Tag Archives: Internet

New cultural gatekeepers: paid online reviewers

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After recently discussing buying Twitter followers, the New York Times explores another new online realm: paid online reviewers who only give extremely positive reviews.

In the fall of 2010, Mr. Rutherford started a Web site, GettingBookReviews.com. At first, he advertised that he would review a book for $99. But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50…

“The wheels of online commerce run on positive reviews,” said Bing Liu, a data-mining expert at the University of Illinois, Chicago, whose 2008 research showed that 60 percent of the millions of product reviews on Amazon are five stars and an additional 20 percent are four stars. “But almost no one wants to write five-star reviews, so many of them have to be created.”

Consumer reviews are powerful because, unlike old-style advertising and marketing, they offer the illusion of truth. They purport to be testimonials of real people, even though some are bought and sold just like everything else on the commercial Internet.

Mr. Liu estimates that about one-third of all consumer reviews on the Internet are fake. Yet it is all but impossible to tell when reviews were written by the marketers or retailers (or by the authors themselves under pseudonyms), by customers (who might get a deal from a merchant for giving a good score) or by a hired third-party service.

I am most intrigued here by the possible change in relationship between a reviewer and an author. The article suggests there is some sort of “sacred” distance between the two: the reviewer is free to criticize the work without recrimination. Some reviewers have attained elite cultural gatekeeper status, people who guide decision-making for millions of people. Think of critics like Siskel and Ebert and Robert Christgau who are seen as authoritative figures. Hence, people are upset when they learn that a positive review they saw wasn’t an “honest” opinion but rather a business transaction.

However, let’s not forget that these reviewers also make careers out of their thoughts – they may not have sold out to a corporation or a product but they do have a financial interest. I would argue that this distance between reviewer and author/creator has never really been so sacred and there are plenty of areas where we are used to paid reviewers. If you follow a reviewer enough, you can often learn what they do or do not like. Indeed, some reviewers have become outspoken proponents of certain movements and not others. Is this based on a completely rational, detached perspective? Of course not. Don’t many reviewers interact with the people who are producing the products they are reviewing? Think of blurbs on the back of books: are these truly unsolicited comments or from people who are truly judging the merits of the book? More crassly, commercials often present “reviewers” or “real people” or people made to sell certain products. Perhaps this is simply a sign of our times and will become normal as there is clearly a market for good reviews.

It will be interesting to see how websites like Amazon, heavily dependent on user reviews, works through this issue. I always try to read both the five star and one star reviews when considering a product. Additionally, there are other issues: the ratings can be about the product itself or a particular aspect of the product or about people’s expectations for the product or the shipping or the customer service or something else. I think Amazon could include a few extra questions, as other websites do, that would help one sort through the variety of reviews. Overall, the system is not perfect and we should be aware that we may not be getting the “unvarnished truth,” but at least it is better than going off anecdotal evidence from a friend or two…right?

How will American culture change since Millennials want to buy the newest smartphones rather than cars and houses?

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Here is part of a fascinating article about what Millennials want to purchase and how this differs from the consumption of previous generations:

Needless to say, the Great Recession is responsible for some of the decline. But it’s highly possible that a perfect storm of economic and demographic factors—from high gas prices, to re-­urbanization, to stagnating wages, to new technologies enabling a different kind of consumption—has fundamentally changed the game for Millennials. The largest generation in American history might never spend as lavishly as its parents did—nor on the same things. Since the end of World War II, new cars and suburban houses have powered the world’s largest economy and propelled our most impressive recoveries. Millennials may have lost interest in both…Subaru’s publicist Doug O’Reilly told us, “The Millennial wants to tell people not just ‘I’ve made it,’ but also ‘I’m a tech person.’?” Smartphones compete against cars for young people’s big-ticket dollars, since the cost of a good phone and data plan can exceed $1,000 a year. But they also provide some of the same psychic benefits—opening new vistas and carrying us far from the physical space in which we reside. “You no longer need to feel connected to your friends with a car when you have this technology that’s so ubiquitous, it transcends time and space,” Connelly said.

