Tag Archives: Super Bowl

Century 21 says winning NFL teams boost housing prices

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A new study from Century 21suggests housing values rise when NFL teams win:

The question was this: What is the impact on a city when the hometown team does well or doesn’t do well? Century 21 looked at teams’ successes, population growth from census numbers, home value appreciation and attendance rates. And the correlation between on-the-field success and real estate prices was evident:Four of the five cities with teams that went from a losing record in 2010 to a winning record in 2011 saw average home sales prices increase between 2010 and 2011.

After winning the Super Bowl, Green Bay, Wis., saw a population growth of 1.7 percent in 2011, compared with runner-up Pittsburgh’s 0.6 percent growth.

Going from a record of 10-6 in 2010 to 2-14 in 2011, Indianapolis, the home of the Colts, saw a 19.8 percent decrease in home sales.

Eight of the nine cities with a team that had attendance rates of 100 percent or more in 2011 saw average home sales prices rise that year.

Here is the original Century 21 blog post with this information.

The NFL is a powerful entity but does it have this much power? Is this due to a small sample size (this article mentions only one year of data)? Are there other factors behind this correlation? If I had to guess at what is going on here, I suspect this is too small of a sample and that 2011 prices in certain cities happened to coincide with NFL results. Why not look at the housing crisis years and see the relationship between records and housing values?

I’m generally skeptical of sports fans and others that claim sports are important for the civic pride of a community or that new stadiums need to be funded by taxpayers because the loss of a team will hurt the local economy. However, this could be pure genius from Century 21. What better way to boost business than to hook your services to the popular NFL? Hey, there was even a Century 21 2012 Super Bowl ad!

Sociological roundup for Super Bowl XLVI

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Here are a few stories that highlight sociological takes on the Super Bowl:

1. The Super Bowl as unofficial holiday:

Because it has evolved into so much more than a game, the Super Bowl and all of the pomp and circumstance has become a star-spangled spectacle that may not live up to two weeks of hype or warrant six hours of pre-game coverage, but continues to be must-see TV for the masses…

Dr. Tim Delaney, chairman of the Department of Sociology at SUNY Oswego, said the Super Bowl has become much more than just the NFL’s championship game.

“It’s not only a social event, it’s really an unofficial holiday,” said Delaney, who co-authored “The Sociology of Sports: An Introduction and Sports: Why People Love Them!”

“People are going to watch the Super Bowl, no matter what. It’s part of American culture. It’s tradition. It’s a social phenomenon.”

2. Headline: “Super Bowl non-fans will replace the big game with shopping, sewing, sex.”

Wachs said that football has become so popular that it is like a “secular religion” in America. “It fulfills many of the exact same functions as religion,” said Wachs, an associate professor of sociology at California State Polytechnic University. “It separates the sacred and profane — the rest of the week is profane and on Sunday it is the special time. There are rituals associated with it. There is special clothing and special food associated with it. It really has all the elements of a religious ritual.”

But this fanatical attention to a single game has created another subculture in American society — people who are united against the Super Bowl, the rebels who refuse to watch because they don’t like football or don’t like the hype or don’t like to be told they have to watch something just to fit in.

Wachs said these people “feel resentful, feel put upon and, I would argue, feel persecuted by the importance of something that they just don’t get.”

3. The urban myth of “sewer sociology”:

Maybe you’ve heard the urban legend: An overwhelming number of Super Bowl fans take a potty break during halftime, straining the local sewage system and causing a spike in flows to treatment plants…

While sewage treatment workers do notice a change in “activity” during holidays and the Super Bowl, it doesn’t impact waste treatment facilities, said Kevin Enfinger, a senior project engineer with ADS Environmental Services in Huntsville, Ala…

Enfinger refers to the change in bathroom behavior as “sewer sociology.”

4. UCLA has experts on call ready to help you understand the “sociological and cultural phenomenon.”

Plenty of sociological material to talk about in regard to the Super Bowl and that is before even getting to what the commercials have to say about our society.

