Tag Archives: Internet

How trust builds and then declines through online reviews

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Two sociologists explain how trust develops and then changes over time in the online sharing economy:

For their research, Parigi and Cook examined Couchsurfing, a website that supports international travel and cultural exchange. Its members both host visitors and surf the site to find sympathetic lodging as they travel the world, all without exchanging money. Profile pages of members list Couchsurfing friends and other personal information.

The findings revealed, the researchers wrote, an interesting mechanism at the root of interpersonal trust: “The accumulation of ratings about users (whether guests or hosts) had a double-edged effect on trust and relationships: it made relationships easier to establish initially but it also weakened them after a certain threshold.”

In other words, technology boosted interpersonal trust among users at first, but it also made it more difficult to build stronger ties as users acquired more and more reviews…

Parigi and Cook explain that in an online community, interactions between people are more normalized, less open to chance. “This is because trustworthiness is promoted not by interpersonal ties, but by the monitoring of one another in a network in which reputations are posted,” they wrote…
As a result, he said, an interesting conundrum seems to be emerging: technology makes it possible for people to trust complete strangers, while at the same time it may be weakening the bonds that unite individuals.

Trust is a necessary component of human relationships; people need to have some confidence that the other person is not going to take advantage of them or let them down and deeper connections can form when mutual trust develops. Yet, trust can develop in different ways. In this particular case, it sounds like the trust is built on crowd-sourced data – posted online reviews – that contribute to confidence but don’t necessarily lead to deeper relationships.

Maybe this is all okay. We don’t expect to form deep relationships with everyone we interact with, particularly when it comes to economic transactions. (Think of interactions with cashiers or waiters or others at the lower status jobs in the service economy.) The larger issue may be when most or all of online interactions develop these qualities. This is the same sort of question that worried Georg Simmel in his piece “The Metropolis and Mental Life.” Simmel made a similar argument: when humans enter a new social space (the big city) that is built around interdependence and specialization, humans can’t hope to get to know everyone. Similar situation today: humans enter a new social space (the Internet, social media) that prioritizes individual action and choosing what connections to make.

Google and other tech companies continue HQ architecture race

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Google just unveiled its plans for a new HQ design:

Apple is building a massive spaceship-like ring around a private eden dotted with apricot trees. Facebook is working on a forest-topped hanger, reportedly with a single room big enough to house 3,400 workers. Now, we have our first glimpse of what Google’s envisioning for its own futuristic headquarters: A series of see-through, tent-like structures, draped in glass, whose interior workspaces can be reconfigured on a massive scale according to the company’s needs.

In a new video released this morning, Google showed off an ambitious proposal for a future North Bayshore campus in Mountain View. The concept was produced by the firms of Thomas Heatherwick and Bjarke Ingels, two of architecture’s fastest rising stars. Heatherwick Studio, based in the UK, was responsible for the torch at the London Olympics. The Bjarke Ingels Group, based in Denmark, is working on a trash-to-power plant in Copenhagen that will double as a ski slope.

The plan they came up with for Google is every bit as radical as one would expect. As Bjarke Ingels puts it, the structures proposed for the new campus would do away with rigid walls and roofs and instead “dissolve the building into a simple, super-transparent, ultra-light membrane.” Inside, giant layers could be stacked, Lincoln Log-style, into different work environments, using a fleet of small cranes and robots. Plant life is suffused throughout the campus, indoors and out.

It’s not an original idea but I was just struck by the juxtaposition of the tech companies more ethereal presence (online, information, brand status) versus their actual physical presence. The Internet may be revolutionary but how exactly do its architects and drivers translate it into physical form? Perhaps not surprisingly, into an open structure with lots of glass, light, life, and flexibility. Somewhere, however, there have to be tech companies operating in concrete Brutalist structures…

It will still be interesting to see how these buildings function. I’ve seen several articles lately about companies going to open floor formats (the anti-cubicle) even as workers don’t always like this lack of privacy. How much building flexibility is too much? Given Google’s plans, how will the architecture fit with the surrounding community of Mountain View? How many years is this expected to be used?

