Twenty-first century American life: McMansions, SUVs, and celebrities

An argument that the first decade of the twenty-first century never really ended includes citing McMansions, SUVs, and celebrities as part of our current world:

You might be tempted to cap the perceptual 2000s in late 2008, when Obama was elected president and the investment banks Lehman Brothers and Bear Stearns collapsed, taking down the housing market and much of the American economy with them. That collapse ended the tacky prosperity of the early 2000s, a period when the McMansion flourished, cheap gas fueled a love affair with giant SUVs, and pop culture was overrun with paparazzi shots of Paris Hilton and Lindsay Lohan falling out of Los Angeles nightclubs while wearing low-rise jeans and trucker hats. Meanwhile, Facebook was metastasizing beyond college students, sculpting the basic contours of the digital environment much of the world now lives in. In hindsight, the moment in 2007 when the pop princess Britney Spears cracked under the paparazzi glare, attacked a car with an umbrella, and shaved her head feels like foreshadowing of the cultural brink to come, when none of this would feel so innocent or breezy.

The pairing of McMansions and SUVs continues. Both are still alive and well. Americans continue to purchase large vehicles and like driving (at least compared to alternatives). At the same time, Americans generally desire the largest new houses in the world. While housing prices may be really high in some urban markets, many still desire a starter home and suburban life.

Adding pop culture to this pair is an interesting choice. Do all three of these together suggest bigger is better or that consumption of all things – cars, homes, and people/celebrities – is what Americans want to see and experience? We have many images of celebrities driving around in expensive SUVs and living in large homes. As Americans in general like the idea of large homes, those in the public eye seem to gravitate toward large and showy homes. Their residences, such as those of sports stars and Hollywood stars, are usually beyond what the average American could buy (as are most McMansions).

These three together are likely not going to age well: do people need such large homes, large vehicles, and news about celebrities? Will future generations see this all as rampant excess and problematic? Yet, it is hard to see a future where Americans turn away from each of these three interests: new homes might be slightly smaller than in the recent past but a big shift has not occurred, driving is still necessary for most people to attain success, and celebrities allow consumers to consume people rather than created products.

Kevin McCallister of Home Alone does not live in a McMansion

From a Buzzfeed list of tweets about Home Alone, here is one that considers the primary setting for the movie:

HomeAloneMcMansion

While the house may appear to be a McMansion because of its size and suburban settings, there are multiple pieces of evidence to counter this (compiled from multiple websites including fancypantshomes.com, themirror.co.uk, and census.gov:

1. The home was constructed in 1920. This construction predates McMansions by roughly six decades.

2. The home sold in 2012 for just over $1.5 million. This is beyond the price of most McMansions.

3. The home does not suffer from the architectural issues facing many McMansions (likely because it was built in 1920): it has a consistent brick facade, a symmetrical front, and not too many gables.

4. The home is not in a suburb with residents striving to look wealthy; this is a wealthy suburb with a median household income of $220,000 for its over 12,000 residents.

5. Because this is an older and smaller suburb, it is indeed possible to walk from the McCallister house to downtown which is less than half a mile away. It is possible to have big houses located in walkable neighborhoods (which is part of the appeal for some teardowns in older suburban neighborhoods).

Kevin McCallister lives in a big house, a house for wealthy people, but it is not a McMansion. The primary setting for Home Alone is a large and older single-family home far beyond the reach of most Americans and located within a walkable and wealthy suburb.

A restaurant smaller than a McMansion dining room

McMansions are known for having a lot of space; certain restaurants try to keep the dining room very small. Thus, the comparison between an Omaha cafe and a McMansion dining room might not seem out of place:

You feel at home in Sojourn the minute you walk in the door and down a hall that’s separated from the eating area. When you reach the cafe, it’s much like you’re entering your own dining room. The serving area, with 12 tables for four, is smaller than some dining rooms in suburban McMansions.

OmahaRestaurantDiningRoom

However, this appears to be a decent-sized space with room for twelve tables, 48 customers (plus the small countertop in the back), and still some room for people to get by. And if this estimate of 12 square feet per diner is anywhere close, this space has roughly 570 square feet.

This would make for a very large McMansion dining room. Even with the interest Americans might have in always having some extra space, how many times does a McMansion owner need to seat 48 people? A 20 foot by 20 foot square McMansion dining room comprising of 400 square feet would be smaller than this space. A 40 foot by 15 foot rectangular dining room would be slightly larger than this. The size of this cafe is probably more akin to a great room or family room in a McMansion rather than a dining room.

