Build a Samsung semiconductor plant in a small town 29 miles from Austin and what could change?

One town on the edges of the Austin, Texas metropolitan region could be in for change:

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The tech giant is opening ‘the largest semiconductor manufacturing complex in America’ in Taylor, near Austin, bringing thousands of jobs and billions in investment to the area. 

Taylor is currently a small, quiet city with just 16,000 residents, but that is set to change.

Mayor Brandt Rydell told KVUE: ‘From 2020 to 2030, Taylor will be one of the most rapidly growing cities in Texas, if not the nation.’ 

The average house price is just $298,000, but with the plant expected to open later this year, house prices could rise as more luxury properties are built. 

The main focus in this article is the expected rise in housing values with some discussion of jobs and economic development. What else might change?

  1. Higher status. Not all suburbs have a major Samsung plant.
  2. More traffic. This includes employees traveling to and from the plant as well as supplies and products moving in and out.
  3. New civic service and local revenue issues to confront. How will the community spend new tax monies that come in? What services will the plant and its operations require?
  4. A larger population. Do some long-time residents dislike the changes? Does new development alter the character of the community?
  5. Will the arrival of Samsung lead to other businesses moving to town? Or support businesses (where will all those plant employees spend their money)?

In other words, come back to Taylor in ten years and it might look and feel different.

Three thoughts on pop/rock music about the suburbs

I enjoyed thinking this week about pop and rock music about the suburbs. As I considered the music of Malvina Reynolds, the Beatles, Ben Folds, Arcade Fire, and Olivia Rodrigo, several thoughts come to mind:

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  1. These genres do not often write directly about the suburbs. They may tell stories about people and situations based in suburbia but the role of suburban places is minimized. Many popular songs do not say anything about where they take place geographically.
  2. Finding songs that portray suburbia in a positive light is difficult. Surely they exist. Perhaps they do not become as well-known? Perhaps music artists tend to associate suburbia with negative traits? Perhaps other genres do this differently?
  3. At the same time, there is plenty about suburban life that could make for compelling music. Millions of Americans, including many musicians, have experience this life. The songs profiled this week included looks at houses, daily routines, remembering childhood, listening to music, driving, and relationships. For all the reasons Americans love suburbs, why not tackle those themes? (I realize it might be hard to write about suburban local government but I am guessing it could be – and probably already has – been done.)

I will keep listening for music that references and is about specific places. This includes the suburbs but also cities and rural areas as place could be a fascinating topic for a new single or album or bonus track.

Ben Folds and “Rockin’ the Suburbs”

In 2001, Ben Folds released an album and song with the same name critiquing suburban life. From the chorus of “Rockin’ the Suburbs“:

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I’m rockin’ the suburbs
Just like Michael Jackson did
I’m rockin’ the suburbs
Except that he was talented

The song pokes fun at “being male, middle-class, and white” as the protagonist angrily goes through life. Folds highlights one group of suburbanites – what would he do with the increasingly complex suburbia?

Folds suggested the song was done in the style of two groups popular at the time:

The song parodies Korn and Rage Against the Machine. Folds stated of the song “I am taking the piss out of the whole scene, especially the followers.”[1]

This reminds me of a sidewalk square nearby in suburbia that immortalizes “Korn.” Both groups provided music and lyrics that could be used to express discontent about a suburban America.

Arcade Fire and recalling growing up in the suburbs

In 2010, Arcade Fire released the single “The Suburbs” which shared the same name as their third album. This song references growing up in the suburbs – here is what is in verse two:

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The kids want to be so hard
But in my dreams, we’re still screaming
And running through the yard
And all of the walls that they built in the seventies finally fall
And all of the houses they built in the seventies finally fall
Meant nothing at all
Meant nothing at all, it meant nothing

By the early 2000s, millions of Americans had grown up in suburbs. What was that childhood like? How could it be put into music?