Cities that build their own highspeed internet services

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Several American cities have put together their own highspeed Internet services:

Chattanooga isn’t alone. Cities like Wilson, North Carolina and Lafayette, Louisiana have likewise given up on waiting for private companies and started their own ultra-highspeed internet services. But some community efforts have been stymied by state laws prohibiting governments from competing with private internet providers…

The debate over the future of municipal broadband is central to both the economic development of communities across the US—and to the future of investment in broadband infrastructure. Improvements to the state of broadband can’t come soon enough. The US lags behind countries like South Korea and the Czech Republic in both speed and cost of internet access.

Sure, the rise of Google Fiber has spurred competition both in cities lke Austin, where Google has only recently begun rolling out service, and areas that some providers think could be next on Google’s list. But there’s no guarantee that Google Fiber will spread beyond a very limited number of cities, and some communities are being left further behind in the broadband revolution than others. While 94 percent of Americans living in urban areas can purchase broadband faster than 25mbps, only 51 percent of rural Americans can purchase access at those speeds, according to the report.

The report also says that 30 percent of homes have no broadband connection, and high prices for access is a big part of that. Plus, there’s not much competition in most cities: 40 percent of US citizens have only one company in their area that can provide fixed line connections faster than 10mbps—if they have any option at that speed at all. “Without strong competition, providers can (and do) raise prices, delay investments, and provide sub-par quality of service,” the report says.

While this article tends to emphasize the public vs. private provision of the Internet, I wonder how much these projects are intended to help raise the profile of these cities and give them an edge in attracting businesses and residents. Cities compete through a variety of variables including tax breaks, the existing collection of businesses, the human capital of residents, the cultural and entertainment amenities that each place has. I would guess highspeed Internet could provide an edge, particularly for firms that want to be part of an innovative and enterprising community.

Plans for an Internet-driven Census in 2020

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The next dicennial census may just be largely conducted via Internet:

People may be asked to fill out their census forms on the Internet instead of sending them through the mail. Census takers may use smartphones instead of paper to complete their counts…

Despite outreach and advertising campaigns, the share of occupied homes that returned a form was 74 percent in 2010, unchanged from 2000 and 1990. The majority of the money the bureau spends during a census goes to getting everyone else to fill out their forms, Census Director John H. Thompson said…

Americans are ready for an Internet-driven census, officials said. During 2014 tests in in Washington, D.C., and nearby Montgomery County, Maryland, 55 percent of the families who were asked to fill out their census tests on the Internet responded without major prodding, an “exceptional response,” Thompson said. Census workers used iPhones to collect information in follow-up visits…

For government officials, going digital means they can do real-time analysis on areas to figure out which households have not responded, and be able to use their workers on the ground more efficiently, he said.

Three things I’d love to know:

1. Officials cite a high response rate but how accurate are the responses? In other words, who is likely to fill out the Census online? Internet users as a whole tend to skew toward younger and wealthier users (the digital divide) so this might skew the Internet data.

2. How exactly are households matched to email addresses? Or do people go to a website and input their own address which is then matched with a government database?

3. Given the threats to digital security, is the Census Bureau prepared to defend the data (particularly not allowing information to be matched to particular addresses?

