It cannot be a McMansion if it is valued at over $30 million and has mansion features

Actor Chris Hemsworth has turned a big home into an even bigger and more luxurious home in recent years. Is it a McMansion?

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After buying his Byron Bay family home for $7million back in 2014, Chris, 37, transformed the sprawling property into a compound that has been valued at between $30million and $60million.

The actor carried out extensive renovations on the six-bedroom home, and it now boasts a steam room, gym, media room and games room.

There’s also a stunning outdoor living area, play areas for his three young kids and a 50-metre rooftop infinity pool, which overlooks the ocean…

Angry neighbours were quick to say the rebuild reminded them of a suburban shopping centre, a refurbished RSL club or a regional airport terminal.

Others compared the home, which sits on 4.2 hectares, to a multi-storey car park and a ‘McMansion’.

While there is no mention of the square footage of the home, this description suggests this home is a mansion. Here are several reasons why: it likely has more space that a spacious McMansion (imagine 3,000-6,000 square feet there); it is not a mass-produced, cookie cutter home; it has numerous luxury features; it is not owned or renovated by a regular wealthy person but rather a global film star.

So why would a neighbor call it a McMansion instead of a mansion? I would guess that this was done to link the home to a pejorative term and to critique the architectural style of the home. A “mansion” could still be critiqued but the negative connotations are implied in McMansion. The other descriptions by neighbors have to do with the architectural style of the home, whether they are viewed as ugly or not consistent with the surroundings.

Is there a lesson in this? Here is one option: to fight the big home in the neighborhood, call it a McMansion. Label it a mansion and it might just justify the size, features, and architecture.

What children learn from HGTV #3: Houses are symbols of success and making it

In watching HGTV with children and studying suburbs and housing, I have several ideas of what kids learn while watching the network’s programming.

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Put together the ideas in the previous two posts – homes involve emotionally satisfying arcs and they pay off financially in the end – and add decades-long American ideology and houses are symbols of success and making it. The house, typically a single-family home on HGTV, is a visible, tangible monument that the owner is successful. Residents and show hosts talk about how the house symbolizes all of the struggle and work of a family. They talk about passing down a legacy to kids. They usually do not come out an say it but the home and its exterior provide a positive impression to neighbors and those passing by about the status of the residents.

Homeownership is celebrated on HGTV. An attractive house that meets the needs of the residents and broadcasts a message of success to others is the ideal. Almost no one wants to rent or live long-term with family or friends. Almost everyone is trying to move up to a better and/or more attractive home. The goal is to acquire one’s own home which provides well-being and financial security.

Ultimately, HGTV helps perpetuate homeownership and its link with the American Dream in the way it presents houses and what they are for. The people on the network find success in acquiring and improving homes and almost nothing else is discussed. Kids watching HGTV see that people need to acquire and/or improve a house to be a successful adult.

What children learn from HGTV #2: Houses pay off financially

In watching HGTV with children and studying suburbs and housing, I have several ideas of what kids learn while watching the network’s programming.

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In addition to the upbeat emotions on HGTV, the network relentlessly suggests houses are worth the financial investment. Numerous shows discuss how much money is involved, whether that is in the purchase price or the profit or equity made in repairing a home or the costs to particular changes. These are often not small sums; budgets are usually in the tens of thousands or more and few characters discuss how they have such money to spend.

But, the big sums of money are worth it in the end because homes are an important investment. Sure, they are to be enjoyed – and the reveals at the end of many HGTV episodes are full of positivity – but the money may be even more important. Everyone has spent a lot of money on these homes and they are worth it because they will be worth even more in the future.

HGTV often embodies the shift in the United States from homes as important centers of family life to financial investments. The money to be gained by owning or renovating a home is never far away on HGTV.

What children learn from HGTV #1: Houses are worthy of emotional investment

In watching HGTV with children and studying suburbs and housing, I have several ideas of what kids learn while watching the network’s programming.  

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To start, HGTV shows are built around emotional stories about home repair or home acquisition. There is a regular narrative arc where people want to improve where they live or find a new place to live, they face some obstacles along the way, and then they are successful by the end of the episode. The shows are filmed, edited, and scored in such a way to create such a positive emotional payoff. The shows suggest they are helping people find happiness.

All of this weds the idea of homes with happy feelings. The shows are upbeat, the search for a better homes a success, and viewers have a positive resolution. HGTV has very few negative outcomes or unsuccessful work. The characters rarely talk about emotional distress, financial difficulties, and difficult family relationships. Only rarely do people not find what they were looking for and even then the ending is cast as a successful change in focus. Any obstacle is easily overcome.