I do think I’ve heard more and more public discussion about the Super Bowl being a public holiday. It makes me wonder why sociologists don’t spend more time studying holidays, official and otherwise. The idea of “secular holidays” is particularly interesting – although once you get beyond the Super Bowl and Black Friday (still closely related to Thanksgiving), it might be more difficult to identify such days.

Why cities bid to host the Super Bowl (hint: it’s not just about the immediate money)

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A story about how cities win the opportunity to host the Super Bowl has this explanation of why cities bid in the first place:

The NFL looks at the Super Bowl location as a kind of carrot to reward cities that are expanding the NFL’s sphere of influence, either by fielding a winning team, building a fancy stadium, or, ideally, both. Cities bid for the honor of hosting the Super Bowl because it brings in tourist dollars and prestige.

How much money is the subject of some debate. The NFL maintains that the Super Bowl brings in hundreds of millions of dollars to local economies. An article from the Indianapolis Business Journal says, “The NFL estimates Indianapolis will draw 100,000 to 150,000 visitors who could spend $200 million over a 10-day span.”

However, some find that number to be misleading. An academic paper from Holy Cross titled “Economics of the Super Bowl” argues that these numbers are “‘padded’ at least as well as the players on the field.”

Philip Porter, an economics professor from the University of South Florida, attempted to figure out the Super Bowl’s financial impact in 2007. The Sun-Sentinel reports that “he said he examined data from the Florida Department of Revenue showing expenditures in Miami-Dade County were $3.318 billion in February 2006 and $3.308 billion in February 2007.”

Regardless, there are some tangible benefits for citizens of Super Bowl cities. In the case of Indianapolis, “the city pledged to build a practice facility downtown that will be left in place for local residents to use.” There is also an increase in jobs (even if the jobs are temporary).

It sounds like the NFL pushes the economic argument: host the Super Bowl fans plus teams plus the media plus celebrities will spend lots of money. In addition, the temporary jobs that are created helps the Super Bowl bring money into a city. However, I wonder if this falls into a similar territory of the sports team who argues the city or state should spend taxpayer dollars to help build a new stadium or the team will leave. Studies show that these arguments are bogus: taxpayers end up spending money that owners profit because few cities can “afford” to let the big team go. Also, the article also suggests that a new stadium had to be built for the Colts for this bid to have any success and this cost money (some from the Colts, the rest from a food and drink tax). It sounds like it might be fairly easy to look at the economic data across Super Bowls.

My guess is that prestige, status, and the attention the Super Bowl draws and the money that this can lead to down the road is more important here. This helps put Indianapolis on the map and hopefully is not just a one-time event but rather helps lead to other big conventions and events (the city is already known as a sport town since it is home to the NCAA, hosts the Indianapolis 500) as well as attracting businesses who might otherwise not have a reason to visit the city. The immediate economic benefits may be nice to tout but this event gives a lot of air time and from what I have heard, media people have been impressed by the way Indy has rolled out the red carpet and also made all of the necessary locations within walking distance of each other. Wouldn’t it be great to be the mayor or other elected official who can claim that you helped bring the Super Bowl to Indianapolis? Wouldn’t it be even better to say that hosting the big game helped bring in more long-term revenue into the city? The real pull here is not the practice facility that is left behind but rather the fact that Indy is capable of hosting the biggest game in the United States.

The “functional religion” of Steve Jobs, Apple

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After seeing the response to Steve Jobs’ death, a commentator at the Washington Post looks at some sociological research on Apple and concludes that Jobs was the leader of a religion-like movement:

In a secular age, Apple has become a religion, and Steve Jobs was its high priest.

Apple introduced the iPod in 2001, and that same year, an Eastern Washington University sociologist, Pui-Yan Lam, published a paper titled “May the Force of the Operating System Be With You: Macintosh Devotion as Implicit Religion.” Lam’s research struck close to home, quite literally — her husband has a mini-museum of Apple products in the basement…

And what it stands for, apparently, is more than just gleaming products and easy-to-use operating systems. Lam interviewed Mac fans, studied letters they wrote to trade magazines and scrutinized Mac-related Web sites. She concluded that Mac enthusiasts “adopted from both Eastern and Western religions a social form that emphasized personal spirituality as well as communal experience. The faith of Mac devotees is reflected and strengthened by their efforts in promoting their computer of choice.”…

If that sounds like academic gobbledygook, consider how Apple devotees see the world. Back when Lam’s paper was published, there was a palpable sense of a battle between good and evil. Apple: good. Bill Gates: evil. Apple followers, Lam wrote, pined for a world where “people are judged purely on the basis of their intelligence and their contribution to humanity.” They saw Gates representing a more “profane” world where financial gain was priorities one, two and three.

