If your lawn is all brown, just paint it green

Americans will go to some lengths to keep their lawn green – including painting it.

As the worst drought in decades hits two-thirds of the USA, residents and businesses in normally well-watered areas are catching on to the lawn-painting practice employed for years in the drier West and Southwest…

Perazzo said the dyed lawns will hold their look for a few months…

In the frequently parched Phoenix area, Brian Howland said he started Arizona Lawn Painting after the nationwide foreclosure crisis left scores of homes empty and their lawns neglected.

Some customers have been residents fearful that their homeowners’ associations will penalize them for letting their lawns fade.

This is either an example of American ingenuity, fear of homeowner’s associations, or a strange quest to maintain face/status as a homeowner.

I would love to know if neighbors look down on their neighbors who have to dye their lawn. In other words, how much status can one recover through this method? Another way to think about this would be to look at whether homes on the real estate market with dyed lawns do better or worse in terms of time on the market and sales price. The best thing that can come out of dyeing seems to be that those unfamiliar with the lawn and neighborhood might not know any better.

Only 4% of Americans make it from the bottom to the top in income

A recent report from Pew suggests the rags-to-riches story is uncommon in American life:

While the U.S. is known as the land of opportunity — where everyone has an equal chance to succeed — one’s family’s socioeconomic status can impede success. A report from Pew’s Economic Mobility Project, a study assessing the health and status of the American dream, found that people raised in low-­income families often stay in the same economic bracket as their parents. Those raised in higher-income families stay up.

While 84 percent of Americans have higher family incomes than their parents, only 4 percent of those in lower-income families leaped to the top. The rags-to-riches story, the report said, happens in movies, but rarely in reality.

This isn’t the first source to argue this.

However, I wonder if this 4% really differs from what is displayed in American culture. How many books, movies, magazines, songs, and more suggest a rags-to-riches story? Many people have heard the name of Horatio Alger and his writings but how many American stories really follow this theme? How much does it differ from other cultures? If 84% of Americans do indeed have higher incomes than their parents, couldn’t there be some truth in cultural stories that depict “moving up” but not becoming fabulously wealthy? There would be ways to do a comprehensive study of American stories and media output to see how prevalent the “rags to riches” story really is but it would take a lot of work and simply counting numbers doesn’t easily translate into the impact a small amount of stories could have.

Church changes from Sunday morning services to Wednesday night in summer to respond to “changing sociology”

One New York church has responded to the “changing sociology” by switching from worshiping on Sunday mornings during the summer to worshiping on Wednesday nights:

“Over the last summers, we’ve seen fewer and fewer members coming in on Sunday morning,” Movsovich said. “This is an attempt to try and stay together. To me, it was more important to maintain community than to maintain the tradition of Sunday.”

Movsovich, who has been with the congregation for 25 years, noticed an attendance decline of about 60 percent at various times in past summers. Some church members take two weeks off, others two months…

The trend of nontraditional services is gaining nationwide popularity, said Bill Leonard, professor of church history and religion at Wake Forest University. More churches are open to adapting to members’ changing schedules and priorities.

“People have so many other personal and familial responsibilities that appear now on Sundays in a way that has just mushroomed — families with aging parents, employment and travel issues or children in college,” Leonard said. “Traditional services were built around the sociology of another era. We’re simply responding to changing sociology.”

Let the theological debates begin! Seriously, I’m intrigued by this sociology explanation. The suggestion is this: we are in a different era of church going where Sunday morning is no longer “sacred” in the same way it may have been in the past (though this sort of “golden era” thinking always has issues). A few questions:

1. Is Sunday morning on the way out with younger generations?

2. How many churches have changed to other days and times for regular worship?

3. How many churches would talk about a “changing sociology”?

Culture affects how one gives directions

A new study suggests that Europeans and Americans have different ways to give directions:

The researchers brought test participants into a lab and presented them with a map of a small district containing 17 landmarks and 29 streets. These wayfinders were then assigned a starting point and a destination and asked to provide directions to someone navigating the area. Half the time they were told the navigator was driving; the other half they were told the navigator was just looking at a map.The different navigator conditions were meant to encourage different types of directions. Hund and colleagues believed wayfinders would offer drivers more first-person descriptions (including landmarks) and would offer map-readers more third-person descriptions (including street names and cardinal directions).

