How TV presentations of the Olympics differ around the world

Cultural differences and nationalistic pride are on display when watching the Olympics in different countries:

In Sweden, commentators have fun with Norway’s misfortunes. The Dutch can’t get enough of their speedskaters. Japan is so crazy about figure skating they show warmups. Canada is hockey crazy, Russia struggles to stay positive even when things look down and the U.S. salutes its stars with the national anthem as it’s time to go to bed.

There’s only one Winter Olympics. But in reality, for television viewers around the world, the Sochi games are a different experience depending on where you tune in.

Some 464 channels are broadcasting more than 42,000 hours of Sochi competition worldwide, easily outdistancing previous Olympics, according to the International Olympic Commission. Digital platforms push that number past 100,000 hours. Worldwide viewership statistics aren’t available, but the IOC says more than three-quarters of Russians have watched some coverage, two-thirds of South Koreans and 90 percent of Canadians.

Read on for some more details of presentations in six different countries.

While we make much of the idea of globalization these days, it strikes me that we are still far away from being able to watch how other countries present the Olympics. TV deals for the Olympics are locked in country by country. In the United States, NBC paid roughly $775 million for the 2014 Sochi Olympics, about 61.5% of all TV broadcast revenues for this Olympics. That means we are generally stuck with their coverage, either on TV or through their website. What if we could watch any international feed? What if all of these feeds were available online for free? We are probably far from this because there is too much money involved for TV broadcasters who still often follow national boundaries.

You could get a taste of these differences in Olympics coverage through non-TV sources, like websites or newspapers. However, that is still different in watching it in “real-time” and seeing how commentators react in the moment. Plus, it takes extra work (though maybe not much) to track down these different sources and compare.

The dystopias right in front of us: “Sochi is Pure Dystopian Reality”

Much has been written about Sochi and its varying degrees of glitz and cover-up. This piece considers the dystopian aspects of Sochi and how it compares to recent fictional dystopias.

But here’s the best-worst part: no matter how many articles use the word “dystopia,” Sochi doesn’t just look like a hellish future straight off the NYT bestseller list. It’s a complete and active masterpiece—because despite all the plot markers, despite all the freaky realities that scream something is really wrong here, we still tune in. Just like the Hunger Games‘ Capitol citizens, Western audiences eat up happy-faced Olympic broadcasts as readily as we have since the games were first televised on a closed circuit in Berlin in 1936. We’ll read all the coverage as entertainment, make Twitter jokes about stray dogs, and laugh about it over drinks (even if it’s to keep from crying). Six thousand athletes will compete just as they did in London in 2012, even if tourists don’t quite make it out. The Olympics are the Olympics, after all. Sochi is the Dystopian Singularity because we accept it as reality—and thus are complicit in its success…

If this is really happening, though, at least we have a few protagonists. Members of the radical-feminist punk performance art collective Pussy Riot have been active, powerful critics of President Putin’s regime—which is exactly how they came to the West’s attention at all. After several members’ arrest and political imprisonment for hooliganism (after they performed a radical protest song in Moscow’s biggest cathedral), Maria “Masha” Alyokhina and Nadezhda “Nadya” Tolokonnikova were released in December just months before their two-year sentence was up. (They maintain that their release was a Putin PR stunt.) While the pair have since split from Pussy Riot proper to pursue their own activism for prisoners’ rights, their association with the group and the media tour they’ve taken in the past few months has made many aware of the dire sociopolitical circumstances in Russia. Last week they appeared on The Colbert Report and at an Amnesty International benefit concert, where they urged people to boycott or protest the Games and the leaders overseeing them. There’s no quantitative way to measure Nadya and Masha’s success—and it’s likely that some might miss the point—but it’s a good bet that their story (and Pussy Riot’s message) has resonated with audiences even if it doesn’t affect their willingness to add to the ratings.

There are quieter acts of solidarity, as well, scripted straight from Katniss’s victory tour: Russian snowboarder Alexey Sobolev appeared to display a Pussy Riot member on the bottom of his board when he took to the slopes on Thursday; the same day, Google unleashed a pro-LGBT Doodle. One could even argue that Jonny Weir’s fashion statements are marks of resistance. But these won’t change the fact that things will probably worsen in Russia after the Games end and the world stops watching; the Olympics are notorious for draining economies dry and Sochi is the most expensive Games ever assembled.