Radio will be saved – by the lack of NSA monitoring, zombie apocalypse

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Slate has an interesting set of articles about podcasts but one article notes the persistence of terrestrial radio. Among the reasons given for its ongoing influence includes operating outside of NSA control and zombie apocalypses:

  • Most of us don’t feel the cost of the data we’re using when we stream online content. But this could be changing. “Half the public still has no idea what data metering is,” says Smulyan, “but we find it changes consumption completely when people see what they’re paying for the data they use.”
  • Due to some complex legislation, it can be less onerous to pay artist royalties when you play music over the airwaves than when you send it over the Internet. For this reason, last year Pandora bought an FM station in South Dakota, in an effort to qualify as a terrestrial broadcaster.
  • When the revolution comes, radio will be vital for the propagation of seditious content. It leaves no digital footprints. And the NSA is unlikely to hack into your transistor boom box and track what you listen to.
  • When the zombie apocalypse arrives, radio will save your hide. Anyone with a generator and an antenna can broadcast radio, and everyone listening hears the same key information in real time.

The first two reasons have to do with finances: radio can be relatively cheap for operators and listeners. These are important considerations today: can media conglomerates and music artists still make money?

The last two have some different rationales. Radio can’t be controlled as easily, even with the complex rules regarding licenses and broadcasting though perhaps listeners have even more freedom as they can tune in to what they want (as long as they aren’t recording what they listened to for ratings purposes). In times of disasters – and there is a lower likelihood of facing zombies compared to being in a natural disaster – radio provides an easy way to broadcast and hear information. Does the Internet work well in those situations? The argument here is that the infrastructure for the Internet is more complicated than that for radio, thus, radio will win in times of trouble.

I suspect the second pair of reasons will prove less influential in the long run than the first pair regarding money. But, if money wins out and broadcasting moves to the Internet, might that completely wipe out the presence of radio for the last two purposes?

 

Looking for needed bridging ties online

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A new book argues the Internet doesn’t connect people like it could do and part of the issue has to do with bridging ties:

The Chinese activist and journalist Xiao Qiang and I started using the term “bridging” to describe the work bloggers were doing in translating and contextualizing ideas from one culture into another. Shortly afterward, the Iranian blogger Hossein Derakhshan gave a memorable talk at the Berkman Center as part of the Global Voices inaugural meeting. Hossein explained that, in 2004, blogs in Iran acted as windows, bridges, and cafés, offering opportunities to catch a glimpse of another life, to make a connection to another person, or to convene and converse in a public space. I’ve been using the term “bridgeblogger” ever since for people building connections between different cultures by means of online media, and “bridge figures” to describe people engaged in the larger process of cultural translation, brokering connections and building understanding between people from different nations.

To understand what’s going on in another part of the world often requires a guide. The best guides have a deep understanding of both the culture they’re encountering and the culture they’re rooted in. This understanding usually comes from living for long periods in close contact with different cultures. Sometimes this is a function of physical relocation—an African student who pursues higher education in Europe, an American Peace Corps volunteer who settles into life in Niger semipermanently. It can also be a function of the job you do. A professional tour guide who spends her days leading travelers through Dogon country may end up knowing more about the peculiarities of American and Australian culture than a Malian who lives in New York City or Sydney but interacts primarily with fellow immigrants…

Merely being bicultural isn’t sufficient to qualify you as a bridge figure. Motivation matters as well. Bridge figures care passionately about one of their cultures and want to celebrate it to a wide audience. One of the profound surprises for me in working on Global Voices has been discovering that many of our community members are motivated not by a sense of postnationalist, hand-holding “Kumbaya”-singing, small-world globalism but by a form of nationalism. Behind their work on Global Voices often lies a passion for explaining their home cultures to the people they’re now living and working with. As with Erik’s celebration of Kenyan engineering creativity, and Rosenthal’s passion for the complexity and beauty of South African music, the best bridge figures are not just interpreters but also advocates for the creative richness of other cultures…

It’s not simply the number of acquaintances that represent power, as Gladwell posits. It’s also their quality as bridges between different social networks. Lots of friends who have access to the same information and opportunities are less helpful than a few friends who can connect you to people and ideas outside your ordinary orbit.

