Chicago suburb to sponsor college bowl game

The competition between suburbs can be intense and Elk Grove Village has a new way to stand out: sponsor a college bowl game to be played in the Bahamas.

The village and ESPN announced Tuesday that Elk Grove will be the title sponsor of the Makers Wanted Bahamas Bowl, to be played Dec. 21 in Nassau, Bahamas, using the village’s business marketing tag line. The village is spending $300,000 to sponsor the game, which will air on ESPN. The game had previously been sponsored by Popeyes.

It marks the first time a non-tourist municipality has sponsored a bowl game, the village and ESPN say…

Johnson wanted a way to expand the reach of the village’s “Makers Wanted” campaign, which launched in 2015 to promote the village industrial park — at 6 square miles, the largest contiguous one in the country. The campaign has included a website, billboards, TV and radio commercials, and print ads…

The fee to sponsor the bowl game is part of a $400,000 increase the board approved in its contract with Lombard-based Red Caffeine, the marketing company that developed the Makers Wanted campaign. The other funds will pay for new Elk Grove TV commercials set to air regionally on cable news channels this fall.

It is not uncommon for states to mount such campaigns. For example, see efforts by Texas, Indiana, Florida, and isconsin to draw residents and businesses from Illinois. It is more rare for a single suburb to mount such a campaign on a national scale.

However, conspicuously missing from this article is any evidence that such campaigns work. Can the village conclusively show that the campaign started in 2015 has (1) increased the number of businesses in the community and (2) revenues have increased because of the moves?

This could also be about the status of the suburb. The Chicago area has scores of suburbs and communities often want to stand out. This is why they might seek to change a motto, a logo, or run campaigns to distinguish themselves from others. Such a marketing campaign can make a suburb feel better about itself and local leaders can show they are being proactive regarding growing their community (and growth is good).

It will be very interesting to see whether the football audience helps advance the goals of the suburb and if they are willing to renew their sponsorship for another year past the first. The mayor is claiming the news about the campaign has already helped the suburb (suggesting 95% of the value has already been realized) but the long-term prognosis will take some time to sort out.

Why Americans love suburbs #7: closer to nature

A consistent appeal of suburbia for many Americans is to be closer to nature and green space. While suburbanites appreciate their proximity to urban amenities without having to actually live in the big city, they also often appreciate more open space and closeness to nature. American suburbanites may be out of touch with nature and children may be exposed to less nature these days but the suburbs are viewed as offering access to nature just outside the single-family home.

As cities grew in the nineteenth century, they became dirty places. While this is an ongoing issue in many large cities still (think smog in Paris or air quality in Beijing), these growing cities had particular problems including how to construct sewers (Chicago’s efforts in battling excrement helped it grow), dealing with waste from all the horses, and soot (see pictures of Pittsburgh turned dark in the middle of the day). The suburbs offered some distance from the grime of the city and more proximity to pristine nature.

Exactly what kind of nature suburbanites experience is up for debate. As one critic of suburbia suggests, the suburbs often involve “nature band-aids.” Suburbanites may be interested in farms or “agrihoods” but the average suburban dweller has a small plot of land around their home. I am reminded of one situation I discovered in my research on suburban development where residents of a newer subdivision complained vociferously when the adjacent cornfield turned into a new development. This common process of suburban development – more agricultural or rural land or open space is turned into sprawl – can frustrate many residents.

One consistent experience involves using and caring for the lawns that surround many single-family homes. The green lawn is an important symbol of the owner’s social class as well as a space for outside recreation. Caring for the lawn is vitally important. Neighborhoods and communities exert pressure. Residents make sure their lawns are green in a variety of conditions ranging from watering during droughts, painting their lawns, and searching out the best seeds. They often have plenty of trees, prized by suburbanites for their foliage, functioning as key symbols of nature, and ability to define edges of properties and hide views of others.

