Category Archives: Sports

Mapping NFL fandom by county with Facebook likes

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Facebook has put their massive data trove to use and examined the geographies of NFL fandom. Here is what they came up with:

The National Football League is one of the most popular sports in America with some incredibly devoted fans. At Facebook we have about 35 million account holders in the United States who have Liked a page for one of the 32 teams in the league, representing one of the most comprehensive samples of sports fanship ever collected. Put another way, more than 1 in 10 Americans have declared their support for an NFL team on Facebook…

While winning seems to matter, NFL teams have local followings that are probably heavily influenced by family ties and/or where a person grew up,  so we were obviously curious to see where the fans for various teams live now. By considering the physical locations of NFL fans, we can construct a map of the top team for each county in the US. It tells an interesting story about the ways that football rivalries and allegiances alternately divide and unite the country, and sometimes even individual states.

In some cases, whole states and even entire regions of the country uniformly support a single team.  For instance the Vikings are easily the only game in town in Minnesota, while New England appears to be comprised of entirely Patriots fans except for a small portion of Connecticut.

There are some states which are divided into regions by teams.  Florida has three teams–the Tampa Bay Bucs, Miami Dolphins, and the Jacksonville Jaguars–and Facebook users there seems fractured in their support, with some counties even defecting to teams from the North. Ohio is another interesting story, with the Cleveland Browns in the North, Cincinatti Bengals in the South, and Pittsburgh Steelers fans occupying the middle of the state.

Some teams, like the Steelers, Cowboys, and Packers, seem to transcend geography, with pockets of fans all over the country. On the other end of the spectrum, the Jets have to share New York with the Giants and are only the most popular team for a single stronghold county in Long Island.

Five quick thoughts:

1. There are few other organizations that could put together such a map without undertaking a major survey (since this is measured at the county level).

2. The best part for Facebook: users voluntarily provided this data.

3. Could Facebook end up being the most important future source for telling us about American society? There are still difficulties: users have to opt in (in this particular case, they had to “like” a NFL team), not everyone is involved (though it seems like pretty close), and not all users are putting everything in their profiles.

4. Is there a way to weight this map with population density? For example, the Cowboys may have a really broad geographic reach but many of those counties have fewer people. In contrast, teams like the Jets or Eagles have smaller reaches yet more people live in those areas.

5. Is there a way to show the percentage of county respondents who liked the dominant team? I imagine there are plenty of counties where one team does not have a strong majority, let alone even much of a plurality. For example, Jets fans barely show up on the map because they are only the top team in one county. Yet, there are plenty of Jets fans.

Equating religion and being a sports fan

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A communication professor makes a Durkheimian argument that equates being a sports fan and religion:

Almost precisely a century ago, Emile Durkheim pondered along similar lines. Durkheim, a pioneering sociologist, began digging through accounts of “primitive” cultures like the Arunta tribe of Australia, hoping to excavate the ancient source of ties that bind. His conclusion—as revealed in The Elementary Forms of the Religious Life—remains as profound and relevant today as it is elegantly simple: Whenever a society (or, here, sports subculture) worships a divine form, it is, in fact, also simultaneously worshipping itself.

For Durkheim, this all hinged on what he called “the totem.” As he wrote, “On the one hand, [the totem] is the external and tangible form of what we have called the… god. But on the other, it is the symbol of that particular society we call the clan. It is its flag; it is the sign by which each clan distinguishes itself from others, the visible mark of its personality.”…

What totems, therefore, still survive in this culture of ours? The Red Sox. The Packers. The Lakers. And so on. The notion that sports remain our civic religion is truer than we often let on: In fandom, as in religious worship, our social connections are brought to life, in the stands as in the pews. It serves as a reminder of our interconnectedness and dependency; it materially indexes belonging. Like others, I indulge the royal “we” when speaking of my team, though there is little evidence they need me much beyond ticket sales, merchandise, and advertising impressions. Nonetheless, as Durkheim long ago noticed, “Members of each clan try to give themselves the external appearance of their totem … When the totem is a bird, the individuals wear feathers on their heads.” Ravens fans surely understand this.

In short, if you look hard at sports, you can’t help but see contours of religion.