Certainly, Sochi isn’t single-handedly decimating the dystopia YA marketplace, but it’s nonetheless a perfect example of why the genre is failing. It’s not because a shallow fad has run its course; it’s because the fantasies and the facts have become nearly identical. And that’s the problem — Entertainment is meant to be an escape, fantasy and science-fiction in particular; movies about poverty don’t do well during a recession because no one in the midst of turmoil likes seeing their suffering splashed onto the silver screen. And it’s not just in Sochi, either; from Snowden, to the American wealth gap, to the (thankfully canceled) prospect of DMX cage-fighting George Zimmerman on pay-per-view, to the world’s premier newspaper printing an accused pedophile’s “response” to his child victim’s account, there are countless examples of our satirical imagination matching the real world right at our front door. (And we wonder why people still get fooled by Onion articles.) The fact is, when the allegory starts looking like the reality, it’s time for the allegory to evolve.

Perhaps we should then ask what the average viewer/consumer is supposed to do in this situation. Ignore the Olympics? Engage in a more real world right in front of them? Insist the Olympics avoid countries with lots of inequality (Russia might seem like an obvious choice but others might argue this could rule out the United States)?

This also hints that the really important dystopias are not ones we imagine but rather ones that are right in front of us that we don’t notice. This might be like the tourist experience: we are often like visitors who hope to see the popular sights and are distracted by what is new and exciting. How closely do we look behind the scenes? (This is starting to sound like a pitch I would make in an Introduction to Sociology course.) A number of sociologists have voiced their concerns about “fake” places, often invoking Disney World or Las Vegas or Times Square, that tend to hide the real world behind consumerism and private spaces.

The different demographics of viewers of America’s major sports

Derek Thompson highlights the varied demographics of viewers of the major sports in the United States:

  • The NBA has the youngest audience, with 45 percent of its viewers under 35. It also has the highest share of black viewers, at 45 percent—three times higher than the NFL or NCAA basketball.
  • Major League Baseball shares the most male-heavy audience, at 70 percent, with the NBA.
  • The NHL audience is the richest of all professional sports. One-third of its viewers make more than $100k, compared to about 19 percent of the general population.
  • Nascar’s audience has the highest share of women (37 percent) and highest share of white people (94 percent).
  • The Professional Golfers Association has the oldest audience by multiple measures: smallest share of teenagers; smallest share of 20- and early 30-somethings; and highest share of 55+ (twice as high, in the oldest demo, as the NBA or Major League Soccer).
  • Major League Soccer has the highest share of Hispanics by far (34 percent; second is the NBA at 12 percent) and the lowest income of any major sports audience. Nearly 40 percent of its fans make less than $40k.
  • The NCAA demographics for football and basketball are practically identical but they are surprising old (about 40% over 55+) and surprisingly white (about 80%), which clearly has as much to do with who owns a TV rather than who follows the sports.

There are much smaller demographic differences – say across gender as all of these sports have primarily male viewers – and larger ones, particularly across race and ethnicity, income, and race.

I wonder if this could all be easily deduced by watching the commercials that play during the games. While the average fan may not be aware of these demographic splits, advertisers most certainly are and target the audience accordingly. Yet, I can’t say I quickly can name notable advertisement differences between the NFL, NBA, MLB, and NHL off the top of my head in the same way I quickly notice a difference in advertisements when turning on the network news at night (a very rare occurrence).

Super Bowl program, tickets feature NYC skyline though game takes place in New Jersey

Updating the New York/New Jersey Super Bowl discussion, the official Super Bowl program and tickets feature New York City:

But it reached a fever pitch this week when the NFL unveiled its design for the official game program and tickets — a shot of the New York City skyline — with New Jersey a small speck in the distance.

“Apparently, the NFL needs a geography lesson,” Sen. Robert Menendez, (D-NJ) said at a press conference with Sen. Cory Booker and other elected officials held to denounce the NFL’s design and reprimand players and broadcasters who refer to the Feb. 2 game as the ‘New York Super Bowl.’ Menendez also took issue with the “tiny sliver of Jersey City” visible in the program cover, adding; “You’re kidding, right?”

