Category Archives: Gadgets and Technology

Job for sociology majors: online “community managers”

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Rawn Shah, “an expert in collaboration and social computing methodologies within organizations and on the Web,” suggests that sociology (and other social science majors) can fill some tech jobs:

Social science brings much more than just this one technique; it reaches particular personalities who are keenly interested in understanding human relationships in its many forms. By interacting over online environments, we lose some key elements of how we communicate and understand each other, in particular, body language and facial expressions. Instead we have to discover the new ways of understanding communication; rediscover the hidden conversations, feelings and emotions in verbal communication now that non-verbal signals may be missing. This leads to just the kind of personality characteristics and skills that are crucial to Community Manager job roles…

Consider this, jobs that involve relationships with groups of people, whether customers, employees, partners or otherwise, are rapidly on the increase as more companies build online communities and participate in social environments online to interact for business reasons. They aren’t simply looking for people who know how to use Facebook; they need people who can interact well, understand relationships, and in particular understand what is not being said, and sense the feel of others. For businesses, these are the roles that make collaboration on the larger scale across the organization happen.

However, I have yet to see the art and science of managing online communities become a regular aspect of college curriculum. I should say I have tried: in 2006-07 I taught the subject as a guest lecturer at the Eller College of Business at University of Arizona. However, the college did not continue the subject after I was not available. In discussing this point with other Social Business and community thought-leaders, they suggested that it was just too early then. Five years later, the demand is there and we don’t seem to have enough of a supply to fill it.

Certainly any company wants candidates who are well experienced with being Community Managers because the best ones have fine tuned their skills through the many interactions. There are many hard skills that you can definitely apply to the job, but quality comes with experience. Every community is different and hence the job can be very pragmatic and audience specific. However, to get to this point we need community managers who understand and practice the basics first. Let’s really start looking into social sciences as one source of supply for the future of work.

I would suspect that many sociology majors wouldn’t even know that these sorts of jobs are possible. But the description should fit what sociology majors can do: “people who can interact well, understand relationships, and in particular understand what is not being said, and sense the feel of others” and promote collaboration within organizations. These are marketable, practical skills that sociology majors should know something about.

Shah suggests there is a matching problem: sociology students and tech companies need to develop a method by which they can find each other. Perhaps it is because there are not many college courses that make this clear, as Shah suggests, but I wonder if it could also be that sociology as a discipline is behind the curve in tackling the burgeoning tech realm.

The age of “neophilia”

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A new book cites a sociologist who says we are in a world of “neophilia”:

We are addicted to new products, say Botsman and Rogers. They cite Colin Campbell, a professor of sociology at the University of York, for the diagnosis – that we suffer from ‘neophilia,’ where novelty seeking is the new phenomenon. “Pre-modern societies tend to be suspicious of the novel. It is a feature of modernity that we are addicted to novelty.”

As a stark example of how obsolescence was built into our minds, the book traces the tale of how GM’s Alfred Sloan launched Chevrolet by convincing his team ‘to restyle the body covering of what was essentially a nine-year-old piece of technology under the banner of product innovation.’ The Chevrolet was a remarkable success and the idea of ‘perceived obsolescence’ and ‘change for change’s sake’ was born, the authors note.

“GM went so far as to define its strategy as choreographed cosmetic ‘upgrades’ to ‘Keep the Consumer Dissatisfied.’ In 1929, Charles Kettering, director of research for Sloan, wrote an article declaring, ‘The key to economic prosperity is the organised creation of dissatisfaction…’”

Of course, this obsolescence means more products are sold. It would be intriguing to be privy to some of the conversations corporations must have about particular products: “do we make it a little cheaper so the consumer has to buy a similar product sooner or do we aim for a higher reliability rating in Consumer Reports“? (Do the reliability rankings in Consumer Reports necessarily correspond with the longevity of products or how long consumers hold on to them?)

The contrast between the pre-modern and modern world is interesting: we moderns are skeptical of tradition and conservatism. Does this mean “neophilia” is a product of the Enlightenment?

Facebook loses users in the US, UK – what does it mean?

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Facebook has had a meteoric rise – but there are some signs that the growth is slowing:

Fearing for their privacy or perhaps just bored with using the site, 100,000 Britons are said to have deactivated their accounts last month.

And Facebook fatigue seems to be catching. Six million logged off for good in the U.S. too, figures show.

Worldwide, the rate of growth has slowed for a second month in a row – and as it aims to reach its goal of one billion active users, Facebook is having to rely on developing countries to boost its numbers…

‘By the time Facebook reaches around 50 per cent of the total population in a given country, growth generally slows to a halt,’ [Eric Eldon] explained.