This is an argument based on the work of Emile Durkheim. The argument is one that can be applied to many things that take on the functions of religion such as providing meaning (Apple vs. other corporations, beauty vs. functionality), participating in common rituals (buying new products), and uniting people around common symbols (talking with other Mac users). For example, some have suggested that the Super Bowl also is a “functional religion”: Americans come together to watch football, united in their patriotic and competitive beliefs while holding parties to watch the game and the commercials. Or baseball can be viewed as a “primitive religious ritual.”

While the comments beneath this story suggest some people think otherwise, this is not necessarily a slam against Apple or Steve Jobs. Durkheim argued that individuals need communal ties and we can find this in a number of places: the relationships formed in religious congregations, team-building activities in the office, and at bars and coffee shops where we try to connect with others during our daily routines. This does not mean Apple was necessarily a “false religion”: of course, we could talk about whether people could or should find ultimate meaning in a brand or products but we could also acknowledge that the social aspects of Apple made it more than just a set of technological product.

Why you should have had a Super Bowl party: to reinforce deep human bonds

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A communication professor suggests that going to a Super Bowl party with friends is more than just eating food and hanging out: it is about building human bonds, particularly after tough times.

Sparks said there’s a wealth of medical evidence that human contact — particularly in social situations — can be therapeutic, reducing stress and giving people a comforting sense of belonging.

“It sounds silly in a way when we’re talking about Super Bowl parties, but I don’t think events like this should be underestimated,” Sparks said. “These are important social occasions that really have the potential to reinforce our deep human bonds. And the timing of this year’s Super Bowl is really quite nice. People are going to be wanting to come out and share stories about their experiences.”

From blizzards in the Midwest to Super Bowl parties. If people needed more reasons to have a party, this seems like a good justification.

Patriotism at the Super Bowl

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If you want to see what Americans think about their country, sporting events are good places to find out, particularly the Super Bowl, the sporting event of the year.

This year, the pregame featured a reading of the Declaration of Independence. Football players, surrounded by military personnel, read the main parts though we didn’t hear all the grievances regarding the tyranny of the English king. Colin Powell and Roger Goodell finished off the reading.

The two patriotic songs, God Bless America and the Star-Spangled Banner, seemed overwrought. God Bless America had an interesting arrangement at the end while Christiana Aguilera tried her own take on the National Anthem.

Some of this is standard fare at American sporting events. But I’m still trying to figure out how the Declaration of Independence fits with football. It did offer an opportunity to support our military, a cause that often is invoked in big sporting events. But is the idea that because we have freedom and strive for equality as a nation that we therefore should sit together for the next four hours and watch football? Perhaps a little more text could have been added: “We are not red or blue states, Republicans or Democrats: we are united together on this day like no other in our desire to watch football and many commercials.”

This mix of patriotism plus the military plus explicit values plus football seems to have been done in a uniquely American way. The next step sociologically is to discuss this as American civil religion.

Quick Review: Da Bears!

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Partly to commemorate the Chicago Bears’ lone Super Bowl title and also to help mourn the recent loss to the Green Bay Packers, I read Da Bears!: How the 1985 Monsters of the Midway Became the Greatest Team in NFL History. A few thoughts about this book, one of many products commemorating this 25th anniversary:

1. A main theme of the book is the ongoing battle between Head Coach Mike Ditka and defensive coordinator Buddy Ryan. How exactly the team kept moving forward with this kind of tension is interesting.

2. There are claims that the Bears were the team that really helped push the NFL to the top. With their winning plus the actions and charm of their players, the Bears were a kind of media circus in an era where this didn’t happen often.

