Category Archives: Sociology

Highlights from the Nielsen Social Media Report 2012

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Nielsen just released the Social Media Report 2012 (more data here). Here are a few things to note:

Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform.  The site is also the top U.S. web brand in terms of time spent, as some 17 percent of time spent online via personal computer is on Facebook.

-More than 70% of Pinterest’s users are female.

-The top three reasons by far for why social networks users become connected/friends: know person in real life, interested in keeping up, mutual friends. This is more evidence that social networks are mainly about maintaining existing connections rather than creating new connections.

-Watching TV is increasingly linked to tablet, smartphone, and Twitter usage. Multitasking is alive and well and perhaps TV can be interactive after all.

There is also some fascinating data at the end about social media usage around the world.

Beautiful infrastructure: new image of the US from space at night

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This is worth gaping at for a moment:

United States

Some of the details on how the image was obtained:

These super-high-resolution images, made possible by a new type of infrared sensor on the satellite, were revealed here at the American Geophysical Union conference Dec. 5.

The Visible Infrared Imaging Radiometer Suite has a “day-night band” that can detect natural and man-made light with unprecedented resolution and clarity. It can resolve everything from the nocturnal glow of the atmosphere to the light of a single boat at sea. It can detect auroras, wildfires, the reflection of moon and star light off clouds and ice and the lights alongside highways. The sensor has six times better spatial resolution and 250 times better resolution of lighting levels than anything that came before it.

The VIIRS instrument works by scanning in 22 different wavelength bands. For each pixel, it uses a low-, medium- or high-gain mode to accurately depict the light from each source. Low-light signals are amplified and bright lights are kept from being over-saturated.

This could be an example of infrastructure at its finest. With a quick glance at this photo, you get an idea of the geographic dispersion of the American population. Of course, it could also tell you something about light pollution…

Claim: 90% of information ever created by humans was created in the last two years

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An article on big data makes a claim about how much information humans have created in the last two years:

In the last two years, humans have created 90% of all information ever created by our species. If our data output used to be a sprinkler, it is now a firehose that’s only getting stronger, and it is revealing information about our relationships, health, and undiscovered trends in society that are just beginning to be understood.

This is quite a bit of data. But a few points in a response:

1. I assume this refers only to recorded data. While there are more people on earth than before, humans are expressive creatures and have been for a long time.

2. This article could be interpreted by some to mean that we need to pay more attention to online privacy but I would guess much of this information is volunteered. Think of Facebook: users voluntarily submit information their friends and Facebook can access. Or blogs: people voluntarily put together content.

3. This claim also suggests we need better ways to sort through and make sense of all this data. How can the average Internet user put it all this data together in a meaningful way? We are simply awash in information and I wonder how many people, particularly younger people, know how to make sense of all that is out there.

4. Of course, having all of this information out there doesn’t necessarily mean it is meaningful or worthwhile.

Discussing why a professional sports team would adopt the name the Pelicans

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It appears the New Orleans Hornets will adopt a new name: the Pelicans. Here is some discussion on TrueHoop about the meaning of the name and other names that were in the running:

And yet, if you put a gun to my head and said: Come up with a funny name for a minor league baseball team I’d say “Pelicans” and I’d worry that it wasn’t realistic. Like, what owner would name his team for an unathletic bird noted for how much marine life it can carry in its big mouth?

In terms of specifically dissecting the Pelican and noting its awkwardness, I think that is fair, but I think the qualities of the bird do not necessarily translate into the perception of the team. Magic is not the “sportiest” of names. It’s either weak in some sense or cheating (is there a rule against sorcery?), right?

Not to pick on the Magic, of course. The Celtics aren’t meant to be pagans. The Knickerbockers don’t have people’s unsundry parts in them. Those names are “made” by their legacies. It is the duty of every franchise to build that legacy to overcome all of these, at first, imperfect names. And upon the fanbase. They have to “own it,” to use the parlance of our time.

