Category Archives: Gadgets and Technology

The first laptop met with distaste because it was associated with the gendered job of secretary

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The “first recognizable laptop” created in 1982 ran into some problems such as its hefty price tag and its association with typing and who did the typing in many offices:

But Jeff Hawkins, founder of Palm and Handspring (makers of the Treo), was there in 1982 and he told a different story at the Computer History Museum a few years ago during a panel on the laptop. For him, the problems were not exclusively in the harder domains of currency and form factor. No, sociological and psychological reasons made the GRiD Compass hard to sell to businessmen…

This is an amazing fact. We had this product. It was designed for business executives. And the biggest obstacle, one of the biggest obstacles, we had for selling the product was the fact — believe it or not — that it had a keyboard. I was in sales and marketing. I saw this first-hand. At that time, 1982, business people, who were in their 40s and 50s, did not have any computer or keyboard in their offices. And it was associated with being part of the secretarial pool or the word processing (remember that industry?) department. And so you’d put this thing in their office and they’d say, “Get that out of here.” It was like getting a demotion. They really were uncomfortable with it…

The second reason they were uncomfortable with it is that none of them knew how to type. And it wasn’t like they said, “Oh, I’ll have to learn how to type.” They were very afraid — I saw this first-hand — they were very afraid of appearing inept. Like, “You give me this thing, and I’m gonna push the wrong keys. I’m gonna fail.”

In Hawkins telling at least, there was no way around these obstacles. “We couldn’t solve this problem. It took a generational change, for the next younger group who had been exposed to terminals and computers to grow up,” he continued. “That was an amazing technology adoption problem you would have never thought about.”

This is a great example of underlying sociological issues that might not be considered fully when making and marketing a new product. On one hand, this was an exciting new technology but on the other hand, existing social factors made it difficult for businessmen to grab the opportunity this technology represented. Ideas about gender and who was supposed to be a typist, viewed as a lower status position, influenced technology adaptation.

Also, this story could lead into the history of secretaries and typists. Around the beginning of the 20th century, the field of secretaries started turning away from men to women. Like other gendered occupations with a majority of women, secretary became a lower status position with relatively lower pay.

A lot of web traffic comes through the “dark social,” not through social network sites

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Alexis Madrigal argues that while social network sites like Facebook get a lot of attention, a lot of web traffic is influenced by social processes that are much more difficult to see and measure:

Here’s a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web’s users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. I’m not strawmanning here. This is the dominant history of the web as seen, for example, in this Wikipedia entry on the ‘Social Web.’…

There are circumstances, however, when there is no referrer data. You show up at our doorstep and we have no idea how you got here. The main situations in which this happens are email programs, instant messages, some mobile applications*, and whenever someone is moving from a secure site (“https://mail.google.com/blahblahblah“) to a non-secure site (http://www.theatlantic.com).
This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as “direct” or “typed/bookmarked” traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that’s not actually what’s happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you…
Just look at that graph. On the one hand, you have all the social networks that you know. They’re about 43.5 percent of our social traffic. On the other, you have this previously unmeasured darknet that’s delivering 56.5 percent of people to individual stories. This is not a niche phenomenon! It’s more than 2.5x Facebook’s impact on the site…
If what I’m saying is true, then the tradeoffs we make on social networks is not the one that we’re told we’re making. We’re not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people — a larger set than exists on any social network — already do that outside the social networks. Rather, we’re exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you’ve been told you made.

Two thoughts about this:

1. Here is how I might interpret this argument from a sociological point of view: Internet traffic is heavily dependent on social connections. Whether this is done on sites like Facebook, which are more publicly social, or through email, which is restricted from public view but is still quite social, the interactions people have influence where they go on the web. In this sense, the Internet is an important social domain that may have some of its own norms and rules as well as its own advantages and disadvantages but it is built around human connections.

2. This sounds like a fantastic business and/or research opportunity; what is going on in this “dark social” realm? Could there be ways at getting at these activities that would help us better understand and analyze the importance of social connections and interactions and could this information be monetized as well?

Cell phone users now comprise half of Gallup’s polling contacts

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Even as Americans are less interested in participating in telephone surveys, polling firms are trying to keep up. Gallup has responded by making sure 50% of people contacted for polling samples are cell phone users:

Polling works only when it is truly representative of the population it seeks to understand. So, naturally, Gallup’s daily tracking political surveys include cellphone numbers, given how many Americans have given up on land lines altogether. But what’s kind of amazing is that it now makes sure that 50 percent of respondents in each poll are contacted via mobile numbers.

