Which drives McMansions: supply or demand?

Thomas Frank argued last week that America has a system that enables McMansions but another commentator suggests McMansions reflect the desires of Americans:

Still, it fascinates — are not horror films and comedies blockbusters too? — and, lest we snark too much, in this case on McMansions, let us remember these objects reflect consumers’ demand — our collective taste — not the other way around.

And just as soon as I try and boast of some superlative insight or immunity to things and stuff myself, I will have thrown a stone at a glass house — even if it is a two-story Palladian window, even if it’s draped in Pepto-mauve and installed over an entry door — and I bet a crumpled buck you will have too. I say we observe, look for the humor reflected therein (it’s there) and continue to try and learn from our own selves.

Classic question: do Americans buy McMansions because the system supplies them and makes them possible or do they exist because the demand is there from American residents?

This question is not a new one in the field of studying suburbs. On one hand, some argue that suburbs (and McMansions by proxy) exist because this is what Americans want. Joel Kotkin argues that Americans vote with their feet and when given the opportunity, will tend to choose more space and freedom in the suburbs (and the Sunbelt). Jon Teaford says in his book The American Suburb: The Basics that Americans tend to desire more local control and space to be individuals, traits that work well in suburbs. In contrast, some would argue the other side. Suburbs had to be sold to Americans; compare this to European desires to be closer to the central city. Suburbs were constructed by developers who wanted to make money and had to drum up demand. Frank’s argument echoes those of James Howard Kunstler who suggests the suburbs are a subsidized project – often through government action and money – that hollowed out our cities.

As a sociologist, I would argue both sides of the equation are present though we tend to emphasize the demand side in American discourse without realizing how the supply side is shaped. Sure, some Americans may want McMansions but where do these desires come from? Why would they choose to spend their money on a certain kind of large home rather than buying a smaller place in a more urban area or spending more on other luxury goods? Take the example of highways: Americans did take to the automobile quickly but major systems of roads and highways also arose in part because of lobbying efforts from motorist and industry groups, governments decided to spend relatively more money on roads than mass transit, and certain restrictions made it difficult for streetcars and other mass transit to compete (see Kenneth Jackson in Crabgrass Frontiers for more details). Consumer desires don’t simply come out of nowhere; they are shaped by social forces.

When hating McMansions becomes part of a local identity

A BuzzFeed quiz about Bergen County, New Jersey suggests hating McMansions is a mark of local identity:

A new quiz posted on BuzzFeed tests takers’ Bergen County-ness, using malls, spray tanning, and wealth as some of the metrics. The quiz asks BuzzFeed readers to identify which things they’ve done before to see just how Bergen County they are.

Some of the indicators include whether or not you live within 10 minutes of more than two malls, know someone who got her nails done regularly in high school, hate McMansions, and know people who wear Juicy track suits and Tiffany charm bracelets.

Sure, it is an online quiz but this seems to be a popular means these days for establishing, or at least broadcasting, identity. The choice of McMansions as a critical marker is interesting because presumably it means there must be a decent number of them in Bergen County. After all, this is New Jersey, a place that has a lot of suburbs between Philadelphia and New York City. Are the McMansion residents not really Bergen Countiers? Is it fair to presume they are all outsiders chasing cheaper and bigger homes? This particular question sounds more like a means to differentiate between long-term residents of the county versus newer residents who moved into newer subdivisions. This sort of long-time resident versus newcomer has a long history in suburban areas, particularly in places that settlements long before post-World War II suburbanization.

Argument: we’ve sacrificed everything for McMansions

Critics of McMansions are not hard to find but Thomas Frank takes the argument further: McMansions are behind a whole host of issues including sprawl and inequality.

Of course there was something different this time around. In the 2008 collapse, the real-estate bust wasn’t the result of some larger economic trend but the cause of it. Although we are accustomed to blaming it all on subprime loans, about half of the disaster was attributable to the less-well-known fiasco in Alt-A instruments which fed the McMansion market, the “liar’s loans” which were securitized and sold off stamped with a big Triple-A. The worst recession of our lifetimes, in other words, was in large part the result of our superiors’ longing to get themselves a piece of the grandiose.

That astounding reversal of the usual chain of cause and effect changed the way I thought about the McMansion. I once believed it would be amusing to track stylistic change in the tract-mansion form—how, say, the fake French simplicity of Newt Gingrich’s 1987 McMansion gave way to the complex multigabled fakery of Michele Bachmann’s 2007 McMansion, with maybe a stop in between to contemplate Ricky Bobby’s McMansion in “Talladega Nights.”