People in New Orleans dislike change, but they love New Orleans. There’s nothing like some hate from north of I-10 to get some New Orleanians to love what those “Yankees” hate.

It’ll work.

And a quick look at three other possible names:

The colors were purple, red and black primarily, they had the voodoo dolls, the graveyard, bones and mojo for mascots, and more. It was fantastic, local, recognizable, edgy. Voodoo is currently owned by the new AFL, as Benson folded his team prior the older AFL folding. The Shreveport-Bossier City Battlewings (north Louisiana for those playing the home game) moved here, donning Voodoo garb. This was at least one obstruction to this…

Krewe was another good choice. “Krewe of X” is used to describe the people in parades in many cases (I was Krewe of Endymion after the Super Bowl, for instance). This has clear cultural relevance and built-in mascots, branding, etc. It would be a beacon for those three people who’ve never heard of Mardi Gras. Krewe of New Orleans … the party has arrived.

Brass was another good name. It’s evocative of Jazz, and was the name of an ECHL team (minor league hockey) here in New Orleans (yes, really) that folded shortly after the Hornets relocation. You can write the branding for it quite easily.

I suspect this analysis is right: local fans could get used to all sorts of names over time. I would assume that winning more would make a sports team name more permanent. While there may have been other reasons for these switches, think of the Charlotte Bobcats and the Washington Wizards. Perhaps some cities are even better suited than others to adopt stranger or more local names. And yes, a number of professional pro sports team names don’t make a lot of sense given their current context and era. For people who like local color, it is almost too bad sports teams aren’t required to have names that match their current community. Finding the best local names could be a fascinating exercise…

But I wonder if this is part of a larger shift in the names of sports teams away from fierce animals or creatures. Just as first names in the United States can change (here is a sociologist talking about the decline of the name Mary but the resurgence of the name Emma), the names of sports teams can change. Think of the new team names in the four major sports in the last two decades and it is an odd collection of old-style and new names. This may have to do with branding: new kinds of names offer new opportunities. Take the Oklahoma City Thunder. Their name is not shared by another team in the four major sports and is not found too frequently elsewhere. It could lead to all sorts of new marketing opportunities though it might be difficult to come up with appropriate mascots and train copy editors to use the name correctly.

Of course, one innovation of the future could be that more American sports team adopt corporate names. This could be a lucrative revenue stream.

Toll Brothers experiences strong growth

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Toll Brothers, known for their construction of large homes (McMansions to critics), recently reported strong growth:

The company hasn’t figured out some amazing new way to build houses more efficiently and get more money out of every house built; instead, it is just building more. A lot more. Compared with a year ago, revenues were up 48 percent, and the number of homes built rose 44 percent to 1,088. Toll Brothers’ gross margin—which measures revenue from sales—was 24.6 percent in this quarter compared with 24.2 percent in the fourth quarter of 2011.

The full year was successful for the company as well. Its net income was $478.1 million compared with $39.8 million last year. Pre-tax net income shows a more stark story of decline and recovery: for this year it came in at $112.9 million versus a pre-tax loss of $29.4 million in 2011.

One figure that most directly shows this significant increase in building activity is the company’s “net contracts per community,” which is comparable to what retailers report as “same-store sales.” This measure shows how much Toll Brothers is building in the areas in which it already operates. As such, it directly reflects the increasing demand for homes, as opposed to the company’s expansion into new markets. Net contracts per community were up 33 percent from the fourth quarter of last year and 60 percent from this fiscal year to last, the highest yearly gain for the company since 2006 and the highest quarterly increase since 2005.

The housing market may still be lagging but this Toll Brothers data suggests the demand for larger homes has increased in the last year. See more of the financial details here.

Argument: cities could find more revenue by taxing people who commute in

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Michael Pagano details the tax revenue issues facing American big cities and proposes a solution: tax commuters for the city services they use.