Beyond lawns, suburbanites are often interested in parks, forest preserves, and green spaces. Theoretically, these uses limit the possibility that the green space can be turned into other uses. Even somewhat protected green space like a golf course can provoke concerns if it is turned into something else. Additionally, these spaces enhance property values of single-family homes, allow space for children to play, and can become sites of local social activity. Some of these places can offer more authentic nature (less controlled by humans) though many of these sites are carefully kept. Furthermore, even in these preserved spaces, it is difficult to truly escape the suburban noise and evidence of civilization.

Sometimes, nature can be perceived as the enemy of suburbanization. A great example is dealing with water. Flooding is a persistent issue. More housing alongside roadways and parking lots do not allow water to soak into the ground. Think the Houston area after a hurricane. In spaces with less human activity, flooding and waterways changing course do not have the devastating or annoying effects that they can in suburbia. Turning land into suburbia can have the effect of bulldozing over natural ways of dealing with water and instead trying to channel it or eliminate it around homes and other uses. This is not always successful and much money can be spent on the issue. For example, the Deep Tunnel project in the Chicago region is a massive civil engineering project born out of urban and suburban development.

Of course, the opposite can be true as well: suburbanization can be the enemy of nature. Rachel Carson’s influential work emerged by suburban settings. At the same time, nature itself can also adapt to suburbanization. The wildland-urban interface can move as creatures like coyotes, deer, baboons, and birds adapt to human activity.

While critics of suburbs may not understand why suburbanites cannot see the ugliness of sprawl, many Americans believe the suburbs offer a little more natural space in which to move and breathe.

Why Americans love suburbs #6: local government, local control

One of the unique features of the government of the United States is a federal system that distributes power between the federal government and more local bodies. Even if the federal government has grown dramatically in the last century, the suburbs offer residents a relatively small and responsive local government. Americans claim to prefer small town life and in such communities the distance between average resident and local leaders is reduced.

If the suburbs at their heart are about single-family homes and family life, a small local government can help protect the quality of life in the community. Local governments can exclude certain kinds of development. This then affects what kinds of residents can live in suburbs. See exclusionary zoning cases in DuPage County and Westchester County, two notoriously wealthy suburban counties, or more recent cases of religious groups facing opposition such as Muslims and Orthodox Jews in New Jersey. Homeowners can directly see and respond to how their tax dollars are spent. They may not like high property taxes (whether in the 1970s in southern California or more recently in northern Virginia) or decisions about TIF funds or but at least that money is spent in the community rather than shipped off to other centers of power. They may fight with each other about whether to raise local taxes for schools or fund regional transit initiatives or support affordable housing but at least they may know those they are arguing with and everyone does want their community to be attractive. Suburbanites are resistant to outsiders telling them what they should be doing, whether they are concerned about the federal government pushing denser housing (and perhaps even the UN) or state or court mandates about affordable housing (such as requirements passed in 2004 in Illinois or requirements in New Jersey due to the Mt. Laurel decisions).

While suburbanites may believe they have more access to suburban governments, these elected and appointed officials can have a significant impact on suburban development. The growth machine theory suggests local officials and business people push and pursue development because there is money to be made. Suburban growth is good because it can generate profits and it adds prestige. The growth has to end at some point (see cases like Naperville and Aurora) but officials, with some input from residents, can push suburbs in certain directions. Not all suburbs will make the same decisions about what to do with open land or with their downtowns but local leaders get to make these decisions that then influence residents decades later.

Local control then means that suburban communities can have distinct characters. While critics may suggest suburbia is an endless sprawling mass with very porous boundaries, local governments and development decisions alongside public involvement and civic projects can lead to long-standing and fiercely defended local understandings. The most typical image of an American suburb – bedroom community with postwar subdivisions filled with similar-looking homes – may not actually fit many suburbs in terms of appearance or perceived experience.

How exactly local decision-makers and suburban officials come into office can differ across locales. Voter turnout is low in many local elections so it may not take much effort to become a local official. On the other hand, local politics can sometimes turn very contentious because of particular significant issues or long-standing political factions. Americans tend to be more optimistic about their local conditions than about the country as a whole so suburban officials who do a decent job can retain their positions for a long time. Furthermore, suburbanites may be less interested in efficiencies across local governments, such as combining small police departments, compared to having their own local bodies.