Gallup’s editor in chief, Frank Newport, wrote yesterday about the evolution of Gallup’s methods to remain “consistent with changes in the communication behavior and habits of those we are interviewing.” In the 1980s the company moved from door-to-door polling to phone calls. In 2008 it added cellphones. To reflect the growing number of Americans who have gone mobile-only, it has steadily increased the percentage of those numbers it contacts.

“If we were starting from scratch today,” Newport told Wired, “we would start with cellphones.”…

Although it may be a better reflection of society, mobile-phone polling is more expensive, says Newport. They have to call more numbers because the response rate is lower due to the nature of mobile communication.

As technology and social conventions change, researchers have to try and keep up. This is a difficult task, particularly if fewer people want to participate and technologies offer more and more options to screen out unknown requests. Where are we going next: polling by text? Utilizing well-used platforms like Facebook (where we know many people are turning every day)?

World population in 1804 = Facebook users today

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Here is an interesting, if not misguided, comparison of how many people are now Facebook users:

One billion people. That’s how many active monthly users Facebook has accrued in the eight years of its existence, the company announced today.

It took the population of modern humans about 200,000 years to reach that number, a milestone that was hit, demographers believe, just over two centuries ago in 1804 (bearing in mind that population tabs, then and now, are not exactly precise). Since then, human population has just exploded, enabled and protected by advances in medicine, agriculture, and hygiene. In the past year, it is estimated that the human headcount hit 7 billion.

I think I know what this comparison is trying to do: show the remarkable speed at which Facebook has attracted users. I agree. It has been remarkable.

At the same time, this is comparing apples to oranges. Yes, they are both large numbers of people. But one number is tied to human development, birth rates, life expectancy, technological improvement, and so on. This number reminds us of the broader scope of human history which is longer and progress is relatively slow. Having seven billion people on earth requires a lot of resources, space, and creative energy to tackle everyday and long-term problems. On the other side, you have Facebook, an Internet site that has attracted lots of users. While some of these users may be mega-users, people who are constantly online updating their status, tagging photos, reading other people’s walls, it is still just an online program, a relatively small part of human existence.

Perhaps there would be better ways to make a comparison to Facebook’s user total:

1. Looking at adoption rates compared to other technologies. In other words, is Facebook’s growth something completely new, a sign of the digital world, or does its adoption rate compare more to other technologies? Comparisons can be made here.

2. What one billion people in the world do on a daily basis or how many other objects have such broad appeal. For example, this website suggests there are 5.6 billion cell phone users in the world. (Meaning: Facebook has many more users to attract.)

Driverless cars will lead to increased worker productivity

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Dan Neil writes about the inevitability of driverless cars and brings up an interesting benefit: Americans will suddenly have more time on their hands.

The one brilliant part of the U.S. economic profile is productivity. It turns out, Americans are a little nutty when it comes to work.

If autonomy were fully implemented today, there would be roughly 100 million Americans sitting in their cars and trucks tomorrow, by themselves, with time on their hands. It would be, from an economist’s point of view, the Pennsylvania oil fields of man-hours, a beautiful gusher, a bonanza of reverie washing upon our shores.

In the history of human civilization, has there ever been a society to offer so much uninterrupted head space to so many? Europe’s medieval monastic tradition created scholars, true, but only a relative handful…

It’s possible that all these suddenly idle driver/passengers will waste their gift, texting, watching TV or worse. But many of them, like me, would beaver into work, happy to get a jump on the day.

And here’s the best part. I always get my best ideas in the car—in solitude, watching the unwinding of the road, hearing the thrum of the tires. You know that space, right?

Hurray – more time to work! Neil might be excited about this but I first think of all the opportunities for mixing the boundaries of home and work even further. Thinking more broadly, is productivity something we want to continue to chase as a society? Do Americans really need to be working more?

On the other hand, this could be a big boon for several sectors. Think about media companies: Americans would then have on average something like 40-60 minutes more per day to consume television shows, websites, podcasts, music, etc. Or perhaps it could give rise to all sorts of services and car add-ons; I’m thinking of the Honda Odyssey commercials from a while back showing moms going to the minivan to relax and get a facial.