These conditions did have some impact, but what really influenced the type of directions was the culture of the wayfinder. Americans were far more likely, across all tests, to give navigators a street name or a cardinal direction (i.e. north, east, south, or west). Dutch wayfinders, on the other hand, provided far more landmarks and left-right turn-descriptors…

The researchers note that many of the Dutch wayfinders became frustrated when asked to give map-readers directions. “They realized there might be a more effective way of describing the route on the map, but never came up with the idea to switch from left-right descriptors to cardinal terms,” Hund and company write. They suppose the Dutch would have improved considerably if given enough time to convert cardinal directions into relative terms — equating “east” with “right,” for instance.

I’ve wondered if it isn’t the culture that matters but rather the spatial arrangement of the places of which someone is familiar. For example, a good number of major Americans cities are laid out in grids. Think of Manhattan: the avenues are north-south, the numbered streets are east-west, and this makes it easy to find a lot of different routes to the same place. In contrast, some older settlements such as some older sections of European cities and several American cities like Boston are more prone to have winding streets that are more aligned to the topography. If you are from a grid area, you are used to giving cardinal directions because they are easy to follow. If operating in a less grid-like format, landmarks matter more as one can remain oriented even if the streets don’t seem to be headed in that direction.

I’ve also wondered how this changes in the suburbs. Are landmarks as easy to identify and utilize? Without as many tall buildings plus a landscape that contains more repetitive features (even if the strip malls and big box stores look different, they are not as distinctive), noteworthy landmarks can be hard to find.

A third option: are Americans used to traveling longer distances for each trip, making it more difficult to use verbal turn-by-turn directions?

 

Measuring “peak car” in the United States

With data suggesting congestion, the number of teenagers with driver’s licenses, and the numbers of miles driven has dropped in recent years, Scientific American asks whether we have reached “peak car”:

According to the Federal Highway Administration’s “2011 Urban Congestion Trends” report, there was a 1.2 percent decline in vehicle miles traveled (VMT) last year compared with 2010. The drop follows years of stagnant growth in vehicle travel following a peak in 2007, before the economic downturn…

Her observation is true for the entire country. Rather than maintain the 50-year legacy of a 2 to 4 percent increase in vehicle travel each year, the annual number of VMT in the United States has stalled and even gone into reverse. The total number of miles driven in the United States today is the same as in 2004…

The interesting thing for Roy Kienitz, transportation infrastructure consultant and former undersecretary for policy at the Department of Transportation, is that American drivers actually started changing their individual driving habits years before the recession started.

The overall number of miles traveled by road peaked just before the market collapsed, but the number of VMT per capita peaked in 2004 and declined over the next eight years until today, according to Kienitz’s research, which is based on publicly available data.

Interesting. But I’m not sure this is the best way to measure “peak car.” While miles driven by road may be important to note, there are other factors that matters. Here are a few:

-The number of vehicles bought.

-The number of vehicles licensed.

-The number or % of people with driver’s licenses.

-The average number of trips people make on a daily basis. This gives you different information than the number of miles driven per year.

-Whether travel by other modes has increased or whether overall miles traveled is down. This would help show whether people are using cars less or really all travel is down.

Looking at all of these figures would help provide a more complete picture of whether we are at “peak car.”

Also, even if Americans are driving less overall, this doesn’t necessarily mean that cars are valued less or are less culturally important. Driving less doesn’t automatically mean most or even a significant number of Americans want to get rid of their cars or the freedom and individualism they represent.

When the store with a cult following comes to town

I recently ran into an article about “16 Brands That Have Fanatical Cult Followings.” This got me thinking about how people want certain stores to move near them. Take this example from this article as several people expressed how much they wanted a Wegmans.