Another aspect of this local control involves less democracy: the rise of homeowner’s associations. A good number of suburbanites are willing to turn over some decisions about their property and neighborhood to a board or management company that will ensure certain standards are upheld. Again, the distance between the average HOA homeowner and board is small; boards often need more people to volunteer to serve and neighborhood meetings allow homeowners to express concerns.

Of course, there are problems among suburban local government. They may not have the resources or expertise to deal with complicated issues (such as providing social services to address suburban poverty). There can be too many smaller units that have their own bureaucracies and abilities to tax residents (see Illinois as an example with numerous taxing bodies and debates about eliminating townships). Local officials can be corrupt (Cicero), incompetent (Harvey), or follow their own paths while remaining impervious to other opinions (Rosemont). Yet, many Americans might argue that even these problematic aspects of suburban governments are relatively easy to deal with compared to the behemoth in Washington.

Why Americans love suburbs #5: cars and driving

If the single-family home offers private space in suburbia, the car offers private mobile space. The home offers a base to which the owner can retreat, the car offers the chance to travel elsewhere. Even if the single-family home is the ultimate focus of suburbia, these homes are hard to imagine without cars in the garage or driveways (usually front-facing, sometimes in the rear) or without traveling to the suburban in something other than a car. Cars and homes are intimately connected in American society.

Americans love driving (and need convincing to instead use mass transit). The suburbs require driving. The sprawling nature of suburban communities are often ill-suited for mass transit. On one hand, driving offers freedom to go where you want when you want. It is a symbol of American individualism. On a global scale, Americans have one of the highest rates of car ownership. On the other hand, owning a car has numerous costs. It is not just the obvious costs of gas, insurance, and car maintenance (and even these add up for the average owner). Additionally, critics would argue cars are a drain on community life as people can build relationships and spend money wherever their car can take them, commuting via car can take a lot of time and can limit economic mobility, road networks are costly to maintain, have negative effects on the environment, contribute to health issues through limited walking and biking, and are a menace to pedestrians and bicyclists who want to be part of the streetscape as well as are a safety threat to drivers and passengers themselves. Even with these costs, Americans persist in driving. For example, rather than push back against highways and driving in the auto-dependent Los Angeles area, officials instead focused their efforts on getting more efficient cars. The thought of major highways closing for a few days in a sprawling region creates near panic and highways can become effective sites for protests because of the number of inconvenienced drivers.

Numerous aspects of suburbia emphasize the love of cars. The single-family home would be incomplete without a garage. As homes increased in size over the decades, so did garages. The pattern of driving out of the garage at the beginning of the day and back in at the end with minimal neighborhood interaction may not characterize every home but is common enough. Many suburban single-family home are located along residential streets that are plenty wide and can handle cars traveling at decent speeds. The fast food restaurant would not be possible without cars. What is more American than going through the McDonald’s drive-thru in the midst of another suburban trip? Think of the many commercial strips all around America with fast food restaurants and strip malls (they may even not be considered aesthetically appealing by some suburbs). Similarly, the big box store – Walmart, Costco, Ikea – and shopping malls would not be possible without cars. In these spaces, hundreds of separate drivers can congregate in massive parking lots for unparalleled choice and prices. Numerous industries, let alone the automobile industry, depend on cars, vehicles, and roads.

The suburban car is part status symbol, part lifeline to the outside world. What vehicle you have matters and judging from the vehicles around me, the suburban family life is impossible without an SUV or minivan. Not being able to drive is a huge problem (sorry teenagers and some seniors). The largest category of trips involves drives between suburbs, particularly for work as jobs are spread throughout suburban regions. Additionally, the image of soccer moms persists as kids need to get to all of their activities.

It is difficult to predict how exactly cars fit into the future of suburbs. Driverless cars may mean fewer people need to own their own vehicle (those garages can then be used to store more stuff!) but being able to relax or do work rather than drive may mean people could live even further from cities. Millennials have less interested in car ownership and driving. Numerous suburbs are pursuing denser developments, particularly along railroad or transit lines, and this could limit car use in those areas and create more walkable spaces. Yet, it is hard to imagine the American suburbs without many cars and the ability to travel from a single-family home to all sorts of places.