In sum, HGTV is an emotionally positive network. I could see why parents or families might feel comfortable having kids watch such happy outcomes. A new or renovated home is good for the well-being of the resident(s) as well as the viewers.

When no one knows how popular televisions shows are

The television streaming services do not release numbers on how many people watched their shows:

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But nobody else — not Disney, not Apple, not HBO Max, not Amazon, not Peacock — is providing numbers. Or when they do make an announcement, it’s relative: They might say it’s the biggest show in the history of Apple TV+, but that’s vague and data-free.

We’re heading into a football season next fall where Amazon is going to be the only place to watch the Thursday night game, and nobody I’ve talked to expects any viewer numbers to be released from Amazon. What a remarkable thing in the context of media history, that they don’t need to or feel incentivized to report these numbers.

The definition of success on their end is generating new subscriptions and retaining existing ones. Those are the key metrics. So a show that gets lukewarm reviews can be a huge driver of subscriptions. That’s the black box that we don’t really have access to, so we don’t know what is considered a valuable show. All of us — consumers and creators — are operating in the dark.

It’s a fascinating and discombobulating time. If you want to be open-minded and upbeat, you could say: For too long, there’s been this tyranny of the popular. We’ve all been bombarded by advertising that says “This is the No. 1 movie in America!” It was an incessant drumbeat and this syllogism that if it’s popular, then it’s worth your time. So maybe it’s healthy to break away from that.

The lack of data on viewership makes it difficult for serious observers – journalists, pundits, researchers – to know what Americans are watching and consider the consequences. This may seem inconsequential but those interested in what the masses are watching are then left to other methods to figure out what people are watching. Does a lot of Twitter activity suggest a show is popular? Do many conversations with friends and colleagues about the same show make for a popular show? Are subscriber numbers indicative of something?

Much has already been said about the fragmentation of television and other media sources in recent decades. The most enduring or cohesive media forms today might be viral videos or memes. Concurrently, the lack of numbers regarding viewers only adds to this trend and perception.

Satirizing the suburbs by poking fun at past depictions of suburbia

A review of a new television comedy notes that part of its appeal is that it plays with previous portrayals of the suburbs:

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The layers of brilliance within the writing continue. While the series satirizes the suburbs, the trio takes it a step even further. The show also makes fun of all the clichés in film about American suburbia – from Blue Velvet to American Beauty toThe Stepford Wives. Because each one of those films is trying to say something about the darkness of the suburbs, Three Busy Debras pokes fun at them by doing exactly not that. The series is so perplexing and over the top, not a single character learning anything to “progress” in their worldview, that it pokes fun at these tropes through their use of absurdist comedy. You can immerse yourself in the surreal world of Lemoncurd and witness the masterful work of Three Busy Debras for yourself by streaming the latest season on HBO Max.

The genre of suburban critique is alive and well in numerous culture industries including poetry, books, music, film, and television. For at least seven decades, these works have depicted the darker sides of suburbia, the true issues facing suburbanites beyond the shiny single-family homes and nuclear families. This is a familiar genre that both speaks to some realities in suburbs and tells similar stories over time.

Thus, I am intrigued by an absurdist or surrealist take on this. Are the suburbs just absurd and the only way to deal with them is to laugh rather than to try to overcome them or find out what is truly going on?

It will also be interesting to see how this fits in the long run with the other critical depictions of suburbia. Laughter and humor can be good ways to address difficult situations. Would suburbanites, the majority of Americans, laugh gently at absurd or surreal depictions or would it be the laughter of realizing how absurd the suburbs actually are?

“Sociologically he’s sick,” Officer Krupke edition

In recently watching the 2021 film version of West Side Story, this stanza from “Gee, Officer Krupke” stood out.

Yes, Officer Krupke you’re really a slob
This boy don’t need a doctor just a good honest job
Society’s played him a terrible trick
And sociologically he’s sick

The whole song plays with this idea: the Jets are not responsible for their actions as they have been failed by their families and society. Elsewhere in the song, they are said to have a “social disease.” Sure, you could penalize an individual offender – with the police, analysts, social workers, and the courts involved in the song – but that would fail to reckon with the sizable social problems at hand. Of course, the song is meant to invoke laughs.

How much is an individual an individual given their social surroundings? This is one of the questions I raise early on in an Introduction to Sociology class. In the United States, the emphasis is typically on the individual: they make their own choices, develop their own identity, and are responsible for their own actions. Sociology pushes back on that individualistic emphasis by analyzing the social facts and forces that shape and outlive individuals. And West Side Story has its own ideas about individuals and society with its retelling of Romeo and Juliet.

As technology changes, municipalities change their ways to capture tax revenue

More Americans are streaming television and movies. This means municipalities need to reconsider cable taxes. Here is one example from the Chicago suburbs:

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Village trustees Monday voted 4-2 to approve the 5% entertainment tax as part of its upcoming budget. The tax would take effect July 1.

