Category Archives: Gadgets and Technology

Study finds cell phone usage linked to addiction, materialism, and impulsiveness

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A new study in the Journal of Behavior Addictions argues cell phone usage can be linked to other concerns:

“Cell phones are a part of our consumer culture,” said study author James Roberts, Ph.D., professor of marketing at Baylor’s Hankamer School of Business. “They are not just a consumer tool, but are used as a status symbol.”…

Roberts’ study, co-authored with Stephen Pirog III, Ph.D., at Seton Hall University, found that materialism and impulsiveness are what drive cell phone addiction.

Cell phones are used as part of the conspicuous consumption ritual and also act as a pacifier for the impulsive tendencies of the user, according to Roberts. Impulsiveness, he noted, plays an important role in both behavioral and substance addictions…

Some studies have shown that young adults send an average of 109.5 text messages a day or approximately 3,200 texts each month. Furthermore, surveys suggest that young adults receive an additional 113 text messages and check their cell 60 times in a typical day…

Data for this study come from self-report surveys of 191 business students at two U.S. universities. Cell phones are used by approximately 90 percent of college students, and said Roberts, “serve more than just a utilitarian purpose.”

New technologies tend to have the potential to allow us to do new things in new ways, often working alongside a narrative of progress, but we need to continually ask whether the use of new technologies can also lead to negative outcomes. We don’t have to be Luddites to suggest that we should evaluate the social changes that accompany technological change.

One question about addiction and mass culture: if a majority or large number of people have more addictive relationships with their cell phones, does it at some point then cease to be addiction and comes to be seen as “normal”?

Testing rules of reciprocity two ways: sociologist sends out Christmas cards to strangers, making requests of strangers in Facebook

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In 1974, a sociologist tested the social norms of reciprocity by sending out Christmas cards to 600 strangers. He received a sizable response:

And so he went out and collected directories for some nearby towns and picked out around 600 names. “I started out at a random number and then skipped so many and got to the next one,” he says.

To these 600 strangers, Kunz sent his Christmas greetings: handwritten notes or a card with a photo of him and his family. And then Kunz waited to see what would happen.

“It was just, you know, a shot in the dark,” he says. “I didn’t know what would happen.”

But about five days later, responses started filtering back — slowly at first and then more, until eventually they were coming 12, 15 at a time. Eventually Kunz got more than 200 replies. “I was really surprised by how many responses there were,” he says. “And I was surprised by the number of letters that were written, some of them three, four pages long.”…

“We got cards for maybe 15 years,” he says.

While the article goes on to discuss why strangers might reciprocate in this way, I wonder how much this applies to the social realm of Facebook. If someone did something similar on Facebook today, such as making friend requests of many people they don’t know or sending messages to strangers, would people respond in the same way? From personal experience, research on the topic, and an experiment one of my students did this semester by sending messages to random Facebook users and receiving no response, reciprocation does not occur to the same degree in Facebook. Here are a few reasons why this might be the case:

1. A growing distrust of strangers. On Facebook, this sort of behavior tends to be described as “creepy.” Even as media sources suggest users, particularly kids and teenagers, can meet all sorts of random people online, most users tend to stick with people they already know or who are in geographic proximity (like classmates at the same school).

2. People are less in the habit of having to reciprocate because more encounters on Facebook are controlled, meaning they happen when a user wants them to happen. In other words, chance encounters between people who don’t know each other are more limited. Overall, Facebook and text messaging and other means make it more possible to have social interactions on someone’s own terms.

To some degree, reciprocity is part of how trust is built between social actors. It is part of basic exchanges: if you ask someone “how are you doing?” you expect a polite response. If you provide a favor for someone at work, we tend to expect a favor in return down the road. However, these sorts of exchanges may look very different on Facebook (for example, common encouraging responses to new profile pictures or posts about tough circumstances) and could signal larger shifts in how people interact.