Why Americans love suburbs #4: middle-class utopia

If race and ethnicity in the suburbs has often served to keep residents out, the more inclusive message of the American suburbs is this: it is a place where the middle-class can live a good life. Of course, there are issues with this, including numerous exclusive wealthy communities as well as a lack of affordable housing or rental units for those who are not quite middle-class. Yet, the suburban life is held up as both attainable and ideal for the American middle-class.

It wasn’t always this way. Early suburbanites had to have the resources to make it back and forth to the city. This changed with the numerous transportation inventions (railroads, streetcars, electric lines) that steadily brought the costs of traveling in and out of the city down as well as led to the development of more land outside the city. With other developments, particularly the quick spread of cars and highways and mortgages with fewer upfront barriers, the suburbs became the space for the middle-class by the 1950s.

The key to the middle-class suburban dream is its affordability. The typical logic is that the farther a family moves from the big city, the cheaper and bigger the home can be. This explanation echoes the Chicago School and the concentric rings model developed by Burgess: land is more expensive in the city center and the progressively cheaper in zones further from the city. While moving further from the city has its costs (owning and maintaining a car is not cheap, the costs of providing city services in a sprawling location can be pricey), the goal is to get a sizable home.

This middle-class paradise has drawn its share of critics due to its mass-produced nature, lack of highbrow taste and sophistication, and façade of pleasantness that supposedly hides all sorts of sordid activity. Particularly in comparison to lively urban neighborhoods, the suburban middle-class life is often portrayed as dull if not outright oppressive. My favorite response to this is in sociologist Bennett Berger’s 1960 study of a working-class California suburb:

The critic waves the prophet’s long and accusing finger and warns: ‘You may think you’re happy, you smug and prosperous striver, but I tell you that the anxieties of status mobility are too much; they impoverish you psychologically, they alienate you from your family’; and so on. And the suburbanite looks at his new house, his new car, his new freezer, his lawn and patio, and, to be sure, his good credit, and scratches his head bewildered. (103)

Almost sixty years later, this rings true: many Americans still believe their suburban home full of stuff makes for a good life.

Protecting this middle-class land can be quite a task. Suburbanites are often opposed to new development near their homes, smaller housing, apartments, or affordable housing that could possibly lower their property values and threaten the middle-class character of the community. Some of the concern with people of difference races and ethnicities involves class. As anthropologist Rachel Heiman suggests, there is plenty of class-based anxiety in the suburbs, even in better-off ones. Open conflict should be avoided even as social control is desirable. The rise of homeowner’s associations to help police the actions of neighbors through a third party is one way to keep nearby residents in line.

For a society where the vast majority of citizens say they are middle-class (recent data here and here), the suburbs are the primary geographic and social space for middle-class lives. Obtaining a suburban single-family home still signals a middle-class life.

Why Americans love suburbs #3: race and exclusion

The most difficult choice in ranking the reasons Americans love suburbs came between this reason – which I ultimately put at #3 – and the #2 reason involving families and children. The reason this choice was so difficult is that race is a foundational factor in American life. I have argued before that race should be considered a factor until proven otherwise, rather than the other way around where it is easy to limit discussion of race to blatant racism or discrimination.

While the suburbs are a central feature of American life, they from the beginning reproduced one of the other central features of American life: the suburbs were primarily intended for white people. The segregation was more obvious and protected in the past. This included sundown towns, Levittown not allowing black residents, and restrictive covenants excluding a variety of racial and ethnic groups. Blacks did have separate suburbs. The separation between white and non-white residents, particularly whites and blacks, is still present today in suburbs through residential segregation. The more recent segregation is due to factors like a lack of affordable housing (often challenged by wealthier and whiter suburbanites – see examples here and here), exclusionary zoning, housing discrimination, and unequal lending practices such as predatory lending. This can be illustrated by one Chicago suburb that claimed to be “home to proud Americans,” words that hint at a largely whiter and wealthier population.