Village officials budgeted $25,000 in revenue from the new tax, which would tack 77 cents onto a standard monthly Netflix subscription costing $15.49 or 15 cents to an Amazon video rental costing $2.99.

“This is a modern version of the original telecommunication tax,” Village Administrator Erika Storlie said, adding that the village has seen a decrease in taxes collected from cable subscribers as more people drop cable television in favor or streaming services…

Chicago adopted an entertainment tax charging 9% on streaming services in 2015. In March, a judge dismissed a lawsuit filed by Apple Inc. challenging the tax. Though Apple’s complaint was dismissed, the judge left the door open for Apple to file an amended complaint.

Evanston, where Storlie served as city manager before coming to East Dundee, has charged a 5% entertainment tax on streaming services since October 2020.

Several thoughts about this:

-This is a relatively small tax in this community: the story above suggest its will generate $25k in revenue. Even in a small suburb, the money this generates will only do so much?

-I could imagine the argument that infrastructure is required to provide streaming services and taxes like these would help communities cover these costs. (I could also imagine – very faintly – the logic of a vice tax to limit the hours upon hours that Americans spend in front of televisions and screens…but limiting television watching via taxation seems somehow un-American. )

-I do not recall seeing much about public discussions of such taxes within communities. Is the tax so small that it does not attract much attention? Do residents not have a compelling argument against a streaming tax?

-Entertainment taxes are sometimes used for visitors or more public activities such as tickets for sporting events or theater shows. A streaming tax is aimed more at residents than visitors.

Many municipalities need consistent tax revenue streams as they look to provide services and balance budgets. This is one way to help achieve that goal.

Another reason Americans need McMansions: to fit their giant TVs!

You need a large room to fit the biggest televisions:

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What’s the biggest TV you can buy? If we’re talking about conventional televisions, the TCL 98R754 is a staggering 98-inches wide. But if you’re willing to consider a laser or short-throw projector TV, Samsung’s The Premier is capable of showing a screen up to 130 inches. But unless you live in a cavernous McMansion with 18-foot cathedral ceilings and a sprawling layout, you won’t be able to get them to fit in your living room, let alone be able to take full advantage of their features.

How can I know if an 85-inch TV will fit in my room?

The best way to find out is to measure (in inches) from where the TV will be wall mounted or placed on a stand to where you will be sitting, and then divide that measurement by 2. If your couch is anywhere from 150 to 170 inches (12.5 to 14 feet) from the TV, an 85-inch screen will be an almost perfect fit. You can, of course, go a bit bigger (if possible) or smaller depending on what your budget is and what is available from each brand. But a screen that is too big can overwhelm your space and even cause motion sickness while one that is too small will make it feel cavernous and force everyone to crowd around in order to see.

Put together the hours of TV Americans watch each day on average plus their tastes for big houses and the cycle continues: people need a large house to fit their large TV which leads to needing a bigger TV which leads to a bigger house…

Presumably, there is some limit to how big a television can or should be. Perhaps this is about the ability to see what is happening on the entire screen. Perhaps rooms truly can only be so large. Perhaps screen technology will be replaced by an entertainment chip in glasses. Or, people might get tired of important rooms in their house being dominated by a gigantic screen.

On the other hand, perhaps this helps signal a shift away from homes leading with their garages – the so-called “snout houses” – and instead leading with a giant screen. Imagine walking in the front door and the major room is devoted to the biggest possible screen. The screen is something to show off and impress visitors with. Homes could even be designed so that the outside would make clear the giant screen and the room it sits in.

The legislative act that helped Disney build Disney World in Florida

Corporations, sports teams, and developers ask for or make use of tax breaks or monies or land opportunities provided by governments. Walt Disney benefited from a 1967 act by the Florida legislature:

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The Reedy Creek Development Act can be traced back to 1967.

It was a pivotal negotiating factor in convincing Disney to locate his company in Florida and allows the company to do just about whatever it wants on its land.

“The ability, the power to build a nuclear power plant, an airport manufacturer, distill and distribute alcoholic beverages and lots of other things,” said Dr. Richard Foglesong, author of “Married to the Mouse” in an interview with WFTV in 2021.

Many would love to have this kind of freedom to do what they want with a large property. In contrast to what was possible through this act, many property owners would have to apply to local governments for uses of the property beyond what is allowed through the local zoning.

If leaders in Florida follow through with revoking this act and Disney wants to go elsewhere, does this shape up to be a second Amazon HQ #2 situation? Or, does Disney have a lot fewer possible locations to go to given its need for a lot of land and good weather?