Without trying to be too pessimistic about the Internet and social media, it has tended to reproduce existing kinds of social relationships: limited public spaces, domination by corporations (particularly the nascent tech industry), creating echo chambers where people only find the content and people who agree with them, and not always having the open and fair-minded dialogue that might help bring people together. Yet, I’d be curious to know if there are workable and effective solutions to creating lasting online bridging ties. In my own social media use, I rely on a number of Facebook friends who consistently discuss or post regarding topics further from my own personal orbit.

The reasons behind a collection of dead shopping malls in the Chicago suburbs

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Another shopping mall in the Chicago suburbs closes, joining several other “dead” malls:

Last week, it was announced that Lincoln Mall in suburban Matteson would close after the holiday season, due to its operator’s inability to keep the mall properly maintained and staffed. However, the 700,000 square foot shopping center is not alone, as it joins a growing list of dead malls in the greater Chicagoland area. Chicago photographer Katherine Hodges has been documenting so-called dead malls and other abandoned sites for several years, and has visited numerous shopping centers throughout the Midwest that have either completely shuttered, or are on the verge of closing for good.

Hodges shoots many other sites beyond malls that are on death row, however the images of humungous vacant shopping centers speak for themselves. One mall that Hodges has highlighted — The Plaza in Evergreen Park — was the first modern shopping mall in the Chicago area, having originally opened in 1952. It closed last summer. The Charlestowne Mall in St. Charles, another mall featured in Hodges’ series, is currently the focus of a major redevelopment effort that could potentially revive the shopping center.

With big empty spaces comes big problems. Some shopping centers have been successful in turning things around, and others — not so much (Lincoln Mall for example). However, with these vacant spaces come new opportunities, and in the case of Lincoln Mall, there have already been some ideas floated for a possible redevelopment of the property. It’s still a bit early to speculate exactly what will happen to the site, but at least for now, it’s certain that the mall will join the area’s growing shopping center dead pool.

There are a variety of forces at work with these shopping malls – and I’ll throw out some speculative ideas as well:

1. The economic crisis of recent years did not help: consumer spending slowed and stores simply couldn’t have locations all over the place.

2. Population shifts can contribute. Malls are often built in thriving suburban areas but there are no guarantees that the communities around the malls will continue to thrive.

3. Big box stores can locate right next to malls but probably compete for customers. Outside of department stores, malls feature a variety of smaller, niche stores. But, a Walmart or a Target can sell a bunch of goods in one location.

4. How much has the Internet hurt malls? This would include actual sales but might also include less need for a physical social gathering spot (which can now happen online).

5. Malls themselves have changed design over the years. The old model was to construct a large facility of stores with lots of surrounding parking lots. More malls today have added other uses, particularly sit-down restaurants, in order to attract people to the mall and keep them there longer. Malls are not just for shopping; they are now often lifestyle centers.

It may be difficult to imagine but suburban shopping malls don’t have to exist in the future.

TV increasingly for the old, Internet for the young

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A new analysis suggests the population of TV watchers is aging faster than the US and Internet users tend to be younger:

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago.

These television viewers are aging faster than the U.S. population, Nathanson points out. The median age in the U.S. was 37.2, according to the U.S. Census, a figure that increased 1.9 percent over a decade. So to put that in context of television viewing, he said TV audiences aged 5 percent faster than the average American…

For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time.

But, what about watching TV on the Internet? Here is more about watching different kinds of videos online:

Teens said they identify more with YouTube celebrities such as comedians Ryan Higa and Smosh, a “Saturday Night Live”-style singing, rapping duo, more than Hollywood A-listers Jennifer Lawrence and Seth Rogen, according to a July poll commissioned by Variety Magazine.

And like YouTube, Vine, which is owned by Twitter and has 40 million registered users, is producing celebrities who are getting increasingly picked up by mainstream media.

Perhaps not too surprising. Yet, it may lead to some interesting changes with both mediums. TV has traditionally tried to chase younger audiences, people that are impressionable and have spend a lot of disposable income. How much should TV chase younger viewers, particularly as the Baby Boomers, people used to TV and spending, age? On the other side, young Internet users do grow up at some point. Can sites like Facebook and YouTube continue to appeal to aging users as well as younger users who want new things?