In other words, mobile technology has empowered more than just car-sharing. It has empowered friendships that can be maintained from a distance. The upshot could be a continuing shift from automobiles to mobile technology, and a big reduction in spending…

In some respects, Millennials’ residential aspirations appear to be changing just as significantly as their driving habits—indeed, the two may be related. The old cul-de-sacs of Revolutionary Road and Desperate Housewives have fallen out of favor with Generation Y. Rising instead are both city centers and what some developers call “urban light”—denser suburbs that revolve around a walkable town center. “People are very eager to create a life that blends the best features of the American suburb—schools still being the primary, although not the only, draw—and urbanity,” says Adam Ducker, a managing director at the real-estate consultancy RCLCO. These are places like Culver City, California, and Evanston, Illinois, where residents can stroll among shops and restaurants or hop on public transportation. Such small cities and town centers lend themselves to tighter, smaller housing developments, whether apartments in the middle of town, or small houses a five-minute drive away. An RCLCO survey from 2007 found that 43 percent of Gen?Yers would prefer to live in a close-in suburb, where both the houses and the need for a car are smaller.

This article is primarily about the economic impacts of these shifting patterns but I think there is another important side to this: how does this affect American culture? A few ideas…

1. What makes up the American Dream will likely shift. We have gone almost 100 years with this combination: a house of one’s own and a car (or multiple cars in recent decades). The content of this dream will change and the pace to which people pursue it. Newest additions to the Dream: can I get a smartphone with an unthrottled data plan? How about a living arrangement that is exciting in terms of having nearby cultural and social opportunities but doesn’t tie one down financially?

2. As fewer teenagers see getting a driver’s license as the same sort of initiation into adulthood and freedom as previous generations, perhaps we have a new marker of adulthood: getting the first smartphone (with at least texting capabilities and perhaps also data).

3. As I’ve discussed before, the possible new kinds of suburbia we might see in the coming decades would be a remarkable shift away from completely auto-dependent developments. This will lead to some interesting consequences for housing. New Urbanism may just explode in popularity (as long as such developments are reasonably priced).

4. The car is no longer an important status symbol but rather more like a tool that is used to get from Point A to Point B. Tools may have some fun features but the number one concern is that that they function consistently. In contrast, the phone (and what one can do with it) becomes a status symbol.

5. As we’ve seen in recent years, announcements of new technologies and smartphones will garner increasing levels of attention. Just look at what happens when we get close to an Apple announcement for the newer iPhone (or iPad). Cars and houses will have to fight even harder for your attention. How this changes the ratio and content of commercials will be interesting to watch.

6. When are we going to see television shows and movies that truly reflect plugged in and online worlds? We have plenty of examples where characters use these devices but precious few that show what it is like to consistently operate in the online and offline worlds. The movie Catfish comes to mind. While most online users won’t go to the lengths the characters do in this movie, at least it depicts people living out real relationships in the online sphere.

7. A growing push for cheaper, faster, perhaps even free Internet access everywhere. To be disconnected will be viewed as more and more undesirable.

8. Revamping existing housing stock will require some imagination and creativity in marketing, construction, and financing.

9. Building off Richard Florida’s ideas about the creative class, what happens when this group becomes too big and unwieldy and is no longer “select,” there are not enough places that meet their requirements (not everywhere can be Austin), and not enough jobs for people with their education and interests? Obviously, shifts can take place but these won’t necessarily be easy.

Sociologist: even the homeless need a phone to access social network sites

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Here is an example of how prevalent social networking sites have become: a sociologist argues the homeless need a smart phone to be able to access such sites.

Art Jipson, an associated sociology professor at the University of Dayton, says the homeless may not have a place to live, but the one possession that’s becoming somewhat indispensable is a phone to connect on social networks.