Over the past several decades, municipal tax systems have changed in many ways to try and capture the revenues needed to support essential services. But most cities continue to base their tax systems on dated notions of how local economies work and what drives income growth and wealth. Cities must be given the ability to develop tax and revenue systems that match the unique characteristics of their local economies, and that allow them to diversify revenues in ways that protect them from fiscal crises.How might that request be accommodated? Tax structures should be created that link cities to their underlying engines of growth or to income and wealth, similar in design to what the property tax attempted to accomplish two centuries ago. In Ohio for example, cities tax earnings at the place of employment and the place of residence. By taxing at the place of employment, users of city services (that is, employees who physically work at a site) contribute to the resource base for service provision.

Imagine if users of city-government services actually were required to pay for the full cost of those services? Imagine household decisions on where to live that is based on their paying the full cost of services. Imagine the decision calculus by individuals who would be responsible for paying their fair share. It could be revolutionary.

I wonder if changing the tax structure in this way would only serve to push more organizations and firms to the suburbs. Take the example of Chicago cited by Pagano. In the last few years, several companies, like Motorola, have announced they are moving workers back into the city. Would changing the tax structure make them reconsider?

Shared cultural interests leads to hiring at elite firms

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A new sociological study argues having the right cultural interests or pursuing certain cultural activities can lead to getting a job at elite firms:

Big-time investment banks, law firms and management consulting companies choose new workers much as they would choose friends or dates, zeroing in on shared leisure activities, life experiences and personality styles, a new study finds…

As a result, evaluators described their own and others’ firms as having distinct personalities related to employees’ extracurricular interests and social styles. Companies ranged from “sporty” and “scrappy” to “egghead” and “country club.” One outfit even specialized in hiring people with drab personalities.

Top-ranked firms uniformly favored applicants who cited upper–middle class leisure pursuits such as rock climbing, playing the cello or enjoying film noir.

Picking employees from the same cultural basket may have pluses and minuses, Rivera adds. Hiring people with common traits and interests may create a cohesive work force. But shunning prospective employees with different life histories could also make firms susceptible to reaching decisions quickly without evaluating alternative ideas.

This challenges the American ideal of meritocracy where hard work should lead to a job. While the study suggests these cultural interests don’t matter as much when organizations are hiring for more technical jobs, it does matter for white-collar and upper-class jobs. This could also challenge the role of college courses: how many college classes are about developing a “scrappy” or “country club” approach to life? In contrast, the experience outside the classroom at some colleges (plus the applicants’ earlier life history) might contribute quite a bit to learning about and then developing these cultural skills.

It would also be interesting to look more at the personalities involved in hiring and branding that companies develop. Marketing today often involves selling a brand and image more so than focusing on the particulars of a product. Is this branding simply about marketing or does it bleed through the culture of the entire organization?

“Eating plays a central role in both civility and civilization” vs. a fast food society

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According to this argument, perhaps we should worry less about addiction to smartphones and more about how we eat:

There are four clear threats to the modern family and possibly civilization at large; cell phones, video games, the internet, and junk food. We allow the first three because they are cheaper than tutors, private schools, and nannies. Indeed, games and gadgets support a kind of electronic autism where neither parent nor child speaks to each other until the latter is old enough to drive. With junk food the threat is more complicated; a fusion of chemistry and culture. In combination, internet social networks and poor diets seem to be conspiring to produce a generation of pudgy, lazy mutes with short attention spans.

Culture begins and ends on a plate. A proper wake is followed by good food and drink for good reason; a testament to life even without the guest of honor. We eat to live and then we live to eat. From the earliest times, food played a key role in the spiritual and literal growth of families and a larger society. An infant bonds with its mother while nursing; families bond when they share food. We define hospitality with friends by inviting them to break bread – or share a refreshing adult beverage. Alas, eating plays a central role in both civility and civilization.

Contrast this elevated role for food versus the fast food approach common in the United States. I recently led a discussion in my introduction to sociology class about the social forces that lead to having a fast food society where around one-quarter of American adults eat fast food each day. Here are some of the ideas we came up with:

-Americans don’t have time for food preparation and eating as we are too busy doing/prioritizing other things.

-Fast food is cheap (particularly in the short-term) and convenient.