It looks like this researcher recently published a piece in Communication & Sport that involved analyzing some of the Durkheimian features of the behavior of Philadelphia Phillies fans during their 2008 World Series run. However, this is not a new argument. Indeed, from a Durkheimian perspective, lots of social phenomena could take on the functional role of religion in providing people an energy-giving experience, common totems or rituals to rally around, and a sense of cohesion and purpose beyond their individual roles in society. Going back to sports, take, for example, the upcoming spectacle of the Super Bowl. Few other annual events in the United States draw such attention for a short period of time. My undergraduate sociology adviser discussed this back in the 1980s:

The answer, brothers and sisters, appears to be a resounding yes, by the reckoning of James A. Mathisen, a sociologist at Wheaton (Ill.) College. Mathisen, in a scholarly paper presented in Washington at the annual meeting of the Society for the Scientific Study of Religion, argued that the Super Bowl has become “the American spectacle of folk religion . . .the festival of the folk, (celebrating] their faith, their practice and their history.”…

That shift has been accomplished in great measure by the miracle-working power of television and technology, sustaining and spreading the words and deeds of sports figures, Mathisen added. Televised extravaganzas such as the Super Bowl and World Series take on the characteristics of “collective cultic observances,” he said…

“As an American, I simply am expected to be a ‘generic’ sports fan and possibly also have a favorite team or alma mater which becomes a community with which I identify and a clan whose symbols and totems bind me to it,” Mathisen observed. “Being a sports fan is comparable to being religious – it’s a taken-for-granted, American thing to do.”

The attachment or loyalty to a particular team is similar to choosing allegiance to a religious denomination, he continued. Sports also take on the qualities and characteristics of religion in the evocation of tradition and history, Mathisen said.

The halls of fame, for example, “preserve the sacred symbols and memorabilia which encourage us to rehearse the contributions of the saints who have moved on.” Moreover, Mathisen continued, the copiously kept records of sports function in the same manner as the “sacred writings and the historical accounts of any religious group, providing a timeless, normative guide by which later disciples’ accomplishments are judged.”

Also see this piece from the Los Angeles Times from January 2, 1987.

Lack of black offensive playcallers in the NFL

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The NFL has only one black offensive coordinator:

“We are very, very conscious of this issue, and it’s something that needs to be addressed,” said John Wooten, the chairman of the Fritz Pollard Alliance, an organization charged with promoting equality of job opportunity in NFL coaching and front office staffs. “We have alluded to it and spoken to it directly, and we feel our only course of action is to push more people up the pipeline.”

Complicating matters for Wooten and the legions of aspiring minority offensive coordinators is that the pipeline is also disproportionately dry…

Right now, the NFL’s sole African-American offensive coordinator is the Buffalo Bills’ Curtis Modkins, who doubles as the team’s running backs coach. However, Bills coach Chan Gailey is the team’s de facto offensive coordinator and primary play-caller. Only two African-Americans, the Houston Texans’ Karl Dorrell and the Minnesota Vikings’ Craig Johnson, are quarterbacks coaches, the position-coach job which most frequently leads to offensive-coordinator opportunities.

“This is the biggest travesty that’s taking place in this league, and every black coach is well aware of it,” said one anonymous African-American assistant for an AFC team. “They don’t promote you from running backs coach or receivers coach to offensive coordinator. When guys do get coordinator titles, they have to be position coaches at the same time, and they don’t get paid as much as other coordinators, because they’re not the play-callers. And in a lot of cases, guys believe they’re really there for locker-room reasons, to ‘take care of’ the minority players.”

A classic example in the sociology of sport of how race plays out in sports is to look at the expectations for and portrayal of black and white quarterbacks: black quarterbacks are expected to be more mobile and use their natural ability while white quarterbacks tend to be viewed as tacticians. I wonder if the same thing is going on here. Defense is said to require more reaction ability and athletic skills while offense is about strategy and throwing off the defense. Offensive playcalling is more of a sacred art that requires an intelligent guru to make things happen. Also, it sounds like this is a social network problem: black playcallers need to be able to have access to lower offensive positions, be able to prove themselves there, and then have the opportunity to move up when jobs become available. Without this chain in place, it could be a very similar issue to what might be behind the unemployment gap between whites and blacks.

