is so big, you need a wifi mesh

Coming soon to a McMansion near you: a wifi mesh from Google.

Google Wifi is available for pre-order in the US at retailers like the Google Store. A single Wifi point retails for $129, and covers homes up to 1,500 square feet. The three-pack, at $299, covers homes up to 4,500 square feet. Google Wifi ships on December 6th, just in time for fast Wi-Fi for all of your holiday guests.

All the Wifi points are connected to each other. Data can take several paths toward its destination — and Google uses their Network Assist technology to ensure that Google Wifi points always choose the fastest route from your device to the internet. This means that you get faster Wi-Fi speeds for things like streaming and gaming.

Because it would defeat the purpose of having an impressive McMansion if you and your guests couldn’t enjoy a wonderful wifi experience…

I’m waiting to see more McMansions and regular homes build around the all-important wifi as the central feature. Forget all of this about open concept living, great rooms, separate spaces for men, women, and the kids; homes should start with great wifi and build around that. With the Internet of Things supposedly just around the corner, this may happen soon.

UPDATE 11/20/16 at 1:16 PM: This is no joke. I keep hearing Comcast ads pushing their faster Internet. The reason you need it? So all of your holiday guests can do all they need to do on the wifi at the same time. Aren’t all those holiday guests supposed to be interacting or spending time together as a family?

Internet headlines and stories present a disconnected world; a pitch for sociology

Whether you read headlines on the Google News page or the Drudge Report or the front page of Yahoo, Internet headlines and stories tend to provide very small slices of reality. Want to see the actions of a happy cat? How about the strange actions from someone with mental illness? What one C-list celebrity did last night? The inane “gaffe” from the campaign trail earlier today? Put all of these headlines together, some serious and many not, and what do you get? It is difficult to get a broad, cohesive view of the world from Internet stories. They can provide more information than people in the past ever had and let us know how many different people around the world live. Even good stories on websites devoted to more in-depth news present numerous topics. Yet, because of their fleeting, diversionary, and never-ending nature, they don’t add up to much. As a reader, how am I to put all the pieces together?

It is debatable how much better other forms of media do in delivering broader context and the bigger picture. Media forms composed of images – TV, films – have moved toward incredibly quick editing so that scenes rarely last more than a few seconds. Written forms – newspapers, magazines – have a reputation for deeper storytelling. Yet, this all assumes that a good number of citizens take the time to read such materials and understand them.

Perhaps this is where we don’t just need media or digital literacy; we need ways to put all the information together and keep the big picture in mind. What is underlying all these stories? What are the patterns in society? Why do these stories get attention and others do not? Sociology can help: you need to know the broader context, the powerful institutions at work in society, how information is created and sold, and the large-scale social trends. One story of an amazing animal tells us nothing; having tens of thousands of such tales might. Reading multiple stories about the Panama Papers might be interesting but we need to know how this intersects with all sorts of social systems (such as governments and corporations) and processes (such as social class and globalization).

It is too easy to get caught up in the quick accumulation of news and information without stepping back and trying to comprehend it all. We are good now at dispensing information but having difficulty digesting. We need frameworks in which to put the new headlines and stories. We need time to consider how this new information might affect us. All of this takes time and effort on the part of individuals – perhaps it is just easier to let all the information wash over us. But, even if we must do this at times, having a sociological perspective that sees social structures and forces and asks for empirical evidence could help us all.

(Disclaimer: I occasionally think about how to pitch sociology to undergraduates and this is one such attempt.)

Census 2020 to go digital and online

The Census Bureau is developing plans to go digital in 2020:

The bureau’s goal is that 55% of the U.S. population will respond online using computers, mobile phones or other devices. It will mark the first time (apart from a small share of households in 2000) that any Americans will file their own census responses online. This shift toward online response is one of a number of technological innovations planned for the 2020 census, according to the agency’s recently released operational plan. The plan reflects the results of testing so far, but it could be changed based on future research, congressional reaction or other developments…

The Census Bureau innovations are driven by the same forces afflicting all organizations that do survey research. People are increasingly reluctant to answer surveys, and the cost of collecting their data is rising. From 1970 to 2010, the bureau’s cost to count each household quintupled, to $98 per household in 2010 dollars, according to the GAO. The Census Bureau estimates that its innovations would save $5.2 billion compared with repeating the 2010 census design, so the 2020 census would cost a total of $12.5 billion, close to 2010’s $12.3 billion price tag (both in projected 2020 dollars)…

The only households receiving paper forms under the bureau’s plan would be those in neighborhoods with low internet usage and large older-adult populations, as well as those that do not respond online.

