Facebook’s goal: build community, help people find purpose

This story tracks Mark Zuckerberg’s language about community and the purpose of Facebook. There has been a recent change:

But when 2017 arrived, Zuckerberg immediately began talking about Facebook “building community.” In February, he wrote a massive post detailing his vision to “develop the social infrastructure to give people the power to build a global community that works for all of us.”

We now know that sometime in late 2016, Mark Zuckerberg directed some new questions at his employees. The company had noticed that there was a special subset of Facebook users, about 100 million of them. These were people who had joined “meaningful communities” on the service, which he defined as groups that “quickly become the most important part of your social-network experience and an integral part of your real-world support structure.”..

This marks the first mention of “meaningful communities” from Mark Zuckerberg. In the past, he’d talked about “our” community, “safe” community, and the “global” community, of course. But this was different. Meaning is not as easy to measure as what people click on (or at least most people don’t think it is)…

But the route to a “sense of purpose for everyone is by building community.” This community would be global because “the great arc of human history bends toward people coming together in ever greater numbers—from tribes to cities to nations—to achieve things we couldn’t on our own.”

I could imagine several possible reactions to this new message:

  1. Cynicism. How can Facebook be trusted if they are a company and their primary goal is to make money? Community sounds good but but perhaps that is what is customers want right now.
  2. Hope. Facebook began in the minds of college students and now has billions of users. This has all happened very quickly and alongside a number of social media options. While traditional institutions (particularly those related to the nation state) seem to struggle in uniting people, Facebook and other options offer new opportunities.
  3. Indifference. Many will just continue to use Facebook without much thought of what the company is really doing or trying to figure out what they can really get out of Facebook and other platforms. They just like having connections that they did not used to have.

Given that the messages on connecting people and community has changed in the past, it will be interesting to see how they evolve in the future. In particular, if Zuckerberg wants to get more involved in politics, how will these ideas change?

The potential problems with a city “built from the Internet up”

Sidewalk Labs, a part of Alphabet/Google, wants to develop 12 acres on Toronto’s waterfront and they have a unique vision:

Sidewalk describes its vision for Quayside in terms worthy of Blade Runner, as a city “built from the internet up … merging the physical and digital realms.” In reality, the company’s ambition lies first in the synthesis of established techniques like modular construction, timber-frame building, underground garbage disposal, and deep-water cooling. Not low-tech, but not rocket science either. Sidewalk’s success will depend on deploying those concepts at scale, beginning with a preliminary tract at Quayside but expanding—if all goes well—to Toronto’s Port Lands, a vast, underused peninsula of reclaimed land the size of downtown Toronto.

Sure, there will robots delivering packages, sensors for air quality and noise, and the deployment of a range of electronics that will help the infrastructure enable autonomous vehicles. But, says Rohit Aggarwala, Sidewalk’s head of urban systems, “I expect very little of the value we create is about information.” Indeed, a number of Sidewalk’s ideas are rather old-school: retractable, durable canopies to shelter sidewalks (hello, 11th-century Damascus); pedestrian pathways that melt snow (familiar from any ski town); composting, which is as old as human settlement itself. The company projects that managing wind, sun, and rain can “double the number of [year-round] daylight hours when it is comfortable to be outside.” The development, Doctoroff said, “is primarily a real estate play.”…

That’s part of the pitch for Sidewalk’s Toronto neighborhood. The company calculates the cost of living in Quayside will be 14 percent lower than the surrounding metro area. It believes timber-frame construction, modular units that can be assembled on site, microunits, and cohousing can significantly lower housing costs. Other ideas, like mixing office, production, institutional, and residential spaces together in buildings, do not draw on technology at all.

Many have tried to master-plan the vibrancy of an organic city; most have failed. You better believe a company named after Jane Jacobs has the lingo down: “The most exciting ways to activate the public realm are often a mix of traditional uses in flexible spaces,” the company’s proposal says. “The cafe that puts tables on the sidewalk, the teacher who uses a park for nature lessons, the artist who turns a street corner into a stage.” But is it really the case that that kind of street life can be built, as Sidewalk promises, on “a robust system of asset monitoring” that creates a reservation system for sidewalk space? No.