The article doesn’t say much about this but the NFL has put policies in place for helping to ensure minority candidates are interviewed for head coaching positions so will something similar happen here?

Sears hopes Moneyball addition to its board can help revive the company

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Here is an odd mixing of the data, sports, and business worlds: Sears recently named Paul Podesta to its board.

Paul DePodesta, one of the heroes of Michael Lewis’ “Moneyball: The Art of Winning an Unfair Game,” a great 2003 baseball book (and later a movie) about the 2002 A’s that’s more about business and epistemology than baseball, has been named to the board of Hoffman Estates-based Sears Holdings Corp.

To be sure, he’s an unconventional choice for the parent of Sears and Kmart. But Chairman Edward Lampert is thinking outside the box score, welcoming the New York Mets’ vice president of player development and amateur scouting into his clubhouse…

“What Paul DePodesta … did to bring analytics into the world of baseball is absolutely parallel to what needs to happen — and is happening — in retail,” said Greg Girard, program director of merchandising strategies and retail analytics for Framingham, Mass.-based IDC Retail Insights.

“It’s a big cultural change, but that’s something a board member can effect,” Girard said. “And he’s got street cred to take it down to the line of business guys who need to change, who need to bring analytics and analysis into retail decisions.”…

“Analytics has been something folks in retail have talked about for quite some time, but they’re redoubling their efforts now,” Girard said. “Drowning in data and not knowing what data’s relevant, which data to retain and for how long, is the No. 1 challenge retailers are having as they move into what we call Big Data.”

Fascinating. People like Podesta are credited with starting a revolution in sports by developing new statistics and then using that information to outwit the market. For example, Podesta and a host of others before him (possibly with Bill James at the beginning), found that certain traits like on-base percentage were undervalued and teams, like the small-market Oakland Athletics, could build decent teams without overpaying for the biggest free agents. Of course, once other teams caught on to this idea, on-base percentage was no longer undervalued. The Boston Red Sox, one of the biggest spending baseball teams, picked up this idea and paid handsomely for such skills and went on to win two World Series championships. So teams now have to look at other undervalued areas. One recent area that Major League Baseball shut down was spending more on overseas talent and draft picks to build up a farm system quickly. These ideas are now spreading to other sports as some NBA teams are making use of such data and new precise data will soon be collected with soccer players while they are on the pitch.

The same thought process could apply to business. If so, the process might look like this: find new ways to measure retail activity or hone in on less understood data that is out there. Then maximize a response to these lesser-known concepts and move around competitors. When they start to catch on, keep innovating and stay ahead a step or two. Sears could use a lot of this moving forward as they have struggled in recent years. Even if Podesta is able to identify trends others have not, he would still have to convince a board and company to change course.

It will be interesting to see how Podesta comes out of this. If Sears continues to lose ground, how much of that will rub off on him? If there is a turnaround, how much credit would he get?

Thursday Night Football logo takes over Philadelphia skyline

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While watching a bit of the match-up last night featuring the Cincinnati Bengals at the Philadelphia Eagles, I saw this image where the Thursday Night Football takes over the Philadelphia skyline:

Sports broadcasts have been using this technique for at least a few years now. I first noticed it on Fox NFL broadcasts. They will often put fake video boards at different points around the stadium and then show the Fox logo or advertisements on this fake board before panning back to the field and game action. The NBA on TNT also uses this quite a bit though I’ve noticed they tend to use the same settings when in certain cities. For example, when they do Bulls home games, the same location is used: the camera, probably mounted on a tall building, looks southeast from Wolf Point with the fake video board mounted on the first bridge, Lake Street, on the South Branch of the Chicago River. Imagine if the board in Chicago moved around a bit: there it is popping out of the trees in Grant Park. There it is on the top of the John Hancock building. There it is on Navy Pier blocking the view of the Ferris Wheel.

However, these examples feature fake video screens built on existing structures while this Thursday Night Football segue involved a giant logo attached to two buildings on the Philadelphia skyline. In my opinion, this stretches the idea a little too far. It doesn’t look very realistic and even among big buildings it looks disproportionately large. At the same time, perhaps it is meant to be commentary about the power of the NFL: it is so big that it dominates the skyline of a major American city!

