With the opening of a new stadium for Nashville SC, the team’s CEO described its importance:
“For any team, whether it’s in soccer or other sport, the stadium is the spiritual home,” Nashville SC chief executive officer Ian Ayre said. “If you’re renting, it’s not the same as owning, right? Of all the infrastructure and the parts we build, it’s the most important.”
The team’s coach added:
Nashville SC coach Gary Smith called the crowd “magnificent,” adding that the players felt the energy from the moment they walked onto the field for warm-ups. “The expectation and excitement that surrounded this opening game was huge,” he said after the match. “To think that the players didn’t feel that would be inhuman. The atmosphere was terrific.”…
“To have our own home is vitally important,” Smith said. “This venue now will be the place over the coming years and decades that fathers and sons will come to and look back on and say, ‘Do you remember?'”
As a sports fan, I understand this sentiment. Going to the physical home of your favorite team or to an interesting stadium or a stadium where there is clearly fan interest is exciting. It is not just watching teams play in a physical setting; there is a collective effervescence that can arise to the level similar to how people describe spiritual experiences.
On the other hand, the team benefits from this spiritual home in the terms of dollars and cents. The stadium and all it entail makes money. It is an improved property. And increasingly so these days, owners and teams develop the land around the stadium in ways to further enhance revenue. This is not a sacred place maintained for the well-being of people who visit; it is for a business.
This mixing of business and spirituality is not uncommon in the United States or elsewhere in the world. Is the spiritual homeness of the sporting event ruined because money is being made? Perhaps not for most of the fans who are there for what the trivial can produce. For some of those fans, the sports stadium is more sacred than a religious building or congregation. At the same time, a new stadium and sports in general are big business where producing spiritual homes and transcendent experiences keeps consumers coming back for more and cities eager to keep teams or introduce new teams to the local economy.