Tag Archives: gender

Changes in gym spaces by gender and age

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If gyms are places that can be segmented by gender and age, some of the older patterns may be changing:

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The message from Americans is simple: Jogging on a treadmill or sweating over a stationary bike in a room full of strangers is out; moving heavy objects is in. But, in a twist, it’s not muscle-bound men who are changing America’s workouts. It’s women and older Americans who’ve made gyms prioritize strength training. “More older people, more women, more young people, even, are lifting weights than ever before,” says fitness author and influencer Casey Johnston. “When I started lifting, there was still a lot of apprehension around it in terms of ‘it’s really macho, it’s too intense for most people.’”…

The current fixation is being triggered largely by social media. If the treadmill is dying, internet influencers are the killers. Open most apps, and the message is clear. For men, bulging biceps and broad shoulders. For women, toned arms and sculpted glutes. “Swole” is the marker of peak physical health…

The increasing number of women and older people getting into weightlifting has been a striking cultural change. Wiedenbach, the New York gym owner, recalls that gyms were more gender-segregated in the early 2000s. “Back then it was very much split: There were treadmills—those were for girls—and there were weights, and those were for guys. And never the two groups would meet,” he says. In those days women made up just 10% of his clientele; now it’s closer to 40%.

Older Americans are hitting the weight room more often too. “Everybody talks about longevity now, and having strength and having muscle mass is a key indicator in longevity,” says Noam Tamir, founder and CEO of TS Fitness, which offers small workout classes in Manhattan.

This highlights broad shifts across a lot of locations. What does this mean for:

  1. The day to day experience of gym-goers. How much has this changed users’ sense of their workouts? Their interactions? Their willingness to stick with that gym or change facilities?
  2. How spaces within the gym are constructed. It is one thing to swap out one set of equipment for another; how else (if at all) have the spaces changed?
  3. Have broader conceptions of gyms and who goes there changed? It might now be a different experience (see #1) but it could take a while for the general public to catch up with this. Where might people learn about gyms?
  4. Do these changes mean more people will exercise? Are gyms now regarded as more inclusive or welcoming or are there barriers to learning about using weights?

Chicago and the beginning of the soap opera

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The American soap opera started in Chicago:

Soap operas have long been trivialized as low-brow women’s entertainment. Even the term “soap” is pejorative when describing television. But there’s a deeper story to tell about the genre that changed storytelling on the small screen. Irna Phillips doesn’t get enough credit for her creation. She’s the Chicago woman who birthed the daytime serial for radio in the 1930s and ushered it onto television in the 1950s. Phillips established staples in the genre like the cliff-hanger; she was a prolific writer who knew the daytime audience wanted to see their own problems in stories. As she summed it up in 1947: “[T]heir own conflicts, their own heartache, their hopes and their own dreams. Everything isn’t happiness, is it? No.” Beyond the melodrama and romantic escapism, soaps took bold risks, embracing social consciousness with groundbreaking women-centered storylines.

According to this timeline, here is the early history:

1930: Painted Dreams, the first ever daytime serial, airs five days a week on Chicago radio station WGN. It’s written by an innovative woman named Irna Phillips, who plays the lead character: a sweet-hearted mother who talks out issues with characters in long expository scenes.

1930s: Soap maker Procter & Gamble (P&G) begins sponsoring daytime serials, birthing the name “soap opera.”

1932: When WGN refuses to take Painted Dreams national, Irna Phillips moves to competitor WMAQ radio and creates Today’s Children. This show goes national.

1937: Irna Phillips creates The Guiding Light, which is set in a fictional Chicago neighborhood. It follows Rev. John Ruthledge, who provides help to those around him. It is among the longest-running broadcast shows in history, airing on radio for 15 years and on television for 57.

1938: Chicago is firmly the mecca for the daytime serial. Fifty are on the radio, and most originate in Chicago.

How does a city recognize this cultural contribution? Chicago is known for a number of important cultural products but I was not aware of this deep connection to the soap opera. What could put this in the public eye; a historical marker or museum of the soap opera or public art or school curriculum?