To maximize online participation, the Census Bureau is promoting the idea that answering the census is quick and easy. The 2010 census was advertised as “10 questions, 10 minutes.” In 2020, bureau officials will encourage Americans to respond anytime and anywhere – for example, on a mobile device while watching TV or waiting for a bus. Respondents wouldn’t even need their unique security codes at hand, just their addresses and personal data. The bureau would then match most addresses to valid security codes while the respondent is online and match the rest later, though it has left the door open to restrict use of this option or require follow-up contact with a census taker if concerns of fraud arise.

Perhaps the marketing slogan could be: “Do the Census online to save your own taxpayer dollars!”

It will be interesting to see how this plays out. I’m sure there will be plenty of tests to (1) make sure the people responding are matched correctly to their address (and that fraud can’t be committed); (2) the data collected is as accurate as going door to door and mailing out forms; and (3) the technological infrastructure is there to handle all the traffic. Even after going digital, the costs will be high and I’m guessing more people will ask why all the expense is necessary. Internet response rates to surveys are notoriously low so it may take a lot of marketing and reminders to get a significant percentage of online respondents.

But, if the Census Bureau can pull this off, it could represent a significant change for the Census as well as other survey organizations.

(The full 192 page PDF file of the plan is here.)

What is a “digital sociology firm”?

This news story reports the sale of a “digital sociology firm” named mPathDiscovery:

Richard Neal, CIO of mPathDiscovery, described TBX as a group of investors from different industries that came together in April. The transaction will provide mPathDiscovery with access to TBX’s capital, experience and business connections.

Neal said mPathDiscovery has two employees — himself and President David Goode — and uses an array of contract employees. The company will remain in Kansas City and soon will begin looking for its first office space.

One result of the transaction has been the purchase of the “digitalsociology.com” web domain. Neal said the name had been owned by a cybersquatter who offered to sell it for a profit.

Neal said digital sociology helps companies see who is saying what, when and where about them online. The process can help companies see how marketing messages are being received by the public and analyze attitudes about competitors.

Two things strike me:

  1. So this is beyond web analytics where companies try to figure out who is visiting their site. (That industry is crowded and there are a number of ways to measure engagement with websites.) This goes to the next level and examines how companies/pages are perceived. I imagine there are plenty of people already doing this – I’ve heard plenty of commercials for site that want to protect the reputation of individuals – so what sets this company apart? This leads to the second point…
  2. What exactly makes this “digital sociology”? As a sociologist, I’m not sure what exactly this is getting at. Online society? Studying online interactions with companies? The use of the term sociology is meant to imply a more rigorous kind of analysis? In the end, is the term sociology attractive to companies that want these services?

Parallel railroad and Internet networks

Railroad right of ways contributed to the current infrastructure of the Internet in the United States:

Google didn’t come to Council Bluffs because of historical resonance. They came for the fiber, which runs parallel to Iowa’s many railroads and interstates. Rail infrastructure has shaped the language of the network (as noted in David A. Banks’s work on the history of the term “online”), the constellation of companies that form the network (most famously with Sprint emerging from the Southern Pacific Railroad’s internal-communications network), and, most relevant to this story, the actual routes that fiber-optic networks run.

Telecommunications companies quickly recognized the value of rail right-of-way as real estate for running cable networks long before the Internet—the first substantial use of rail networks for telecommunication networks starts with telegraphs. It’s a hell of a lot more efficient to run a cable along a single straight shot of property than negotiating easements with every single landowner between, say, Denver and Salt Lake City.

For railroads, this was a win-win, as the right-of-way agreements generate passive income, and the networks could be used for internal operations of the railroads themselves. As the first dot-com bubble expanded, more and more telecoms rushed to place their cables along rail routes. This New York Times story from 2000 documents the moment well; it also uses the delightful (and today, woefully underused) term “cyberage” and mentions an exciting new player in the telecom scene, Enron Broadband Services. Some railroad companies followed Sprint’s suit in this period, creating their own telecom services, like CSX Fiber Networks.

The markers of this right-of-way race along railroad routes (and highways, which have a similar right-of-way appeal to telecoms) are not especially impressive, but pretty hard to ignore. They usually take the form of orange-tipped white poles, or orange metal signs, spaced out a few meters apart running parallel to the rails. The orange part usually has a label warning people to call before digging, a phone number to call, and sometimes the name of the company or government agency that happens to own the buried cable. Labeled this way, fiber markers become a testament to telecom history, bearing names of companies that fell in the bursting of the first bubble, long ago absorbed into larger telecom networks. The new owners apparently don’t bother replacing the poles with their names or logos—presumably because it’s not really financially worthwhile to send someone to put Level 3 stickers over thousands of Global Crossing or Williams Communications logos on signage that’s more or less designed to be ignored by 99 percent of the public, like most network infrastructure.

