Tag Archives: status symbols

How many mega-celebrities live in older homes?

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Reading about LeBron James living in a new large home in Los Angeles that replaced a midcentury-modern home, I wonder how many of the super celebrities live in older homes. If you have that much money and status, do you have to purchase a new or recent home with all the amenities? Does new celebrity money typically translate into a new, large, architecturally suspect home?

Some earlier posts on the subject:

–The Kardashians/Wests selling a McMansion or mansion.

–California celebrities with green lawns even during severe drought.

–Kobe Bryant with a McMansion or a mansion.

–Matt Ryan and Tom Brady with their own suburban McMansionsMatt Ryan and Tom Brady with their own suburban McMansions.

–NASCAR wives in McMansions.

Perhaps alongside a high-priced and rare car, a McMansion is a status symbol of new celebrities.

City landmarks, maps, and status

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A Chicago group recently used a survey to look at how well big city residents know local landmarks:

According to a 360 Chicago spokesperson, the impetus for the survey was to “see how familiar residents in major cities across the U.S are with their hometowns, but also determine which cities have the type of stand-out landmarks that even outsiders can pick out on a map.”

The survey quizzed 2,000 residents from 10 cities, wherein every person was provided a list of 10 famous landmarks in their city and asked to ID those pinned on the map (five of the 10 listed were not pinned).

Some of the Chicago landmarks included were Robie House, Navy Pier, Second City, Merchandise Mart, the Art Institute and the 606 trail.

The Art Institute was the best known landmark, while the 606 stumped the most folks.

The data revealed Chicago residents were savvier at identifying Los Angeles landmarks than those in their own backyard. Not sure what that says about Chicagoans, but at least residents from other major metropolises in the country know the Chicago landscape more than their own towns — shout out to Houston and Seattle!

I do not know exactly how the survey was put together but three parts intrigue me:

  1. Landmarks are important for big cities, both for residents and possible visitors. For residents, they provide a sense of the character of the city. For visitors, they become perhaps the only thing they really know or have seen in the city. Either way, landmarks are anchors for millions of people. This could be seen as strange; could the Sears Tower or Empire State Building really represent the lives of millions of people?
  2. Putting landmarks on a map requires an extra set of knowledge. Landmark buildings and their images or silhouettes are all over the place. But, being able to place them in a particular context is much harder. Residents of a big city, let alone visitors, may have few opportunities to make it to other parts of the city.
  3. Landmarks are tied to the status of the city. I would guess larger and more important cities are likely to have more recognizable landmarks. For example, I could not likely pick out a single building or landmark from Houston even though it is the fourth largest city in the United States. Some of these landmarks become status symbols for the city. On the other hand, some buildings are just really unusual – think the Space Needle in Seattle or the Opera House in Sydney – and this could help put a particular city “on the map.”

When a neighborhood doesn’t want a budget version of Whole Foods

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Whole Foods has selected a LA neighborhood for its first Whole Foods 365 and residents are not happy:

Let’s take a quick trip to Los Angeles’ bourgeois-hip Silver Lake neighborhood, where more than a few residents are up in arms over Whole Foods’ recent decision to not go through with a planned full-service Whole Foods but rather to build the first store in the chain’s new line of budget outlets aimed at millennials, 365 by Whole Foods Market. “Whole Foods! We want the REAL thing,” reads a Care2 petition recently posted by neighborhood resident and music executive Dawn White. “People in this neighborhood are desperate for a local high end market with the best quality foods, which are often not the 365 brand,” White wrote. Online, commenters began to call the proposed store “Half Foods.”

What is behind this reaction?

Silver Lake is not the first nor likely the last enclave where residents are literally begging for a Whole Foods. Online petitions asking for stores frequently read like crosses between market research reports, sales pitches, and letters from spurned would-be lovers. “Between the families, the young professionals, long-time residents and university students in the neighborhood, we have more than enough demand to satisfy Whole Foods,” went one 2013 plea out of Washington, D.C. As for White, her missive told the organic superstore that it was “wholly wrong” about who lived in the neighborhood. “Residents of this neighborhood can afford this,” she added.

In a world where all too many people define themselves by what they can afford to purchase and do actually buy, Whole Foods gives the sort of person David Brooks so memorably labeled bobos, short for bourgeois bohemians, validation, not to mention a bit of convenience in a busy life. It endorses that decision to drop more than $800,000 on a tiny two-bedroom Spanish or craftsman bungalow with a Viking stove or a Brooklyn brownstone that’s located near a Superfund site. A local Whole Foods is a stamp of approval from the United States’ greater corporate culture, but one that at the same time allows the people who crave it to still believe they remain just a bit outside the mainstream.

Up and coming or hip or gentrifying neighborhoods are interesting places. On one hand, they want to live on the edge with lots of cultural opportunities and relatively cheap housing. They don’t want to be conventional, typically associated with higher incomes and less nightlife. They want to be authentic, gritty, and real. On the other hand, they often want to have some markers of their success as well as amenities. This could come in the form of Starbucks, rising housing values, or even grocery stores. The presence of these upscale places or items hints at the wealth in the neighborhood and suggests it is a place worth investing in.

But, these two competing forces are difficult to reconcile. Is having a Whole Foods hip? What kind of people shop there as opposed to those who shop at budget grocery stores? Do national retail chains hint at rising land values, eventually putting pressure on lower-income residents to move? There are likely more neighborhood discussions to come as residents try to exert their influence in the direction they would like their community to go.

“Having…a bigger McMansion…probably won’t make you happier. At least, not in the long term.”