But what I discovered is that the form doesn’t really change. Yes, the houses get bigger every year, gables and gazebos come and go, but what is really striking about the McMansion is its vapid consistency as the decades pass…

This is not some absurdity at the fringe of our way of life. This is civilization’s very center, the only thing that really makes sense in “clusterfuck nation,” the tawdry telos at which all our economic policies aim. Everything we do seems designed to make this thing possible. Cities must sprawl to accommodate its bulk, eight-lane roads must be constructed, gasoline must be kept cheap, coal must be hauled in from Wyoming on mile-long trains. Middle-class taxes must be higher to make up for the deductions given to McMansion owners, lending standards must be diluted so more suckers can purchase them, banks must be propped up, bonuses must go out, stock prices must ascend. Every one of us must work ever longer hours so that this millionaire’s folly can remain viable, can be sold successfully to the next one on the list. This stupendous, staring banality is the final outcome for which we have sacrificed everything else.

This is a strong statement: we created and generally buy into a system whose goal is to grant a privileged few the ability to live in private McMansions in nice neighborhoods. The fulfillment of the American Dream at the turn of the 21st century involves living in a McMansion. It is not just about suburbs, 0wning a car, buying cheap goods at Walmart, and sending your kids to nice schools; it is about having the glitzy, architecturally-dubious but spacious home.

What I don’t see in Frank’s piece is how exactly the dots connect. The number of McMansions are still relatively limited due to their cost. Not all gated communities have McMansions. Not all suburbs are edge cities or vacuous tract neighborhoods like the ones highlighted in Suburban Nation. I’d like to see the data where half of the housing bubble of the late 2000s was due to loans for McMansions. In other words, this may be a populist argument today given the status of McMansions but the true story is likely more complicated.

More sprawl = more Republicans

Richard Florida summarizes research that shows cities with more sprawl have more Republicans:

Hickory, a small industrial city in western North Carolina, lies within the state’s 10th congressional district, one that the Washington Post has called “one of the most Republican in the nation.” Its representative, Congressman Patrick McHenry, proudly boasts that, on family values issues, he is tied for the “most conservative voting record in Congress.”

Last week, Hickory topped another list. Researchers at Smart Growth America named the metro it anchors (Hickory-Lenoir-Morganton, population 350,000) the most sprawling in the country (PDF). At the other extreme, the metros topping the list of “most compact” are also some of the country’s true blue strongholds, with New York and San Francisco ranking as the two most “compact metros” in America.

These two sets of metros reflect a more pervasive pattern. In recent decades, America’s politics have exhibited a new trend, where Red America finds its home base in some of the country’s most sprawling places, while Blue America is centered in denser, more compact metros and cities…

Researchers have identified a tipping point of roughly 800 people per square mile where counties shift from Red to Blue, as I noted in the weeks following Barack Obama’s reelection. Princeton historian Kevin Kruse similarly explained this spatial link between a spread-out landscape and Republican political positions to the New Republic. “There are certain things in which the physical nature of a city, the fact the people are piled on top of each other, requires some notion of the public good,” he said. “Conservative ideology works beautifully in the suburbs, because it makes sense spatially.”

While I’m not sure Florida’s correlations that are strong, his arguments are in line with other researchers who have uncovered this pattern in recent decades. But, the data could be even more fine-grained than just comparing metro areas (which have varying degrees of sprawl within them): dense cities are more Democrat, exurbs are more Republican, and the parties are fighting over middle-suburb residents, places that may have been more traditional suburbs but have recently experienced more demographic and economic change.

Chicago area transit problem: “Only 12 percent of suburbanites can get to work in less than 90 minutes via mass transit”

As Chicago area leaders debate how local groups should approach regional mass transit, a Chicago Tribune editorial in favor of shaking things up says changes would make mass transit more accessible:

The group’s 95-page report suggests measures to curb the sort of political meddling that led to the resignations of six Metra board members. It also makes a case that a streamlined organizational chart would reduce corruption simply by limiting the number of actors…

Our region’s three transit agencies waste tax dollars on lobbyists to compete with one another for more tax dollars for parochial priorities, instead of developing a consensus vision that would lead to more investment. From 2002 to 2012, consolidated transit systems serving Boston, New York, Philadelphia, San Francisco and Washington, D.C., have spent almost twice as much per resident on transit as Chicago has, the task force says.

Lack of coordination between the CTA, Metra and Pace means that riders whose commutes involve switching from bus to train or vice versa are stuck with long waits, poor connections and multiple fare systems. The task force says only 12 percent of suburbanites can get to work in less than 90 minutes via mass transit.

