Taxpayers pay 70% of NFL stadium costs, owners pocket 95% of the revenue

Gregg Easterbrook summarizes the research on who pays for and benefits from the construction of new NFL stadiums:

Judith Grant Long, an urban planning professor at Harvard, has shown that about 70 percent of the cost of building and operating NFL stadia has been paid by taxpayers — many not even sports fans. About 95 percent of the revenue the stadia generate is kept by team owners. It’s a deeply disturbing arrangement. Andrew Zimbalist, an economist at Smith College, has shown that NFL investments never generate the promised job totals or local economic activity. If there’s public money to spend in Buffalo, investments in infrastructure — schools, transportation, a replacement for the dilapidated Peace Bridge, improving Delaware Park — would have more of an economic multiplier effect than an NFL field.

This said, if there is one city where public investment in an NFL stadium might be justified, it’s Buffalo. Should Atlanta or Miami lose its NFL team, that would be a shame, but these cities would still have strong economies. Should Buffalo lose the Bills, this could be perceived as the “last one turns out the lights” moment, reducing the odds of a Buffalo urban recovery.

Public investment in an NFL stadium might be justified only if the facility is located downtown. The Buffalo News reports that 15 sites are under consideration for a new stadium. Two are in Toronto. Several are suburban, including an abandoned shopping mall property an hour’s drive from the city. One is near Niagara Falls, where the tourist activity is on the Canadian side, not the American side. One is on the Buffalo Outer Harbor, which is cut off from downtown by a freeway and doesn’t contribute to the pulse of urban life. Only downtown locations should be considered if public funds are spent.

Nobody would have believed 20 years ago that Pittsburgh and Cleveland could bounce back and have trendy downtowns. And nobody believes that about Buffalo now. But already underway on the north side of the city is a complex of a teaching hospital and medical research center that will be among the world’s largest and best equipped. Thousands of professionals will move to the city to staff the center. Add the NFL to downtown, and Buffalo might acquire the cachet it needs to rebound.

In other words, the research from recent years is consistent: building a publicly-funded stadium is not really a good deal for taxpayers. Major league teams will appreciate it and the owners certainly benefit but the money does not flow back to taxpayers. Yet, since the political calculus is such that no major leader wants to be the one that let the favorite team get away plus there are still sites that existing teams can threaten to move to (in the NFL, Los Angeles is perhaps more important as a potential city rather than an actual home for a team), taxpayers are likely to continue to help foot the bills for new stadiums.

Soccer won’t make it big in the US because it doesn’t have enough time for commercials?

Forget cultural differences; perhaps soccer won’t make it big in the United States because there is not enough money to be made.

“Soccer is the least profitable sport on the planet,” says Stefan Szymanski, professor of sports management at the University of Michigan and co-author of Soccernomics. “The whole structure of soccer is totally at variance with the America model.”…

In America, TV contracts have a lot to do with a sport’s profitability. MLS recently took a step toward the big leagues with new contracts that will generate around $90 million in revenue per year, the most ever for the league. But that’s puny compared with leagues such as the NFL, which takes in about $5 billion per year from TV rights. The visibility generated by saturation TV coverage helps the NFL earn even more revenue from sponsorships, ticket fees and licensing deals.

It might be unfair to compare the MLS with the NFL, which is the world’s most profitable sports league and an almost unexplainable phenomenon. But pro soccer in the U.S. may face a chicken-and-egg problem that prevents it from ever following in the NFL’s cleats. Most NFL, NBA, MLB and NHL teams manage to be profitable whether they win or lose. That’s because of revenue-sharing deals, salary caps and other equalizers meant to keep leagues competitive and owners satisfied…

“The MLS is pursuing the America business model, which means it’s not pouring billions into making it successful but is actually limiting player spending,” Szymanski says. “There are probably 30 soccer leagues that spend more on wages per team than the MLS — including the Romanian soccer league.”

I wonder how American sports fans would react to the idea that sports “work” in the US because owners can make lots of money. Sure, the sports may be interesting and the athletes impressive but the owners have to make money and there have to be lots of commercials. The average football game has about 11 minutes of gameplay. It’s more like the sports play around the commercial breaks.

Does this mean American sports don’t really follow a free market model? It sounds more like team owners work together to guarantee their profitability and then others on the outside, like various corporations and television networks, can try to make money.