After reading several recent stories about suburbs desiring or planning a second downtown, I wanted to summarize what exactly they mean by a “second downtown.” Here are a few of the patterns at work:
1. Downtown in this case tends to imply a sort of walkable, cozy, family-oriented place full of small businesses and eateries. There is an atmosphere invoked here that is the opposite of shopping malls surrounded by parking lots or mile after mile of strip malls. Still, since this is the second downtown and likely to be located some distance away from an original and/or historic downtown, this new downtown will not look like the old downtown.
2. This second downtown location is intended to be a center of commerce, and, perhaps more importantly, a second major center of revenue for the community. This goes beyond just property taxes as the suburb often desires sales tax revenue.
3. Simply creating a second downtown and all that implies is not easy. A typical formula is a sort of walkable outdoor shopping area where someone could park in one location and then walk among stores and other interesting places. A fuller vision might include mixed uses where new enterprises and new residences help create a kind of neighborhood synergy. A second downtown is often very intentionally planned though not easy to pull off.
4. The location of an intentional second downtown is less likely to be in the middle of a suburb – the suburb can often grow around an original downtown – and more likely to be located at the intersection of several major roads. This may be good for access and trying to divert heavy flows of traffic but it may not be conducive to promoting walkability and a more permeable membrane with nearby residential areas.
Perhaps the planned second downtown in a suburb can work but it is not an easy space to develop.