It sounds like this development could be an interesting mix of Jane Jacobs, New Urbanism, and Google. Or, it could be another splashy redevelopment project that Google eventually sells at a sizable profit.

In the long run, developing 12 acres or a sizable corporate campus – recently undertaken by Apple or Facebook – is very different than creating a city. There are numerous differences including these:

  1. Building and maintaining essential infrastructure including water, power, gas, and telecommunications. A smaller development has the advantage of plugging into existing systems.
  2. American communities tend to be built in pieces rather than all at once. There is the issue whether people can build a development or city in a certain way and just expect community to happen – there is enough evidence from New Urbanist projects that it does not exactly work this way. One way around this is to build in stages and give the community time to develop, grow, and have its own history and identity.
  3. A development project often is working within existing political structures. Google can’t do whatever it wants in Toronto; it has to answer to local government. This could be quite a hindrance and could lead some tech companies to practice their city-building in environments where they have more local control.
  4. A city run by a private company versus one operating in a democratic system could be very different. Graber hints at this at the end of the piece: what happens if residents do not like Google’s ideas? The company town idea has issues. At the same time, a private firm could develop the property or community and then hand it over to local residents and government – this happens everywhere from developers and HOAs to Disney building Celebration.

All that said, it could be worthwhile to let some private firms do large-scale development like this to see if they can offer new features or solve common problems facing municipalities.

Apple stores are not new town squares

American communities often lack vibrant public spaces but Apple stores may not be the answer:

The stores have good vibes. Everything is clean. There are no sounds of commerce. No clanging till. No specials on an aisle. No mechanical belt sliding products toward a beeping scanner. People will tell you they like your new shoes. I love Apple Stores.

But there is one problem with calling an Apple Store an Apple “Town Square”—which the company announced it’s now doing at Tuesday’s iPhone event. Namely, the Apple Store is a store and not a town square…

And most surreally, a dominant problem for democracy at this moment is that truly public space doesn’t exist on the internet you access through your phone.

Internet platforms, as John Herrman has argued, merely masquerade as democratic spaces. But they are not. They are private, as private as an Apple Store.

This is a regular issue that pops up: private retail or office space that often functions as public space is not truly public space. If you conduct activities that are not conducive to business, whether in an Apple store, a McDonald’s, the cavernous lobby of a hotel, a shopping mall, or even a landscaped area outside a business but that it is on private land, you can be removed from that space. These private spaces that allow people of different backgrounds to gather and interact can still be very valuable – see the concept of “third places,” an idea that Starbucks CEO Howard Schultz has discussed. Granted, there are restrictions on what you can do in public spaces as well but your activities are much more limited in private spaces.

Sociologists and others have asked for decades how American communities might develop more public spaces. The Internet was one space that offered new opportunities for democracy and public interaction. Alas, much of that early fervor has decreased as the Internet is dominated by major corporations and online discourse is often not very enlightening or civil.

CT suburb considering fines for “distracted walking”

The suburb of Stamford, Connecticut is considering penalizing those walking under the influence of phones:

Texting or even talking on an electronic device may soon be illegal in Stamford if a proposal to outlaw ‘distracted walking’ is approved…

“They’re oblivious to cars,” Stamford City representative, John Zelinsky said.

Zelinsky said the Pedestrian Safety Ordinance is modeled after one approved in Honolulu late last month, and would carry a $30 fine if police catch you in the act.

Such behavior can be dangerous for both users and others on the sidewalks and streets. Yet, legislating distractedness out of walking, bicycling, and driving is a tricky business. Does walking and talking with someone count as distracted walking? Is it okay to suddenly stop right in the middle of a busy sidewalk to take a phone call?

