Tag Archives: radio

Radio will be saved – by the lack of NSA monitoring, zombie apocalypse

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Slate has an interesting set of articles about podcasts but one article notes the persistence of terrestrial radio. Among the reasons given for its ongoing influence includes operating outside of NSA control and zombie apocalypses:

  • Most of us don’t feel the cost of the data we’re using when we stream online content. But this could be changing. “Half the public still has no idea what data metering is,” says Smulyan, “but we find it changes consumption completely when people see what they’re paying for the data they use.”
  • Due to some complex legislation, it can be less onerous to pay artist royalties when you play music over the airwaves than when you send it over the Internet. For this reason, last year Pandora bought an FM station in South Dakota, in an effort to qualify as a terrestrial broadcaster.
  • When the revolution comes, radio will be vital for the propagation of seditious content. It leaves no digital footprints. And the NSA is unlikely to hack into your transistor boom box and track what you listen to.
  • When the zombie apocalypse arrives, radio will save your hide. Anyone with a generator and an antenna can broadcast radio, and everyone listening hears the same key information in real time.

The first two reasons have to do with finances: radio can be relatively cheap for operators and listeners. These are important considerations today: can media conglomerates and music artists still make money?

The last two have some different rationales. Radio can’t be controlled as easily, even with the complex rules regarding licenses and broadcasting though perhaps listeners have even more freedom as they can tune in to what they want (as long as they aren’t recording what they listened to for ratings purposes). In times of disasters – and there is a lower likelihood of facing zombies compared to being in a natural disaster – radio provides an easy way to broadcast and hear information. Does the Internet work well in those situations? The argument here is that the infrastructure for the Internet is more complicated than that for radio, thus, radio will win in times of trouble.

I suspect the second pair of reasons will prove less influential in the long run than the first pair regarding money. But, if money wins out and broadcasting moves to the Internet, might that completely wipe out the presence of radio for the last two purposes?

 

The difficulties in creating viral audio clips

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Why listen to audio on the Internet when you can read an article or watch a video? This is the problem in creating a viral audio clip:

In a provocative piece for Digg on viral sound, reporter  Stan Alcorn asked Reddit cofounder Alexis Ohanian: “Why does the Internet so rarely mobilize around audio? What would it take to put audio on the Reddit front page?”

Since audio is, of course, our business, we asked Stan Alcorn to make us an audio version (listen above). We want our work to be sharable – and so we’ve decided to be proactive…

As Stan reports, there are certainly exceptions to the rule. For instance, the audio I share usually falls into a few different categories: Isolated David Bowie vocals, super-awkward studio outtakes with Art Garfunkel, and angry phone messages to reporters about drones. (As a journalist, I think the last one is my favorite. “DON’T YOU SUPERVISE THE SUB EDITORS WHO WRITE THESE HEADLINES!?”)

There’s also plenty of stuff that Marketplace has done that I would hope could go viral.

The key here is that audio just seems to take more time to get to the point. With an article or video, you can leave it quickly and plenty of watchers do: they check out the first few seconds, see if it catches their attention, and then either engage further or move on. Audio is more of a mystery. What might happen next? This is something that people who love radio talk about all the time, all of the “theater of the mind” stuff. I’m trying to imagine what might have happened if the Internet had been invented during the golden age of radio, roughly the 1930s and 1940s, and if the Internet could have been an audio medium rather than a primarily visual medium.

It will be interesting to see if any of the Marketplace audio clips submitted at the end of this story could go viral…