Whether related to their artistry or their view of the suburbs decades later, The Suburbs may be the most decorated music album about suburbia:

The album debuted at No. 1 on the Irish Albums Chart, the UK Albums Chart, the US Billboard 200 chart,[4] and the Canadian Albums Chart.[5] It won Album of the Year at the 2011 Grammy Awards, Best International Album at the 2011 BRIT Awards, Album of the Year at the 2011 Juno Awards, and the 2011 Polaris Music Prize for best Canadian album. Two weeks after winning Grammy’s Album of the Year, the album jumped from No. 52 to No. 12 on the Billboard 200, the album’s highest ranking since August 2010.[6]

One interesting note: the group is Canadian but The Suburbs is based on growing up outside of Houston. How does this mixing of experiences change their interpretation of suburbia?

Folk music about the “little boxes” of suburbia

The folk song “Little Boxes” written by Malvina Reynolds in 1962 and popularized by a Pete Seeger recording released in 1963 captured some of the concerns about growing suburbs in the United States. The first verse speaks to the song’s message:

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Little boxes on the hillside
Little boxes made of ticky tacky
Little boxes on the hillside
Little boxes all the same

The rest of the song then describes the people who live in these homes and the ways they follow the same paths.

This song borrows the imagery of new suburban construction – a lot of similar looking homes (“little boxes”) emerging out of open spaces outside cities – to argue the communities and people within are falling into patterns of conformity. This was a common argument in the 1950s and 1960s: suburbanites thought they were achieving the American Dream but they were really getting a dull and common life. Instead of becoming individuals or households that had made it, they were sold a bill of goods.

Even as Seeger’s song became a hit (reaching #70 on the charts), many Americans did not appear to be swayed by this song. They continued to move to the suburbs in large numbers for subsequent decades. Perhaps they might even admit there is conformity in the suburbs in the houses and social life – and they might be okay with that.

The Beatles on Penny Lane and the Liverpool suburbs

In their 1967 single “Penny Lane,” the Beatles described life on a suburban street. The word “suburban” comes up in the first chorus and the last choruses in the song:

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Penny Lane is in my ears and in my eyes
Wet beneath the blue suburban skies
I sit and meanwhile back in

What suburbia were they thinking about? Here is a discussion of the street from Wikipedia:

Penny Lane is a road in the south Liverpool suburb of Mossley Hill. The name also applies to the area surrounding its junction with Smithdown Road and Allerton Road, and to the roundabout at Smithdown Place that was the location for a major bus terminus, originally an important tram junction of Liverpool Corporation Tramways.[8] The roundabout was a frequent stopping place for John Lennon, Paul McCartney and George Harrison during their years as schoolchildren and students.[8] Bus journeys via Penny Lane and the area itself subsequently became familiar elements in the early years of the Lennon–McCartney songwriting partnership.[9]

This area just a few minutes from downtown Liverpool is not quite the sprawling suburbia of the United States. It might be akin to a residential neighborhood in a major American city or part of an inner-ring suburb. Yet it invokes some similar sentiments with its emphasis on everyday life, blue skies, and upbeat music.

Outside of this one song, the Beatles do not say much about suburbs. They discuss other places – see this video here – but the growing suburbs of the United States and other places do not draw much attention. Their childhood experiences in the Liverpool suburbs live on as one contribution to popular music about suburbs.

Olivia Rodrigo and driving through the American suburbs

In the first single she released, Olivia Rodrigo describes driving in the suburbs three times:

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But today I drove through the suburbs / Cryin’ ’cause you weren’t around

Yeah, today I drove through the suburbs / ‘Cause how could I ever love someone else?

Today I drove through the suburbs / And pictured I was driving home to you

These lyrics put together some themes about the American suburbs. The need to drive around as this is the preferred and often only mode of transportation in sprawling areas. The expectation of living in a suburban house or living in suburban settings as a couple or family. And being a teenager in the American suburbs with the ability to focus on relationships and driving, amid everything else that is going on in the world.