“Our posts become the commercial property of corporations that will do everything possible to generate revenue in the form of value for the company and stockholders rather than for the users,” Jipson said. “But, for homeless users of social media – which is a growing population – the value is for the online community itself, which is very egalitarian.”Jipson’s inspiration for the project came by happenstance. Also a researcher of the sociology of music, Jipson has a weekly radio show on the campus radio station, WUDR. When Jipson asked for one caller’s name and location, he was surprised to find the caller was homeless but has a cell phone. Jipson later contacted the caller and found he used the phone for social media – checking and writing messages on Facebook and Twitter.

He also found Facebook was necessary to solve practical problems — the next meal or a warm place to sleep.

He also found homeless people who are tired of defending the fact they’ve got a cellphone.

This makes sense as access to information and online communities is quite helpful today. The homeless aren’t the only ones who need this these tools: recent studies have shown that some users even have physical withdrawal symptoms if they don’t have their smart phones with them.

I wonder if we could take this further and ask where smart phones or Internet devices rank on the list of necessary items for life today. Water, food, shelter, clothes…and then something that allows you to connect to the Internet? I suppose you need electricity (unless someone invents some endless batteries) before you can have functioning devices…

 

Quick Review: Alone Together

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I finally got around to reading Sherry Turkle’s Alone Together after hearing about it from another friend. Here are some thoughts about this book that explores our relationship with technology.

1. I’m generally sympathetic to Turkle’s arguments that we need to think more about what technology does to our lives. If you were to sum up her argument, it would look something like this: we need to make sure we master technology rather than letting it master us. It may offer some benefits but it also has downsides and we have a choice to make.

2. Turkle has a fascinating background in studying human interaction with robots, everything from Furbys and Tamogatchis to robots intended for care for the elderly. I think she does a strong job in her discussion about using robots to care for the elderly: do we want to be a society where fellow humans don’t want to care for people because it is more efficient to use robots? As Turkle suggests, discussions about technology shouldn’t just be about efficiency; we need to weigh the lost human component.

3. Some critiques:

a. Turkle talks about phenomena that don’t apply to everyone and then implies that it could happen to everyone. Take Second Life as an example. Turkle discusses the implications of people creating alternative personas that end up not just providing an outlet for people to try to improve themselves (say by learning to be more assertive) but become preferred alternatives to human interactions. Second Life is indeed a unique space and maybe such spaces could become more common but it has remained relatively limited. According to Wikipedia: “In November 2010, 21.3 million accounts were registered…” Compared to Facebook and other programs, this is a drop in the bucket. And it doesn’t exactly work this way in Facebook – while users clearly have and take advantage of space to present themselves in a certain light, they don’t typically create complete alter egos and their profiles still contain some truth.

b. I felt Turkle could stress the positives of technology more. It is interesting that she admits that she too has given in to these things such as using Skype to communicate with her daughter who goes abroad for a gap year. She tends to talk about what could go wrong without discussing what usually does happen. For example, she talks about what can go wrong with Facebook without discussing why people continue to use the site. Indeed, my own research shows that teenagers are well aware of the dark sides of Facebook and take some steps to minimize issues like privacy concerns or who they become friends with. Sure, users could become friends with strangers or completely misrepresent themselves in their profile but many do not.

c. I was continually struck by Turkle’s psychological and personal approach. A number of the chapters end with Turkle expressing her own misgivings about technology and asking if it has to be this way. While she hints at this throughout the book, I kept hoping she would expand her vision and talk about the bigger implications for society. What happens if we have new generations that accept all technology without questions? What happens if we care for all of our elderly with robots? How will institutions like schools or governments change because of pervasive technology? I suppose this is the sociologist in me. Also, she relies a lot on interviews and personal observations and there is little in the way of large-scale data.

d. This is tied to my comment about the big picture; Turkle suggests at the end that we all need to make individual choices about technology as we can’t stop it all. She is correct…but there are certainly larger-scale things that could be done to make sure we remain the masters of technology.

All in all, this is a thought-provoking book that left me somewhat depressed about our future with technology. At the least, we should heed Turkle’s admonition to slow down and think about the implications of technology before wholeheartedly jumping in.