NCAA Scholarly Colloquium: ideology versus “In God we trust; everyone else should bring data”

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The Chronicle of Higher Education examines how much criticism of the NCAA will be allowed at its upcoming annual Scholarly Colloquium and includes a fascinating quote about how data should be used:

The colloquium was the brainchild of Myles Brand, a former NCAA president and philosopher who saw a need for more serious research on college sports. He and others believed that such an event could foster more open dialogue between the scholars who study sport issues and the people who work in the game.

Mr. Brand emphasized that the colloquium should be data-based and should avoid ideology. “Myles always used to joke: ‘In God we trust; everyone else should bring data,'” said Mr. Renfro, a former top adviser to Mr. Brand.

But as Mr. Renfro watched presentations at last year’s colloquium, which focused on changes the NCAA has made in its academic policies in recent years, he did not see a variety of perspectives.

“I was hearing virtually one voice being sung by a number of people … and it was relatively critical of the NCAA’s academic-reform effort,” he said. “I don’t care whether it was critical or not, but I care about whether there are different perspectives presented.”

This is a classic argument: data versus ideology, facts versus opinions. This short bit about Myles Brand makes it sound like Brand thought bringing more data to the table when discussing the NCAA would be a good thing. Data might blunt opinions and arguments and push people with an agenda to back up their arguments. It could lead to more constructive conversations. But, data is not completely divorced from ideology. Researchers choose what kind of topics to study. Data has to be collected in a good manner. Interpreting data is still an important skill; people can use data incorrectly. And it sounds like an issue here is that people might be able to use data to continue to criticize the NCAA – and this does not make the NCAA happy.

Generally, I’m in favor of bringing more data to the table when discussing issues. However, having data doesn’t necessarily solve problems. As I tell my statistics classes, I don’t want them to be people who blindly believe all data or statistics because it is data and I also don’t want them to be people who dismiss all data or statistics because they can be misused and twisted. It sounds like some of this still needs to be sorted out with the NCAA Scholarly Colloquium.

What does Naperville gain by scheduling its first marathon?

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Naperville is a decorated suburb: it is unusually large and wealthy compared to most suburbs, has been recognized by a number of publications for its better traits, and has a lively downtown. Now the suburb is adding another feature: it has scheduled its first marathon for November 10, 2013.

“Naperville has a great running community but they’ve never had a marathon, for whatever reason,” said Bob Hackett, who has organized the Fox Valley Marathon in St. Charles for the past three years. “We realized that as great of a city as Naperville is, it’s lost without one, so we’re making it happen.”Hackett said organizers first approached the city two years ago but found the special events planning calendar already booked solid.

The 26.2-mile course has yet to be finalized, but Hackett said it will start near 95th Street and Book Road and wander south into Plainfield and unincorporated Will County before heading back north into Naperville. The course will take runners along a variety of streets and through forest preserve property…

“The course should be somewhat flat and fast, but it will have its rolling hills and challenges,” Hackett said. “It will be a Boston-qualifying race, so there’s an opportunity for runners to put together a fast race if they’re looking to head to Boston.”…

Hackett said the Fox Valley run has drawn as many as 7,500 runners, but the first Naperville event will be capped at 4,000. He doesn’t think they’ll have any trouble hitting that mark.

There are several ways this race could help boost the prestige of Naperville;

1. This could bring in more people and attention to Naperville. All this could translate into more tax revenue and status.

2. This suburban marathon is connected to the Boston Marathon, a prestigious race. Additionally, there are a limited number of Boston-qualifying races. Check out this list of 2012 marathons and the number of qualifiers for Boston each race produced: many of these races are city races, not suburban races.

3. It will be interesting to see how Naperville tries to tie this to existing recreational and outdoor activities in Naperville. While it is a relatively flat Midwestern town, Naperville has a popular Riverwalk along the DuPage River and numerous parks and Forest Preserves (particularly the 1,867 acre Springbrook Prairie).

This seems like a win-win of the community: runners get a local race, the city of Naperville gets a marquee event to add to the schedule, and the event is on a Sunday morning so shouldn’t disrupt too much of normal suburban life.

