Movie stars: the political comments you make before your movie releases will affect who will see the film

Last November, The Hollywood Reporter reported that Republicans and Democrats like different primetime television shows. A new survey now shows that political affiliation of the viewer affects how much the political views of major movie actors influences movie-going behavior:

With Dolphin Tale opening with a strong $19.2 million that first weekend and finishing No. 1 with $13.9 million in its second, the financial impact of Freeman’s comments is hard to quantify. But they did have an effect. In a far-ranging poll Penn Schoen Berland conducted for The Hollywood Reporter of 1,000 registered voters to gauge moviegoing tendencies of Democrats vs. Republicans, it’s clear political allegiances have shifted entertainment viewing habits. Jon Penn, the firm’s president of media and entertainment research, says that before Freeman’s words, interest in Dolphin Tale was considerably higher among conservatives and religious moviegoers than among liberals. After the remarks, 34 percent of the conservatives who were aware of them, and 37 percent of Tea Partiers, said they were less likely to see the film — but 42 percent of liberals said they were more likely. (Five days after Freeman’s remarks, 24 percent of all moviegoers were aware of them.)

In fact, overall, 35 percent of Republicans and 45 percent of Tea Partiers consider a celebrity’s political position before paying to see their films, compared with 20 percent of Democrats.

Many exhibitors say privately that they cringe when a star waxes politically just before one of their movies opens — like when, seven weeks before Contagion, Matt Damon attended a Save Our Schools march where some attendees compared Republicans to “terrorists.” Videos of Damon mocking conservatives for their fiscal policies spread like wildfire on the Internet.

I suppose we shouldn’t be too surprised at this information since we hear all the time about our overly partisan public sphere.

If this is true, should movie actors muzzle themselves and avoid sharing their political opinions? Why do movie actors often share this information while sports stars are more demure about this topic?

It would be interesting to know exactly why Republicans let these political actions and views affect them. Has this always been the case? Is this due to the commonly heard idea that Hollywood is a liberal place pushing liberal ideas? Do most Republicans think Hollywood puts out “enough” family-friendly or conservative-friendly films – do they really want to go to the movies more and the content is simply lacking? What are the movies most loved by Republicans and Democrats? (The article suggests people of both parties “say comedy is their favorite genre, popcorn is their favorite theater snack, Forrest Gump is their preferred blockbuster and Indiana Jones is their favorite action hero.” Now that’s bi-partisanship!)

President Obama and Republicans fighting over the votes of the “monied burbs”

President Obama’s campaign is looking to target voters in the “monied burbs” as part of their broader election strategy:

In his 2008 victory, Mr. Obama broke through among several important voter groups. Exit polls showed that he carried suburbanites, college graduates and those earning more than $200,000.

Mr. Obama won handily in areas that the research organization Patchwork Nation calls “Monied ’Burbs.” Residents of these high-income suburbs, which add up to roughly a quarter of the United States population, tend to be less religious and more tolerant of homosexuality and abortion rights, said Dante Chinni, Patchwork Nation’s director.

They narrowly backed Republicans in the 2010 House elections. Their disappointment over the economy cloud Mr. Obama’s 2012 re-election prospects.

But their distance from the Republican right on social issues gives Mr. Obama a tool for fighting back…

Republicans have their own strong economic arguments for upscale suburbanites, including Mr. Obama’s proposals to raise taxes on households earning more than $250,000. Those will echo Democrats’ 2004 warnings to working-class voters — that social issues obscured how Mr. Bush had hurt their pocketbooks.

The idea of the “monied burbs” was covered in more detail in Our Patchwork Nation. The description in this particular NYT article sounds suspiciously like David Brook’s Bobos, educated suburbanites who are attracted by the suburb’s good schools, single-family homes, and emphasis on family but are more liberal on a number of social issues.

I wonder if we could go so far as to suggest that the suburbs will decide the 2012 elections: will the independent voters in “monied burbs” and inner-ring suburbs vote for President Obama or a Republican challenger? We have some evidence (also here) that these voters helped decide the most recent elections. Does this mean we will have an uptick in rhetoric about the American Dream and homeownership?