Why sociologists should make their own apps

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A sociologist who has made her own medical sociology app argues that her colleagues should be making their own apps:

My decision to make an app stemmed from two major reasons. First, I have long been interested in the ways people interact with computer technologies, and have published some research on this in the past.

More recently my interest has turned to health-related apps available for smartphones and tablet computers. I had been researching the various apps available for such purposes and had noted that many apps have been developed for teaching purposes for medical students.

Second, we have mobile digital devices at home that are very popular with my two school-aged daughters. I had noticed the huge number of educational apps that are available for children’s use, from infancy to high-school level. Some Australian high schools, including my older daughter’s school, have acknowledged young people’s high take-up of mobile digital devices and are beginning to advocate that students bring their devices to school and use them for educational purposes during the school day.

The relevance for tertiary-level education appeared obvious. I wondered whether many universities, academic publishers or academics themselves had begun to develop apps. Yet, having searched both the Android and the Apple App Stores using the search term of my discipline, ‘sociology’, I discovered only a handful of apps related to this subject for tertiary students. Nor were there many for other social sciences. There seemed to be a wide-open gap in the market…

My app is very simple. It is text-based only and has no illustrations or graphics, but there is provision for these to be included if the developer so chooses. Apps developed using this particular wizard are only be available for use on Android devices, but having looked at similar app makers for Apple devices I was put off by their more technical nature and the greater expense involved.

In just a couple of hours my app was ready. I had typed in over 25 medical sociology key concepts (for example, social class, discourse, identity, illness narratives, poststructuralism), plus a list of books for further reading, chosen a nice-looking background and paid US$79.00 for the app to appear without ads and to guarantee that it would be submitted to the Android App Store.

Three issues I could see with this:

1. How much demand is there really for such apps? I can’t imagine too many people look for sociology or social science apps. Of course, it is relatively easy to make so it isn’t like tons of time has to be invested in such apps (though there could be a relationship between the time put into an app and how engaging it is).

2. The assumption here is that people want to use these apps for educational purposes. Would this work? Can apps effectively be used for education

3. How much better is making an app than putting together a website?

I’m glad to see more sociologists venturing into new technologies but it is worthwhile to consider the payoffs and how they are really going to be used.

Sociologist Dalton Conley to spend sabbatical working for the online University for the People

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Sociologist Dalton Conley has an interesting sabbatical project: working to help the online University for the People up and going.

The international, tuition-free, nonprofit institution, founded in 2009, is a pioneering effort in e-learning and peer-to-peer learning. Using open-source technology and coursework provided gratis by well-regarded institutions, it offers two- and four-year degree programs in business administration and computer science. It has formed partnerships with Yale University, New York University, and Hewlett-Packard, and to date has enrolled 1,400 students from 130 countries.”Higher education is our best cultural product, as far as I’m concerned,” says Mr. Conley. “We also export our less-impressive cultural products, McDonald’s and Hollywood and so forth, so I think it’s a great idea to help folks who want to help themselves to increase their skill sets and help their own countries.”…

As University of the People’s dean of arts and sciences, Mr. Conley will work to expand course offerings. “We need to focus on pragmatic degrees that are going to help individuals in their societies, in developing countries,” he says. He hopes the next two majors will be in health, to train nurses and community-health workers, and education, to train teachers.

This sounds like it could be a very interesting project. However, isn’t access to this free online school still dependent on who has regular Internet access? Without that kind of infrastructure, will this school be best able to help those who most need the help?

Sociologist: some people working more hours in order to consume more

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Sociologist Juliet Schor has over the years written about the consumer habits of Americans, notably in The Overspent American. She argues that part of the reason some Americans are working more is they need the money to consume more:

But it seems the enemy we have met is also us, as Pogo long ago predicted. Juliet Schor, author of “The Overworked American” and “The Overspent American,” finds we’ve radically increased our work hours over three decades. Part of that is due to the weakening of unions, which historically reduced excessive workweeks, Schor says.

