[CollegeNameHere].com coming to a browser near you

Even though colleges have their own Internet domain, .edu, some colleges are thinking about branching out into .com addresses:

Some observers worry, though, that an influx of new names might dilute the power of “.edu,” which has been the online way to say “a legitimately accredited institution of higher education in the United States.”

Weber State University is among those that have already started branching out, with “getintoweber.com” as an online destination. It is “a vanity URL we pursued to dovetail with our ‘Get Into Weber’ marketing campaign that started in 2007,” says John L. Kowaleski, director of media relations. “We wanted something catchy and easy to remember, since the intended audience for “getintoweber.com” was prospective students.”

Why not simply add a “getintoweber.edu” address to the existing “weber.edu“? Because “.edu” is restricted by the “one per institution” rule that has been in effect since 2001, says Gregory A. Jackson, a vice president of Educause, the higher-education-technology group that administers the “.edu” domain. “The U.S. Commerce Department, which gave us the contract to administer the domain, views ‘.edu’ as something that identifies an institution, not multiple names that mean the same institution,” he says…

Asking the Internet Corporation for Assigned Names and Numbers for a domain of one’s own—”.weberstate” or “.trinity,” for instance—would avoid some of those problems. But that’s an expensive route to go. A college has to pay Icann $185,000 to become the administrator of a domain, and then $25,000 each year to maintain it. And the college has to adhere to strict rules about who gets the domain and who doesn’t, which could cause other problems. “What if you say that alumni can have ‘.dartmouth’ in order to strengthen connection to the school?” Mr. Jackson says. “And then an alumnus involved in some shady dealings uses that address? You can’t ban them. Icann won’t let you pick who you like and who you don’t.”

If the .com addresses are just for marketing purposes, why haven’t more colleges gone this route already? It isn’t very hard to set up a targeted site and then link through to the college’s main page.

It sounds like some of the issue is the meaning or symbolism behind the .edu domain. If prospective students and parents are searching for schools, they know the .edu domain is pretty safe. The .com realm is more open and there could be some confusion about who put the site together. Particularly for less comfortable web users, going to a .edu could be a safer and trustworthy proposition.

Of course, the rules about the use of .edu sites hints at bigger problems across the internet: a need for more domains to provide more online pages.

(With all of this talk, shouldn’t some enterprising people buy up a bunch of the possible .com sites? For example, wheatoncollege.com is available but wheaton.com is not. )

What’s good for Amazon.com may not be good for California (or America)

Even though I just used this phrase (“What good for [company X] is good for America”] when looking at the impact of AT&T on American history, I agree that the deal Amazon is trying to offer California, jobs for no sales tax, is a bit strange:

Amazon has spent more than $5 million loading up their More Jobs Not Taxes campaign for a referendum that would repeal the legislation that started charging them taxes. Meanwhile, the latest turn in the political fight has been that Amazon offered to create 7,000 jobs if the state postpones enforcing its sales tax on the company until 2014.
Here’s why that offer is a big deal. It transforms a debate that is fundamentally about a value — fairness — into a numbers game. The next step will be that Amazon’s political operatives will plant the seed that the bill will kill jobs, probably a nice round number like 7,000 of them. According to our calculations, the politicos will say, California is killing the exact number of jobs that Amazon offered to add! Taxes are bad!
I don’t mean to pick on Amazon here. Every company is after as many tax advantages as they can get. Walmart, for example, which pushed the effort to get the Amazon sales tax bill passed, skirts some online sales taxes, too. And every company has realized that it is good politics to say that taxes kill jobs, whether they have real evidence for it or not…
Now, by transforming tax fights into skirmishes over how many jobs this or that tax will “kill,” every single tax becomes something that hurts America. The narrow (and self-serving) interests of every tax-fighting corporation become part of our national project. And the battlefield becomes the competing spreadsheets of political opponents who say that one plan or another will create more jobs, when it’s pretty obvious that no one knows precisely how that whole mechanism works.

Some observations:

1. Perhaps taxes are supposed to be about fairness – but corporations and municipalities have been playing this tax break game for years. Why wouldn’t Amazon think that it has enough clout to pull this off? Many communities and governmental bodies have been more than willing to give in to others.