On its website, Wegmans writes that in 2003, almost 5,800 loyal customers wrote “love letters” to the company, with almost half of the letters including pleas to build supermarkets in their communities. One letter included rewritten lyrics to “Yesterday” by the Beatles:

Yesterday,
A Wegmans store, it seemed so far away.
But a new one opened in Dulles today.
Now I will drive
Towards Wegmans’ way.

Wegmans mania reached a new high when a group of musical theatre students in Massachusetts created an entire musical based on the brand. They rewrote popular Broadway songs in praise of the store.

That’s some devotion. And yet, this sort of interest isn’t uncommon. I’ll briefly mention some of the stores that prompt reactions from loyal residents and communities:

-Trader Joe’s is on this list. Multiple friends have told me how much they like this store and one mentioned how while on trips he was prone to finding the Trader Joe’s before leaving to grab things for home.

-I’ve heard similar things about Ikea.

-The article has an interesting conclusion: do some of the bigger brands count as cult favorites?

The infamous Cult of Mac spans far and wide, with a deep obsession with anything and everything Apple. Starbucks blankets America, driving endless droves of coffee-lovers to its baristas. Whole Foods fans swear by the huge supermarket chain’s pesticide free cantaloupes.

Are these followers still a cult if the companies they fawn over have grown into some of the world’s biggest and most successful multinational corporations?

I say yes. Even though these may be big brands, having one of these stores indicates that the community is on the map. This is a bit of strange logic – corporate America wants to be near us! – but it suggests some prestige. Plenty of communities around the United States would have to have a Starbucks. Now only would it bring in revenue and people, having a Starbucks indicates a community has a certain kind of customers (i.e., people with money to spend on coffee) and can also help attract other businesses. Second, I saw that several Facebook friends were very excited about Whole Foods moving to Mishawaka, Indiana. This is a classic case of a cult brand moving in: the South Bend/Mishawaka area is more blue-collar, middle America but having a Whole Foods suggests it has some more sophistication and wealthy residents. Third, Apple stores are less common so perhaps more meaningful: the Apple store in downtown Naperville suggests the place is akin to an upscale shopping mall or thriving big city.

Granted, there is some breaking point to this. Not every place is thrilled to have a Starbucks and some might argue that there are too many already (the company itself suggested this in recent years). In comparison, fewer people are thrilled about a Walmart moving in. There must be some threshold when too many chains are viewed negatively and start impinging on local culture. This threshold likely differs by type of place: places that hope to be “up and coming” likely welcome such stores while wealthier communities with some tradition and enough prestige resist such chains, no matter how cult friendly.

This discussion of cult brands also gets at the heart of Naomi Klein’s arguments in No Logo. Do we want to live in a world where people regularly select and interact with cult brands? Does this kind of devotion detract from more authentic civic life?

A few sociological answers to why American kids are “spoiled rotten”

A recent piece in the New Yorker asks “Why Are American Kids So Spoiled?” Here appear to be the crux of the problem:

With the exception of the imperial offspring of the Ming dynasty and the dauphins of pre-Revolutionary France, contemporary American kids may represent the most indulged young people in the history of the world. It’s not just that they’ve been given unprecedented amounts of stuff—clothes, toys, cameras, skis, computers, televisions, cell phones, PlayStations, iPods. (The market for Burberry Baby and other forms of kiddie “couture” has reportedly been growing by ten per cent a year.) They’ve also been granted unprecedented authority. “Parents want their kids’ approval, a reversal of the past ideal of children striving for their parents’ approval,” Jean Twenge and W. Keith Campbell, both professors of psychology, have written. In many middle-class families, children have one, two, sometimes three adults at their beck and call. This is a social experiment on a grand scale, and a growing number of adults fear that it isn’t working out so well: according to one poll, commissioned by Timeand CNN, two-thirds of American parents think that their children are spoiled.

The article is primarily built around anthropological comparisons with “the Matsigenka, a tribe of about twelve thousand people who live in the Peruvian Amazon.” But I think there are also some sociological answers to this issue.