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A journalist discusses keeping up with the Joneses and includes this bit involving McMansions:

So what does this mean for the drive to keep up with the Joneses? It means that having a nicer car, a bigger McMansion, a greener lawn or even the latest iPhone probably won’t make you happier. At least, not in the long term.

How many suburban status symbols can you include in one sentence? While this piece summarizes the detrimental effects of spending in order to keep up a wealthier reference group around us, this reference to McMansions is not unusual. Here, the McMansion stands in for a pattern of excessive consumption, a consumer good that isn’t necessary, requires long-term debt, and doesn’t really lead to long-term well being (at least such satisfaction based on comparisons with others).

Perhaps the more scandalous suggestion here is that the iPhone could function in the same way as a McMansion. The iPhone costs a lot less, is much more common (at least 500 million units have been sold – imagine that number of McMansions), and might even enhance sociability (as opposed to the McMansions emphasis on private space). The iPhone is a status symbol in its own right. But, the iPhone doesn’t attract the same level of criticism…

Drought leads to more lawn spray-painting, lawn removal in California

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Painting the lawn is not new but the practice has picked up in California with the big drought underway:

For about $300, the New York Times reports, homeowners can transform their sun-baked brown lawns into lush, bright shades of green. According to the Times, “there are dozens of lawn paint options available, from longer-lasting formulas typically used on high-traffic turf such as ballparks and golf courses, to naturally derived products that rely on a highly concentrated pigment.”

Drew McClellan, who launched a lawn-spraying business in July, told the paper he has more requests than he can handle…

According to LawnLift, a San Diego lawn paint manufacturer, sales of its “all-natural, non-toxic and biodegradable grass and mulch paint” have tripled this year.

In April, Gov. Jerry Brown issued an executive order that limited the watering of “ornamental landscape or turf” to no more than two days per week. Violators are subject to fines of up to $500…

A spokesman for the Metropolitan Water District of Southern California told The Associated Press that the consortium received requests to remove 2.5 million square feet in residential lawns in July, up from 99,000 in January. The Municipal Water District of Orange County is taking in 20 to 30 applications a day, the AP said. The Santa Clara Valley Water District, which serves Silicon Valley, received more than 1,700 requests.

Between the ripping out of lawns and painting the lawn, this is a rather large project. Two quick thoughts:

1. I wonder if this signals a long-term shift away from lawns in California. The drought may answer this question, particularly if it lasts a long time, but it would be interesting to see what happens if the drought ends soon: would people go back to lawns?

2. Could a green lawn now become even more of a status symbol, symbolizing that a person has the means to keep it going even under these dry conditions? Or, perhaps the shift away from lawns will be accompanied by the development of new status symbols in yards.

Why McMansions are built around the world

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A Swedish photographer set out to capture American-style McMansions around the globe:

Intrigued by the rising middle class in these fast-expanding economies, Adolfsson visited 44 model homes in eight different countries. All displayed strikingly similar characteristics and seemed to be taking their lead from architectural and structural ideas popularized across the U.S over the last century.

And why do McMansions have appeal around the globe?

Adolfsson said he believes people in emerging nations are drawn towards projects such as these because they believe they evoke an image of success, wealth and affluence.

“What I think we’re seeing is an upper middle class that has been growing fairly rapidly over the last two decades accompanying the economic expansion in these countries,” he said…

“What we are seeing is essentially the American suburban dream,” Adolfsson said. “This has been brought to people through movies, through soap operas, through magazines for decades. That’s really what people see as something desirable.”

If this is the case, then McMansions have a similar appeal in other countries as they do in the United States. They are often viewed as markers of success, showing the ability to purchase land and a large, modern home (and the needed car to travel from this home to other places).

Two difference in these global McMansions. Adolfsson notes that these neighborhoods of McMansions stand out as outliers compared to the surrounding area. Additionally, many of these McMansions are in gated communities. This may happen occasionally in the United States but it is not necessarily common.

Another thought: I don’t know that many Americans think of the global export of their housing styles.

A McMansion and a Megamansion have a spirited debate

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Listen as a 9,000 square foot McMansion and a 30,000 Megamansion debate their respective virtues. Who should really be called ostentatious? At least they can agree on their dislike for a nearby apartment building.

This is a funny series: you can also find a conversation between two trash-talking classic pieces of furniture, an argument between a blender and espresso machine, and two NYC bikes duke it out. Here is more about the short series:

Comedy writer Tom Saunders (Arrested Development, The Larry Sanders Show, Just Shoot Me), on the other hand, has long fantasized that the stuff around us actually talks, and he has created a series for DnA that proves it.

In Everything Talks, buildings and objects (often brand-name designer products) bicker over who’s best. They puff out their chests, brag and trash talk, trying to best their rival. The segment spotlights the thrill of rivalry and in doing so has fun with the status we humans attach to our objects.

Here is how Tom describes Everything Talks: “The idea that we could hear an actual conversation between, for example, a Vitamix blender and a Rancho Silvia espresso maker was science fiction only a few years ago. At last, a new computer app (connected to an ultra sensitive listening device) is able to translate, amplify and record otherwise inaudible discussions between inanimate objects without them knowing we are listening in!

Throw in some of the magic from The Twilight Zone and these braggart status could soon be taking over the world…

One part of this that is funny is that while humans use consumer goods as status symbols and measure themselves against others with these objects, they don’t always do this directly. This can be done through intermediaries or in one’s own head for a long time while trying to not let others know this is happening. This reminds me of the findings of the ethnography The Moral Order of a Suburb where a sociologist finds that suburbanites tend to get along by avoiding direct confrontation. In debates over McMansions, this might take the form of going to local government and objecting or writing a letter to the editor (though I’m sure there are occasionally face-to-face arguments about McMansions).