Discussing why a professional sports team would adopt the name the Pelicans

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It appears the New Orleans Hornets will adopt a new name: the Pelicans. Here is some discussion on TrueHoop about the meaning of the name and other names that were in the running:

And yet, if you put a gun to my head and said: Come up with a funny name for a minor league baseball team I’d say “Pelicans” and I’d worry that it wasn’t realistic. Like, what owner would name his team for an unathletic bird noted for how much marine life it can carry in its big mouth?

In terms of specifically dissecting the Pelican and noting its awkwardness, I think that is fair, but I think the qualities of the bird do not necessarily translate into the perception of the team. Magic is not the “sportiest” of names. It’s either weak in some sense or cheating (is there a rule against sorcery?), right?

Not to pick on the Magic, of course. The Celtics aren’t meant to be pagans. The Knickerbockers don’t have people’s unsundry parts in them. Those names are “made” by their legacies. It is the duty of every franchise to build that legacy to overcome all of these, at first, imperfect names. And upon the fanbase. They have to “own it,” to use the parlance of our time.

People in New Orleans dislike change, but they love New Orleans. There’s nothing like some hate from north of I-10 to get some New Orleanians to love what those “Yankees” hate.

It’ll work.

And a quick look at three other possible names:

The colors were purple, red and black primarily, they had the voodoo dolls, the graveyard, bones and mojo for mascots, and more. It was fantastic, local, recognizable, edgy. Voodoo is currently owned by the new AFL, as Benson folded his team prior the older AFL folding. The Shreveport-Bossier City Battlewings (north Louisiana for those playing the home game) moved here, donning Voodoo garb. This was at least one obstruction to this…

Krewe was another good choice. “Krewe of X” is used to describe the people in parades in many cases (I was Krewe of Endymion after the Super Bowl, for instance). This has clear cultural relevance and built-in mascots, branding, etc. It would be a beacon for those three people who’ve never heard of Mardi Gras. Krewe of New Orleans … the party has arrived.

Brass was another good name. It’s evocative of Jazz, and was the name of an ECHL team (minor league hockey) here in New Orleans (yes, really) that folded shortly after the Hornets relocation. You can write the branding for it quite easily.

I suspect this analysis is right: local fans could get used to all sorts of names over time. I would assume that winning more would make a sports team name more permanent. While there may have been other reasons for these switches, think of the Charlotte Bobcats and the Washington Wizards. Perhaps some cities are even better suited than others to adopt stranger or more local names. And yes, a number of professional pro sports team names don’t make a lot of sense given their current context and era. For people who like local color, it is almost too bad sports teams aren’t required to have names that match their current community. Finding the best local names could be a fascinating exercise…

But I wonder if this is part of a larger shift in the names of sports teams away from fierce animals or creatures. Just as first names in the United States can change (here is a sociologist talking about the decline of the name Mary but the resurgence of the name Emma), the names of sports teams can change. Think of the new team names in the four major sports in the last two decades and it is an odd collection of old-style and new names. This may have to do with branding: new kinds of names offer new opportunities. Take the Oklahoma City Thunder. Their name is not shared by another team in the four major sports and is not found too frequently elsewhere. It could lead to all sorts of new marketing opportunities though it might be difficult to come up with appropriate mascots and train copy editors to use the name correctly.

Of course, one innovation of the future could be that more American sports team adopt corporate names. This could be a lucrative revenue stream.

Shopping the real favorite sport of Americans?

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At the bottom of yet another article about Black Friday, I found this interesting quote from a Sears executive about how Americans view shopping:

Sears, like many retailers, will make many Black Friday deals available online. At Sears, they’re available to the store’s Shop Your Way members (there’s no fee to join, and it can be done online).

“Shopping is a sport to many people, and this is the Super Bowl,” Hanover added.

Americans tend to like their sports so could shopping really supplant football, baseball, basketball, hockey, and other activities? Here are some reasons this could happen:

1. The average American probably gets a lot more opportunities to shop than to play sports. It is different to observe a sport versus participating in shopping.

2. Shopping can now take place in many different places. As brick and mortar retailers have noticed, online shopping makes it possible to look at, think through, and make purchases from virtually anywhere.