So why the comparison here to a McMansion? Two guesses. First, the emphasis is on the relatively small space of the cafe. While the video does not suggest the space is too tight, the dining room would certainly be lively with a half full or more dining room. This is not a suburban chain restaurant with tables upon tables; this is a limited space. Second, the description attempts to highlight the coziness and warmth of the space. McMansions have plenty of space as well as limited charm due to their cookie-cutter nature and cavernous rooms.

Suburban dream: have a McMansion 12 miles from Times Square

A profile of Hasbrouch Heights, New Jersey in the New York Times highlights the variety of housing styles available in close proximity to Manhattan:

A mile-and-a-half square atop a hill, Hasbrouck Heights is hardly the boondocks. Times Square is 12 miles east, and the Manhattan skyline is visible from some streets. On the northern end, Interstate 80 swipes past and Route 46 cuts through. Route 17, with office buildings, hotels and chain restaurants, runs down the town’s eastern edge, and Teterboro Airport is just on the other side.

Driving through Hasbrouck Heights on Route 17 offers little inkling of the residential community up the hill or beyond the cliff to the west. Bordered primarily by Hackensack and the boroughs of Lodi, Wood-Ridge and Teterboro, Hasbrouck Heights has an eclectic housing stock of Capes, Victorians, ranches, split-levels, boxy contemporaries, Tudors, McMansions and colonials of all stripes, many on 50-foot-wide lots. The architectural variety, spanning the late 1800s to the current decade, is evident on nearly every block.

“With the new construction, builders have done a good job adding style and character,” said Susan LeConte, the president and chief executive of LeConte Realty, in Hasbrouck Heights. “The homes are not cookie-cutter.”

Four quick thoughts:

  1. This kind of real estate profile, a staple in many newspapers, tend to be very positive about each community or neighborhood highlighted. This profile is no exception: it has the feeling of a small town (bikes can stay unlocked!), there is a little noise from a nearby airport but not too much, and residents can commute to New York City. If this is not an advertisement for the American Dream – single-family home in a quiet suburb not too far from the big city – then I do not know what is. (Thinking more about these profiles: it would be funny to follow them with the opposite perspective of each community.)
  2. The paragraph on different housing architecture is interesting in two ways. How would a suburban community end up with an “eclectic housing stock”? Perhaps development took place in fits and starts. Perhaps the community has a mix of housing needs (with McMansions sitting on the more expensive end). Perhaps the community is more open to different kinds of development.
  3. The second interesting part of the housing paragraph is that the mix of architectural styles only hints at two more modern styles: “boxy contemporaries” and McMansions. Neither descriptions are endearing. Boxy and sleek homes are not preferred by many. McMansions are often viewed as taking up too much space and having poor design. Does this hint that home styles have hit a dead end in recent decades? Would more buyers prefer an older, more established style that they can then update to fit their own needs?
  4. For all the density and glamour of Manhattan, there are plenty of McMansions in the New York City region (including famously in New Jersey and elsewhere).

At least two McMansions on the list of “26 most Iconic TV Interiors”

Architectural Digest has a list of the “26 most Iconic TV Interiors” and it includes at least two McMansions:

The Sopranos memorialized early-2000s New Jersey in all its gritty glory. Perhaps most memorable among fans was the Soprano family kitchen, with its light wood palette, where Tony was often seen in his robe, rummaging for cold cuts. But the show’s production designer Bob Shaw has said he found the office of Tony’s therapist Dr. Melfi the most interesting, because it was round. For a mobster confronting his own mind, there was nowhere to hide…

The rich and beautiful but down-to-earth Cohen family was the family every O.C. fan wished would adopt them—but only Ryan was so lucky! The Italianate McMansion in Newport Beach, California, was actually built on a soundstage—so, that breathtaking ocean view from Ryan’s poolhouse? That was a photo backdrop made by production designer Thomas Fichter, who was also responsible for all the “weather” you ever saw on the show.

I have a lot to say about the Soprano McMansions here.

The home from The O.C. has some similarities to the Soprano’s McMansion: it is in the suburbs and was built (and aired) in the same time period. Yet, the inhabitants of Orange County on the show faced more conventional suburban problems – teenagers stuck in a world of largely successful adults with big houses – compared to the twist of a gangster family living in a well-kept New Jersey McMansion.

Two other thoughts on this list:

-There are at least a few outright  mansions on here, including the impressive setting for Downtown Abbey.

-The brief descriptions do not provide that many insights as the list contains mostly very popular shows. Did the interesting setting help make the shows popular or did the settings become interesting because the shows took off? The list does not really have any failed shows though I imagine some short-lived television shows had some very interesting interiors.

