
The story starts in 1895, when German immigrants Ignaz Schwinn and Adolph Arnold founded Arnold, Schwinn & Co. in Chicago. Schwinn would subsequently buy out his partner and build an enduring family business that would reign over the bicycle industry for generations, surviving the rise of the automobile, the Depression and two world wars.
In fact, the original six-story Schwinn factory at Lake and Peoria streets in Fulton Market still stands as a monument to Chicago’s erstwhile bike company, with plans to redevelop the now-vacant building into office space…
As market share dwindled, Schwinn began outsourcing production. By 1983, Schwinn ceased its Chicago manufacturing, laying off 1,800 employees and moving most of its production overseas to Taiwan.
In 1992, struggling with debt, the storied Chicago company filed for Chapter 11 bankruptcy under fourth-generation owner Ed Schwinn…
The bike company has rolled on under a succession of new owners and is now part of Dutch conglomerate Pon, with Schwinn based in Madison, Wisconsin. But the movie focuses on the Chicago glory years, when the Schwinn brand ruled the sidewalks, schoolyards and bike lanes.
This might be the story of a number of companies over the years. They had success with lots of work and new ideas. They rose to become a known and popular brand. But then industries and places changed. People no longer wanted the product in the same way. They moved manufacturing overseas. They hit hard financial times and even though the brand name lives on, it has done so under the ownership of different companies and the company is now based in another city.
And this could also be the story of places. Chicago, like a number of American cities, particularly in the Northeast and Midwest, were centers for manufacturing. American companies produced a lot for decades. And much of that went elsewhere by the end of the twentieth century. Sociologist William Julius Wilson describes these shifts and their effects on neighborhoods in When Work Disappears. The loss of tens of thousands of manufacturing jobs was a hard blow to many cities who struggled to pursue or grow other businesses or industries in subsequent years.
In the big picture, both companies and places go through cycles and lifespans. They do not necessarily continue as they have been, even when they are successful. We tend to like the stories of their rise and it can be harder to wrestle with their falls. But both are part of the human experience.









