Tag Archives: alcohol

Alcohol and the gendered suburbs: suburban bros with beer versus suburban moms with wine

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One writer argues alcohol makers and distributors have very gendered visions of the suburban life:

For decades, our televisions told us that men drank beer, women drank wine, and that’s just the way the world was. Beer commercials, even when they’re not overtly objectifying women, often still truck in mundane male fantasy: dudes sharing brews with their bros on game day, hanging out over the grill or golfing.

Wine, meanwhile, is often sold as Mommy Juice to stressed-out ladies who escape the suburban carpool grind with slugs from labels such as Little Black Dress and Skinnygirl.

And White Claw has a different approach:

There’s football — not on a bar TV but rather a co-ed game being played outdoors. Women might be shown in tightfitting clothes, but it’s athletic gear or just regular beachwear, and the models look strong and fit instead of seductive.

That’s entirely intentional, says Sanjiv Gajiwala, vice president of marketing for White Claw. When the brand launched in 2016, the idea behind it was that the traditional worlds depicted in beverage marketing had pretty much gone extinct. White Claw would be the drink of the new gender norms, of the kinds of “group hangs” that define young people’s social lives. “It wasn’t a world where guys got together in a basement and drank beer and women were off doing something else, drinking with their girlfriends,” Gajiwala said. “Whatever we put out creatively and how we positioned the brand really reflects that everyone hangs out together all the time.”

This gets at two issues:

  1. How products market themselves. On one hand, they can target particular segments of the consuming public. This can help drive sales. On the other hand, that specific approach could alienate other consumers who would not consider the product. This reminds me of a possibly apocryphal quote from Michael Jordan that “Republicans buy sneakers, too.” Pitch one product to men and a similar product to women for decades and there may not be much overlap in consumers.
  2. The gendered nature of suburban life. The stereotypes suggested above date back decades where men would participate in leisure activities, like grilling and golfing, with other men and women would stay inside, care for the children and home, and drink. The female dissatisfaction with suburbia helped kick off the women’s movement and even Marge Simpson ran into similar trouble.

If White Claw is appealing to a new generation and new norms, does this mean gendered life in the suburbs has changed? More men are drinking wine and women are grilling more? Or, are suburban gatherings all together different as suggested above: “group hangs” where friends and family mingle? (Or, are these “group hangs” more for single folk or kidless folk in urban or surban environments?)

Naperville’s role in the founding of Coors

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After seeing numerous Coors Light commercials during football, I was reminded of Naperville’s part in the formation of Coors:

The J&N Stenger Brewery sat in what is now downtown Naperville between the late 1840s and early 1890s, slaking thirsts as far away as Chicago, Elgin and Ottawa. It was founded by Peter Stenger Sr. and was later run by sons John and Nicholas. John took over after Nicholas’ death in 1867.

In 1869, Stenger hired 22-year-old Bavarian-born Adolph Coors–yep, that Coors–as a foreman. He stuck around for about four years before taking off for Golden, Colo., where in 1873 he opened The Golden Brewery, forerunner of Coors. No one is sure exactly why Coors left Naperville, although some reasons have been bandied about.

According to the book “Coors: A Rocky Mountain Legend,” Stenger hoped that Coors would marry into the family.

“Stenger had three daughters,” said Brian Ogg, assistant curator of the Naperville Heritage Society. “And I think he did want to marry the brewmaster to one to his daughters. But it didn’t take, for whatever reason, and Coors left town.”

Both parties – Naperville and Coors – went on to do big things. Coors founded a company that is now part of the Molson Coors Brewing Company and has annual sales of $5 billion. Naperville had a number of industries in and near downtown in its early history including this brewery, Kroehler Furniture, and several quarry operations (including what later became Centennial Beach). Today, Naperville is known less for manufacturing and more for a large and wealthy population alongside high-tech and white-collar jobs in major corporations along I-88.

Yet, it is interesting to think about what might have happened if that relationship had worked out. Could Naperville today be home to a brewing empire? Would the city leaders then have made different choices about annexing land and building subdivisions after World War II? Would having such a business in the city exacerbated the downtown alcohol problems of recent years?

New “Dry City Brew Works” reminds Wheaton of its dry past

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A new brewery in Wheaton has a name that highlights the community’s past stance toward alcohol:

Exposed brick walls, metal accents, a wooden ceiling and plans for local musicians to regularly perform give Dry City Brew Works the feel of an urban coffeehouse…

The name, of course, is a reference to Wheaton’s history of being a dry city until the mid-1980s.