 

A world where “the city talks back”

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Taking part in a conference in Germany about megacities, sociologist Saskia Sassen makes an interesting comment linking technology and cities:

The effects of the digital revolution shape the urban space and the access of city dwellers to their environs. The focus here is on technologies that allow us, within and with the city, to communicate with buildings and objects. “The city talks back,” says the renowned sociologist Saskia Sassen, one of the most distinguished authors who has published on the sociology of urban development and shaped the term ‘global city’. Felix Petersen, who has recently triggered a trend with his opinion platform Amen, will get together with other innovators to discuss his visions of location-based services. A brief run-down of new technologies will be presented in the “Elevator Pitches” session. Raul Krauthausen provides a new kind of access to cities by way of his Wheelmap application.

I’m intrigued by the idea “the city talks back.” This could simply refer to material objects; city residents and visitors will be able to quickly see more about buildings and objects. For example, Google is working on developing maps of building interiors. Or perhaps all buildings will be equipped with Siri-like voices that can respond to basic questions. However, I wonder how much of this is really about creating another avenue for interacting with other humans in the city. Buildings don’t “talk” – even the artificial intelligence of today has to be programmed.

More broadly, this reminds me of Simmel’s early 1900s ideas about “the stranger” in the city and the general lack of intimate relationships. Through apps and new technologies, we may have more people to “talk to” or “interact with” but are these deep urban relationships or even helpful ones? Or is this just more clutter, another category of urban stimulation that leads to a more “blase” attitude (following up with Simmel)? I suspect Sassen is right that new technology will change how we see cities and the objects and people within them but I also suspect it will have a mix of positive and negative consequences.

Let’s just hope the city talks backs in forms other than advertisements…

Activist charged for downloading millions of JSTOR articles

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Many academics use databases like JSTOR to find articles from academic journals. However, one user violated the terms of service by downloading millions of articles and is now being charged by the federal government:

Swartz, the 25-year-old executive director of Demand Progress, has a history of downloading massive data sets, both to use in research and to release public domain documents from behind paywalls. He surrendered in July 2011, remains free on bond and faces dozens of years in prison and a $1 million fine if convicted.

Like last year’s original grand jury indictment on four felony counts, (.pdf) the superseding indictment (.pdf) unveiled Thursday accuses Swartz of evading MIT’s attempts to kick his laptop off the network while downloading millions of documents from JSTOR, a not-for-profit company that provides searchable, digitized copies of academic journals that are normally inaccessible to the public…

“JSTOR authorizes users to download a limited number of journal articles at a time,” according to the latest indictment. “Before being given access to JSTOR’s digital archive, each user must agree and acknowledge that they cannot download or export content from JSTOR’s computer servers with automated programs such as web robots, spiders, and scrapers. JSTOR also uses computerized measures to prevent users from downloading an unauthorized number of articles using automated techniques.”

MIT authorizes guests to use the service, which was the case with Swartz, who at the time was a fellow at Harvard’s Safra Center for Ethics.

It sounds like there is some disconnect here: services like JSTOR want to maintain some control over the academic content they provide even as they exist to help researchers find printed scholarly articles. Services like JSTOR can make big money by collating journal articles and requiring libraries to pay for access. Thus, someone like Swartz could download a lot of the articles and then avoid paying for or using JSTOR down the road (though academic users are primarily paying through institutions who pass the costs along to users). But what is “a limited number of journal articles at a time”? Using an automated program is clearly out according to the terms of service but what if a team of undergraduates banded together, downloaded a similar number of articles, and pooled their downloads?

If we are indeed headed toward a world of “big data,” which presumably would include the thousands of scholarly articles published each year, we are likely in for some interesting battles in a number of areas over who gets to control, download, and access this data.

Another thought: does going to open access academic journals eliminate this issue?

Facebook runs 2010 voting experiment with over 61 million users

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Experiments don’t just take place in laboratories; they also happen on Facebook.

On November 2nd, 2010, more than 61 million adults visited Facebook’s website, and every single one of them unwittingly took part in a massive experiment. It was a randomised controlled trial, of the sort used to conclusively test the worth of new medicines. But rather than drugs or vaccines, this trial looked at the effectiveness of political messages, and the influence of our friends, in swaying our actions. And unlike most medical trials, this one had a sample size in the millions.

