Tag Archives: worship music

The shrinking lifespan of popular worship music

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Earlier in the week, I read about the likelihood that Adele’s new album will fade more quickly from the public consciousness because music today does not last as long. This may also be the case for popular worship songs sung in churches:

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Worship songs don’t last as long as they used to. The average lifespan of a widely sung worship song is about a third of what it was 30 years ago, according to a study that will be published in the magazine Worship Leader in January.

For the study, Mike Tapper, a religion professor at Southern Wesleyan University, brought together two data analysts and two worship ministers to look at decades of records from Christian Copyright Licensing International (CCLI). The licensing organization provides copyright coverage for about 160,000 churches in North America and receives rotating reports on the worship music that is sung in those churches, tracking about 10,000 congregations at a time.

Looking at the top songs at those churches from 1988 to 2020, the researchers were able to identify a common life cycle for popular worship music, Tapper told CT. A song typically appears on the charts, rises, peaks, and then fades away as worship teams drop it from their Sunday morning set lists.

But the average arc of a worship song’s popularity has dramatically shortened, from 10 to 12 years to a mere 3 or 4. The researchers don’t know why.

Along with the possible reasons listed in the article for this change (social media, pressure to incorporate new music faster. remote church), this might also go along with an increased speed of social change more broadly. There are more cultural works accessible to more people at a quicker speed. Any cultural work may struggle today to stand out and endure in such a flood of possibilities. I could imagine it would be fruitful to bring a sociological of culture lens to the same data and research question to get at what factors have led to these changes.

Additionally, this hints at the cultural speed at which congregations feel they may have to operate. Is religious faith and practice timeless or must it keep up with the times? American evangelicals are distinctive in part because of their interest in engaging with culture while attempting to retain what they see as traditional and important beliefs. How does the speed of new music affect this tension?

Bringing a cultural production perspective to the industry of Christian worship music

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The Christian worship charts are dominated by relatively few artists. Why might this be the case?

“If a song is going up the charts, there’s pressure on the worship leader to play that song,” said John J. Thompson, who worked with Christian artists as creative director for Capitol CMG Publishing and now runs the website truetunes.com.

Because songs must be catchy, they focus on simplified melodic structures, fewer words, and limited emotional range, with the goal that the congregation can catch on to new songs by the second verse, said Thompson, now the associate dean of the Trevecca School of Music and Worship Arts and the author of Jesus, Bread, and Chocolate; Crafting a Hand Made Faith in a Mass Market World…

Most of the songs on the list were written by Caucasians. Thematically, the songs tend to stay in the realm of praise and adoration without venturing too far into more complex themes like confession, doubt, and suffering.

Sandra Van Opstal, pastor, liturgist, and author of The Next Worship: Glorifying God in a Diverse World previously told CT, “…The worship industrial complex has become so influential that millions of people around the world are being discipled via iTunes. The narrative of God and faith is in the hands of a few worship movements who aren’t talking about how their social location, cultural values, and racial privilege shape their faith.”

In many culture industries, it can be difficult to predict what will become hits. There are hundreds, likely thousands, of worship tracks produced each year. There are ways that all industries try to hedge their bets. One route is to promote and support stars. In the list provided of popular songs, this means Chris Tomlin or Hillsong are better bets for hits compared to lesser-known artists. Another route is to try to cross-promote across platforms. Radio, even as a dying medium, can help drive traffic to streaming music and use of music in churches. Performing the songs in church can help drive congregants to the music and radio.

But, there are more factors at play. How does an artist become popular in the first place? At one point, Chris Tomlin was an unknown and the Hillsong movement had a limited reach. Stars can put out average or bad music. New artists can arise. The cross-promotion can fail to produce. Tastes and trends in music can change. Technology can change in both how music is made and delivered, boosting some and hurting others. How congregations view and utilize worship music could change. And so on.

More broadly, how culture and cultural objects come about is a complex process involving multiple social forces and institutions. In other words, this is not necessarily the way the Christian worship industry works at the moment or into the future. It is hard to know what kind of worship music will dominate ten or fifty years from now. Certain artists may be the music du jour today and be gone tomorrow.