And how much is this limited recognition connected to the ways soap operas intersect with gender, race, and social class? Thinking about Chicago, soap operas might not be considered by many to be high-brow cultural works compared to the Chicago Symphony Orchestra or the Art Institute or architectural movements. But Chicago also has a long history of mass entertainment.

American toolkits for marriage and relationships amid social change

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How are changes in American education by gender affecting how American adults approach relationships?

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According to her calculations, in 2020, American husbands and wives shared the same broad level of education in 44.5 percent of heterosexual marriages, down from more than 47 percent in the early 2000s. Of the educationally mixed marriages, the majority—62 percent—were hypogamous, up from 39 percent in 1980. Crunching the numbers slightly differently, Benjamin Goldman, an economics professor at Cornell University, found that among Americans born in 1930, 2.3 percent ended up in a marriage where the woman had a four-year degree and the man did not. Among the cohort of those born in 1980, that figure was 9.6 percent. (This trend is hardly unique to the United States; hypogamy is becoming more common all over the globe.)

It’s a fragile time for gender relations in the United States. Young women and men appear to be diverging politically. Fewer people are dating, marrying, or having kids. Some commentators argue that there aren’t enough suitable bachelors to meet the standards of accomplished modern women. Meanwhile, a growing “manosphere” claims that women’s advancement is to blame for all manner of struggles experienced by lonely, unmoored men. Yet for all the worry that a chasm is opening between men and women, the rise in the number of hypogamous couples suggests that some men and women are doing what men and women have always done: coupling up regardless of differences and figuring out a way to get along. “It’s clear,” Goldman told me, “that understanding the dynamics of these couples is key to understanding the future of marriage.”

This reminds me of two sociology books I’ve used in classes that use the concept of cultural toolkits to help explain how people in the United States address love and relationships. One describes how Americans draw upon ideas of romantic love and covenantal love at different points of marriage. The second considers how evangelicals seek pragmatic solutions to everyday family life amid their commitments to Christian perspectives and a changing society around them.

The description of the article above sounds similar: social, political, and economic conditions are changing. Ideas about relationships are changing. More women are getting college degrees. Yet a good number of Americans still desire to be part of relationships and marriages. “Making it work” might require applying different tools in their toolkits about relationships and life or developing new toolkits.

In other words, marriage continues in the United States with some changes and how Americans approach it and the toolkits they have regarding it changes.

The emergence of “bachelor pads” and “man caves”

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What are stereotypically male domestic spaces like? Two terms get at this – “bachelor pads” and “man caves” – and they both emerged in the decades after World War Two:

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In 1959, the Chicago Tribune first coined the word “bachelor pad,” marking the emergence of a newly modern male homemaker. Where once family heirlooms and mounted animal heads had reigned supreme, a new visual language for masculine status had emerged. The bachelor pad was sophisticated, seductive. It was, in the words of Hugh Hefner, a place for drinking cocktails, “putting a little mood music on the phonograph and inviting in a female acquaintance for a quiet discussion on Picasso, Nietzsche, jazz, sex.”…

From the very beginning, man caves have been defined in terms of their resistance to femininity. The phrase was first used in the Toronto Star in 1992, when Joanne Lovering conjured up a “cave of solitude secured against wife intrusion,” marked by “musty smells and a few strategic cobwebs.”

That year, John Gray’s Men Are From Mars, Women Are From Venus popularized the man cave as a metaphor for the privacy and solitude that all men crave. “Men have had an identity problem since the women’s movement,” Sam Martin, author of Manspace: A Primal Guide to Marking Your Territory told the Denver Post in 2007. “Our premise is that women have control of the look and the feel of the house and that left guys wanting more.”

Interesting look at how these terms emerge and then are part of Reddit conversations today about male spaces.

Three additional thoughts:

  1. Does the rise of the smartphone and electronic devices change the scale and feel of male spaces? If all one needs is a phone or a gaming console or an internet connection to access all sorts of things, does this change the need for other items?
  2. These named spaces seem to go along with consumerism: buying stuff to fill a space and show off. Might there be a shift back to minimalism and away from owning more if people prefer to spend on experiences? (Of course, owning less could mean paying more for higher-cost items.)
  3. Particularly as marketers and companies looked for ways to appeal to male consumers, what terms for male spaces did not catch on?