Report calls for more study of how “kids navigate social networks”

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A new report suggests we don’t know much about how kids use social networks and thus, we need more research:

A recent report from the Joan Ganz Cooney Center, Kids Online: A new research agenda for understanding social networking forums, has identified that we don’t actually know enough about how pre-teens use online social networking. The researchers, Dr. Sarah Grime and Dr. Deborah Fields, have done a good job in helping us recognize that younger children are engaged in a range of different ways with online social networks, but that our knowledge and understanding of what that means and how it impacts on their lives is pretty much underdone. GeekDads, of course, will have thoughts about how and why our children are playing and engaging with technology and networks in the ways they do, but this doesn’t give the people who make the rules and set the policy agendas the big picture that they need.

Essentially, Kids Online is a research report that calls for more research into children’s use of social networks. But the report does demonstrate very clearly why this is required. And at the rate that technology is changing and advancing, we need to work cleverly if we are to have the type of data and analysis that we need as parents to guide our decision making around technology and our children. We are all out there trying our best to facilitate healthy, dynamic, educational and exciting experiences for our children when it comes to tech, but there are not enough people exploring what that looks like. As the report says:

“Research on Internet use in the home has consistently demonstrated that family dynamics play a crucial role in children’s and parents’ activities and experiences online. We need further research on the role of parental limits, rules, and restrictions on children’s social networking as well as how families, siblings, peers, and schools influence children’s online social networking.”

I would go further: we need more research of how people of all ages navigate social networks. This doesn’t mean just looking at what activities users participate in online, how often they update information, or how many or what kinds of friends they have. These pieces of information give an outline of social network site usage. However, we need more comprehensive views how exactly social interaction online works, develops, and interacts in feedback loops with the offline and online worlds.

Let me give an example. Suppose an eleven year old joins Facebook. What happens then? Sure, they gain friends and develop a profile but how does this change and develop over the first days, weeks, and months? How does the eleven year old describe the process of social interaction? How do their friends, online and offline, describe this interaction? Where do they learn how to act and not act on Facebook? Do the social networks online overlap completely with offline networks and if so or if not, how does this affect the offline network? How does the eleven year old start seeing all social interaction differently? Does it change their interaction patterns for years to come or can they somewhat compartmentalize the Facebook experience?

This sort of research would take a lot of time and would be difficult to do with large groups. To do it well, a researcher would have two options: an ethnographic approach or to gain access to the keys to someone’s Facebook account to be able to observe everything that happens. Of course, Facebook itself could provide this information…

The intersection of Chinese bridal couples asking for cash, Facebook, and protests

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This could be a poster story for globalization: on Facebook, a Hong Kong bride asked for money from wedding attendees and this has attracted protestors to the wedding.

That’s the prospect facing one Hong Kong couple, who infuriated hundreds after the bride’s Nov. 2 Facebook post went viral.

“I’m not opening a charity….If you really only want to give me a HK$500 [US$65] cash gift, then don’t bother coming to my wedding,” she wrote earlier this month, according to an article Thursday in the Wall Street Journal China.

The bride’s identity and wedding venue were identified by social media users, and a protest was organized via Facebook. Nearly 1,000 have claimed they will attend.

A spokesperson for the hotel where the wedding will be held said they plan on honoring their contract with the couple.

Though giving newlyweds cash is a traditional Chinese custom, sociologist Ting Kwok-fai told The Wall Street Journal that Hong Kong weddings have grown increasingly extravagant in recent years. Engaged couples feel pressured to minimize the cost of the affair, he said, and in this case, the bride may be seeking to recoup some of the costs of the wedding.

Multiple social forces are coming together here in a new kind of way: traditional social norms, new technology and interaction on Facebook, and more public concerns about inequality and conspicuous consumption. This reminds me of the classic 1929 work of the Chicago School of sociology titled The Gold Coast and the Slum. While studying neighborhoods just north of the Loop in Chicago, Zorbaugh discussed the social interaction between some of the wealthiest Chicagoans and some of the poorest Chicagoans. While the two groups certainly knew about each other through walking in or passing through neighborhoods or reading news in the newspaper, there was little direct social interaction. For example, some of the wealthy socialite women tried to start aid groups to help these nearby poor neighborhoods but could not get much participation from the poor neighborhoods.

