What exactly is the purpose of all these social media sites? A recent letter to a Senate committee clearly lays out Facebook’s aims:
Facebook’s mission is to give people the power to share and make the world more open and connected.
The rest of the document provides insights into how Facebook selects Trending Topics but the reminder is helpful: the company has broad aims with the goal of having more and more interactions between people around the world. While Zuckerberg has been pretty open about this from the beginning, it is less clear whether this goal is accomplished. My own research with data from the mid to late 2000s suggested users primarily friended and interacted with people they already know or were in some proximity to. If users aren’t making personal connections, perhaps they are more aware of the world through viral videos, news stories, and information that rockets through networks. Does that make the world (1) more open and (2) connected or is there an element of personal connection that also would help?