3. Shopping is a fairly frequent activity. Even if someone spends very little disposable income, that person still has to shop for groceries and essentials.

4. Shopping incorporates some of the same features as watching sports or cheering for sports teams. Shoppers are fans of particular brands. Shopping can be done with other people, building and cementing group bonds. Shopping can be ritualistic. In other words, the same sort of social benefits of group activity suggested by Durkheim that could apply to sports could also apply to shopping.

5. Shopping is a critical part of our economy. While people do need to purchase certain goods regularly, new products like the latest smartphones, cars, video games, and other things are important for corporations, the stock market, and thus, stockholders which includes a wide range of Americans.

6. Shopping in America is often tied to holidays like Christmas, Thankgiving, and Halloween. Spending can be easier to justify because it is for the holidays plus it is related to social interactions that take place those days.

7. Compared to most of human history, more people now have the time and income to devote to shopping beyond subsistence.

Shopping itself deserves more attention from sociologists. While plenty of sociologists in recent decades have looked at consumption patterns (often focused on the products or objects acquired through consumption), this isn’t quite the same as looking at the process of shopping. I have enjoyed reading Sharon Zukin’s work on shopping; for example, see Chapter 6 “While the City Shops” in The Cultures of Cities.

Marlins’ publicly-funded stadium not the exception among Major League Baseball teams

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There is a lot of conversation today about the trade/fire sale undertaken by the Miami Marlins and how this relates to the team’s opening of a new stadium for the 2012 season that was largely funded by public money.Yet, this is a larger trend: 20 of the last 21 baseball stadiums built have been partly funded by public money.

And like nobody else, he hoarded massive checks from MLB while passing along the bill for the stadium to the taxpayers.

The Marlins can claim the money comes from tourism-tax dollars. Truth is, Miami-Dade County moved general-use monies from property taxes to free up the tourist cash. This is the dirtiest secret of Selig’s two decades as commissioner: The “golden era” of which he so often brags came off the taxpayer’s teat.

Of the 21 stadiums built since Camden Yards started the boom in 1992, the San Francisco Giants’ AT&T Park is the only one privately funded. Baseball’s business plan depended on new stadiums with sweetheart deals filling the coffers of ownership groups lucky enough to leverage politicians or voters into signing off on them. Cities signed deal after dreadful deal, few worse than the Marlins’, who paid for less than 20 percent of the stadium, received a $35 million interest-free loan to help and used $2.5 million more of public money to fund seizures.

Despite Loria and Samson’s protestations otherwise, this was always the endgame of their stadium gambit. Selig saw the Marlins’ audited finances every year. He knew they were lying. He went along with it anyway. That’s how he does business. He protects his friends. It’s why Fred Wilpon still owns the Mets. It’s why Frank McCourt doesn’t own the Dodgers.

As I’ve written about before (see here and here), studies show the construction of sports stadiums tends to benefit team owners and not the public. Teams are often able to hold a city hostage because no political leader wants to be the one who lets the favorite team go. Yet, the economic data would suggest it wouldn’t really hurt a city to do just that.

This leads me to a thought: what city would be most willing to let a team leave town for another locale? Even if pro sports teams don’t necessarily bring in money, they are also status symbols to show a city is “major league.” What will be the next team to go? One way to think about this is to look at cities that lack major teams. We could look at Los Angeles and the NFL; even though the metropolitan area has two baseball teams, two basketball teams, and two hockey teams, the city has not had a NFL team since 1994. Despite all the conversation about teams possible moving there (the Vikings were one of the recent teams though they got a publicly-funded stadium in a close vote last year), no one has moved yet. Seattle and the NBA is another interesting case; the city lost the Supersonics, now the Oklahoma City Thunder, after the 2007-2008 season and there have been recent conversations about a new stadium and team.

My guess is that the Marlins won’t be leaving Miami anytime soon though it would be appropriate if the city did renounce them. What an odd franchise overall: they were an expansion team that started play in 1993 presumably to take advantage of the growing city (the 8th largest metropolitan area in the United States) and its Latin American population (in recent years, 27-28% of baseball players were Latino), they have won two World Series titles (1997 and 2003, the year of Bartman), and held multiple fire sales.