Mark Zuckerberg wants Facebook groups to play an important role that community groups like churches and Little League teams used to perform: Bringing communities together…
“It’s so striking that for decades, membership in all kinds of groups has declined as much as one-quarter,” he said during a rally for Facebook users who’ve built large community-support groups on the site. “That’s a lot of of people who now need to find a sense of purpose and support somewhere else.”
He added, “People who go to church are more likely to volunteer and give to charity — not just because they’re religious, but because they’re part of a community.”…
“A church doesn’t just come together. It has a pastor who cares for the well-being of their congregation, makes sure they have food and shelter. A little league team has a coach who motivates the kids and helps them hit better. Leaders set the culture, inspire us, give us a safety net, and look out for us.”
One of the best things about the Internet and social media is that it allows people with specific interests to find each other in ways that can be difficult offline. Yet, it is less clear that these online groups can be full substitutes for offline social groups. A few specific questions about this based on what Zuckerberg said:
- It can be interesting to ask about the purpose of religious groups: how much are they about religious activities versus social activities? The answer might depend on whether one is a person of faith or not or an insider or outsider to such groups.
- Religious groups are unique in that they are often focused on a transcendent being. Other social groups often have an external focus but not quite the same kind. Is a Facebook group focusing on the same kind of thing as a religious group?
- Zuckerberg is hinting at the need humans have for social and spiritual connection. Can such spiritual connection be filled in an online setting in the ways that it occurs offline?
- Zuckerberg is right about the decline in civic membership but can this trend be easily reversed? For example, Robert Putnam in Bowling Alone points to a whole host of factors (from suburbanization to television watching) that led to this. If people are willing to join online communities in large numbers, is this because these communities offer different requirements than civic groups?
A reminder: this is not a new development. Facebook founder Mark Zuckerberg has been clear from early on about his goals to use the platform to bring people together. See an earlier post about this here.