Village officials announced in mid-April that they were in talks with representatives of Somerset, who had recognized an opportunity to apply the lessons learned on their conversion of the 2 million-square-foot former Bell Labs building in Holmdel, New Jersey, into the mixed-use Bell Works project to the 1.6 million-square-foot AT&T buildings.
The key similarity apart from their overall sizes is the large central atriums both properties have, Somerset Development President Ralph Zucker said.
“All of our retail is facing that center court,” he said of Bell Works. “It’s really a vibrant street scene … literally a small downtown.”
Somerset’s concept plan proposes using the existing AT&T buildings for 1.2 million square feet of offices, 60,000 square feet of retail shops and 80,000 square feet of conference space, while new construction would add 375 apartments, 175 townhouse units and possibly a 200-room hotel.
Zucker said the term he coined for this concept at Bell Works — “Metroburb” — is one he hopes will become generally used among other developers.
Successful redevelopment of sizable properties is crucial to both cities and suburbs. Once companies make decisions to move away from existing properties, communities have two goals in mind. First, they need to find ways to make that land attractive to other users. Even a nice facility may not meet the needs of many other users or it may be sized wrong. Second, they often hope to turn the property into something that can generate more for the local tax base. At the least, property taxes are helpful but if retail can be incorporated into the property, sales tax revenue can be generated. The redevelopment proposed above seems to tackle both of these issues: it splits up the space into multiple desirable uses (and there are not that many single firms that need 1.6 million square feet) and has multiple uses (business, retail, and residential). This might have the bonus holy grail of redevelopment: the potential for a mixed-use property that could become a vibrant community on its own.
Given the initial use of this campus, it would be fun to see the AT&T history incorporated into the redevelopment. Bell Labs has an important research and development legacy in the United States and featuring its accomplishments could help set this redevelopment apart from other suburban palces that have less character or history.