It is therefore not a coincidence that a factor that contributed to the postwar suburban boom in the United States was a phenomena known as white flight. As millions of blacks moved to Northern cities in The Great Migration, government policies (changing mortgage guidelines, redlining, the construction of interstate highways) and desires to avoid blacks led many white Americans to move to the suburbs.

But, this was not necessarily a new phenomena. As cities expanded in size in the late 1800s, fewer and fewer suburbanites wanted to be part of the big city. Until roughly the 1890s, many big cities annexed nearby suburbs (such as Chicago with Hyde Park, Boston with Roxbury, and New York City with Brooklyn) as there were still benefits to being part of the big city (such as tapping into sewer systems). However, this stopped around this time as suburbs could better afford their own public improvements and cities became less desirable. What were the urban problems that pushed suburbanites away? A combination of factors played a role including overcrowding and dirtiness but immigration and new groups moving to the city also mattered.

While all of this could also be couched in terms of Americans preferring small-town life (and there is plenty of evidence to suggest this is true), it is worth thinking about what that small-town feel is really about. Americans like urban amenities, even if they do not want to live near them, and the suburbs offer easy access to many amenities within metropolitan regions. Americans do not want to live in rural small towns – even if Americans are nostalgic for such places, over 80% of Americans live in urban areas. Yet, many suburbs are not small (even as large ones, such as Naperville, claim to still have a small town feel). I suspect part of the small-town feel is really about racial and ethnic homogeneity.

Throughout all of this, the American suburbs have recently become more racially and ethnically diverse. More blacks are moving to the suburbs, whether outside Chicago, Seattle, Kansas City, or elsewhere. Many new immigrants are moving directly to suburbs. But, it could be a long time before non-whites achieve parity of location in suburban areas.

(Of course, social class also plays a role in all of this as race/ethnicity and social class are intertwined throughout American history. Non-white suburbanites who are middle-class or upper-class may be more palatable to white suburbanites. For example, it is interesting to see responses to increasing suburban poverty: will more suburban communities address the issue, such as through offering social services, or will they try to limit lower-income residents?)

Why Americans love suburbs #2: family life and children

A consistent finding of researchers when studying day-to-day suburban life or asking people about their suburban aspirations is the belief that the suburban life benefits families and children. Living alone in the suburbs presents particular problems.

That the suburbs are preferable for family life had an early start in Anglo suburbs. Historian Robert Fishman argues early English evangelicals like William Wilberforce moved from London to Clapham to give their wives and children safer and purer spaces outside the city. While the men could commute to the city for work and other engagements, the women and children had their own domain in the suburbs.

This image of a safe suburbia for families perhaps reached its peak in the decades immediately following World War II. The birth rate jumped (hence, Baby Boomers) and families needed more space. The country and many major cities faced a severe housing shortage. The social scientists who wrote the ethnographic study Crestwood Heights, a study of a Toronto suburb in the postwar era, noted that suburban social life revolved around the children: “In Crestwood Heights the major institutional focus is upon child-rearing.” (4) Even as these new suburbs may have offered few opportunities for teenagers until they could drive (sociologist Herbert Gans said Levittown was “endsville” for teenagers), families flocked to new homes, more green space, and new schools. Television shows of the era depicting suburbia tended to show white nuclear families enjoying a comfortable suburban life (think Father Knows Best, Leave it to Beaver, and The Brady Bunch).

Today, many of these ideas about how much better suburbs are for children remain. The suburbs offer more green spaces. They are quieter. They have lower crime rates. There is less traffic. Kids get a more “typical” American upbringing (and the modal experience in recent generations is a suburban upbringing). Single-family homes in the suburbs allow a family to purchase more space for the entire family, acquiring separate bedrooms to extra rooms to larger yards.