Today, some of these barriers are reduced because of Facebook and other technology. Again, there is likely not a whole of physical social interaction between those with a lot of money and those without. In Hong Kong, you can walk down Nathan Road in Kowloon and find the some of the world’s most exclusive brands. If you turn off the road several blocks to the west, you are among nondescript apartment complexes with little glitter or glamour. Yet, these new technologies allow for more awareness and more reactions which could then coalesce around social action. The socialite wedding announcement in the prestigious newspaper 50 years ago that would have drawn less attention has now turned into Facebook-announced weddings that can quickly become very public.

Real estate firm survey: younger Americans still want to own a home

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Even though a number of commentators have suggested younger Americans are not as interested in homeownership, a recent survey conducted by “Better Homes & Garden real estate brand” suggests this may not be the case:

Nearly all of them said they were willing to adjust their lifestyles to save for a home. Sixty-two percent said they’d eat out less. Forty percent said they’d work a second job. And 23 percent said they’d move back home with their parents to save money — they’re being strategic about saving money to own a home.

They also said that all of the media coverage of the housing crisis has taught them the importance of doing their research and planning, and they think they’re more knowledgeable about the process than their parents were at their age. But they want to be ready to own — 69 percent said that someone is ready to buy if they can maintain their lifestyle (while owning), and 61 percent agreed that the “readiness indicator” is if they have a secure job.

And even if these younger adults do want to own a home, the real estate industry has to be ready to appeal to this group:

Well, as an industry and certainly as a brand, we’d have to step up our campaign to show young buyers the importance of real estate as a long-term investment and lifestyle.

On a related note, something else also drove us to do this survey: the big disconnect in the average age of a first-time buyer (36), versus the average age of a real estate agent (56). This younger generation of buyers’ habits are different — they’re comfortable using technology, especially mobile devices, to buy and track everything, and agents need to learn this.

Several things are interesting here. First, it appears a good number of younger Americans do want a home but they are also more aware of what it will take to make it happen. If homeownership is such a big investment, younger Americans want to do their homework to know what they are getting into. This could mean that fewer people in this group will buy a home until they find a more “perfect” situation which might decrease the homeownership rate but it could also mean that those who buy a home are more committed.

Second, it is suggested that the real estate industry needs to stay relevant in the era of the Internet. Traditionally, real estate agents are necessary people in the middle who have expertise that the average homeowner would not have. But, potential homebuyers have much more information at their fingertips and if more people are selling their own homes, the real estate industry needs to continually show what extra value it offers. Also, this article hints at the aging of real estate agents: is this a desirable job for young people to pursue? If you look at a table of occupational prestige in the United States, real estate agent is at the bottom.

I wonder if the story for younger Americans and homeownership will be a bifurcated one based on socioeconomic status. Those with higher education and good jobs will continue to buy homes. Those who don’t have college degrees and/or struggle to find a good job may not have the option to do so.

Another call for the need for theory when working with big data

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Big data is not just about allowing researchers to look at really large samples or lots of information at once. It also requires the use of theory and asking new kinds of questions:

Like many other researchers, sociologist and Microsoft researcher Duncan Watts performs experiments using Mechanical Turk, an online marketplace that allows users to pay others to complete tasks. Used largely to fill in gaps in applications where human intelligence is required, social scientists are increasingly turning to the platform to test their hypotheses…

This is a point political forecaster and author Nate Silver discusses in his recent book The Signal and the Noise. After discussing economic forecasters who simply gather as much data as possible and then make inferences without respect for theory, he writes:

This kind of statement is becoming more common in the age of Big Data. Who needs theory when you have so much information? But this is categorically the wrong attitude to take toward forecasting, especially in a field like economics, where the data is so noisy. Statistical inferences are much stronger when backed up by theory or at least some deeper thinking about their root causes…

The value of big data isn’t simply in the answers it provides, but rather in the questions it suggests that we ask.

This follows a similar recent argument made on the Harvard Business Review website.

I like the emphasis here on the new kinds of questions that might be possible with big data. There are a couple of ways these could happen:

1. Uniquely large datasets might allow for different comparisons, particularly among smaller groups, that are more difficult to look at even with nationally representative samples.