Fascinating story: the land along the railroad lines turned out to be valuable not just for railroad uses but for any other infrastructure that needed clear paths. If I remember correctly, some of the right of ways were the product of public-private partnerships between the government and railroad companies. For example, completing long railroad lines might require years of negotiating with individual landowners which would delay important construction. To flip this around a bit, what would Internet networks look like today if railroads had never been constructed?

I wonder how much money this generates each year for the railroads. There is certainly plenty of freight traffic in the United States but it would be interesting to know what these particular routes are worth.

The misspelled band name intended to enhance Internet searches

The Scottish band Chvrches spelled their name in such a way to help separate themselves online:

Chvrches, deliberately misspelled to maximize Google-search recognition, formed after Mayberry, Cook and Doherty were slogging through indie-rock bands and day jobs.

A tactic only for the Google search result age. Bands can go through all sorts of hoops to select a good name that reflects who they are as well as attracts the attention of consumers. I’m reminded of how the Beatles selected a name – multiple name changes in the early years and resisting the influence of the day to be something like John Lennon and the Beatles (have the group name reflect the lead singer/personality) – versus how Blur selected theirs – off a list of potential names given to them by a label executive. (For a fun Wikipedia time, check out this page with hundreds of band name etymologies.) Today, you can add to the list the strategy of taking a common name or phrase and then tweaking it in such a way that no other Internet personality could overlap. Still, I can hear the conversations even among fans:

I like that song. Who is the artist.

Chvrches.

Great. Wait, I can’t find anything about them online.

Yeah, they have a v rather than a u in their name.

Oh, there they are…

The culture wars have moved online

The culture wars may be raging most furiously in a new space and this has consequences:

The culture wars may have changed, but that doesn’t mean they’re over. Nowhere is this more clear than on the internet. Hartman’s culture wars were fought in national magazines, peer-reviewed journals, cable news shows, and in the halls of Congress: all venues with some degree of gatekeeping. Today, a broader swath of self-proclaimed culture warriors can engage in comment sections, on blogs, and on Twitter, where the #tcot hashtag is filled with echoes of earlier flashpoints. Whether the internet is simply a new, more broadly accessible forum for old debates about the meaning of America, or whether it is facilitating a new kind of culture war altogether, is not entirely clear. Nor are online spaces any less susceptible to the imperatives of capitalism than any other part of American culture. But if the culture wars are over, no one told their most energetic partisans: on this new frontier, the battle rages on.

If this is the case, it has altered the culture war landscape in multiple ways:

1. Increased the speed of battle. Now, new issues can pop up all over the place through text and videos on multiple platforms. Who can keep up with it all?

2. The old gatekeepers – traditional media like television, newspapers, and radio as well as politicians – have to scramble to keep up. This means they may race to the bottom or endlessly cycle through everything to stay relevant.

3. The culture wars don’t have to be about big issues but rather can be a larger series of micro battles. There may be no big “culture war” but rather an endless number of skirmishes involving small numbers of participants.

4. Anyone can participate with the possibility of being part of a larger conversation behind their smaller sphere. However, it is hard to know which of these skirmishes might blow up.

The ongoing mystery of counting website visitors

The headline says it all: “It’s 2015 – You’d Think We’d Have Figured Out How to Measure Web Traffic By Now.”

ComScore was one of the first businesses to take the approach Nielsen uses for TV and apply it to the Web. Nielsen comes up with TV ratings by tracking the viewing habits of its panel — those Nielsen families — and taking them as stand-ins for the population at large. Sometimes they track people with boxes that report what people watch; sometimes they mail them TV-watching diaries to fill out. ComScore gets people to install the comScore tracker onto their computers and then does the same thing.

