Finding the right spatial metaphor for Twitter might help reveal what the social media platform does best:
In Musk’s mind, “Twitter serves as the de facto public town square,” and as such, it should be a place where people are able to speak their minds. This metaphor seems slightly off, though. Yes, for people like Musk it’s a place to have debates they think are important for humanity; people with millions of followers are often the people who think what they’re saying is most important. But for the rest of Twitter—some 229 million daily users—it’s more like a metropolis. People have neighborhoods they stick to; sometimes they go out and talk with friends, sometimes they watch from their windows, sometimes they talk up strangers in a park. Most of these aren’t the kind of world-changing conversations Musk seems to want to have, but they’re just as vital.
As someone who studies cities and suburbs as well as social media, a few thoughts:
- The idea of a “town square” seems quaint in a mass society. At the scale of a society like the United States, is there really a single place where everyone can come together? This may have better fit an earlier era of mass media – such as the opening decades of television – or for particular events – the mass viewership of the Super Bowl – but generally does not apply when a country has over 300 million residents.
- A “town square” would seem to fit better in a smaller community or neighborhood. The capacity of a town square would be limited. What would the equivalent be in a big city: a plaza? A main thoroughfare or major park where people gather for rallies or protests?
- On social media, many users friend or interact with people they know offline. Twitter is a little different model since you follow people but a sustained follow can lead to understanding the other user more. The platforms are not generally set up to interact with random users nor do many users choose to do that.
- The goal of participating in durable social media communities is also what Facebook is pushing these days. Even as the early years of the Internet offered potential to connect with anyone in the world, many users found people with like interests and spent a lot of time there. If this is indeed more like city neighborhoods, what then connects the central plaza or town square to all the neighborhoods? How much flow or interaction is there back and forth?