I have long wondered about implementing traffic regulations on busy sidewalks (see a story from England about this). Sidewalks are public spaces but also important conduits for foot traffic and some kinds of vehicles. Overcrowding can occur; see the recent example of Manhattan. And how people use the sidewalks can vary dramatically with use ranging from running and powerwalking to strolling to standing or sitting for conversation.

What it would take to approve Musk’s Northeast Corridor hyperloop

Elon Musk may have verbal approval for his underground hyperloop but there is much more work to be done to get the project underway:

“It means effectively nothing,” says Adie Tomer, who studies metropolitan infrastructure at the Brookings Institution. “The federal government owns some land, but they don’t own the Northeast corridor land, and they don’t own the right-of-way.” Sure, having presidential backing isn’t bad—but it is far, far from the ballgame…

First, you have to get the OK from all the states and cities and municipalities involved. This is essential because Musk promises this Northeast hyperloop will pass through city centers, so he’s counting on tunneling under places where lots of people live and work and play. Judging by the the official responses from local agencies and politicians along the proposed route, this process is not quite underway. “This is news to City Hall,” the press secretary for New York Mayor Bill de Blasio tweeted. Looks like the Boring Company has a lot of boring meetings with public officials ahead of it…

And then there’s the little problem of moolah. Just updating the current Northeast corridor railroad—you know, the one run by Amtrak—to high-speed rail standards would cost an estimated $123 billion. Tunneling will be even more expensive. Musk has promised his boring technology will speed up the construction and bring down costs. But boring will never be cheap, especially in populated areas. Carving less than two miles of tunnel under New York for the Second Avenue Subway took $4.5 billion. Even if this hyperloop were entirely privately financed, it would take lots of zeroes…

By law, projects need to be evaluated for the potential environmental consequences of their construction and operations, to create what’s called an Environmental Impact Statement. Federal agencies generally take a while to prepare these documents: One 2008 study found the average writeup took three and a half years, and some have taken as many as 18. They also cost a lot to prepare—millions and millions in government funds.

That is a lot to take on. I’ve seen suggestions in recent years that the United States is no longer able to tackle needed large infrastructure projects. In the past, large projects could be accomplished such as the intercontinental railroad or Hoover Dam. Today, American projects lean more toward interminable delays and huge cost overruns. In contrast, some other countries do not get bogged down in the same ways. Sure, some of that might require more authoritarian regimes – such as the new Silk Road railroad in China or the growth in Abu Dhabi in the United Arab Emirates – but things get done!

Moving forward, is there a way for a country like the United States to undertake large innovative projects without all the bureaucracy that slows it down? Can we still take risks? Musk’s hyperloop might be a perfect test case: the technology barely exists so it might be an incredible risk. But, the payoff could be tremendous (and not just necessarily for the intended purpose of a new transportation technology but the other helpful pieces that come along the way – including a way forward across multiple governments and requirements).

Facebook as a replacement for the community formerly found in church and Little League

In a recent speech in Chicago, Zuckerberg explained his vision for Facebook:

Mark Zuckerberg wants Facebook groups to play an important role that community groups like churches and Little League teams used to perform: Bringing communities together…

“It’s so striking that for decades, membership in all kinds of groups has declined as much as one-quarter,” he said during a rally for Facebook users who’ve built large community-support groups on the site. “That’s a lot of of people who now need to find a sense of purpose and support somewhere else.”

He added, “People who go to church are more likely to volunteer and give to charity — not just because they’re religious, but because they’re part of a community.”…

“A church doesn’t just come together. It has a pastor who cares for the well-being of their congregation, makes sure they have food and shelter. A little league team has a coach who motivates the kids and helps them hit better. Leaders set the culture, inspire us, give us a safety net, and look out for us.”