1. American culture has long emphasized children. While this article seems to suggest some of this is tied to recent technological and consumer changes (we can buy so much stuff so cheaply), this stretches back further than the consumeristic 1980s to today. This reminded me of the Middletown study, an in-depth examination of Muncie, Indiana that started in the 1920s. In the first study published in 1929, here are a few of the findings regarding children (and these are from my notes so there are some summaries and some quotes):

-growing problem of “early sophistication” where young teenagers (12 to 14) act like grown-ups (135) – part of this is the relaxation of traditional prohibitions between interactions of boys and girls (137) – greater aggressiveness and less modest dress of girls (140) – parents are unsure and puzzled about what to hold children to (if they could even do that ) (143) – parents increasingly devoting more of their lives to and sacrificing for the children (146-147) – mothers eager to get their hands on any resource that will help them train their children (149) yet there is “a feeling that their difficulties outrun their best efforts to cope with them” (151)

-the school provides the most formal and systematic training (181) – the school now has more responsibility where this task may have fallen to the family in the past (190)

-“If education is oftentimes taken for granted by the business class, it is no exaggeration to say that it evokes the fervor of a religion, a means of salvation, among a large section of the working class.” (187) – “Parents insist upon more and more education as part of their children’s birthright; editors and lecturers point to education as a solution for every kind of social ill…” (219) – “Education is a faith, a religion, to Middletown.” (219) – education is not desired for its content or the life of the mind but rather as a symbol: “[seen] by the working class as an open sesame that will mysteriously admit their children to a world closed to them, and by the business class as a heavily sanctioned aid in getting on further economically or socially in the world.” (220)

In other words, the Middletown study hinted at an American world that was starting to revolve around children: teenagers were gaining independence (particularly with the introduction of the automobile) and education was a growing community emphasis as it represented future progress for younger generations.

Researchers in the early mass American suburbs also noted the emphasis on family and children. The classic study of Crestwood Heights (1956) as well as some work by Dennison Nash and Peter Berger (early 1960s) showed that suburban life was organized around children. People moved to the suburbs for their children, particularly the increase in open space, the better schools, and safety. Other more recent researchers (such as Eileen Luhr) have also noted this emphasis in contemporary suburbia.

Overall, these studies suggest that the emphasis on children is not necessarily new in the United States. The form that it takes might have changed but this is not simply the result of recent trends and this is also intertwined with the important processes of consumerism, suburbanization, and education which also have a longer and more complicated history.

2. This reminds me of Annette Lareau’s two types of parenting (see Unequal Childhoods): concerted cultivation (middle-class and up) and the accomplishment of natural growth (working-class and below). Lareau argues that there are benefits of both styles of parenting (as well as disadvantages) and I wonder if some of this “spoiledness” could be beneficial down the road. What the journalist is describing seems to fit some of Lareau’s description of concerted cultivation: parents cede authority to children as the children are taught to ask questions and assert their interests and children are pushed by parents into all sorts of activities to develop their skills. Here are my notes on what Lareau says are the advantages of this:

children become adept at using language, activities are said to teach them skills that will prepare them for later opportunities/jobs/school, parents help them access new things in school and activities, they become assertive and challenge institutions to help them, institutions often made up of same kind of people so these kids fit in

And my summary of the disadvantages:

feel a sense of entitlement, little talk about money so children have little idea what things cost (in terms of money and time), parents spend a lot of time sacrificing for children, conflict can arise with professionals (school teachers and administrators in particular throughout the text), conflict between siblings and limited contact with extended families

Doesn’t this sound like this article is arguing? While there are clearly disadvantages to this way of raising children (and the differences are perhaps made more stark in comparing this to past childrearing strategies, or even the relative lack of childhood several hundred years ago), there are also advantages. Overall, Lareau suggests children raised under concerted cultivation are better prepared than their counterparts to join the adult world. Even from a young age, these children are taught to challenge institutions and given skills that serve them down the road.

Based on Lareau’s findings, is the story all bad? Perhaps not. When I read critiques like this, I always wonder if there is a little generational bias present: “these young people of today just aren’t like we were in our day.” I suppose time will help us figure this out, particularly as we see how today’s youths handle adulthood and what they are able to accomplish.