Poll figures on how the Rapture would have affected the Republican presidential field

Even as the news cycle winds down on Harold Camping and his prediction about the Rapture, Public Policy Polling (PPP) digs through some data to determine how the Rapture would have affected the field of Republican presidential candidates:

First off- no one really believed the Rapture was going to happen last weekend, or at least they won’t admit it. Just 2% of voters say they thought that was coming on Saturday to 98% who say they did not. It’s really close to impossible to ask a question on a poll that only 2% of people say yes to. A national poll we did in September 2009 found that 10% of voters thought Barack Obama was the Anti-Christ, or at least said they thought so. That 2% number is remarkably low.

11% of voters though think the Rapture will occur in their lifetimes, even if it didn’t happen last weekend. 66% think it will not happen and 23% are unsure. If the true believers who think the Rapture will happen in their lifetime are correct- and they’re the ones who had the strongest enough faith to get taken up into heaven- then that’s going to be worth a 2-5 point boost to Obama’s reelection prospects. That’s because while only 6% of independents and 10% of Democrats think the Rapture will happen during their lifetime, 16% of Republicans do. We always talk about demographic change helping Democrats with the rise of the Hispanic vote, but if the Rapture occurs it would be an even more immediate boost to Democratic electoral prospects.

Obama’s lead over Romney is 7 points with all voters, but if you take out the ones who think the Rapture will occur in their lifetime his advantage increases to 9 points. That’s because the Rapture voters support Romney by a 49-35 margin. Against Gingrich Obama’s 14 point lead overall becomes a 17 point one if you take out take the ‘Rapturers’ because they support Gingrich 50-37. And Obama’s 17 point lead over Palin becomes a 22 point spread without those voters because they support Palin 54-37.

Palin is the only person we tested on this poll who is actually popular with people who think the Rapture is going to happen. She has a 53/38 favorability with them, compared to 33/41 for Romney, 26/48 for Gingrich, and a 31/58 approval for Obama. Palin’s problem is that her favorability with everyone who doesn’t think the Rapture will happen is 27/66.

What a great way to combine two of the media’s recent fascinations. I would guess PPP put this poll together solely to take advantage of this news cycle. Should we conclude that Democrats should have wished the Rapture to actually happen to improve their political chances?

Of course, all of this data should be taken with a grain of salt as only 2% of the voters believed the Rapture was going to happen this past weekend and 11% believe it will happen in their lifetimes. These small numbers are out of a total sample of 600 people, meaning that about 12 people thought the Rapture would happen on Saturday and about 66 thought it would happen while they are alive. And this is all with a margin of error of plus or minus 4 percent, suggesting all of these numbers could be really, really small and not generalizable.

Do polls/surveys like these help contribute to giving all polls/surveys a bad reputation?

McMansions are Republican homes?

In a humor/satire column in the Huffington Post, McMansions are tied to Republicans:

A Pew survey finds President Obama is polling quite well against a “generic” Republican opponent, better than George W. Bush was against a “generic” Democrat in 2003. Forty-seven percent of respondents said they would like to see Obama reelected while 37 percent opted for a generic Republican candidate. HuffPost Hill couldn’t reach “generic” Republican, Pleated Q. Pants IV, at his McMansion in suburban Columbus for comment. We hear he was shopping at a big box store and thinking about national security.

This is an interesting mix of characteristics: the “generic” Republican candidate shops at a big box store (why not say Wal-Mart? Is Target too trendy?) in central Ohio and lives in a suburban McMansion. There may be some truth to some of this: Joel Kotkin argued after the 2010 election that Republicans won the suburban vote even as both parties for fighting for this demographic.

I have seen other cases where McMansions are tied to Republicans. What exactly about the McMansion is Republican: the size? The bad architecture? The sprawl? The suburban lifestyle? The three (or more) car garage? The big mortgage? The wealth that made the house purchase possible?

What would a Democratic characterization in the same vein look like? In terms of the housing unit, how about an urban loft or a refurbished rowhouse or brownstone, all in a gentrified, atmospheric, and trendy neighborhood?