This article is rife with speculation: users could be upset with privacy, people could be fatigued or bored with Facebook, etc. Here are a few of these scenarios with my own thoughts:

1. There are only so many people in the world who will use Facebook anyway. It requires using the Internet consistently, whether this is by computer or some mobile device. While it may be “normal” for the younger generations (though the user rate is not 100% here either), it is used less by older generations (even though there has been growth among these sectors). I wonder what sort of saturation point Facebook itself predicted.

1a. Is it really a big deal if Facebook’s growth is now concentrated in developing countries? Is this really any different than many other American companies?

1b. Perhaps we have entered Facebook’s “mature” stage where they can no longer coast based on word-of-mouth and spectacular growth and now need to fight for new users. How long until we see Facebook TV ads trying to entice new users?

2. The article suggests the novelty of Facebook might be wearing off. Perhaps it doesn’t have enough new features – even though the changes in recent years have induced much hand-wringing, it really hasn’t changed that much. Perhaps it has too many people on there and is no longer exclusive enough – this point was driven home by The Social Network as the Winklevoss’ started with a plan to capitalize on the exclusivity of Harvard.

2a. I wonder if Facebook itself is happy with the progress it has made. On one hand, it could generate a lot of money based on targeted advertising. On the other hand, there is some evidence that Zuckerberg wishes it was much more open than it is now. Even though there are no more networks, many people are still tied to friends and acquaintances and don’t wander too far beyond this. How do you connect these newer users around the world to established users or would this be a no-go among users?

2b. The day-to-day novelty of the product should consist of what one’s friends add to the site. Without interesting status updates, pictures, news, and more, what else draws users? Farmville? Making a “friend” connection is one thing – but this is not too interesting if neither side adds new information. So beyond vanity, how can users be provoked to add more?

3. I don’t really buy the privacy argument. Some people are concerned but they are concerned about privacy in a lot of other places as well. If people were really worried about privacy, there would be a lot of things that they wouldn’t do on the Internet, let alone Facebook.

4. Perhaps some people are interested in the story of Facebook losing steam. After all, a narrative where Facebook keeps rising might not be that interesting. How long until we see more stories about competitors to Facebook, like Twitter in the US, or Orkut elsewhere?

5. These numbers regarding the loss of users have no context: how do they compare to similar figures from previous time periods? Is this an increase in the number of users who have left? Certainly, not all users have continued with Facebook after joining.

Dunbar’s number: 150 friends is our limit

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It seems like it is pretty easy to collect hundreds of friends on Facebook. Between people we know from years of schools plus jobs plus other activities, the number can increase quickly. But having a large number of online “friends” goes against Dunbar’s number:

Most of Dunbar’s research has focused on why the GORE-TEX model was a success. That model is based on the idea that human beings can hold only about 150 meaningful relationships in their heads. Dunbar has researched the idea so deeply, the number 150 has been dubbed “Dunbar’s Number.”

Ironically, the term was coined on Facebook, where 150 friends may seem like precious few…

Dunbar has found 150 to be the sweet spot for hunter-gatherer societies all over the world. From the Bushmen of Southern Africa to Native American tribes, a typical community is about 150 people. Amish and Hutterite communities — even most military companies around the world — seem to follow the same rule.

The reason 150 is the optimal number for a community comes from our primate ancestors, Dunbar says. In smaller groups, primates could work together to solve problems and evade predators. Today, 150 seems to be the number at which our brains just max out on memory.

Dunbar goes on to suggest that larger organizations then have to find ways to create smaller groups where people can still maintain connections with others.

I’ve thought for a while that Facebook should move away from saying that all people you are connected to are “friends.” This indicates a closeness that I suspect doesn’t really exist in many of these online relationships. They are probably more like “acquaintances” or “people you have interacted with.” But, imagine what would happen if someone you thought was a friend marks you an acquaintance or vice versa. Additionally, by calling everyone a friend, you are suggesting that you are open to a broader set of relationships and Facebook is interested in bringing more people together. If we wanted to get more sociological, we might call these “strong” and “weak” ties but this seems fairly impersonal.

Figures from a few years ago suggested that people had an average of 120 Facebook friends. This still seems like a lot even as sociological research from 2006 (read the full study here) suggests that Americans have fewer confidants and less contact with existing confidants:

In 1985, the average American had three people in whom to confide matters that were important to them, says a study in today’s American Sociological Review. In 2004, that number dropped to two, and one in four had no close confidants at all…

The percentage of people who confide only in family increased from 57% to 80%, and the number who depend totally on a spouse is up from 5% to 9%, the study found. “If something happens to that spouse or partner, you may have lost your safety net,” Smith-Lovin says.