Emily Post, pretense, and McMansions

A look at Emily Post’s etiquette connects her advice then and McMansions today:

Many of her admonitions are still relevant today. Thank-you notes were a sign of good character, Post argued. She also recommended ignoring “elephants at large in the garden,” otherwise known as wealthy know-it-alls: “Why a man, because he has millions, should assume they confer omniscience in all branches of knowledge, it something which may be left to the psychologist to answer.”

Above all, however, one must avoid pretense! Hence her indictment of the tastelessness of what today might be called a “McMansion”: “But the ‘mansion’ with coarse lace… and the bell answered at eleven in the morning by a butler in an ill-fitting dress suit and wearing a mustache, might as well be placarded: ‘Here lives a vulgarian who has never had an opportunity to acquire cultivation.’”

These two passages cited above suggest that those with wealth and resources should not flaunt their advantages by either acting like they know everything or having possessions that indicate status but not refinement. Hence, a McMansion might be an issue because the owner is purchasing a relatively expensive and large house and making a statement with its architecture and design. Instead of a more understated or traditional looking or older wealthy home, the McMansion is often said to be a plea for attention by those with new money to burn.

At the same time, this hints at some broader issues Americans have with wealth and dwellings. Is it more acceptable to have a more subtle but truly grand big home as opposed to garish McMansion? Both dwellings might contribute to inequality. Both could discourage social interaction. Both are larger than the average home and arguably waste a lot of space. Both show that the homeowners have money.

In American society, there have long been certain ways wealthy people should try to downplay their wealth. Because has more democratic and meritocratic ideals than some places, having certain possessions – the ultimate or unusual luxury goods – are truly markers of having a lot more than others. McMansions are not these luxury goods; they are too common and are within the reach of relatively more Americans. The big mansions of Hollywood, in the wealthiest suburbs and urban neighborhoods, and home to the 1% are the ultimate mansions and indicators of wealth.

Paraphrased future: “Love or hate McMansions, the ones in Chicago deserve to be recognized”

Brutalist architecture may have few admirers but this does not stop people from suggesting the style is worth examining or saving. Here is a recent headline from Curbed Chicago: “13 Brutalist masterpieces that every Chicagoan should know; Love or hate the style, Chicago’s concrete buildings deserve to be recognized.” And this is the argument made about why these buildings are worth looking at:

Popular during the 1960s and 70s, Brutalism should not be overlooked for its historical importance. Though Chicago lost a few Brutalist buildings—most famously Bertrand Goldberg’s Prentice Women’s Hospital, which was demolished in 2014—the style might even be poised for a comeback.

“In many cases, concrete buildings captured the aspirations of the city at critical times,” Chicago-based architect Iker Gil said in a statement last year. “As we shape the future of Chicago, it is worth trying to learn from the lessons and opportunities represented by these remarkable buildings.”

If this argument is successful, then it is a short step toward a similar argument for all kinds of architectural styles and buildings. In particular, the same case could be made for McMansions. Even though many critiqued such homes, what buildings better capture the consumeristic exuberance and grandiosity of the 1990s and 2000s? What buildings better illustrate the sprawling of America and a dedication to private single-family homes that flaunt the status of the homeowners? Why not preserve at least a few McMansions for future generations to remember and learn from?

Somehow, I suspect the calls for preserving McMansions will be more muted or absent. Brutalism seems to attract the attention of enough elite or leading proponents that some of its most interesting buildings will survive. Few leading architects, critics, or designers will stand up for McMansions. Still, I would suspect enough of them will last 50+ years and the legions of McMansion buyers and builders may just come together to make sure some survive much longer.

Maybe modernist houses will appeal to millennials – in certain circumstances

Architects and cultural critics often like modernist homes even as Americans largely do not prefer them. But, perhaps millennials will select modernist homes:

“For a while people were just tearing them down, but people are seeking them out now — they’re the anti-McMansion,” says Ellen Hilburg, co-founder of the real estate resource Mid Century Modern Hudson Valley. “For some people, it’s a nostalgia factor. But Millennials are discovering them, too. It’s an aesthetic that appeals to people who are aware and environmentally conscious.”

There are a number of pieces of this story that suggest preferences for modernist homes are tied to particular traits of the homeowner or observer:

1. A higher social class.

2. Higher levels of education.

3. Rejection of consumerism and the implied materialism and conformity that goes with it.

4. An interest in the “cool” factor of a home.

5. Living in a community – such as a wealthy, middle to upper-class suburb – where modernist homes are present and accepted.