Brian McCarthy, a spokesman for the NFL who took pains to point out he lives in New Jersey, sent a long list of the NFL-supported Super Bowl activities happening in the Garden State. He insisted that the program and ticket design featured Jersey City, and said the Super Bowl logo prominently shows MetLife Stadium with a view toward New York City, adding that other promotional decor displayed both New York and New Jersey.

But the program design — in which Jersey City can be found if you’re looking for it — hit a nerve that was made raw almost immediately after the 2010 announcement that the nation’s first cold-weather Super Bowl would be played in New Jersey; news which was heralded on the cover of New York City’s tabloids as the ‘New York Super Bowl,’ and is repeatedly referred to by sportscasters as such.

I suspect that the New Jersey politicians can complain all they want and most people are still going to focus on New York City. Fair or not, New York City has a more glamorous profile than suburban New Jersey. Perhaps New Jersey can take solace in the fact that much of the attention on New York City tends to primarily focus on the wealthier areas of Manhattan, like around Times Square or Wall Street, while leaving out the majority of the city.

“Half of American fans say ‘supernatural’ forces are in play during sports events”

Around half of American sports fans, particularly football fans, think that the supernatural influences are at play on the field/court/ice/pitch/playing surface.

“Just ahead of the 2014 Super Bowl, 50 percent of sports fans see some aspect of the supernatural at play in sports, meaning they either pray to God to help their team, have thought their team was cursed at some point in time, or believe that God plays a role in determining the outcome of sporting events,” reports a new survey conducted by the Public Religion Research Institute, a nonpartisan, non-profit group based in the nation’s capital.

A fervent 26 percent of the respondents say they have prayed that “for God to help their team”, while an equal number have entertained the notion that their team was “cursed.”…

“Football fans are also more likely than other fans to say they pray for their team (33 percent ), perform pre-game or game-time rituals (25 percent), or to believe that their team has been cursed (31 percent).

White evangelical Protestants (38 percent), white mainline Protestant (33 percent) and minority Protestant (29 percent) sports fans are considerably more likely than Catholic (21 percent) or religiously unaffiliated (15 percent) fans to say they have prayed for their team, the survey found.

A few quick thoughts:

1. America is often regarded as an unusually religious industrialized nation so it is not surprising that this would carry over to sports.

2. This gives credence to the argument that sports might sometimes act as functional religion.

3. Rather than attribute outcomes on the field to the actions of individual players or physics, some fans invoke the supernatural. How else to explain unusual plays or certain outcomes? Does invoking religion is related to the record of a particular team (bad teams are cursed, good teams are provided miracles – mediocre/average teams are supernaturally stagnant)?

Crediting New York if this year’s Super Bowl goes well, blaming New Jersey if it does not

Gregg Easterbrook points out the interesting game of geography playing out in the upcoming Super Bowl to be played in New Jersey in a stadium used by two New York teams and with lots of media coverage of the Super Bowl happening from Manhattan:

This year’s Super Bowl will be played in New York, which, for NFL purposes, is located in New Jersey. Since the media, politicians and celebs will downplay the New Jersey angle, TMQ will play it up. In solidarity with the state of Thomas Edison, “The Sopranos” and toxic waste, TMQ will offer a weekly Road to the Swamps item during the runup to the game…

Both of the NFL’s “New York” teams not only play in New Jersey, they practice there and are headquartered there, too: neither the “New York” Giants nor “New York” Jets has the decency so much as to maintain an office in the Empire State, which today has one NFL team, the Buffalo Bills. NFL officials, media types, club-goers and politicians love New York and look down their noses at the Garden State. Should all go well, New York officials will take the credit. Should the game or the bus-based logistics be a fiasco, New Jersey will be blamed.

Three years ago, the Super Bowl was held in Dallas, which for NFL purposes is in Arlington, Texas, and ESPN’s local set was in Fort Worth, 35 miles distant. These things happen in modern life. But the “New York” Super Bowl will take cartographic challenges to an extreme. Though the game will be held in New Jersey, all three networks will report on it from across the Hudson River in Manhattan. The ESPN local set will be at Herald Square, the Fox and NFL Network local sets at Times Square. For media purposes, New Jersey will be located in New York.

Officially the Super Bowl will be played at a field called MetLife Stadium located in a town called East Rutherford, N.J. In order to encourage tourism, that town should change its name to The Swamps of Jersey, New Jersey. Springsteen fans would flock. The stadium should change its name to Somewhere Field, which has a nice numinous quality. Then as the big game begins, broadcasters could say, “Welcome everyone to tonight’s Super Bowl from Somewhere, in The Swamps of Jersey.”