One of the strongest indicators regarding the importance of families and children in suburbia involves the importance of school districts for the desirability of communities, property values, and helping determine where people move. Schools are important because they are viewed as the one sure thing that can propel children to greater heights: going to a good school district leads to a good college which leads to a good job and then a high income and a comfortable life. These school boundaries must be defended at all costs. Examples abound. This includes both the busing issues of the late 1960s and early 1970s as well as the recent case of students in the failing school district serving Ferguson, Missouri who for one year had a shot at a better education at a whiter and wealthier district until the law was changed. This includes a debate chronicled by anthropologist Rachel Heiman among New Jersey suburbs about which kids should go to which high schools (and the wealthier families were able to keep their kids in the better-performing schools and limit which other kids were able to come to their schools).

Whether suburban children always come out ahead compared to kids from cities or rural areas is less clear. Even if the suburbs can be exclusionary, some upward social mobility is possible, such as one study that suggested DuPage County offered more opportunities than other counties or programs from the federal government, such as the Gautreaux Program or the Moving to Opportunity program, that aimed to move kids from poorer urban contexts to wealthier suburban communities. Part of theexcitement about a return of Americans to cities involves the choices by some families to stay in major cities, such as the influx of families to Battery Park in Manhattan. But, many Americans associate the suburbs with kids playing in the yard, multiple institutions that help nurture children and family life, and successful family outcomes decades later.

Why Americans love suburbs #1: single-family homes

The primary feature of suburbs is the single-family home. It is where people live and spend their family time in a society where people have become increasingly private. It represents ownership of a piece of land and a dwelling. It is a status symbol to friends, neighbors, and the broader society. It is an investment (though single-family homes were not always viewed this way). Arguably, the rest of suburbia is geographically laid out around single-family homes with networks of roads, stores, and businesses all ordered around residential areas and subdivisions. The federal government even subsidizes single-family homes.

At its base, the single-family home may be about a place away from the rest of the world. If Americans are individualistic, they need a place to which they can retreat. Suburbanites protect their homes, land, and property values. The battle lines can be both grand – planning whole zoning schemas around protecting single-family homes – and minuscule as neighbors bicker (two good examples here and here). The ultimate goal is to have private space where the owners can enjoy the best America has to offer inside their own home.

The single-family suburban home has evolved over the decades. In the mid-nineteenth century, the suburban home was more like a cottage in the woods. Even as mass-produced homes started in the early twentieth century, many suburban homes were still built by small builders or even by residents through the 1920s and 1930s. After World War II, the large subdivision became more common, even if many suburbs and builders never reached the scale of the paradigmatic Levittown on Long Island. These many suburban homes are also marked by a variety of styles, including Victorians in the late 1800s, bungalows in the early 1900s, ranches and Cape Cods in the postwar era, and McMansions in recent decades.

One key marker of American suburban homes is their size. On the world scale, Americans have big homes. The size has steadily increased over recent decades even as many would argue such large homes are not necessary. Why exactly do Americans need such large homes? If they do not regularly use much of the space, why not make and purchase smaller homes? Perhaps they have a lot of stuff, perhaps they simply can afford more space. They probably do not really need it need it but since large homes are common, why not join everyone else? The biggest regret homeowners have is not purchasing a larger home.

The meaning of the single-family home has also changed in significant ways. I’ll highlight two changes here. First, the home is a status symbol. In a consumeristic and wealthy society where what people own presumably says something about them, the home is an important marker. Americans can choose among dozens of kinds of homes in different locations and can endlessly customize the exterior and the interior. Even the lawn can become a coded or not-so-coded message about the owners. Second, the home is an investment. Whereas in the early days a home was a dwelling and private space, most Americans now expect to make good money when they sell their home. This changes how homeowners treat their home as well as how they use the home as part of their wealth portfolio.

All that said, single-family homes can be found in many cities, whether in denser neighborhoods of row houses and brownstones or in more sprawling urban Sunbelt neighborhoods. Yet, I would guess suburban aspirations rarely include images of living in apartments. The dominant picture of suburbia is living on a street of well-kept single-family homes (and this is often replicated in media depictions such as on television shows). Even if suburbs become denser (very likely in numerous locations), the single-family home will remain the key feature of suburban life.