What terms will emerge next to define male spaces?

Suburban voters lead the way in determining the 2022 midterm elections

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Which group leads off an analysis of key voters in the 2020 midterms? Suburban voters:

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During the Trump years, many suburban voters, especially women, shifted toward the Democrats. A primary reason was the revulsion many of them felt toward President Donald Trump.

Democrats hoped that shift signaled a more permanent alignment, and it’s true that some college-educated White women became a key part of the Democratic constituency. But what happened in the 2021 Virginia gubernatorial race raised doubts about their reliability as Democrats. Then-candidate and now-Gov. Glenn Youngkin was able to move the suburban vote back in the Republicans’ direction…

Democratic pollster Celinda Lake agreed that her party’s candidates cannot take suburban women for granted in November. “Women elected Biden for stability and in reaction to Trump,” she said. “They really rejected his style of leadership. But we had one woman say in a focus group, ‘I just want to get off this roller coaster.’ ” Under Biden so far, she added, “They’re getting no help in doing that.”…

“Suburban women have moved so far the opposite direction, we’re not going to get all of them back right away. But if we can at least win back a good amount of the suburban men that we lost and some of the suburban women, that’s a formula for us to win in pretty much every state that we need to win in,” said a Senate GOP strategist, who spoke on the condition of anonymity so they could speak openly about the races they are working on.

The bottom line is that any notable move by suburban voters in the direction of the Republicans this fall will prove costly to Democratic hopes of holding down their losses. But a Supreme Court decision overturning Roe v. Wade could counter GOP efforts to woo suburban women.

Suburban voters continue to be important in multiple ways:

-They matter in important swing states where both parties would like to win. Think Virginia, Pennsylvania, Ohio, Michigan, Arizona, Florida, and other locations.

-Compared to urban and rural voters, the perception is that more suburbanites are open to switching their votes or are more moderate. Thus, campaign pitches will be aimed toward them with the goal of swaying them to a particular side (maybe just for one election).

-The analysis above suggests there is a divide between suburban men and women and the issues that they care about. Will there be unified messages to suburban voters or will the campaigns clearly differentiate between male and female voters?

-Suburban voters can be reached in particular ways. Will there be big social media campaigns? An endless stream of materials in the mail and through text messages (what I have experienced in recent months in the suburbs)?

To paraphrase a famous slogan, this could be one rallying cry: “suburban voters of the United States, unite!”

Three Soc 101 concepts illustrated on Big Brother

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Many television shows could (and have) been mined for sociological content. Big Brother is no different. Here are three concepts:

https://www.cbs.com/shows/big_brother/
  1. Houseguests talk about having “a social game.” This roughly means having good interactions with everyone. A more sociological term for this might be looking to accrue social capital. With so many players at the beginning, this might be hard: simply making connections, talking to a variety of people, discussing strategy, contribute positively to house life. But, this social capital can pay off as the numbers dwindle, people show their different capabilities, and the competition heats up. It could also be described as the ability to manipulate or coerce people without others hating you, particularly when it comes down to the jury selecting the winner among the final two.
  2. Connected to the importance of social capital are the numerous social networks that develop quickly and can carry players to the end. The social networks can be larger or smaller (ranging from two people up to 6 or more), some people are in multiple networks (more central) while others may be in just one or none (less central), and the ties within networks can be very strong or relatively weak. At some point in a season, the overlapping or competing networks come into conflict and houseguests have to make decisions about which network commitments to honor – or reject.
  3. There are plenty of instances where race, class, and gender and other social markers matter. A typical season has a mix of people. Relationships and alliances/networks can be built along certain lines. Competitions can highlight differences between people. The everyday interactions – or lack of interaction between certain people – can lead to harmony or tension. Some people may be more open about their backgrounds outside the house, others are quieter. With viewers selecting America’s Favorite Houseguest, there is also an opportunity to appeal to the public.

There is more that could be said here and in more depth. Indeed, a quick search of Google Scholar suggests a number of academics have studied the show. Yet, television shows are accessible to many and applying sociological concepts can be a good exercise for building up a sociological perspective. Even if the world does not operate like “Big Brother,” this does not mean that aspects of the show do not mirror social realities.