2. The speed at which the experiments can be conducted through means like Amazon’s Mechanical Turk means more can be done more quickly. Additionally, I wonder if this could help alleviate some of the replication issues that pop up with scientific research.

3. Instead of having to be constrained by data limitations, big data might give researchers creative space to think on a larger scale and more outside of the box.

Of course, lots of topics are not well-suited for looking at through big data but such information does offer unique opportunities for researchers and theories.

Facebook owes a debt to sociological research on social networks

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At a recent conference, two Facebook employees discussed how their product was based on sociological research on social networks:

Two of Facebook’s data scientists were in Cambridge today presenting on big data at EmTech, the conference by MIT Technology Review, and discussing the science behind the network. Eytan Bakshy and Andrew Fiore each have a PhD and have held research or lecture positions at top universities. Their job is to find value in Facebook’s massive collection of data.

And their presentation underscored, unsurprisingly, the academic roots of their work. Fiore, for instance, cited the seminal 1973 sociology paper on networks, The Strength of Weak Ties, to explain Facebook’s research showing that we’re more likely to share links from our close acquaintances, but given the volume of those weaker connections, in aggregate weak ties matter more. As Facebook attempts to extract value from its users, it’s standing on the shoulders of social science to do it. It may seem banal to point out, but its insights are dependent on a rich history of academic research…

These data scientists were referencing an article written by sociologist Mark Granovetter that has to be one of the most cited sociology articles of all time. I just looked up the 1973 piece in the database Sociological Abstracts and the site says the article has been cited 4,251 times. Granovetter helped kick off a exploding body of research on social networks and how they affect different areas of life.

Some of the other conclusions in this article are interesting as well. The writer suggests the pipeline between academia and Facebook should be open both ways as both the company and scholars would benefit from Facebook data:

Select academics do frequently get granted access to data at companies like Facebook to conduct and publish research (though typically not the datasets), and some researchers manage to glean public data by scraping the social network. But not all researchers are satisfied. After tweeting about the issue, I heard from Ben Zhao, an associate professor of Computer Science at UC Santa Barbara, who has done research on Facebook. “I think many of us in academia are disappointed with the lack of effort to engage from FB,” he told me over email.

The research mentioned above and presented at EmTech was published earlier this year, by Facebook, on Facebook. Which is great. But it points to the power that Facebook, Google, and others now have in the research environment. They have all the data, and they can afford to hire top tier researchers to work in-house. And yet it’s important that the insights now being generated about how people live and communicate be shared with and verified by the academic community.

This is the world of big data and who has access to the more proprietary data will be very important. More broadly, it should also lead to discussions about whether corporations should be able to sit on such potentially valuable data and primarily pursue profits or whether they should make it more available so we can learn more about humanity at large. I know which side many academics would be on…

Apple iPad mini launch similar to a “religious revival meeting”?

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An anthropologist discusses how the recent iPad mini launch has some religious dimensions:

She [anthropologist Kirsten Bell] came to some of the same conclusions as her predecessors, including Eastern Washington University sociologist Pui-Yan Lam, who published an academic paper more than a decade ago that called Mac fandom an “implicit religion.”…

Apple’s product launches take place in a building “littered with sacred symbols, especially the iconic Apple sign itself,” she said. During keynote speeches, an Apple leader “addresses the audience to reawaken and renew their faith in the core message and tenets of the brand/religion.”

Even Apple’s tradition of not broadcasting launches in real time is akin to a religious event, Bell said. (Today’s event was available live on Apple’s website.) “Like many Sacred Ceremonies, the Apple Product Launch cannot be broadcast live,” she wrote. “The Scribes/tech journalists act as Witness, testifying to the wonders they behold via live blog feeds.”…

Yet there are strong reasons people have long compared Apple culture to religion, Bell said. “They are selling something more than a product,” she said. “When you look at the way they advertise their product, it’s really about a more connected life.” A better life is something many faiths promise, she said.