The real issue here is that the game and media coverage is all happening within one metropolitan region surrounding New York City. Plenty of stadiums are located outside of the central city and media facilities are located all over the place. (Think of the world’s media sports center in Bristol, Connecticut – home of ESPN.) Yet, this particular metropolitan region crosses state lines. Yes, Fort Worth is not the same as Dallas which is not the same as Arlington or Irving but at least they are all within the same Metroplex. Moving between New Jersey and New York City (and also Connecticut – though there are no sport facilities there, perhaps for the same NIMBY reasons that didn’t allow the United Nations to locate in suburban Connecticut – and upstate New York, which probably has the same relationship with NYC as downstate Illinois has with Chicago) is a big deal. New York City, particular Manhattan, is the number one global city in the world. It is the center of media, entertainment, and the financial industry. In contrast, New Jersey is industrial, working-class, and The Sopranos.

One other question: can Chris Christie take some credit for this New Jersey Super Bowl or do the New York politicians get to take all the credit?

Sports writer reviews new book “A Dreadful Deceit: The Myth of Race from the Colonial Era to Obama’s America”

Not too many football columns include a book review of a new book on the social construction of race:

This emerging theory is reflected in a book about to be released, “A Dreadful Deceit: The Myth of Race from the Colonial Era to Obama’s America,” by Jacqueline Jones, a highly regarded University of Texas historian. Your columnist just finished an advance copy, and was impressed — the volume may have a lasting impact on American thought.

Jones persuasively argues that the wealthy and powerful of previous centuries were obsessed with holding back the poor. Pretending blacks represent a different “race” than whites created an excuse, she contends, for the well-off to mistreat blacks; and also a lever to prevent poor blacks and poor whites from joining in common cause. Whites “fashioned their own identity by contrasting themselves to blacks,” Jones writes, ingraining the concept that skin color is somehow fundamentally different from all the other cosmetic distinctions among persons, then using the biases to prevent blacks from achieving the education and economic power that would disprove racial assumptions.

“A Dreadful Deceit” is one of those books that may succeed more because it coincides with developments in public thought, than because of being a great work. Jones employs the “storytelling” structure that is all the rage in academia, which posits that because minorities and women of the past were marginalized, they can be understood only through their personal narratives. This may be true; the trouble is that for every personal narrative of oppression, there is a personal narrative of someone who was not mistreated. Grand themes of history, one of which Jones claims to have discovered, need more than anecdotes, however compelling. Jones also comes perilously close to contending, “Race is an imaginary concept for which the white race should be blamed.”…

Such faults aside, “A Dreadful Deceit” may put into the national conversation the notion that categorizing by “race” is an obsolescent idea. Skin color tells nothing more about a person than eye color; there is simply one human race. That is a powerful, progressive idea.

Sounds like an interesting book. However, I wonder if it could be used to justify a color blind view: if everyone is more or less the same genetically, why talk about race at all? Even if race is socially constructed, it continues to have real ramifications.

On a separate note, I must say I enjoy sports writers who can also converse intelligently about a broad range of academic topics. Gregg Easterbrook does this quite well but most do not. Bill Simmons has too much pop culture and often acts like he wants to be viewed as smart rather than actually is learned. The typical big-city newspaper columnist will often make reference to social issues but does so in a ham-handed way. Think Rick Reilly who often uses personal narratives to try to make a bigger point. Too often, sports writers acts like sports are the main things that matter – and the rest of life supports it.

Thanksgiving football game = 11 minutes of action, over 100 ads

Football is America’s favorite sport but the average NFL broadcast doesn’t actually contain much football:

The NFL’s popularity is all the more remarkable when you inspect the fare it has to offer each week on television. An average professional football game lasts 3 hours and 12 minutes, but if you tally up the time when the ball is actually in play, the action amounts to a mere 11 minutes…

The 11 minutes of action was famously calculated a few years ago by the Wall Street Journal. Its analysis found that an average NFL broadcast spent more time on replays (17 minutes) than live play. The plurality of time (75 minutes) was spent watching players, coaches, and referees essentially loiter on the field.

An average play in the NFL lasts just four seconds.