That last figure is important: mass transit is really a limited option in the Chicago suburbs. While there are still transit issues in Chicago itself (expanding L lines, building more bicycles paths and lanes), the issues in the broader region often get overlooked. Suburban job centers are not connected. The railroad lines run into the city, meaning commuters can’t make connections to other lines often until they are in Chicago’s Loop. If the region was still centered on lots of jobs in the Loop, this all might make sense. But, it hasn’t been this way for decades and the suburban mass transit options have not kept pace.

Iconic image of American McMansions from Plano, Texas

I’ve seen this picture of a Plano, Texas McMansion numerous times around the Internet:

DeanTerryPlanoTXMcMansionI’ve wondered at the origin of this photo and now I see: see this image and others from the same area as part of Dean Terry’s Flickr stream with the photos originating from his 2007 documentary Subdivided.

What makes this particular McMansion photo stand out? Some reasons:

1. The home has a “typical” McMansion design: brick exterior, multi-gabled roof, clearly a big home, lots of big windows in the front at various levels, a two-story foyer.

2. The surrounding area: the looming water tower, the big power lines out nearby, a neighborhood of similar sized houses with little evidence of anyone being around. (Some of the later photos in the Flickr set illustrate this further: the home backs up to a wide right-of-way for power lines and that water tower really is huge.) Setting the picture beneath a stop sign and lamppost seems to add to the ominousness of the photo.

3. This is Texas, a place where everything is big, including the homes, water towers, and sky. And not just any part of Texas: Plano is a booming suburb in the Dallas-Fort Worth metropolitan area that went from just 17,872 people in 1970 to 259,841 people in 2010. That is explosive, sprawling suburban growth.

Now, I may just have to get my hands on this documentary to see more of the home and its context…

Patterns amongst borders between suburban yards

An artist noticed that her neighbors in an older Sacramento suburb follow some patterns in the borders between their yards:

“There are definite patterns of cohesiveness,” says Neidigh of her series Property Line. She says it’s possible to observe “the layering of planting trends over 50, 60 years, or even older.”A Midwest transplant who’s settled in California’s capitol city, Neidigh set out to document the “groomed landscapes” of the city, drilling down past the Pleasantville-type conformity to reveal the unique personailties expressed in seemingly cookie-cutter borders. Her earlier series, With Great Care, focuses on the tightly groomed mulberry trees found in Sacramento neighborhoods. She’s intrigued by the tension of perennially pruning these plants that outgrow their accceptable bounds.

“It has that inherited design, where they’re maintaining this thing that’s been planted so long ago, and just keeping it in bounds,” Neidigh says.

Here is my favorite of the online pictures:

Land lines can be quite contested with different ideas about landscaping as well as determining the exact line. The picture above offers a great contrast: a driveway on the right with an extra parking space on the lot line with the yard on the left going for some minimalist landscaping amongst brick pavers. The right side offers function, the left side wants to have a little piece of nature. Why don’t the people on the left create a larger hedge if they want to have plants along the line?

It’s too bad we don’t get to see the neighbors interacting across these lot lines. Of course, that assumes they do have much interaction in their front yards or that they even interact much at all…

Answering suburban critiques by firing back at educated urban elites

After one professor suggests strip malls are closely tied to the ills of global capitalism, one conservative’s response is to fire back at urban, educated elites:

Because Deneen cannot wring meaning from big-box stores and six-lane roads, we are meant to assume that no one can. But this elision of any distinction between personal aesthetic preferences and objective universal laws is as empirically false as it is politically problematic. As a happy son of the suburban Midwest, I can personally attest that plenty of good people have little difficulty finding much to worship and be thankful for, no matter what they drive or where their kids’ toys were constructed.

Erudite, comfortable people are always so bemused that middle-income Americans could possibly opt for a suburban life of cars, backyards, and affordable goods. The alternative, of course, is an urban life spent waiting for buses and watching the erudite, comfortable people enjoy boutique brunches that they will never be able to sample. For millions of our brothers and sisters without PhDs, the parking lots and mini-malls that Deneen dismisses are sites of real grace and meaning. They are places where paychecks are earned, conversations are shared, and the sanctification of even mundane work can transpire.

While there are some interesting conversations to have about how spaces shape social life (think of the differences between the strip mall and the urban street with mixed uses), this particular response simply falls into an argument pattern that has been around at least 60 years. When a critic attacks the suburbs, someone is bound to respond that middle Americans seem to like the suburbs and the pretentious of the elites prevents them from seeing the good side of suburbs. And, this often devolves into name-calling and generalizations, elites versus average Americans, city dwellers against suburbanites, about morality and community life. Does this get anybody anywhere?