Nielsen gets by with a panel of about 50,000 people as stand-ins for the entire American TV market. ComScore uses a panel of about 225,000 people4 to create their monthly Media Metrix numbers, Chasin said — the numbers have to be much higher because Internet usage is so much more particular to each user. The results are just estimates, but at least comScore knows basic demographic data about the people on its panel, and, crucial in the cookie economy, knows that they are actually people.5

As Chasin noted, though, the game has changed. Mobile users are more difficult to wrangle into statistically significant panels for a basic technical reason: Mobile apps don’t continue running at full capacity in the background when not in use, so comScore can’t collect the constant usage data that it relies on for its PC panel. So when more and more users started going mobile, comScore decided to mix things up…

Each measurement company comes up with different numbers each month, because they all have different proprietary models, and the data gets more tenuous when they start to break it out into age brackets or household income or spending habits, almost all of which is user-reported. (And I can’t be the only person who intentionally lies, extravagantly, on every online survey that I come across.)…

And that’s assuming that real people are even visiting your site in the first place. A study published this year by a Web security company found that bots make up 56 percent of all traffic for larger websites, and up to 80 percent of all traffic for the mom-and-pop blogs out there. More than half of those bots are “good” bots, like the crawlers that Google uses to generate its search rankings, and are discounted from traffic number reports. But the rest are “bad” bots, many of which are designed to register as human users — that same report found that 22 percent of Web traffic was made up of these “impersonator” bots.

This is an interesting data problem to solve with multiple interested parties from measurement firms, website owners, people who create search engines, and perhaps, most important of all, advertisers who want to quantify exactly which advertisements are seen and by whom. And the goalposts keep moving: new technologies like mobile devices change how visits are tracked and measured.

How long until we get an official number from the reputable organization? Could some of these measurement groups and techniques merge – consolidation to cut costs seems to be popular in the business world these days. In the end, it might not be good measurement that wins out but rather which companies can throw their weight around most effectively to eliminate their competition.

What will we all do in autonomous cars? Use 4G, wireless connections

With the rapidly approaching autonomous vehicles, how will we spend the time once devoted to driving (or backseat driving)?

According to the U.S. Census Bureau, approximately 105 million Americans commute by car each day. With an average round trip of 50 minutes, that’s a whopping 88 million hours daily. “I want some of these hours back,” said Cooley. At this point, “we’re now already moving into the era of post-self-driving vision. It’s not so much about the technology of self-driving, but what will we do after that.”…

The most important groundwork, or “plumbing,” as Cooley refers to it, is for auto manufacturers to integrate 4G into vehicles. Built-in high-speed wireless connectivity makes a car much like a phone, Cooley said, allowing users to get into the habit of using maps, calls, notifications, and other interactive elements in the car.

Given today’s world, this isn’t too surprising: cars will free up even more time for Internet and social media usage. Indeed, we’ll have extra time for multitasking where we can listen to music or watch something while participating online (while being a passenger). Are there better things we could do? With all the studies on sleep deprivation (partly due to media usage), perhaps not driving should lead to more sleep. Or, employers and workers might do more job-related activities on the way to and from work.

Alas, all of these supposed time-saving devices may just keep providing opportunities to do more work or entertain ourselves further…

“We don’t lie to our search engine. We’re more intimate with it than with our friends, lovers, or family members.”

Wired has an interesting excerpt from a new book Data and Goliath:

One experiment from Stanford University examined the phone metadata of about 500 volunteers over several months. The personal nature of what the researchers could deduce from the metadata surprised even them, and the report is worth quoting:

Participant A communicated with multiple local neurology groups, a specialty pharmacy, a rare condition management service, and a hotline for a pharmaceutical used solely to treat relapsing multiple sclerosis…

That’s a multiple sclerosis sufferer, a heart attack victim, a semiautomatic weapons owner, a home marijuana grower, and someone who had an abortion, all from a single stream of metadata.

Web search data is another source of intimate information that can be used for surveillance. (You can argue whether this is data or metadata. The NSA claims it’s metadata because your search terms are embedded in the URLs.) We don’t lie to our search engine. We’re more intimate with it than with our friends, lovers, or family members. We always tell it exactly what we’re thinking about, in as clear words as possible.

The gist of the excerpt is that while people might be worried about the NSA, corporations know a lot about us: from who we have talked to, where we have been, who have interacted with through metadata and more personal information through search data. And perhaps the trick to all of this is that (1) we generally give up this data voluntarily online (2) because we perceive some benefits and (3) we can’t imagine life without all of this stuff (even though many important sites and social media barely existed a decade or two ago).

The reason I pulled the particular quote out for the headline is that it has some interesting implications: have we traded close social relationships for the intimacy of the Internet? We may not have to deal with so much ignorance – just Google everything now – but we don’t need to interact with people in the same ways.

Also, this highlights the need for tech companies to put a positive spin on all of their products and actions. “Trust us – we have your best interests at heart.” Yet, like most corporations, their best interests deal with money rather than solely helping people live better lives.