Sociological study: American individualism limits support for national health care

A new sociological study argues that the American cultural values of individualism and choice are behind the lack of support for national health care:

American obsession with individual rights and choice are killing any chance of a universal solution on health care, according to an analysis in the authoritative trade publication “Current Sociology” which argues that Europe’s health care is the model the U.S. should follow…

Other “western nations,” he said, are smarter on the issue because they have an all-for-one approach and aren’t obsessed with choice and individualism. “These countries have more communitarian- and solidarity-based value systems, their populations are much more willing to live with what Americans would see as an unfair system, in other words, one that sets limits on medical care for those with coverage,” said Blank…

“The U.S. is the prototype of an individualistic society. Although individual rights are emphasized in all western countries, in the US rights have been elevated to a status of supremacy over collective interests. Moreover, by rights Americans mean negative rights, and, as a result, they are hesitant to sacrifice perceived individual needs for the common good. Thus, there is no guaranteed universal coverage, but also no limits on what healthcare individuals can buy if they can afford it. This cultural tenet goes a long way to explain why the US expends so much more of its GDP on healthcare than other developed countries without providing universal access.”

My translation: who wants to tell individuals that they can’t get certain kinds of health care? Of course, not everyone has these options now but Americans like the idea that people could have these options. I assume opponents of European style health care would not call these traits individualism (which often has negative connotations) but rather people interested in liberty and freedom.

This also reminds me of research from scholars like Barry Schwartz (see The Paradox of Choice) that suggests having more choice can actually have negative consequences. Faced with too many options, some people can be paralyzed and feel worse after they make a choice compared to people choosing among more limited options. I hear tons of radio commercials for hospitals and medical centers for serious and not so serious conditions – do these all really lead to better medical outcomes in the long run?

At this point, it looks like there is some time to still debate the different value systems behind different health care proposals. I wonder, however, if there will be a turning point soon where economics or other factors (Supreme Court decisions?) will force the end of such ideological debates.

Time’s “The History of the American Dream” a limited overview

Time’s latest cover story titled “The History of the American Dream” (here is the image and the story) seems to be the epitome of a piece that runs when there isn’t big news for the week (and they were just a day or two away from leading with the Jerry Sandusky verdict…). The article itself offers a limited history while repeatedly suggesting the idea of the American Dream is under attack because of economic and political realities. Here are a few quotes from the story:

The Dream is about liberty and prosperity and stability, but it is also about escape and reinvention. Mark Twain understood this. The Adventures of Huckleberry Finn doesn’t flinch from the racism and greed of American life. If there is any redemption to be found, it comes from small moments of communion, of humanity. The novel concludes with the enslaved Jim’s being granted his freedom and Huck’s deciding “to light out for the Territory, ahead of the rest” — an enduring American impulse and an essential element of the American Dream.

The myth of the West was the myth of the nation: that all of us could light out for the Territory and build new, prosperous lives. The allure of the belief in the individual’s capacity to make his way — to cross oceans or mountains — only grew stronger as America grew older. Our center of political gravity has always been in motion from east to west (and, to a real extent, from north to south). Though the Census of 1890 declared that the frontier was no more, the idea of packing up and moving on to better things has never faded.

Yet there is a missing character in this popular version of the story of America’s rugged individualism: the government, which helped make the rise of the individual possible. Americans have never liked acknowledging that what we now call the public sector has always been integral to making the private sector successful. Given the American Revolution’s origins as a rebellion against taxation and distant authority, such skepticism is understandable, even if it’s not well founded. As we have with race, we have long proved ourselves quite capable of living with this contradiction, using Hamiltonian means (centralized decisionmaking) while speaking in Jeffersonian rhetorical terms (that government is best which governs least).

The best part of the article: it mentions the important role of government (though he could have included state and local governments as well). Jon Meacham discusses how the government supported the railroad as it granted charters, right-of-ways, and land to companies that wanted to make money and also happened to open up the interior. The contrast here is interesting and instructive: Americans claim to be individualists but the American Dream has been supported by government policies and monies for a long time.