Of course, watching football on TV is hardly just about the game; there are plenty of advertisements to show people, too. The average NFL game includes 20 commercial breaks containing more than 100 ads. The Journal’s analysis found that commercials took up about an hour, or one-third, of the game.

As this piece correctly notes, this is partly due to the rules of the game where there is down time between plays. At the same time, the NFL broadcasts go out of their way to add commercial breaks. Consider a sequence like this: touchdown scored, kick the extra point, commercial break, kickoff, commercial break. This happens all the time.

For contrast, watch high school or lower level college football. These games still have breaks between plays but the drop-off in wasted time for commercials is astounding.

One other note: if it weren’t for all the commercials, would the networks still show football games?

ESPN pushing unscientific “NFL Hazing Survey”

On Sportscenter last night as well as on their website, ESPN last night was pushing a survey of 72 NFL players regarding the recent locker room troubles involving the Miami Dolphins. The problem: the survey is unscientific, something they mentioned at the beginning of the TV reports. The online story includes a similar disclaimer at the beginning of the third paragraph:

But in an unscientific survey conducted by team reporters for ESPN.com’s NFL Nation over two days this week, Incognito does not have the same level of support from some of his peers. Three players participated from each team surveyed, with 72 players in all asked three questions. The players taking part were granted anonymity.

If the survey is unscientific, why do they then spend time discussing the results? If they admit upfront that it is unscientific, what exactly could the viewer/reader learn from the data? It is good that they mentioned the unscientific sample but their own statement suggests we shouldn’t put much stock in what they say next.

Quick Review: League of Denial

I had a chance this past week to read the book League of Denial and see the PBS documentary by the same name. Some thoughts about the story of the NFL and concussion research (focusing mostly on the book which provides a more detailed narrative):

1. I know some fans are already complaining of “concussion fatigue” but it is hard to think of football the same way after hearing this story. For decades, we have held up players for their toughness and yet it may be ruining their brains.

2. The human story in all of this is quite interesting. This includes some of the former football players who have been driven to the edge by their football-related brain injuries. At the same time, the story amongst the doctors is also pretty fascinating, the chase for fame, publishing articles, and acquiring brains. Running through the whole book is this question of “who is really doing this research for the right reasons?” Even if the NFL research appears to be irrevocably tainted, are the researchers on the other side completely neutral or pure of heart?

3. The whole scientific process is laid out in the book (glossed over more in the documentary)…and I’m not sure how it fares. You have scientists fighting each other to acquire brains. You have peer-reviewed research – supposed to help prevent erroneous findings – that is viewed by many as erroneous from the start. You have scientists fighting for funding, an ongoing battle for all researchers as they must support their work and have their own livelihoods. In the end, consensus seems to be emerging but the book and documentary highlight the messy process it takes to get there.

4. The comparisons of the NFL to Big Tobacco seem compelling: the NFL tried to bury concussions research for a few decades and still doesn’t admit to a long-term impact of concussions on its players. One place where the comparison might break down for the general public (and scientific research could change this in the near future): the worst problems seem to be in long-time NFL players. When exactly does CTE start in the brains of football players? There is some evidence younger players, college or high school, might already have CTE but we need more evidence of this to be sure. If that is established, that perhaps kids as young as junior high already have CTE and that CTE is derived from regular hits at a young age (not the big knock-out blows), the link to Big Tobacco might be complete.

5. It is not really part of this story but I was struck again by how relatively little we know about the brain. Concussion research didn’t really take off until the 1990s, even as this had happened with football players for decades. (One sports area where it had been studied: boxing.) Much of this research is quite new and is a reminder that we humans don’t know as much as we might think.

6. This also provides a big reminder that the NFL is big business. Players seem the most aware of this: they can be cut at any time and an injury outside of their control could end their careers. The league and owners do not come off well here as they try to protect their holdings. The employees – the players – are generally treated badly: paid well if they perform but thrown aside otherwise. This may lead to a “better product” on the field but the human toll is staggering.

7. How exactly you change people’s opinions, both fans and players, regarding concussions will be fascinating to watch. It will take quite a shift among players from the tough-guy image to being willing to consider their futures more carefully. For fans, they may become more understanding as their favorite players consider what concussions might do to their lives. Will the NFL remain as popular? Hard to say though I imagine most fans this past weekend of football had little problem watching lots of gridiron action Saturday and Sunday.