2. The math is interesting: no sales tax = 7,000 jobs. I haven’t seen many details about this: does the value of these jobs equal the sales tax revenue that would be lost without Amazon? Couldn’t California hold out for more jobs or make this information public to try to worsen Amazon’s hand?

3. It is interesting that this battle about sales tax revenue between California and Amazon is getting attention; a number of states have already gone through this. Granted, California is bigger so perhaps this is about more money than elsewhere. But, additionally, California was home to some of the biggest property-tax revolts in the United States several decades ago, meaning that homeowners, and not just corporations, are interested in paying fewer taxes.

On reporting on statistics

Felix Salmon has a great post about the journalistic use of statistics, and it’s well worth the read.  Here’s his summary, complete with thoughtful reminders:

Before you start quoting statistics, then, it’s always worth (a) knowing where exactly they come from; (b) verifying them independently if you were fed them by some pressure group; and (c) making sure that they say what you say that they say. Otherwise, you just end up looking credulous and silly.

Netflix’s distribution problems

Netflix has had a lot of bad press in the last few months.  First, they decided to split their online-only streaming service from their mailed disc service, substantially increasing their customer’s prices.  Second, word came that they are losing their Starz distribution agreement, which will severely curtail the availability of (genuinely) recent movies on their streaming service.

Now, here comes a potential supply shock on the physical distribution side:

The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this month and may have to shut down entirely this winter unless Congress takes emergency action to stabilize its finances….

Missing the $5.5 billion payment due on Sept. 30, intended to finance retirees’ future health care, won’t cause immediate disaster. But sometime early next year, the agency will run out of money to pay its employees and gas up its trucks, officials warn, forcing it to stop delivering the roughly three billion pieces of mail it handles weekly.

To be sure, a long-term interruption in mail service would be an economic catastrophe extending well beyond Netflix.  Nonetheless, viewing this problem from Netflix’s perspective shows just how dependent even web-savvy companies are on physical infrastructure and distribution systems.  There will be a lot of collateral damage if businesses can no longer count on a robust and dependable USPS.

Juror becomes Facebook friends with defendent during trial and is dismissed from the case

There are times to friend people on Facebook and times not to. One of the times to refrain should include when you are on a jury and you want to be Facebook friends with the defendant:

Jurors and defendants are not meant to be friends — even if it’s just Facebook friends.

Four charges of contempt of court probably drilled this point home for 22-year-old Jonathan Hudson of Arlington, Texas. While on jury duty, Hudson sent a Facebook friend request to the female defendant in the case.

He was dismissed from the proceedings following the friend request, as well as for posting case information on his profile. Afterwards, he contacted the defendant through a Facebook message to apologize…

His lawyer told the paper the mistake was “a reflection of the times.”

I’m sure someone could develop a defense for this: being Facebook friends isn’t the same kind of friendship that might compromise a decision in a court case. But that then gets into the interesting area of what exactly it means to be a friend on Facebook.

If this is a “reflection of the times,” it suggests people have difficulty knowing when using newer technologies, like Facebook or texting, is appropriate. The courtroom is probably one of the more conservative institutions where it takes some time to change behavior norms. Would Facebook ever be incorporated into courtroom and trial behavior? What if jurors had electronic devices that they could use to interact with each other as they are hearing cases?

Two versions of the ASA 2011 bingo card

Sociologists at orgtheory put out the annual ASA bingo card several days before this year’s meetings. Interestingly, two other sociologists developed their own bingo card after the meetings, one they argue is “more positive”:

There was a popular “bingo card” for the annual meetings of the American Sociological Association held last week in Las Vegas. It poked a bit of fun at sociologists and the meeting itself. Nathan Jurgenson’s reaction was that the card itself revealed much about the sociological discipline and the problems with the annual meetings. He wrote a posthere on Cyborgology calling for a more positive bingo card that might be helpful to improve the conference experience rather than just complaining about what is wrong. It is easy to be annoyed, much harder to be constructive.