One chart that situates the 2012 Republican presidential contenders

One of the key purposes of a chart or graph is to distill a lot of complicated information into a simple graphic so readers can quickly draw conclusions. In the midst of a crowded field of people who may (or may not) be vying to be the Republican candidate for president in 2012, one chart attempts to do just that.

This chart has two axes: moderate to conservative and insider to outsider. While these may be fuzzy concepts, creator Nate Silver suggests these axes give us some important information:

With that said, it is exceptionally important to consider how the candidates are positioned relative to one another. Too often, I see analyses of candidates that operate through what I’d call a checkbox paradigm, tallying up individual candidates’ strengths and weaknesses but not thinking deeply about how they will compete with one another for votes.

Silver then goes on to explain two other pieces of information for each candidate that is part of the circle used to place each candidate on the graph: the color indicates the region and the size of the circle represents their relative stock on Intrade.

Based on this chart, it looks like we have a diagonal running from top left to bottom right, from moderate insider (Mitt Romney) to conservative outsider (Sarah Palin) with Tim Pawlenty and Mike Huckabee trying to straddle the middle. We will have to see how this plays out.

But as a statistics professor who is always on the lookout for cool ways of presenting information, this is an interesting graphic.

Looking to secure the suburban vote

Joel Kotkin argues that both major American political parties would do well to develop a strategy that would consistently appeal to the suburban vote. Here is how one journalist describes Kotkin’s view of American politics at the moment:

Demography in the US favors the Democrats. The fastest growing parts of the electorate don’t look good for Republicans.

Job creation will be the biggest public policy theme for some time to come, and Republicans haven’t quite gotten this issue right even as Democrats botch it.

Class, more than race, will determine America’s political future. The wide swath of largely suburban, skilled workers is up for grabs, and neither party has a vision for improving their quality of life – which is why they keep wreaking havoc on each Party’s plans.

Republicans have failed among Latinos and millennials and will pay for it for some time to come if they don’t reverse the trends they’ve helped start.

Kotkin has been talking about this for a while – he suggested right after this last election that the results went against the “creative class” and more middle-class suburbanites voted for Republicans.

So what would a successful suburban strategy look like? When I looked at all the campaign material that came to my house and listened to candidates talk leading up to the last election, many of them were going after the middle class vote: making homeownership a priority, talk about job creation, keeping the American Dream alive. But if Kotkin is right, the middle class swung one way in 2008 and then another way in 2010.

One way to approach this would be to think what suburbanites have historically sought in moving to suburbs: some space, getting away from the city (the noise, health issues, crime, “others”), owning a single-family home, good schools, good jobs, safety (particularly for kids), and a suburban lifestyle. It seems like both parties could approach these issues, though they might do so from different angles.

h/t Instapundit

Pew finds that landline-only surveys are biased toward Republicans

Polling techniques have become more complicated in recent years with the introduction of cell phones. In the past, researchers could reasonably assume most US residents could be accessed through a landline. However, Pew now suggests there may be a political bias in surveys that only access people though landlines:

Across three Pew Research polls conducted in fall 2010 — conducted among 5,216 likely voters, including 1,712 interviewed on cell phones — the GOP held a lead that was on average 5.1 percentage points larger in the landline sample than in the combined landline and cell phone sample…

The difference in estimates produced by landline and dual frame samples is a consequence not only of the inclusion of the cell phone-only voters who are missed by landline surveys, but also of those with both landline and cell phones — so called dual users — who are reached by cell phone. Dual users reached on their cell phone differ demographically and attitudinally from those reached on their landline phone. They are younger, more likely to be black or Hispanic, less likely to be college graduates, less conservative and more Democratic in their vote preference than dual users reached by landline…

Cell phones pose a particular challenge for getting accurate estimates of young people’s vote preferences and related political opinions and behavior. Young people are difficult to reach by landline phone, both because many have no landline and because of their lifestyles. In Pew Research Center surveys this year about twice as many interviews with people younger than age 30 are conducted by cell phone than by landline, despite the fact that Pew Research samples include twice as many landlines as cell phones.

This seems to make sense: those who have cell phones and don’t have landlines are likely to be different than those who are reached by landlines.