At the least, this suggests moving images are not going away anytime soon, even if the delivery mode changes.

Stat of the day: cable companies now actually have more Internet customers

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New figures show cable companies now have more Internet customers than TV customers:

For the first time, the number of broadband subscribers with the major U.S. cable companies exceeded the number of cable subscribers, the Leichtman Research Group reported today. Among other things, these figures suggest the industry is now misnamed. Evidently these are broadband companies that offer cable on the side.

To be sure, the difference is minimal: 49,915,000 broadband subscribers versus 49,910,000 cable subscribers. But even assuming a huge overlap in those numbers from customers who have both, the primacy of broadband demonstrates a shift in consumer priorities. Nearly all the major cable companies added broadband subscribers over the past quarter, for a total of nearly 380,000 new signups. Cable subscribers don’t have to worry about TV as they know it going away any time soon. But cable is on its way to becoming secondary, the “nice to have” compared to the necessity of having broadband access…

The better margins boil down to the fact that broadband is purely about access, while cable is about content. The crux of the cable side of the cable business is hatching deals with the makers of sports, news, and entertainment so there’s something to send through the box. And the costs can be steep. ESPN, the most pricey by far, tops $5 per subscriber per month.

The temptation with these numbers is to see a decline in television but I don’t think this is necessarily the case. TV has had remarkable staying power over the decades (it doesn’t hurt that the technology keeps getting better with better picture and sound as well as lots more channels) and Americans continue to watch a lot of it, on average. The Internet offers different possibilities compared to TV: access to more specific information, interactions with other Internet users, and a less passive overall experience. They also can be consumed together, presenting intriguing potential for interactions between the two.

Perhaps the bigger story here are the larger profit margins with the Internet…

Facebook ran a mood altering experiment. What are the ethics for doing research with online subjects?

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In 2012, Facebook ran a one-week experiment by changing news feeds and looking how people’s moods changed. The major complaint about this seems to be the lack of consent and/or deception:

The backlash, in this case, seems tied directly to the sense that Facebook manipulated people—used them as guinea pigs—without their knowledge, and in a setting where that kind of manipulation feels intimate. There’s also a contextual question. People may understand by now that their News Feed appears differently based on what they click—this is how targeted advertising works—but the idea that Facebook is altering what you see to find out if it can make you feel happy or sad seems in some ways cruel.

This raises important questions about how online research intersects with traditional scientific ethics. In sociology, we tend to sum up our ethics in two rules: don’t harm people and participants have to volunteer or give consent to be part of studies. The burden falls on the researcher to ensure that the subject is protected. How explicit should this be online? Participants on Facebook were likely not seriously harmed though it could be quite interesting if someone could directly link their news feed from that week to negative offline consequences. And, how well do the terms of service line up with conducting online research? Given the public relations issues, it would behoove companies to be more explicit about this in their terms of services or somewhere else though they might argue informing people immediately when things are happening online can influence results. This particular issue will be one to watch as the sheer numbers of people online alone will drive more and more online research.

Let’s be honest about the way this Internet stuff works. There is a trade-off involved: users get access to all sorts of information, other people, products, and the latest viral videos and celebrity news that everyone has to know. In exchange, users give up something, whether that is their personal information, tracking of their online behaviors, and advertisements intended to part them from their money. Maybe it doesn’t have to be this way, set up with such bargaining. But, where exactly the line is drawn is a major discussion point at this time. But, you should assume websites and companies and advertisers are trying to get as much from you as possible and plan accordingly. Facebook is not a pleasant entity that just wants to make your life better by connecting you to people; they have their own aims which may or may not line up with your own. Google, Facebook, Amazon, etc. are mega corporations whether they want to be known as such or not.