To our neighbors, our lawn was just another suburban expanse of green. But to my dad, like millions of other yard-having homeowners, it was a canvas, a psychologist’s couch, a playpen, a physical manifestation of his deepest fears and greatest joys. Our lawn was one of the few places in my father’s world where he could impose his will. Plus, it was a respite from his three children. It was a miracle he ever came inside.
Watching my dad out there year after year taught me this: A lawn can tell you an awful lot about its owner.
This fits with the American idea that things you own, ranging from a home to a car to your smartphone, say something important about you. They are not just items to use or enjoy; they reflect your personal brand, even as millions of others may have the same things.
People might also do this with lawns. If people keep up their lawn, they assume the homeowner cares about their property and home. Americans generally like this. Those who do not keep up their home and lawn are less trustworthy as are people who do not own homes.
At the same time, lawns are also the product of social norms. What do the neighbors do with the lawn? How might a messy lawn be perceived by neighbors? Are nicer lawns connected to higher property values? How do different brands sell grass seed and other lawn products? I have argued before that a well manicured and clear lawn is connected to social class. Communities have expectations about what lawns should look like and can exercise both formal and informal sanctions, whether mowing lawns for residents and sending them the bill if the grass is too long to dirty looks.
More broadly, the idea of a green and lush lawn is tied to the American suburban dream. The nice single-family home surrounded by an oasis of green hints at private property, nature, and an attentive homeowner. A neighborhood with such lawns is a sign of care and neighbors who value their community.