Goodbye dining rooms in American residences

Hello great rooms, goodbye dining rooms:

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But in many new apartments, even a space to put a table and chairs is absent. Eating is relegated to couches and bedrooms, and hosting a meal has become virtually impossible. This isn’t simply a response to consumer preferences. The housing crisis—and the arbitrary regulations that fuel it—is killing off places to eat whether we like it or not, designing loneliness into American floor plans. If dining space keeps dying, the U.S. might not have a chance to get it back…

According to surveys in 2015 and 2016 by the National Association of Home Builders, 86 percent of households want a combined kitchen and dining room—a preference accommodated by only 75 percent of new homes. If anything, the classic dining room isn’t dying fast enough for most people’s taste…

“For the most part, apartments are built for Netflix and chill,” Bobby Fijan, a real-estate developer and floor-plan expert, told me. “The reason the dining room is disappearing is that we are allocating [our] limited space to bedrooms and walk-in closets.” Even though we’re dining at home more and more—going to restaurants peaked in 2000—many new apartments offer only a kitchen island as an obvious place to eat.

The article does a nice job laying out some of the reasons for these shifts. Builders and consumers have reasons for moving away from dining rooms.

Another way to think about this: sitting down an eating is now a secondary task to other matters including watching screens and being near kitchen activity (food preparation, socializing). Having a dedicated spot to sit and eat – which then can lead to conversation and togetherness – is less of a priority.

Does having a dining room lead to more meals eaten together? Does having a dining room lead people to spend more time there or does the dining room get put to other uses?

Costs rising for owning and maintaining a home

A new report suggests owning a home has become more expensive in recent years:

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US homeowners are now paying an average of $18,118 a year on property taxes, homeowners’ insurance, maintenance, energy and various other expenses linked to owning a home, according to a new Bankrate study.

That’s nearly the cost to buy a used car and represents a 26% increase from four years ago when it cost $14,428 annually to own and maintain a home…

The per-month cost of owning and maintaining a home has gone from $1,202 a month in 2020 to $1,510 now, Bankrate found…

Of course, the silver lining for homeowners is the fact that home values have gone up significantly since 2020.

Those gains have padded the net worth of millions of Americans. Median inflation-adjusted net worth swelled by 37% between 2019 to 2022, according to the Federal Reserve.

These two trends above might be hard to reconcile: having a home costs more but the value of that home keeps going up. So a homeowner can feel crunched at the moment as they can anticipate a strong return on investment. Which one will they feel more – what feels like a loss in expenses or anticipated value down the road?

Argument: you cannot understand the attachment to smartphones and social media today without accounting for the decline in community life starting in the 1960s

Jonathan Haidt, author of the recent book The Anxious Generation, argued the recent development of a phone-based childhood was preceded by a decline in childhood play. He now wants to add to this argument: both of these followed a decline in local community.

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When I was writing The Anxious Generation, I thought of it as a tragedy in two acts: In Act I, we took away the play-based childhood (1990-2010), and in Act II, we gave kids the phone-based childhood (2010-2015). Teen mental health plunged in the middle of Act II. 

But as Zach and I were finishing up the revisions of the book in the fall of 2023, and Zach was running additional analyses and making additional graphs, we began to realize that there was a third act, which predated Act I and caused it: the decline of local community, trust, and social capital. That’s the long process charted in Robert Putnam’s 2000 masterpiece Bowling Alone: The Collapse and Revival of American Community and updated in his more recent book, The Upswing: How America Came Together a Century Ago and How We Can Do It Again.

This is an argument about historical change and processes emerging from existing conditions. Put in other words, the United States had close-knit local communities and many local organizations which then declined which led parents and communities to pull back on children playing which created a vacuum into which smartphones and social media stepped into.

In Bowling Alone, Putnam describes multiple factors at work in the decline of community and local organizations. This includes the expansion of suburbs and the spread of television. And in The Upswing, Putnam argues civic participation and community life of the mid-twentieth century arose from lower levels earlier in the twentieth century.

All this suggests social capital and community life can rise and fall over longer periods with numerous social forces at work. What is going on now may not be what is happening in 20 years or 50 years and these future permutations may not look like the past. With smartphones, the emergence of artificial intelligence, and all the other social conditions of today, what kind of community life might emerge?