Here are two tentative hypotheses regarding this data:

1. Younger Facebook users are more likely to have higher numbers of friends. This seems to be driven by being students in high school and college where it is common to friend lots of people across a broad swath of classroom, social activity, and living situations.

2. Older Facebook users are more uncomfortable with the term “friends” to describe online relationships. Of course, as the younger generation ages and is used to such terms, the term will become more normal.

Basic sociological question: “what does civilization as we know it rely on?”

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Big questions about society can be great for Introduction to Sociology courses. Here is are the sorts of questions that I think could work quite well:

So, what sort of machines do you need to create an industrial civilization—kind of like the ones we have now, but more sensibly sourced. I remember taking a sociology course years ago where we started out with a similar question, although we conceived the question more broadly—what does civilization as we know it rely on? The answer then (decades ago, before the impact of The Whole Earth Catalog had been felt) was something along the lines of “technology.” But this is a much better question.

If we stuck with the second question here, “what does civilization as we know it rely on?”, I could imagine a class could generate a lot of answers:

1. The Internet. In the vast scope of human history, this may seem silly. But for people raised in the Internet era, it would be pretty hard to imagine life without it.

2. Electricity. This makes all sorts of things possible.

3. The steam engine. This helped give rise to the Industrial Revolution.

And so on. But these are all technological changes that could go back to the plow and the wheel and illustrate the human capacity to create and utilize tools. We just happen to live in an era where such technological change is rapid and our daily lives are full of machines. But what about more cultural or sociological phenomena?

1. Language. The ability to communicate in formalized ways gave rise to oral traditions, writing, etc.

2. Government. This doesn’t necessarily have to mean the big bureaucracies of today that impressed Max Weber. But just a form of ruling or authority that helped bring about communities.

3. Sustained agriculture. This has been the traditional answer to how humans were able to create more complex societies in the Fertile Crescent. This is now being challenged by a new argument based on evidence of early religion in Turkey.

I’ll have to think about using these questions in class. They seem particularly good for helping students consider the basic building blocks of human social life before diving into specific sociological phenomena.

Sociologist says “access to information is a fundamental human right”

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A sociologist talks about the importance of citizens accessing information:

Access to information is a fundamental human right and democracy can’t function unless you know what government is doing, Dominique Clement, an associate professor at the University of Alberta, said Monday.

“By denying people access to information, you’re denying a human right and you’re denying them knowledge of how governments work, and ultimately that harms our democracy,” Clement, a sociology professor, said during a Canadian Historical Association panel discussion at the Congress of the Humanities and Social Sciences.

Calling freedom of information law in Canada “draconian,” Clement, who’s filled about 500 information requests throughout his career, said reform needs to happen nationwide in order for those laws to be effective.

He said privacy commissioners in the provinces should become more arm’s length than they are now and should be answerable to the legislative assembly or parliament, not to any premier or prime minister.

I wonder how democratic governments would respond to this argument. I imagine they would support it and then argue that certain information need to be protected because of national security and other reasons. One doesn’t have to be a conspiracy theorist to see that there is quite a bit of public/government information that is not easily accessible. Of course, non-democratic governments may not be too happy with these arguments as restricting information is deemed vital – see Iran’s recent efforts to create a national Intranet.

But this is related to a thought I have had in the past: is Internet access, particularly because of its ability to share and produce information, going to become a human right in the near future? Should rights regarding information apply to all information on the Internet or just “vital information” that citizens might need to participate in the civic realm? What would be the response in Western nations if Internet access was severely limited, even if a case could be made for it (like a threat of attack)?

Become friends with your Toyota

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Companies are looking for ways to leverage social networking sites for their own purposes. Now Toyota announces plans to create their own social networking service where you will be able to become friends with your car:

Toyota is setting up a social networking service with the help of a U.S. Internet company and Microsoft so drivers can interact with their cars in a way that’s similar to posting on Facebook or Twitter.

Japanese automaker Toyota Motor Corp. and Salesforce.com, based in San Francisco, announced their alliance Monday to launch “Toyota Friend,” a private social network for Toyota owners…

With the popularity of social networking, cars and their makers should become part of that online interaction, [Toyota’s president] said.

“I hope cars can become friends with their users, and customers will see Toyota as a friend,” he said.

There is the whole purpose of this: strengthen the relationship between customer and product. I wonder if Toyota owners would really flock to this concept. They might be loyal customers because of the value and reliability of Toyotas but is there a fervent fan culture that would want to be part of a social network?

But there is an interesting phrase in this article: “cars can become friends with their users.” Perhaps it was not intended this way but it implies that cars have agency. The article talks about how newer cars, such as plug-in electric vehicles, need more monitoring and so users will be open to getting more information from their cars. But in the end, these cars are just cars, machines that help people get around. We are a ways from having cars that could hold human-like conversations with their owners (see this recent piece on progress in tackling the Turing Test).