Gendered McMansions, Part 4: figuring out the role of gender

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Thus far, I have discussed how the size and architecture of McMansions, the large kitchen and living spaces, and the emphasis on raising children in the suburbs interacts with gender. How might researchers examine the gender dynamics of McMansions? A few ideas:

  1. How many McMansion owners are women and how many are men? (This could require a master list of McMansions in a location or across a broader geography.)
  2. When choosing a home and where to live, are men or women more likely to select a McMansion? Related: when asked to compare McMansions and their features to other kinds of homes, how do men and women compare in what traits they prefer? (A series of experiments with sets of choices could reveal differences.)
  3. Which gender spends more time in different parts of the McMansion? Studies have looked at use patterns in homes; why not break it down further by gender within McMansions? Are family rooms, basements, and garages used more by men and kitchens and nearby living spaces used more by women? Does a “man cave” truly exist or is it more of a luxury item? (Use observation or some kind of recording device to track movement in the home.)
  4. When people see McMansions (either driving/walking/biking by or on screen), who do they imagine lives there (men or women, in addition to a whole other sets of questions about race/ethnicity, social class, age, education, personal tastes, etc.)? Looking at the exterior (and maybe parts of the interior), what gender do they associate with the different aspects (and how does this compare to other homes)? (More experiments.)
  5. Do McMansions simply carry on the gender stereotypes of other single-family homes and suburban locations or they challenge some aspect of this developed and experienced knowledge about gender and homes? (Need comparative work between different styles of single-family homes.)

Perhaps all of this might be of best use to builders, developers, real estate agents, and marketers who could profit off this information. On the other hand, there are many Americans who live in McMansions (and who will do so in the future or have done so in the past). Have these homes, the hours spent in them, the ways the design, size, and connotations shaped social interactions had an impact on individuals, families, and communities as well as our understandings of gender?

 

Gendered McMansions, Part 3: suburban sprawl and raising children

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Many, though not all, McMansions are located in suburban communities. From the beginning of suburbs in United States, one emphasis has been on the raising of successful children. This could include wanting to stay away from the big city and its problems (historian Robert Fishman argues this was behind the efforts of Englishman William Wilberforce in moving his family out of London) as well as developing a pervasive ideology that suburban life with its single-family homes, safety, schools, and proximity to nature as the best place to raise children (attested to in numerous studies including The Levittowners).

As part of the suburban landscape, the McMansion is then part of the goal of raising children. Young children may be less interested in the home’s status and ability to broadcast a message to neighbors but the homeowners hope they use and benefit from the safe, private space that can both host time with others (family, friends) and provide space to be alone. In addition to the benefits of the school districts and communities in which the suburban McMansions are located, those with the means to purchase and maintain a McMansion also likely have the resources to put their children in extra activities or visit places or provide lots of stuff at home.

In this suburban world, women have traditionally been responsible for child care and ensuring the success of children. Think of the typical image of the 1950s suburban family: father goes off in the morning to a corporate job and returns in the evening to be served or doted on by his family. The wife takes care of the children and all the household duties with little help from the father. And even in today’s world with more attention from fathers to caring for children and household duties, children are often still the responsibility of mothers.

So if McMansions, single-family homes devoted to nuclear family life, are often nested within suburbs, also devoted to nuclear families and children, and caring for children and family often falls to women, then one of the primary social roles of the McMansion is gendered. The large home might be a status symbol as well as an attempt to get the most house for the money but it is certainly a space intended to grow successful children.

 

Gendered McMansions, Part 2: large kitchens and attached living areas

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The size of McMansions provides a lot of interior space. How is it used and how does this relate to gender?

If the exterior of the McMansion is imposing and garish, the interior provides room for family activity. The ubiquitous open concept kitchen and living area with updated appliances, surfaces, and island provide space for social gatherings, storing stuff, family interaction, and solitary time for residents. This is private space par excellence in the United States.