I wrote about this earlier when a commentator made a similar argument after the passing of Steve Jobs.  Comparisons like this, whether it be a product launch or a big sporting event or a rock concert, tend to draw on similar Durkheimian ideas: these are rituals; they can generate feelings of collective effervescence and emotional energy; they can strengthen group bonds; they involve a lot of important symbols that often require some inside knowledge to fully understand; there are clear lines demarcating what is sacred and what is profane. It may not be religion as the public typically thinks of it as involving some real or perceived spiritual or supernatural forces but its actions and consequences could be similar.

 

A UN report discusses how Facebook can be used for terrorism

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The United Nations Office on Drugs and Crime released a report this week on how terrorists are using new platforms like Facebook:

Terrorists are increasingly turning to social media such as Facebook, Twitter and YouTube to spread propaganda, recruit sympathizers and plot potential attacks, a United Nations’ report released Monday says.

The UN Office on Drugs and Crime said Internet-based social platforms are fertile, low-cost grounds for promotion of extremist rhetoric encouraging violent acts, with terrorists able to virtually cross borders and hide behind fake identifies…

The University of Waterloo sociologist said networks like Facebook are effective tools to screen potential recruits, who could then be directed to encrypted militant Islamic websites affiliated with al-Qaida, for example.

Check out what the full report says about Facebook. Here is the first mention of Facebook (p.4):

The promotion of extremist rhetoric encouraging violent acts is also a common
trend across the growing range of Internet-based platforms that host user-generated
content. Content that might formerly have been distributed to a relatively limited audience, in person or via physical media such as compact discs (CDs) and digital video discs (DVDs), has increasingly migrated to the Internet. Such content may be distributed using a broad range of tools, such as dedicated websites, targeted virtual chat rooms and forums, online magazines, social networking platforms such as Twitter and Facebook, and popular video and file-sharing websites, such as YouTube and Rapidshare, respectively. The use of indexing services such as Internet search engines also makes it easier to identify and retrieve terrorism-related content.

The second mention (p.11):

Particularly in the age of popular social networking media, such as Facebook, Twitter, YouTube, Flickr and blogging platforms, individuals also publish, voluntarily or inadvertently, an unprecedented amount of sensitive information on the Internet. While the intent of those distributing the information may be to provide news or other updates to their audience for informational or social purposes, some of this information may be misappropriated and used for the benefit of criminal activity.

And that’s about it when it comes to specifics about Facebook in report. One case involving Facebook was cited specifically but the bulk of the terrorist activity appeared to happen on other websites. On one hand, officials say they will continue to monitor Facebook. On the other hand, Facebook is one popular website, among others, where Internet users can interact.

I imagine Facebook as a company is also interested in this and its too bad they didn’t respond, at least not to Bloomberg Businessweek:

Spokespeople at Facebook, Google and Twitter didn’t immediately return phone calls and e-mails seeking comment.

Summarizing sociological theories in 140 characters or less

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A sociology instructor is having his students tweet criminal-justice theories:

“They have all these theories to learn,” Atherton said. “Some of them are very dense, and complex. What I try to get them to do, and I tie some extra credit to it, is see if they can boil the theory down, the essence of it, to 140 characters.”…

In a recent class session, Atherton shared tweets from a lesson on a theory of social disorganization, displaying the tweets under Twitter’s signature bluebird.

“Social disorganization refers to communities as a whole not coming together for common goals, ultimately causing a disruption,” the first tweet stated.

Another tweet on the topic read: “theory suggests criminal activity comes from the neighborhood where someone lives and how it shapes them living there.”

If the American Sociological Association is working on a Wikipedia initiative, why not also start a Twitter push? Since it looks like Karl Marx’s Das Kapital is being tweeted (over 41,000 tweets and counting), there is work to be done.

While I think this could be an interesting pedagogical exercise as it allows students to use a current medium as well as put complex theories into their own terms, I wonder if this doesn’t perfectly illustrate the issues with Twitter. Sociological theories are often messy and complex, taking some time to explain and think through. For a very basic understanding, 140 characters could work but if this is all students know about sociological theories, is this worthwhile in the long run?