“A lot of people, especially from the Wheaton area, are telling us, ‘Wow, finally, it’s so good to have something like this in Wheaton.’ They love the name and the play on Wheaton and the reaction to the actual product has been good,” Jessica said.

Friends, family and strangers helped the brewery raise $15,000 through a Kickstarter.com campaign to help with some of the startup costs. The owners are now in the process now of rewarding the backers with Dry City-stamped T-shirts, glasses and other items.

A bit of a change for a community which voted for its own prohibition after the Federal prohibition ended. Read an earlier post about Wheaton’s dry past and reactions to Ale Fest a few years ago. The ban on alcohol sales was revoked in part because of arguments that such sales would help the downtown: enhance the downtown experience, attract businesses and restaurants, and thus boost tax revenues. A brewery downtown would seem to contribute to all this though it remains to be seen how successful a brewery in Wheaton can be.

A beer pipeline to help relieve congestion in Bruges

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The city council of Bruges has approved a beer pipeline that will cut down truck traffic from a brewery shipping beer to the city center:

In the years since the De Halve Maan brewery opened a bottling facility outside Bruges in 2010, the company’s faced a tricky logistics problem. It still brews beer at its original site downtown, just as it has for nearly five centuries. To get all that delicious beer to the new factory for filtration, bottling, and shipping, it uses trucks. Trucks that burn fuel, spew carbon and clog the city’s cobblestone streets (which surely froths all that beer).

No more. The city council has approved the brewery’s unusual but clever plan to save time and money while reducing emissions and congestion. It will build a pipeline to ferry the good stuff across town, underground. Yes, you read that right: A beer pipeline.

Instead of making the 3-mile drive in one of dozens of tankers that traverse town each day, the award-winning beer will flow through a 1.8-mile polyethylene pipeline, making the trip in 15 to 20 minutes. The pipeline will move 6,000 liters of beer every hour, De Halve Man CEO Xavier Vanneste told Het Nieuwsblad.

As CityLab points out, Cleveland’s Great Lakes Brewing Company uses underground tubes to move beer between its brewery and its pub, across the street. But this is a longer journey, one with real environmental consequences, and the Belgian pipeline surely will have a bigger impact in terms of reducing traffic and carbon emissions. “In time, this innovative investment plan would reduce the amount of transport by heavy goods vehicles by 85 percent,” says Franky Dumon, the alderman for spatial planning who approved the project on behalf of the city council. “It is a win-win situation for everyone.”

A fascinating solution. Indeed, I expect there will be a lot of efforts in the years ahead to try to limit congestion through all sorts of means like piplines or drones or new means that haven’t yet been tried. And I imagine such an unusual feature could be used to attract tourists. Perhaps the pipeline could have an ongoing “leak” where people could get a small amount for a fee?

This idea makes me think of The Simpsons episode from eighth season titled “Homer vs. the Eighteenth Amendment.” Operating as the Beer Baron, Homer has a Rube Goldberg-esque pipeline that connects the alcohol production facility to the bowling alley where the illicit booze is delivered in bowling balls. I’m sure the pipeline in Bruges will be more efficient and has the benefit of the blessing of the local government.

Naperville considering 8 new rules to limit bar and alcohol problems

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Naperville may just be a victim of its own success: the city is looking at 8 possible regulations intended to limit problems related to bars and alcohol.

“I don’t think anybody here could deny this is detracting from the Naperville brand,” council member Robert Fieseler said about “the whole rowdiness thing.” “We can do something about that.”

Drawing from a liquor service best practices manual developed a year ago and recommendations the liquor commission made last week, the council asked for documents to be drawn that would restrict drink sizes, limit discounts on drinks, regulate shot sales, require additional training for security and prohibit entry to bars within one hour of closing time.

The council also asked staff members to research ID scanning technology with a goal of requiring bars to install it by May 1, 2015; to prepare a list of police statistics that should be analyzed as part of a review of night life activity; and to create a plan to train security personnel at bars in conjunction with the training program the police department already mandates for servers…

The eight regulations the council supported Tuesday do not include reductions in bar hours, which drew opposition from bar owners and the Naperville Area Chamber of Commerce.

An interesting set of regulations ranging from more education for bar owners and workers to limiting the size of beers from a maximum of 24 ounces to 20 ounces.