Putting these categories together, there may indeed be a slice of Americans who prefer modernist homes. But, this also sounds like a taste connected to cultural capital, to invoke Bourdieu. In other words, expressing a preference for modernist design is connected to social class and education that not all Americans have access to.

Recurring issues with teardown McMansions

What if a suburban community continues to face the same issue of teardown McMansions angering neighbors? The case of Arlington Heights, Illinois:

Elgas called the home dimension differences “a form of gentrification” and asked the board to consider changing the building codes to prevent the number of larger homes being erected in Arlington Heights…

“This is not the first time it has come up as a phenomenon in Arlington Heights,” said Mayor Tom Hayes. “It’s probably 10 to 15 years ago this phenomenon first showed itself, not just in the village of Arlington Heights, many neighboring municipalities experienced the same issue with tear downs. We were sensitive to the issue at the time; we did a number of different things from legal, building, zoning and design, we addressed it at that point.”…

Charles Perkins, director of planning and community development, said the village had a task force that studied this issue with members from the Zoning Board of Appeals, the Plan Commission and village trustees. The leaders took bus tours around neighborhoods to view the tear downs and changes. As a result, he said, there were a number of changes made to village codes.

“We reduced the number of square footage you could put on a home, minimized impervious surface, and in the R3 district, which is this particular neighborhood, there was a 10 percent reduction on the ability of square footage of a home built on the lot,” Perkins said. “Those in single-story neighborhoods, typically go to the design commission for the architectural component of the home as well.”

This is not an issue facing just Arlington Heights: wealthier suburbs with older housing stocks can often be attractive to residents who have the means and desire to tear down older homes and construct new and often larger homes. And the teardowns can move in cycles, depending on changes in the housing market, what neighborhoods or communities are desirable, and how communities – including local leaders and neighbors – respond to such moves.

Three additional thoughts:

  1. The term McMansion is not used the article but this is the sort of home that is at issue here. A teardown home with a large footprint constructed in a neighborhood of smaller homes fits clearly within an understanding of McMansions.
  2. The community has some guidelines for new teardowns but not all neighbors think these go far enough. This is a common point of tension: should the property owners have say over their plot of land or should the community and neighbors be able to put in significant restrictions? Who gets more say can become a long local political process with the possibility for long-term bitterness.
  3. While neighbors might generally not like this development, this could be taken as a sign by leaders of a community that their community is desirable. Particularly in communities with limited opportunities for greenfield development, teardowns and infill development can represent a significant portion of change.

What a McMansion looks like to an insurer

I find McMansions to be fascinating but rarely have I thought how an insurer might view a Large Tract Home (LTH):

While they might look grand, LTHs are different from high value homes in a few key ways. Their location and design is similar across an entire subdivision, the construction materials are lower in quality, LTH construction practices are focused on efficiency, and other LTH construction costs are more predictable and less expensive. Despite those differences, insurers can run into problems when assessing the reconstruction bill for an LTH.

“A lot of times, the sheer size of them [means] a lot of carriers classify them with a much higher reconstruction cost when it comes time to rebuild,” said Benjamin Abbott, product manager for CoreLogic Insurance Solutions group, adding that the latest RCT Express release “allows carriers to visually see whether a home is classified as a large tract home or not. And if it is, then we turn down the reconstruction costs a little bit with our assumptions and allow the tool to more accurately price [the property].”

The valuation distinctions between McMansions and high value properties becomes important as natural catastrophes bear down on many parts of the US, at the same time as a lot of new homes are being built in the LTH model…

“It’s important for the insurance carriers to accurately value the reconstruction costs of any property they have because their client, the homeowner, is going to see the impact of that reconstruction cost directly in the premiums that they pay,” Abbott told Insurance Business. “Prior to this update and with other tools out there, they are potentially over-insuring, meaning that premiums may be inflated, which hurts the homeowners directly.”

Interesting assessment: the size of McMansions would lead to a higher reconstruction cost until the insurer considers the quality of the construction and the reconstruction cost drops. I assume this then means it could be cheaper to insure a McMansion than a different kind of home of a similar size?

More broadly, I wonder if insurance companies could provide data on McMansions:

  1. Just how many McMansions/Large Tract Homes are there in the United States?
  2. What is the worth of all such homes?
  3. How many and/or what percent of McMansions are located in areas more prone to natural catastrophes (such as coastal areas where beachfront McMansions can be popular)?
  4. Because of the lower-quality construction of McMansions (as noted above), do McMansions have an above average number of claims on the home insurance over time? The lower-quality construction claim is a common one but we have not necessarily had enough years pass before we can easily see more issues with the longevity of McMansions.