CUNY sociologist Jessie Daniels responded to this call, and, together, we have created a more constructive and useful Bingo card that looks specifically at how to improve a conference by augmenting one’s experience with Twitter.

The card describes how conferences in general benefit from engagement on both the physical and digital levels. Conversations taking place move onto the web, and discussions in the “backchannel” flow back into physical space. In fact, we noted this trend during the Theorizing the Web conference this past spring, calling it an “augmented conference.”

And just as I was wondering how much Twitter was actually used during the conference, the same sociologists have a summary. My quick thought: the Twitter use was pretty limited and I imagine it will be some time before Twitter is fully integrated into the conference.

I wonder if someone has a blogging summary about the conference.

On the whole, are sociologists ahead or behind the curve in adopting newer social technologies, like Twitter? Are the patterns tied more to age or education or some other factors?

How technology may lessen a team’s chemistry

Technology receives a lot of attention but I haven’t seen this brought up before: technology may be making it more difficult to athletic teams to bond.

Ask many coaches, general managers and older players and you’ll hear a common gripe: chemistry on teams has been altered because of modern technology, and not for the better. The rise of smartphones, with all their instant-communication and entertainment options, have created insular worlds into which distracted players too often retreat instead of bonding with teammates.

Coaches and managers are particularly frustrated at the paradox of players fraternizing less with their own teammates, and more with the “enemy.” Players from opposing teams, they say, too often get each other’s cellphone numbers and start calling or texting back and forth, often griping about playing time and occassionally giving up little secrets about their teams…

Major League Baseball is one sport where the chemistry effects of smartphones, iPads, iPods and other handheld devices might be thought to be minimal, because of the longer workdays and more enclosed environs (dugouts, bullpens, clubhouses). Not necessarily so, according to Colorado Rockies manager Jim Tracy. When the game is over, he says, players quickly rejoin their private, smartphone worlds…

Some NFL teams are said to be contemplating outright bans on smartphones during any “team time” activities, and some coaches have spoken with exasperation at competing with phones for players’ attention. Redskins defensive coordinator Jim Haslett, for instance, told ESPN 101 radio in St. Louis the difficulties of dealing with phone-obsessed players such as former Washington tackle Albert Haynesworth.

I’m tempted to argue that this is simply the outcome of having multiple generations in the clubhouse or locker room: an older generation, particularly coaches and managers, had a particular experience in the past and younger players have a different way of going about things. Perhaps it would be more interesting to talk to younger coaches who are more into technology themselves and ask how they try to build team chemistry. Of course, the topic of team chemistry is open for debate. To me, it seems like it is only really an issue when a team is losing and people are looking for reasons why.

The article does suggest that at least a few veteran athletes have adopted informal/player-directed guidelines for technology use in the clubhouse. I wonder if they have encountered some resistance or whether the spirit of such actions, to “help the team,” is reason enough for other players to comply.

Two other quick thoughts:

1. This could also be interpreted as an indicator of the professionalization of athletes. While athletes in the past might have enjoyed the camaraderie of interacting before and after games, today’s athletes have more personal leeway as most work all-year round and make big money. What matters most (or at all) is their performance on the field/court/ice.

2. The article also hints at how technology has changed how players prepare for games. It is now easy and common for athletes to be able to watch lots of video on their own, theoretically giving them some advantages.

College students don’t know how to use Google

I recently heard about this study at a faculty development day: college students have difficulty understanding and using search results.

Researchers with the Ethnographic Research in Illinois Academic Libraries project watched 30 students at Illinois Wesleyan University try to search for different topics online and found that only seven of them were able to conduct “what a librarian might consider a reasonably well-executed search.”

The students “appeared to lack even some of the most basic information literacy skills that we assumed they would have mastered in high school,” Lynda Duke and Andrew Asher write in a book on the project coming out this fall.

At all five Illinois universities, students reported feeling “anxious” and confused when trying to research. Many felt overwhelmed by the volume of results their searches would turn up, not realizing that there are ways to narrow those searches and get more tailored results. Others would abandon their research topics when they couldn’t find enough sources, unaware that they were using the wrong search terms or database for their topics.