But it’s also due to a “dramatic upscaling of the American dream” to include ever pricier McMansions, cooler cars and all manner of material want, she argues.

“Comfort is no longer enough,” Schor says in an interview by the Media Education Foundation. “People want luxury.”

Fair enough, although in Michigan’s economy just pizza and Netflix is a luxury for many. Schor’s point is people are overworking themselves while their employers expect the same. Either way, it’s a mechanistic life, always producing, always plugged in — more like a machine than a mind.

Schor discusses the idea of “reference groups,” people that we compare ourselves to. With new kinds of technology, such as television, more Americans were exposed to upper-scale standards of living beyond what they saw around their immediate vicinity. For example, when Americans watched shows with middle-class values like The Cosby Show, they saw a family with a doctor and lawyer as parents (meaning there is a high household income as well as high status) that rarely had to deal with money issues. Over the long run, Schor argues that Americans came to see that sort of lifestyle as normal, something to aspire to in order to be middle-class.

It seems like it wouldn’t be too hard to get some data to test this question: do people who work longer hours consume more (as a percentage of their income)? Could you control for occupation (some might require more work than others), location, whether there is more than one wage earner in the household, and adjust that once you get certain subsistence levels of income you can “afford” to consume more?

A second question: if Schor is correct that television gave people wider reference groups which contributed to consuming to maintain or raise their status, what effect has the Internet had?

The Internet is not an information superhighway or global village; rather, a “drab cul-de-sac”

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In an interesting article titled “Is Facebook Making Us Lonely?”, author Stephen Marche makes his point by comparing the Internet to suburbs:

In a world consumed by ever more novel modes of socializing, we have less and less actual society. We live in an accelerating contradiction: the more connected we become, the lonelier we are. We were promised a global village; instead we inhabit the drab cul-de-sacs and endless freeways of a vast suburb of information.

Marche is discussing the disillusion associated with the Internet: a good number of people thought it would provide unprecedented access to information, more global connections, and stronger democracies and civil societies. Instead, Marche argues that it is like the suburbs. They both provide the illusion of a “good life” but with little depth behind the happy facade of McMansions or Facebook. Marche should finish the metaphor: perhaps we need an online way of connecting that is more equivalent to an urban neighborhood, perhaps the kind idealized by Jane Jacobs.

I wonder if Marche would be willing to work with the idea that the Internet may not be the best or all it could be but it is a necessary adaptation for the modern world. This is similar to an argument I’ve made before about suburbs: I think many Americans know that they aren’t all they are said (or sold) to be (see a recent survey where a majority of Americans say they would move right now if they could). However, the suburbs beat the alternatives of small town life (too confining, not enough independence, not enough amenities or jobs) or city living (perceived as being too dangerous and anonymous). Similarly, it would be truly hard to live these days without using the Internet or even not be a member of Facebook as these are becoming (and have become for many) the basic ways of finding out information, buying goods, and yes, “connecting” with others.

Media and product consumption by political views

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This article looks at how political campaigns are using media and production consumption data to make appeals to voters and also includes some interesting charts that map out the differences between those with different political leanings:

Inside microtargeting offices in Washington and across the nation, individual voters are today coming through in HDTV clarity — every single digitally-active American consumer, which is 91 percent of us, according to Pew Internet research. Political strategists buy consumer information from data brokers, mash it up with voter records and online behavior, then run the seemingly-mundane minutiae of modern life — most-visited websites, which soda’s in the fridge — through complicated algorithms and: pow! They know with “amazing” accuracy not only if, but why, someone supports Barack Obama or Romney, says Willie Desmond of Strategic Telemetry, which works for the Obama reelection campaign…

All of these online movements contribute to what Gage calls “data exhaust.” Email, Amazon orders, resume uploads, tweets — especially tweets — cough out fumes that microtargeters or data brokers suck up to mold hyper-specific messaging. We’ve been hurled into an era of “Big Data,” Gage said. In the last eight years the amount of information slopped up by firms like his, which sell information to politicians, has tripled, from 300 distinct bits on each voter in 2004 to more than 900 today. We have the rise of social media and mobile technology to thank for this.