-Food is the United States is more about finding sustenance or nutritional content as opposed to sociability. (I’m thinking of Michael Pollan’s work here.)

-Americans love cars and driving and what could be better than going to a restaurant without ever having to get of the car? (Imagine the outcry if more communities like this one in South Dakota bans eating while driving.)

-Fast food is made possible by changes in the industry where it is now easier to draw upon food sources from all over the world. (The book Fast Food Nation does a nice job describing some of this process.)

-Fast food places offer a homogenized and familiar experience.

-There is a lot of money to be made in fast food.

In other words, there are a variety of social factors that influence why and how we eat. There are not easy fixes to changing a fast food society.

Mapping Chicago by taking a photo at every major intersection

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Planner Neil Freeman found an interesting way to map Chicago: take a photo of every major intersection. A post on Atlantic Cities describes the map:

Freeman’s first project, called “Chicago mile by mile,” created an unconventional city map of the city based on 212 photos of strategic “mile” intersections. It was inspired by Chicago’s unique grid system, in which every eight blocks measures a full mile, and the city’s corresponding address system, which advances (for the most part) in increments of 800. If you begin at the zero-points of Madison and State streets and go west a mile, for example, you’ll reach the corner of Halsted Street at 800 W Madison Street.

“This arbitrary address system ends up defining what it means to live in Chicago,” he says. “These arbitrary systems that end up underlying our built environment of our daily life are really intriguing to me.”

On the webpage with the map, here is how Freeman describes the map:

 

Chicago mile by mile

Neil Freeman, 2002
213 color photographs
114 x 104 inches

These photographs maps Chicago’s uncomprimising street grid into 212 4″x6″ snapshots. The photographs document every intersection of mile streets, major roads on section lines. The entire city is traversed by this network of arterials. Photographs were taken in January 2002.

It would take a while to look at the thumbnails of all the photographs. However, I think doing so might start to reveal patterns. In other words, are the major intersection on the North Side more alike or different from major intersections on the South Side? Are there patterns across all intersections? I suspect there may be as these major intersections would tend to attract certain kinds of functions and organizations.

Extending this project in three possible ways could also add a lot of information. One way to expand this would be to start filling in more of the intersections between these major ones. A second way would be to track these intersections over time. If Freeman took all of these photographs again in 2012, how much would have changed? A third way would be to collect data on how people experience and visual these intersections and compare this to the photographs. How exactly do residents and visitors perceive these intersections?

Study finds cell phone usage linked to addiction, materialism, and impulsiveness

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A new study in the Journal of Behavior Addictions argues cell phone usage can be linked to other concerns:

“Cell phones are a part of our consumer culture,” said study author James Roberts, Ph.D., professor of marketing at Baylor’s Hankamer School of Business. “They are not just a consumer tool, but are used as a status symbol.”…

Roberts’ study, co-authored with Stephen Pirog III, Ph.D., at Seton Hall University, found that materialism and impulsiveness are what drive cell phone addiction.

Cell phones are used as part of the conspicuous consumption ritual and also act as a pacifier for the impulsive tendencies of the user, according to Roberts. Impulsiveness, he noted, plays an important role in both behavioral and substance addictions…

Some studies have shown that young adults send an average of 109.5 text messages a day or approximately 3,200 texts each month. Furthermore, surveys suggest that young adults receive an additional 113 text messages and check their cell 60 times in a typical day…

Data for this study come from self-report surveys of 191 business students at two U.S. universities. Cell phones are used by approximately 90 percent of college students, and said Roberts, “serve more than just a utilitarian purpose.”

New technologies tend to have the potential to allow us to do new things in new ways, often working alongside a narrative of progress, but we need to continually ask whether the use of new technologies can also lead to negative outcomes. We don’t have to be Luddites to suggest that we should evaluate the social changes that accompany technological change.

One question about addiction and mass culture: if a majority or large number of people have more addictive relationships with their cell phones, does it at some point then cease to be addiction and comes to be seen as “normal”?