Steve Wymer, Nextdoor’s vice president of policy, told me that the same topics arise again and again, modulated by region and neighborhood type. Service requests and recommendations constitute 30 percent of chatter, and discussions of real estate make up another 20 percent. About 10 percent of Nextdoor conversations relate to crime and safety, Wymer said. (Suspicious persons come up a lot, often amounting to sightings of people of color in predominantly white areas. Nextdoor has attempted to discourage posts that use appearance as a proxy for criminality by prompting users to add more detail and blocking some posts that mention race.) Public agencies such as police and emergency-management departments also post updates to their constituencies. Noise complaints are another popular subject, according to Wymer—fireworks seem to raise particular ire—as are classifieds, missing pets, and gardening tips.
Judging by the conversations on Nextdoor, it would seem that Americans are concerned first about the safety and security of their property, family, and pets, and then with their property’s, family’s, and pets’ upkeep and improvement. Though the platform breeds its share of conflict, it is notable—in contrast to other social networks—for the commonality it reveals, even in these times of unprecedented political division. No one, Democrat or Republican, wants a neighborhood strewed with dog poop.
I wonder how much this online behavior is driven by two fundamental factors underlying American neighborhoods:
- Residents want to be able to control their own property.
- They also want to control some of their immediate surroundings, often in the name of property values or the character of the neighborhood.
These values can often come into conflict when one resident’s actions with their own property clashes with the desires of another property owner. Property rights are very important in the United States but property values often rely on neighbors and the surrounding community.
In the long run, it would be interesting to know whether Nextdoor provides a better platform for resolving neighborhood conflicts compared to face-to-face conversations or mediated conversations through other actors (such as calling the police or contacting local government about a concern). For example, many suburbanites are averse to open conflict and moving the conversation online might diffuse some of the tension. At the same time, an online platform could reinforce issues if things are said there that wouldn’t be said face-to-face or conversations take significantly more time.