This could be viewed from multiple perspectives. One is a concern with safety. There have been some violent acts, public drunkenness, and a recent car crash that killed two young adults. But, I think the more important perspective – which doesn’t preclude the importance of safety – is the image of Naperville. Few communities, particularly well-off suburbs, want to be known for incidents related to bars, alcohol, and related violence. This is the same reason many communities prohibit tattoo parlors in their zoning laws: the image of such places do not lend themselves to a family-friendly atmosphere. Could such incidents in downtown Naperville stop people from moving to the suburb or hinder them from spending their money in the downtown? Even if the answer is no, this is the sort of risk a suburb like Naperville does not want to take.

Illinois revenue issue: “sin taxes” can’t keep pace

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Even as legislators raise “sin taxes,” it is difficult for the state to bring in as much revenue from such taxes:

While state lawmakers continue to increase taxes on liquor, cigarettes and gambling, revenues from the so-called “sin taxes” aren’t keeping pace. At $1.95 billion, 2012 revenue from those taxes was almost on par with that of 2003, even though most tax rates increased significantly, according to a Daily Herald analysis of Illinois Department of Revenue financial reports…

Since tobacco taxes were raised in 2002, revenues steadily have declined to pre-hike levels as cigarette purchases dropped in Illinois. Legislators last year doubled tobacco taxes, but revenue did not keep up. After getting $609 million in tobacco taxes in the previous fiscal year, the state generated $856.5 million from tobacco taxes in the fiscal year that wrapped up a few months ago, according to the state legislature’s Commission on Government Forecasting and Accountability…

While taxes on things like cigarettes and liquor are relatively easy to sell to many taxpayers, critics say a failure to maintain these revenue levels ultimately results in higher taxes for everyone. It’s no surprise to Illinois Policy Institute Executive Vice President Kristina Rasmussen that sales and income tax rates have also increased in recent years…

The state’s sales and income tax projections are also eroded by buyers going elsewhere for alcohol, cigarettes and similar products. Rasmussen said legislators are taking a shortsighted approach to revenue enhancements instead of solving long-term debt problems.

It is more popular politically to go after sin taxes than to look at larger spending or taxing issues.

But, what counts as a “sin” is also interesting to note – it is quite a social construction. Cigarettes are seen as a huge threat to public health but are not illegal. Alcohol was once banned on a national level and there were decades of temperance movements but it too is legal and brings in a lot of revenue beyond sin taxes – think what restaurants generate. Marijuana is a growing sin tax alternative as some places look to cut costs: instead of jailing users and sellers, why not just ticket them or tax them, making money off of behavior that is still seen as deviant. Thus, it isn’t surprising as more of these traditional “sins” fail to generate sufficient revenue that new sins are identified, from red-light cameras to speed cameras to soft drinks to junk food and beyond.

Naperville downtown like “Rush street west”?

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In response to the stabbing death that happened in downtown Naperville this past weekend, one city councilman suggests the city needs to enforce liquor regulations more closely:

Councilman Doug Krause pointed out that the city has only shut down one bar for one day in the past five years due to a liquor license infraction, and that an ordinance passed last month will allow bars to stop serving food at 9 p.m.

“It’s becoming more of a Rush Street after 10 o’clock at night — it’s like Rush Street west,” Krause said Sunday night. “It’s been increasing over the last eight to 10 years. There are mobs out there.”…

“We had over 6,000 calls for police service in downtown Naperville last year. The problem is an enforcement problem,” Krause said referring to liquor law enforcement.

Councilman Grant Wehrli disagreed with Krause, calling his response a “knee jerk reaction to an event that is still under investigation.”

This sort of reaction is something I was expecting even though Naperville is a relatively safe place.

At the same time, this does lead to a larger issue that I hinted at on Sunday: how Naperville wants to balance being a cultural and entertainment center while also remaining family-friendly. On one side, having a lot of bars in a suburban downtown is not usually considered family-friendly. Particularly on warm summer nights, there are a lot of people who congregate in downtown Naperville late into the evening, including many teenagers and families, to partake of music, shopping, the Riverwalk, and family restaurants and eateries. This sort of violence is not clearly not helpful to maintaining this environment but even public drunkenness is not terribly conducive to this.

On the other hand, having a thriving restaurant and bar district can bring in a lot of tax revenue. Instead of residents going elsewhere (perhaps downtown Chicago even?), they spend their money out in downtown Naperville. Lots of suburban communities would love to have the problem that Naperville has had of not having enough parking spaces for all of the downtown visitors or having the kind of restaurants that exist in most suburbs only in shopping centers. The restaurants and bars help attract other businesses.

So how does a well-respected suburb balance these two interests? One of the worst things that could happen to the downtown is that it is branded “unsafe” and people turn away. At the same time, when there are plenty of people around and there is alcohol involved, it is really hard to stop everything bad from happening.