A few questions that I have: does this issue exist in all phone surveys today (and this article suggests there was a sizable differences between landline people and cell phone people in five of six surveys)? Have other polling firms had similar findings? If Pew now has some ideas about the extent of this issue, is the proper long-term response to call more cell phones or to weight the results more toward cell phone users?

One possible response would be to include multiple methods for more surveys. This might include samples of landline respondents, cell phone respondents, and web respondents. While this is more costly and time-consuming, research firms could then triangulate results.

Suburbs and cities in the 2010 elections

Joel Kotkin argues that suburbs are the primary battleground in the 2010 elections and Democrats are behind because they are trying to push urban strategies:

In America, the dominant geography continues to be suburbia – home to at least 60 percent of the population and probably more than that portion of the electorate. Roughly 220 congressional districts, or more than half the nation’s 435, are predominately suburban, according to a 2005 Congressional Quarterly study. This is likely to only increase in the next decade, as Millennials begin en masse to enter their 30s and move to the periphery.

Nationally, suburban approval for the Democrats has dropped to 39 percent this year, from 48 percent two years ago. Disapproval for President Barack Obama is also high — nearly 48 percent of suburbanites disapprove, compared to only 35 percent of urbanites. Even Obama’s strong support among minority suburbanites, a fast-growing group, has declined substantially.

Kotkin suggests two particular sets of ideas are behind this: suburbanites are not happy with the economic problems and Obama has pushed a more urban agenda (including suggesting that sprawl is not desirable).

Kotkin is on to something about a different political culture in suburbia. Numerous scholars have pointed this out: suburbs are not necessarily Republican but they do have unique concerns including not just keeping their homes but having them increase in values, desiring a more prosperous life for themselves and their children, keeping “threats” at bay, and limiting taxes. It can be tough to sell large changes to suburbanites when they feel that their money or resources are being taken away and used for other people. The political shift in America began in earnest in the 1960s as the growing number of suburbanites began to overwhelm concerns from other areas.

Though Kotkin suggests Obama has a more urban agenda, I think he hardly has strongly pushed for city life or city concerns. Even with the economic crisis, the primary focus has still be on the middle class (and perhaps some on the working class). Obama’s ideas about sprawl are not unusual, particularly among policymakers and academics. Perhaps voters tie Obama himself to the city with his Chicago mansion and seemingly strong ties to Chicago political operators?

But this shift toward the suburbs applies to both political parties: America is a suburban nation. And that suburbia is growing more and more diverse.

Brand favorites by political party

AdvertisingAge reports on the favorite brands of Republicans and Democrats. There are some differences between supporters of the two parties:

The Republican Top 10: Fox News Channel, History Channel, Craftsman, Discovery Channel, Johnson & Johnson, UPS, Fox, FedEx, Lowe’s, Cheerios.

The Democrat Top 10: Google, Sony, Discovery Channel, UPS, Craftsman, Johnson & Johnson, Cheerios, History Channel, FedEx, Amazon.

Some interesting differences, particularly the presence of Google and Fox News Channel. Do these company’s political contributions match up with their favored status among each party?

Both parties disliked by a majority

Coming up to the fall elections, a poll from AP-GfK finds that both parties are disliked:

Yet Democrats trying to exploit the GOP’s unpopularity in hopes of hanging onto control of Congress face a problem: People who dislike Democrats seem ready to vote in greater numbers than those with little use for Republicans.

In an Associated Press-GfK Poll this month, 60 percent disapprove of the job congressional Democrats are doing — yet 68 percent frown on how Republicans are performing. While 59 percent are unhappy with how Democrats are handling the economy, 64 percent are upset by the GOP’s work on the country’s top issue. Just over half have unfavorable views of each party.

If this thinking holds up until November, then a majority of individual Americans will be choosing between two parties that they dislike. Perhaps a common response will be to simply not vote – which seems to be what many Americans have done in recent years.

The poll also found that more of the people who disapprove of the Democratic party are likely to vote.

I wonder if this could become a common election cycle: every two years, the current party in power faces a crisis because they tend to get blamed for the issues in the country. Unfortunately for both parties, the issues aren’t going away and many will only get more difficult to deal with as time passes.