What I like about this analysis is that it starts to get at an understanding of different lifestyle behaviors or groups that underlie both consumer choices as well as political choices. Voting decisions are not made in a vacuum nor are consumer choices: these are guided by larger concerns that sociologists often talk about such as class, education level, race/ethnicity, and two factors that doesn’t get as much attention as perhaps they should, where people live and who they interact with on a regular basis (not necessarily the same things but related to each other). While the microtargeting may help tailor individual appeals, it might also obscure some of these larger concerns.

While the article suggests this data collection is all very creepy, this is made tricky because of one fact: some of this information is offered voluntarily by users.

Both Obama and Romney’s sites allow, if not encourage, visitors to login to their campaign websites with a Facebook account, thereby unveiling a wealth of information: email address, friend list, birthday, gender, and user ID. Obama’s team, in accordance with the president’s call for greater transparency, details his campaign’s privacy policyin an exhaustive 2,600-word treatise. It begins like an online Miranda Rights: “Make sure that you understand how any personal information you provide will be used.” Then things get a little weird.

Among other points, the policy says the campaign can monitor users’ messages and emails between members, share their personal information with any like-minded organization it chooses, and follow up by sending them news it deems they’d find worthwhile. In other words, target anger points. Then there’s something called “passive collection,” which means cookies — lots and lots of cookies. Obama’s campaign, as well as third-party vendors working with, spray trackers so other websites can flash personalized ads based on knowledge of the trip to barackobama.com. And finally, near the end of the policy, comes one more caveat: “Nothing herein restricts the sharing of aggregated or anonymized information, which may be shared with third parties without your consent.”

Romney’s site apparently wants even more from its visitors, asking users who login with Facebook to “post on (their) behalf” and “access (their) data any time” they’re not using the application. You can deny both functions.

Perhaps at the least, users should be made more aware upfront of how their information is going to be used. This could be similar to the new boxes included on credit card statements: the consumer should be able to clearly see what is going to happen rather than have to dig through online user agreements. At the same time, making users aware is different than stopping companies from using information in certain ways. I also wonder how these online companies, like banks and credit card providers, will find other ways to collect data and money if these avenues are closed off. For example, would the average internet user rather give up some of this personal information for the sale of targeted advertisements or pay a small fee to access a website each year?

Differences in who blogs by race and education

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A new sociological study shows that who blogs is affected by both race and education:

While African Americans as a whole are less likely to afford laptops and personal computers, Internet-savvy blacks, on average, blog one and a half times to nearly twice as much as whites, while Hispanics blog at the same rate as whites, according to a study published in the March online issue of the journal, Information, Communication & Society.

“Blacks consume less online content, but once online, are more likely to produce it,” said the study’s author, Jen Schradie, a doctoral candidate in sociology at UC Berkeley and a researcher at the campus’s Berkeley Center for New Media.

Schradie analyzed data from more than 40,000 Americans surveyed between 2002 and 2008 for the Pew Internet and American Life Project, which tracks Internet use and social media trends. Her latest findings follow up on a 2011 study in which Schradie found a “digital divide” among online content producers based on education and socio-economic status…

But, she said, “While blacks are more likely to blog than whites, it doesn’t mean the digital divide is over. People with more income and education are still more likely to blog than those with just a high school education and Internet access.”

There is not a whole lot of public discussion about this “digital divide” but it is interesting to see how this plays out with blogs. Of course, blogs are just one part of the content of the Internet and are a form that generally lends itself to longer pieces of writing (say compared to Twitter, Facebook, comment sections, discussion boards). In general, how involved are minorities in other forms of web content?

I wonder if the link between blogging and education is tied to the idea that more educated Internet users feel like they have something to say and contribute. Or perhaps education leads people to think that they should have a voice. For example, if you think about Annette Lareau’s theories about two types of parenting, “concerted cultivation” leads to adults who are assertive and comfortable in conversing with others.