2a. The problem with a claim like this is that little evidence is presented that might conflict with this narrative. At one point, the book mentions that several teams had recorded songs as teams before the “Super Bowl Shuffle” but it was this 1985 song that really took off. Another (implicit?) claim is that the Bears really pushed athlete endorsements forward. Were other star athletes not doing commercials? In the end, how exactly do we know the Bears were something different in the eyes of the media compared to any other team of the time? I would have liked to have read more perspectives from outside of Chicago – were people across the country as intrigued with the Bears as Chicagoans were?

3. Some things never seem to change with the Bears: defense over offense, inconsistent quarterback play, complaints about the McCaskeys, an inability to follow up on success (with the 1985 Super Bowl team never getting back to another title game), fickle fans who suddenly were worried at the end of the 1985 season with less than perfect play, and more. How long can a team have the same basic identity?

4. As a cultural phenomenon, it would be interesting to track other teams that have captured the heart of a city in the same way as the Bears. While the list of endorsements and radio shows during the 1985 season was impressive, many of those guys are still around in the Chicago media. Will there be a point where the 1985 team is eclipsed by another team or was their combination of dominance and style too much to overcome?

5. It was unclear to me how much of this book was original research versus drawing from existing sources.

Overall, I’m not sure how much new material this book presents: many of the themes are widely known. There are a wide range of perspectives in this book but I think you also find this information elsewhere. I was looking for a new take on a famous team and yet you will hear the same things on local sports talk stations and other media.

Can the NFL over-hype itself?

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As the NFC and AFC title games slowly approach, I wonder: can the NFL over-hype its product?

On one hand, it appears not. NFL television ratings have been excellent this year (regular season stats here). The league has a number of stars that draw a wide range of attention, from the good (Tom Brady, Peyton Manning) to the bad (Brett Favre, Michael Vick’s sage in recent years). Particularly at this time of year, talk about the NFL dominates the airwaves – a number of other sports are mid-season. The final four teams remaining in the playoffs are historic franchises that have passionate fan bases. Even with Bill Simmon’s recent claim that there is “there’s at least one great [NBA] game” each night, other sports can’t match the popularity of the NFL. The NFL even thinks it can sell $200 tickets for a “party plaza” outside of the Super Bowl.

On the other hand, it is A LOT of talk. In the weeks between playoff games, it seems that ESPN can’t stop talking about the next match-ups. In Chicago, everyone has been talking Bears-Packers. The teams already have played twice so how much more is there to discuss? Could it get to the point where fans tune out the week before and are just happy to get the game over with? And interestingly, it only gets worse for the Super Bowl: then we get the infamous “Media Day.” Though the Super Bowl gets tremendous ratings, how often does the game match the hype? In my lifetime of watching Super Bowls, I distinctly remember being disappointed by most of them. (A couple stand out in memory: the Giants-Bills match-up in 1991, Rams and Titans in 2000, the Bears-Colts in 2007, Patriots-Giants in 2008, Steelers-Cardinals in 2009.)

From a broader perspective, there is no guarantee that the popularity of the NFL will be maintained over the years, let alone continue to increase. (Gregg Easterbrook, ESPN’s Tuesday Morning Quarterback, points this out.) The first non-sports comparison that comes to mind are presidential elections. Yesterday, the New York Times reported how President Obama is getting his next campaign in order and plans to formally declare his candidacy in two months. From now until November 2012, this is what we will hear about in the news: who will challenge Obama, how much money will be raised, what are the issues, who has the best image, what do the latest polls say, etc. Don’t voters, at least some of them, get burned out by all of this by the time the actual election takes place? The idea that some countries have of holding more defined election seasons, typically announced by the current leader and lasting for a few months, seems preferable to this endless, over-hyped presidential election season.

I am sure someone has done research on over-hyping. For the NFL, the question is when will it saturate its market. Of course, one way around this is to expand your market and head overseas. (They are trying to do this with games in Toronto, London, and Mexico City in recent years. But the NBA is way ahead of them.) In the meantime, the sporting public will get heavy doses of talk, analysis, and replays. I, for one, will be very happy when it finally gets to 2 PM Sunday afternoon and we can actually see whether the Bears and Packers will win.