A few things the article could have done better and both of these are tied to more recent understandings of what the American Dream means:

1. Meacham tries to take the big picture here going back to the founders and discussing the Civil Rights Movement. But he misses a key component of the American Dream as it is understood today: the connection to the American suburbs and homeownership. This movement has transformed the country from a land of frontiers to a suburban nation where since the early 1900s, those with opportunity tend to move out of the city to a place that offers some of the city and country.

2. Meacham also misses the role of consumption. Meacham is talking about big ideals in this story but for some Americans, the Dream means being able to live at a certain level. This is exemplified by an early quote in this story about the findings from a White House Task Force:

“middle-class families are defined by their aspirations more than their income. [We assume] that middle-class families aspire to homeownership, a car, college education for their children, health and retirement security and occasional family vacations.”

This is all about consumption, even if each of these objects could be argued to promote liberty, happiness, and human flourishing. The idea of the American Dream was sold heavily to the American public starting in the early 1900s by corporations who wanted to sell refrigerators, cars, radios, and other products. Indeed, the modern understanding of the American Dream is very much influenced by the rise of the mass-production economy as well as the economic prosperity America experienced.

Argument: fake “House Hunters” does a disservice to the realities of American homeownership

Responding to the recent news that the HGTV show House Hunters may be fake, one writer suggests this does a disservice to the realities of American homeownership:

So what’s the problem? By now, the onus is on the viewer to consume all “reality television” with a chuckle and a grain of salt. The genre’s underlying appeal is often rooted in its escapist, aspirational qualities (or, at other end of the spectrum, its indulgence of our basest schadenfreude). But House Hunters was always much more about showing us an attainable reality than a fantasy. The show (and its many iterations), in which people just like us (juggling budgets, worried about school districts, pulled between city and suburb), go shopping for the best home their money can buy, not only glorifies the dream of home ownership, but makes it seem achievable. (If that IT guy and his elementary school teacher wife can successfully get out of their dingy apartment and into a new home with the requisite granite countertops, “marriage-saving” double vanities, and bedroom-sized walk-in closets, so can I!) This plays right into our inexplicably unwavering attachment to home ownership: Despite the collapse of the housing market, polling continues to demonstrate that we regard owning a home as the cornerstone of the American Dream—a perception that undoubtedly played a role in the home-buying craze prior to the bubble’s burst.

Showing houses that aren’t even for sale at prices divined by its producers, House Hunters is presenting dangerous misinformation about the home-buying process and deleting all of the accompanying complications and consequences. It’s turned what is actually a messy, frustrating, often dead-end process into a seamless (and perhaps necessary) path toward fulfillment. What’s more, it seems likely that viewers use the prices, locations, and home criteria discussed on the show as barometers for their own house hunts because the information is presented as fact. No, House Hunters does not explicitly condone selling one’s soul for a white picket fence, and other HGTV shows like My First Place and Property Virgins do delve into money and home-inspection woes from time to time. But doesn’t HGTV have some obligation to portray the housing market as it is, or, at the very least, offer a pronounced disclaimer about the producers’ creative and logistical liberties?

Maybe they could fix this whole mess and wipe the slate clean with a good old fashioned “where are they now” episode, showing us the truth after those mortgage payments start taking a toll.

So the main worry here is that House Hunters makes homeownership seem too easy and could lead too many people into more decisions? Perhaps we need an extra paragraph here extolling the virtues of renting

I’m not sure what to make of this argument. Homeownership is indeed an American value. One could argue that HGTV itself stands as a giant beacon for homeownership and a consumerist lifestyle. Is this necessarily bad? Does HGTV simply reflect the interests Americans have or does it insidiously push people toward too much homeownership and consumption? Are impressionable kids and adults watching this channel and then going out and spending beyond their means? I don’t think we have the public data to examine this (though some marketing company may have this information).

In the end, I suppose it comes down to this: do you think HGTV has a moral/ethical/social obligation to also show the downsides of homeownership?