The researchers found that students did not know “how to build a search to narrow or expand results, how to use subject headings, and how various search engines (including Google) organize and display results.” That means that some students didn’t understand how to search only for news articles, or only for scholarly articles. Most only know how to punch in keywords and hope for the best.

Such trust in technology. Wonder where this came from?

I like how anthropologists were involved in this study. Including an observation component could make this data quite unique. I don’t think many people would think that ethnographic methods could be used to examine such up-to-date technology.

Several other thoughts:

1. How many adults could explain how Google displays pages?

1a. If people knew how Google organized things, would they go elsewhere for information?

2. Finding and sorting through information is a key problem of our age. The problem is not a lack of information or possible sources; rather, there is too much.

3. Who exactly in schools should be responsible for teaching this? Librarians, perhaps, but students have limited contact. Preferably, all teachers/professors should know something about this and talk about it. Parents could also impart this information at home.

4. I’m now tempted to ask students to include all of their search terms in final projects so that I can check and see whether they actually sorted through articles or they simply picked the top few results.

More on examining six degrees of separation on Facebook

I noted earlier this week that Yahoo and Facebook are conducting an experiment to see how interconnected people are the world are. Here are some more information about the experiment that was revealed in an interview with Yahoo sociologist/research scientist Duncan Watts:

  • On the quality of Facebook’s data:

Cameron Marlow, Facebook’s research scientist and “in-house sociologist,” said that because Facebook’s social graph is essentially the best representation of real world relationships available, “our data can speak more definitively to this question than anything else in history.

Facebook has a treasure trove of information that could be the source of some fascinating research. Does this study signal the start of a new era where researchers will be able to have access to profiles? Will Facebook users, often worried about privacy, stand for this?

  • Watts on the problems in past replications of Milgram’s original experiment:

The problem that all of the experiments have had—and the problem that we’re trying to address with this one—is that you never really know what the ground truth is. You know that there’s some network out there involved that connects people, and you know that messages are being passed along on top of this network. The problem is because you can’t see the network underneath them, you don’t know whether people are making the right choices, you don’t know if the chains are as short as possible, and you don’t know why the chains that aren’t completing are stopping.

The major difference here is that Facebook [is] the network over which these messages are being passed. We can see through Facebook how everyone is really connected to everyone else. We can see whether people can actually find these short paths. In previous experiments you were missing this background picture, but now we have the background and we can run the experiment on top of it.

It sounds like past experiments allowed researchers to see the outcome – how many letters reached the target – but didn’t allow them to trace out the paths, either successful or unsuccessful. Being able to see behind the curtain could also reveal some insights about the speeds of certain networks.

  • On whether the data is representative:

There are two issues here. You might be concerned that the Facebook network is somehow an unrepresentative sample of the real social graph of the world. The other concern is the people participating in the sample might be an unrepresentative sample of Facebook. I’m not worried about the first concern. Facebook has 750 million users. If it works on Facebook, it’s increasingly difficult to argue that it wouldn’t work for the rest of the world. But the second problem is one that we’re concerned about. It’s really just a matter of getting a broad enough recruiting effort.

I bet there are people who could make a good case that this data is not representative. These same issues plague web surveys: who has consistent access to the Internet and who can be recruited? I would guess that Facebook still skews younger and more educated than the general population.

Watts suggests the results will be published in an academic journal. It will be interesting to read about the outcome and how this is viewed by academics.

Should you worry about your pacemaker, baby monitor, or garage door opener being hacked?

I ran across a story about five common objects that can be hacked: a pacemaker, baby monitor, automobile, garage door opener, and brain.

Here is my problem with this story: it doesn’t give you any indication about how serious these problems are. Perhaps this is simply meant to be informational: certain common devices can be hacked. But the tone of the article goes beyond this and suggests that mischief can take place and people should replace older items that are easier to be hacked. Here is the question that really should be asked: how likely is it that any of these items will be hacked? Should people with pacemakers really be worried? What is the relative risk of paying less for an unencrypted baby monitor?

Without this information, this article fits a similar narrative of crime stories where readers assume or develop the idea that these are common occurrences when they really are not.