The interior emphasis on kitchens and living space can be connected to norms and expectations regarding women, home, and family life. If the large and flashy exterior of the McMansion leans toward notions of masculinity in the United States, the roomy interior leans toward the work of women serving as supporters, wives, and mothers. The men may seek escape in a “man cave” (which suggests the rest of the interior space is not for men) and children may seek solace in their large bedrooms but the center of the home in terms of time and activity still generally involves the kitchen and attached living spaces. Even with a shift away from cooking food at home, there is still much sentiment and many expectations attached to women working in the kitchen.

Going back to the McMansion of The Sopranos, the big suburban home may represent something different for Tony’s wife Carmela. While Tony wants to come home and relax and bask in his success (including running his nuclear family), the McMansion offers Carmela space to entertain and show others that she is taking care of her family. Through gatherings and food as well as the size and location of the home, Carmela can show she is ensuring the success of her husband and children. See the two cookbooks published with Carmela’s imprint on them. Her kitchen is open to an eating area as well as a family room where the family can watch TV (though there are other spaces to escape to or that are used for more formal gatherings). Toward the end of the show, she pursues work outside of the home – though that work is still connected to houses – and encounters difficulty convincing her own family that this work outside the home is worthwhile.

Similarly, many an HGTV episode features a reveal of an open concept kitchen and living area that is often said to be for a female resident. This can be the case even if the people on the show admit that they do not cook often; the kitchen is seen as the primary gathering space. Thus, if McMansions strive to provide sizable and gleaming kitchens and living spaces and such spheres are often associated with women, the primary family and social areas in the McMansion are gendered.

Gendered McMansions, Part 1: big and flashy homes

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A review of a new TV show involving the lives of competitive high school cheerleaders includes a brief discussion of the problems of McMansions:

Colette drills her squad into greatness and rewards them with parties at her home where the alcohol flows freely.  But to Addy, the girl so unlike anyone else in that dinky little town, she lets slip that the suburban fantasy about the baby and the big McMansion is there to lure unsuspecting young girls into a compromised existence.

Relatively little scholarly work examines the gendered nature of McMansions. Do these large homes represent something different to women and men or provide different living experiences for men and women?

Start with the base trait of a McMansion: it is a large home, roughly between 3,000 and 10,000 square feet and above average in size compared to the average new American home. Americans often connect size to males who can have a commandeering or larger physical presence. Purchasing and living in a bigger home is an extension of this: the larger home asserts the domain of the owner in square feet. Perhaps like the cathedrals of the Middle Ages where the size of the structure was intended to produce awe, the McMansion helps others recognize the size of the owner.

Additionally, the physical size of the home also broadcasts success. A single-family home is a key means by which the owners can show others who they are. Like other consumer goods, we assume what we purchase and own says something about us. Bigger often means more resources or money were necessary.

Take as an example the McMansion on The Sopranos. The large home in an upscale New Jersey neighborhood shows off both the space Tony Soprano takes up as well as his position and status. He is not a small guy; he is a leader and this comes out in his physical presence, particularly in anger and violence. His large home sits on top of a small hill, putting those who come to the house having to drive up to Soprano family. (The FBI agents after Tony have to come up to him. This also has interesting implications for McMansions that sit downhill or below the plain of other McMansions; are they less imposing and impressive?) Furthermore, the size of the home suggests he has a successful career and he can provide for his family. Even though Tony is not particularly happy with the life he leads, he never considers selling this home: it is a marker of what he has accomplished and it provides advantages for his family.

The architecture of McMansions can add to this garish or imposing presence. With numerous architectural features, possibly including turrets and other symbols of castles, the McMansions aims to overwhelm. The stereotypical McMansion does not meekly sit on its land or complement the landscape; it asserts itself through its busy facade and large features.

In contrast to males and Tony Soprano, females are often asked to project a different presence in social life: quieter, more in the background, not so assertive. In The Sopranos, Carmela goes about her home differently than Tony with more attention to the care of her family and guests (more on this tomorrow). Does this suggest women prefer smaller homes and men larger homes? Are more men driving the purchases of McMansions? Perhaps someone has data on this (I would guess Toll Brothers has an idea).

The suburban McMansion is masculine in size and presentation. Tomorrow, I’ll consider the interior spaces of McMansions and gender.