In other words, this is nothing new.

Growing American political divide between urban and rural areas

The urban/rural political divide has grown in the last few decades:

As Democrats have come to dominate U.S. cities, it is Republican strength in rural areas that allows the party to hold control of the House and remain competitive in presidential elections…

The U.S. divide wasn’t always this stark. For decades, rural America was part of the Democratic base, and as recently as 1993, just over half of rural Americans were represented by a House Democrat, according to a Wall Street Journal analysis. Conservative Democrats often represented rural districts, including Ms. Hartzler’s predecessor, Ike Skelton, who held the seat for 34 years before she ousted him in 2010.

That parity eventually gave way to GOP dominance. In 2013, 77% of rural Americans were represented by a House Republican. But in urban areas—which by the government’s definition includes both cities and suburbs—slightly less than half of residents were represented by congressional Republicans, despite the GOP’s 30-seat majority in the House…

In 1992, Bill Clinton won 60% of the Whole Foods counties and 40% of the Cracker Barrel counties, a 20-point difference. That gap that has widened every year since, and in 2012, Mr. Obama won 77% of Whole Foods counties and 29% of Cracker Barrel Counties, a 48-point difference.

And with this divide between cities and rural areas, the suburbs, particularly ones in the middle between exurbs and inner-ring suburbs, are where politicians fight for votes.

The profiles of a suburban county outside Kansas City and a rural county in Missouri suggests that most people make conscious choices about where they want to live. In other words, everyone in America can live wherever they want and they make these choices based on culture and politics. A common illustration for this is the plight of high school and college age adults and fears of  a rural “brain drain“: they can leave their small town for the big city where they see there is more excitement. To some degree, this is true: Americans are a mobile people yet it is a more complicated process than simply selecting a cultural milieu and parking there for the rest of their lives. On one hand, people can make much more finer-grained decisions than on a county by county basis (particularly in denser areas where there are plenty of communities to choose from) and on the other hand people are pushed and pulled by particular places through race and ethnicity, social networks, economic opportunities, and life changes. The article mentions cultural factors quite a bit but says little about race and ethnicity, a long-standing factor in where people live and evidenced today by continued residential segregation.

Just a note: the second author of this piece is Dante Chinni, also the co-author of Our Patchwork Nation. His analysis could be contrasted with sociologist Robert Wuthnow’s recentl book on small-town America.

When a financially troubled suburb buys fake Twitter followers

Fake Twitter followers are not just for celebrities and politicians: a company may have purchased fake Twitter followers for the Chicago suburb of Harvey as part of a social media campaign.

As of last month, the Twitter feed had just 25 followers seeking updates to its posts. After the Tribune asked Harvey about Lola Grand, that number jumped to nearly 1,200. Social media experts said the new followers had telltale signs of being fake accounts bought from online brokers, who sell bulk sets of “followers” to wannabe celebrities, politicians or entrepreneurs trying to appear popular.

For example, one of Harvey’s new Twitter followers was Lieni Alves, who hasn’t posted a Tweet in 19 months, and then it was in Portuguese. The account follows more than 1,700 people besides Harvey, including porn actresses, a Christian music company, Brazil’s president and a host of people who tweet in Arabic and Turkish.

StatusPeople, a London-based firm, created an oft-cited algorithm to count suspect accounts. That algorithm last week estimated that 88 percent of Harvey’s Twitter followers were fakes, a figure called “very unusual” by StatusPeople’s founder, Rob Waller…

Lola Grand declined to say how it boosted Twitter followers. It said it designed a website but is waiting for Harvey to review it before launching that and the blogs. It said its other social media efforts have directed “hundreds” of residents’ requests to Harvey officials. The firm and the mayor’s office touted additional behind-the-scenes work, such as “brand development” and “24/7 monitoring of social media channels.”

This looks bad for a community that is already struggling for cash. But, if everyone is doing it…

It also highlights a new form of civic boosterism. There is a long history of American communities talking up their advantages and trying to sell themselves to potential investors, businesses, and residents. Think the novel Babbitt. In the past, it may have been more about gregarious men working their good old boy networks but today this can include politicians sniping at other states (see these examples of Indiana, Wisconsin, and Texas seeking Illinois jobs), television and radio ads (lots of radio ads in the Chicago area for the city of Bedford Park for all of their available water and industrial space), and online spaces. This can include running Google ads, YouTube videos, and using Facebook and Twitter.