Why Americans love suburbs: An introduction and seven parts

The suburbs are a key feature of American life. From the mid-1850s when Americans first started to conceive of daily life lived outside the outskirts of major cities to growing suburbanization in the 1920s to the post-World War II suburban boom, much of the country’s history has involved aspirations for suburban living and the moves of millions to the suburbs. A 2004 Census Bureau report about demographic trends in the twentieth century highlights the scale of this trend between 1910 and 2000:

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Much of this suburbanization occurred even as critics blasted suburbia for its mass-produced landscape, conformity, middle-class values, exclusion of non-whites, limited roles for women and teenagers, use of land and resources to the detriment of the environment, and poor imitations of nature.

And, still, Americans kept moving to the suburbs. Younger Americans want to move there even if they are having a hard time buying a house. Blacks who were once excluded from most suburbs are now moving there in large numbers. They may even like them.

This blog does not feature many intentional series of posts even though certain storylines have developed over eight years of thoughts. This is an exception intended to distill many earlier posts and scholarly research into one series. Each day for the next six days, I will discuss one reason Americans love the suburbs. While these reasons are difficult to rank, these are in rough rank order based on my own interpretation of the scholarly literature. No single reason can explain the suburbs on their own but some factors are more important than others.

Enjoy the series.

Rachel Carson’s Silent Spring emerged from suburbia

Rachel Carson’s influential Silent Spring may have emphasized nature but according to Crabgrass Crucible: Suburban Nature and the Rise of Environmentalism in the Twentieth Century, the suburbs played an important role:

As global a vision as one might concoct, Silent Spring nevertheless had its firmest roots in suburban locales. The letter sparking Carsons’s commitment to write the book came from a woman in suburban Boston who had watched a DDT spraying decimate the birds in her own and her neighbors’ yards. Carson also drew heavily on the 1957 anti-DDT lawsuit on Long Island. Her research began with the trial transcript, and Marjorie Spock, leader of the lawsuit, then became Carson’s “chief clipping service.” The web of experts Spock had brought in to testify at the trial served as Carson’s own. They and others on whom Carson most relied lived and worked in suburbs, including Dr. Morton Biskind of Westport, Connecticut, and Wilhelm Hueper, at the National Institutes of Health headquarters in Bethesda, Maryland. Even Carson herself was, arguable, a suburbanite: though she loved her spot on the Maine coast, she spent most of the year in Silver Spring, Maryland, on the edge of Washington, D.C.

Silent Spring reached out to suburban readers in a host of ways, both subtle and overt. Ignoring cities, limiting her invocations of the urban to “a small town in the heart of America,” Carson flattered the conceit of the suburban better-off that their homes were not in any “suburbia,” that they led essentially nonurban lives. Factories also feel into the shadowy backdrop: quick-striking maladies and death among workers appeared only briefly and in passing. Dwelling at much great length on cancer and other chronic ailments, more likely to trouble a suburban readership, she studiously avoided mention of infectious diseases, whose absence suburb dwellers of this period, at least in metropolitan New York and Los Angeles tended to take for granted. On shifting from dangers to human health to threats to wildlife, Carson explicitly summoned the self-interest of the “suburbanite.” For the “suburbanite who derives pleasure from birds in his garden,” she wrote, “anything that destroys the wildlife of an area for even a single year has deprived him of a pleasure to which he has a legitimate right.” (256-257)

These two paragraphs remind me of several aspects of American suburbs:

  1. Given that more Americans lived in suburbs than cities by the early 1960s, does this simply reflect the movement of Americans in large numbers to suburbs?
  2. Could the wealth of suburbia – the ability to own a home, have a middle-class or higher lifestyle – provide more resources to pursue causes like environmentalism compared to being concerned with subsistence in other settings?
  3. From the beginning of American suburbs, they were touted as spaces close to nature. This argument was primarily made in comparison to cities which by the late 1800s were viewed as dirty and overcrowded. (Of course, the nature of suburbia has always been carefully shaped by humans rather than being untamed nature.)

More broadly, nature and the environment likely looks different from the suburbs than from urban or rural settings. If Sellers is correct in his argument about Silent Spring‘s suburban roots, perhaps it should be more widely read with the suburban context in mind.