While some commentators have lamented the difference between off-line and online friends, perhaps this is the next controversial step forward: friendships with products. Right now, you can be a “fan” on Facebook but a friendship implies a closer and more interactive relationship.

Getting better data on how students use laptops in class: spy on them

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Professors like to talk about how students use laptops in the classroom. Two recent studies shed some new light on this issue and they are unique in how they obtained the data: they spied on students.

Still, there is one notable consistency that spans the literature on laptops in class: most researchers obtained their data by surveying students and professors.

The authors of two recent studies of laptops and classroom learning decided that relying on student and professor testimony would not do. They decided instead to spy on students.

In one study, a St. John’s University law professor hired research assistants to peek over students’ shoulders from the back of the lecture hall. In the other, a pair of University of Vermont business professors used computer spyware to monitor their students’ browsing activities during lectures.

The authors of both papers acknowledged that their respective studies had plenty of flaws (including possibly understating the extent of non-class use). But they also suggested that neither sweeping bans nor unalloyed permissions reflect the nuances of how laptops affect student behavior in class. And by contrasting data collected through surveys with data obtained through more sophisticated means, the Vermont professors also show why professors should be skeptical of previous studies that rely on self-reporting from students — which is to say, most of them.

While these studies might be useful for dealing with the growing use of laptops in classrooms, discussing the data itself would be interesting. A few questions come to mind:

1. What discussions took place with an IRB? It seems that this might have been a problem in the study using spyware on student computers and this was reflected in the generalizability of the data with just 46% of students agreeing to have the spyware on their computer. The other study also could run into issues if students were identifiable. (Just a thought: could a professor insist on spyware being on student computers if the students insisted on having a laptop in class?)

2. These studies get at the disparities between self-reported data and other forms of data collection. I would guess that students would underestimate their distractable laptop use on self-reported surveys because they would suspect that this is the answer that they should give (social desirability bias). But it could also reveal things about how cognizant computer/Internet users are about how many windows and applications they actually cycle through.

3. Both of these studies are on a relatively small scale: one had 45 students, the other had a little more than 1,000 but the data was “less precise” since it involved TAs sitting in the back monitoring students. Expanding the Vermont study and linking laptop use to outcomes on a larger scale is even better: move beyond just talking about the classroom experience and look at its impact on learning outcomes. Why doesn’t someone do this on a larger scale and in multiple settings? Would it be too difficult to get past some of the IRB issues?

In looking at the comments about this story, it seems like having better data on this topic would go a long ways to moving the discussion beyond anecdotal evidence.

Acquire the bookstore chain to get the digital reading device

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With the recent bankruptcy of Borders (see some reaction here), who knows how long Barnes & Noble might be able to hold on (and the news wasn’t good last August). But at least one businessman thinks B&N would make for a worthwhile purchase:

Barnes & Noble is well-situated to get a piece of the action: the company claims that the Nook already accounts for one-quarter of the e-book market. (Amazon’s rival Kindle product accounts for over 70 percent, although neither company discloses actual sales figures.)

Candidly, the Nook’s success is important, because more competition in the space will help keep prices in check and spur innovation. Sony also has a credible market entrant with its Reader product.

Malone’s company Liberty Media offered $17 per share Thursday — or about $1 billion — for a 70 percent stake in Barnes & Noble, a 20 percent premium over the Thursday closing price. Investors greeted the news warmly, pushing Barnes & Noble shares up over 30 percent — yes that’s higher than Malone’s bid! — in midday market action Friday. As a result, Malone will likely have to sweeten his offer to at least $20 per share.

In a statement announcing the offer, Liberty described Barnes & Noble as being at the “forefront of the transition to digital.”

While there is a lot of talk about how all of this affects bookstores and reading, I would love to see more about what this might mean for all brick-and-mortar businesses. The saving grace for Barnes & Noble is this particular digital reader which is well-positioned in a burgeoning market. In the near future, the B&N stores might disappear even as corporate name goes on through this device.

More broadly, how many other companies are actually creating digital content or devices rather than simply putting a Facebook page together and slapping the Facebook logo on all of their commercials?

Righthaven class action?

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Ars Technica is reporting that one Righthaven defendant is “launching a class-action counterclaim against Righthaven”:

BuzzFeed…quickly moves from a defense of its own conduct to an attack on the conduct of Righthaven, and it asks the judge to put every Colorado defendant into a class which can pursue Righthaven for extortion-style behavior.

I’m not sure that Righthaven’s behavior should be turned into some sort of perverse-reverse legal payday for defendants, but I suppose this was an inevitable development.