It was the day of the US congressional elections. The vast majority of the users aged 18 and over (98 percent of them) saw a “social message” at the top of their News Feed, encouraging them to vote. It gave them a link to local polling places, and clickable button that said “I voted”. They could see how many people had clicked the button on a counter, and which of their friends had done so through a set of randomly selected profile pictures.

But the remaining 2 percent saw something different, thanks to a team of scientists, led by James Fowler from the University of California, San Diego. Half of them saw the same box, wording, button and counter, but without the pictures of their friends—this was the “informational message” group. The other half saw nothing—they were the “no message” group.

By comparing the three groups, Fowler’s team showed that the messages mobilised people to express their desire to vote by clicking the button, and the social ones even spurred some to vote. These effects rippled through the network, affecting not just friends, but friends of friends. By linking the accounts to actual voting records, Fowler estimated that tens of thousands of votes eventually cast during the election were generated by this single Facebook message.

The effects appear to be small but could still be influential when multiplied through large social networks.

I suspect we’ll continue to see more and more of this in the future. Platforms like Facebook or Google or Amazon have access to millions of users and can run experiments that don’t change a user’s experience of the website much.

Google Fiber and the racial divide in Kansas City

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As Google Fiber rolls out in Kansas City, they are running into an issue: the existing racial divides in the city.

With Google’s promise last year to wire homes, schools, libraries and other public institutions in this city with the nation’s fastest Internet connection, community leaders on the long forlorn, predominantly black east side were excited, seeing a potentially uplifting force. They anticipated new educational opportunities for their children and an incentive for developers to build in their communities.

But in July, Google announced a process in which only those areas where enough residents preregistered and paid a $10 deposit would get the service, Google Fiber. While nearly all of the affluent, mostly white neighborhoods here quickly got enough registrants, a broad swath of black communities lagged. The deadline to sign up was midnight Sunday…

For generations, Kansas City has been riven by racial segregation that can still be seen, with a majority of blacks in the urban core confined to neighborhoods in the east. Troost Avenue has long been considered the dividing line, the result of both overt and secretive efforts to keep blacks out of white schools and housing areas and of historical patterns of population growth and settlement, said Micah Kubic, with the nonprofit Greater Kansas City Local Initiatives Support Corporation…

During the sign-up, Google faced other practical problems. Many people did not have credit or debit cards, which were required to register, or e-mail addresses. And it failed to account for numerous vacant homes in some communities, so it lowered the number of registrants needed to qualify in those areas.

Many people in black neighborhoods had not heard about Google Fiber, and many who knew only had a vague understanding of it.

This is a reminder there is a “digital divide” between those who have Internet access as well as have knowledge about it and how to use it versus those who do not. As Google has found out, this project also involves public education about the value of having the Internet. It does read as though the company is making a strong effort to inform people about Google Fiber but it may take some time to get the information out.

21st century mapmaking, Google style

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Here is a fascinating look into how Google has developed its mapping abilities. It takes a few steps:

“So you want to make a map,” Weiss-Malik tells me as we sit down in front of a massive monitor. “There are a couple of steps. You acquire data through partners. You do a bunch of engineering on that data to get it into the right format and conflate it with other sources of data, and then you do a bunch of operations, which is what this tool is about, to hand massage the data. And out the other end pops something that is higher quality than the sum of its parts.”

This is what they started out with, the TIGER data from the US Census Bureau (though the base layer could and does come from a variety of sources in different countries)…

And that’s just from comparing the map to the satellite imagery. But there are also a variety of other tools at Google’s disposal. One is bringing in data from other sources, say the US Geological Survey. But Google’s Ground Truthers can also bring another exclusive asset to bear on the maps problem: the Street View cars’ tracks and imagery. In keeping with Google’s more data is better data mantra, the maps team, largely driven by Street View, is publishing more imagery data every two weeks than Google possessed total in 2006.

One cartographic historian thinks this is a big deal:

It’s probably better not to think of Google Maps as a thing like a paper map. Geographic information systems are a jump like the abacus to the computer. “I honestly think we’re seeing a more profound change, for map-making, than the switch from manuscript to print in the Renaissance,” University of London cartographic historian Jerry Brotton told the Sydney Morning Herald. “That was huge. But this is bigger.”

Perhaps this is one of those technological advances that seems normal or inevitable now but with some historical perspective years later, we might see it as a major improvement.

I’d be interested in seeing studies that examine how this new technology changes the way people view space and maps. Has it improved our spatial capacities and perceptions? Do we read maps differently? Does it significantly impact our social life?