One of the best things about the Internet and social media is that it allows people with specific interests to find each other in ways that can be difficult offline. Yet, it is less clear that these online groups can be full substitutes for offline social groups. A few specific questions about this based on what Zuckerberg said:

  1. It can be interesting to ask about the purpose of religious groups: how much are they about religious activities versus social activities? The answer might depend on whether one is a person of faith or not or an insider or outsider to such groups.
  2. Religious groups are unique in that they are often focused on a transcendent being. Other social groups often have an external focus but not quite the same kind. Is a Facebook group focusing on the same kind of thing as a religious group?
  3. Zuckerberg is hinting at the need humans have for social and spiritual connection. Can such spiritual connection be filled in an online setting in the ways that it occurs offline?
  4. Zuckerberg is right about the decline in civic membership but can this trend be easily reversed? For example, Robert Putnam in Bowling Alone points to a whole host of factors (from suburbanization to television watching) that led to this. If people are willing to join online communities in large numbers, is this because these communities offer different requirements than civic groups?

A reminder: this is not a new development. Facebook founder Mark Zuckerberg has been clear from early on about his goals to use the platform to bring people together. See an earlier post about this here.

Americans fearful of driverless cars

Recent surveys suggest a majority of Americans don’t want to hand over their steering wheels yet:

Autonomous autos are advancing so rapidly that companies like Uber Technologies Inc. and Alphabet Inc.’s Waymo are beginning to offer robot rides to everyday consumers. But it turns out the traveling public may not be ready. A recent survey by the American Automobile Association found that more than three-quarters of Americans are afraid to ride in a self-driving car. And it’s not just Baby Boomers growing increasingly fearful of giving up the wheel to a computer, a J.D. Power study shows — it’s almost every generation.

Consumers will only become comfortable with driverless cars after they ride in them, Mary Barra, the chief executive officer of General Motors Co., said this week. The largest U.S. automaker is testing 180 self-driving Chevrolet Bolts and ultimately plans to put them in ride-hailing fleets, though it won’t say when…

Dangerous as it may be to operate cars themselves, many drivers are anxious about autonomous technology because they associate it with the fragility of electronic devices. Laptops crash and calls drop with nagging regularity. The consequence of a computerized car crash is much greater.

Americans tend to like technology: we like progress and new and exciting options. Is the fear related to safety or also connected to how Americans view driving (despite all the hours spent commuting and stuck in traffic, Americans like the freedom it offers)?

I’m guessing this fear will drop within a few years as stories of mishaps become normal (and even the occasional mishap would be safer in the long run compared to the tens of thousands of Americans killed each year in vehicles) and the technology improves. Could we also imagine a scenario where governments impose self-driving vehicles because of their improved safety?

Measuring attitudes by search results rather than surveys?

An author suggests Google search result data gives us better indicators of attitudes toward insecurity, race, and sex than surveys:

I think there’s two. One is depressing and kind of horrifying. The book is called Everybody Lies, and I start the book with racism and how people were saying to surveys that they didn’t care that Barack Obama was black. But at the same time they were making horrible racist searches, and very clearly the data shows that many Americans were not voting for Obama precisely because he was black.

I started the book with that, because that is the ultimate lie. You might be saying that you don’t care that [someone is black or a woman], but that really is driving your behavior. People can say one thing and do something totally different. You see the darkness that is often hidden from polite society. That made me feel kind of worse about the world a little bit. It was a little bit frightening and horrifying.

But, I think the second thing that you see is a widespread insecurity, and that made me feel a little bit better. I think people put on a front, whether it’s to friends or on social media, of having things together and being sure of themselves and confident and polished. But we’re all anxious. We’re all neurotic.

That made me feel less alone, and it also made me more compassionate to people. I now assume that people are going through some sort of struggle, even if you wouldn’t know that from their Facebook posts.

We know surveys have flaws and there are multiple ways – from sampling, to bad questions, to nonresponse, to social desirability bias (the issue at hand here) – they can be skewed.

But, these flaws wouldn’t lead me to these options:

  1. Thinking that search results data provides better information. Who is doing the searching? Are they a representative population? How clear are the patterns? (It is common to see stories based on the data but that provide no numbers. “Illinois” might be the most misspelled word in the state, for example, but by a one search margin and with 486 to 485 searches).
  2. Thinking that surveys are worthless on the whole. They still tell us something, particularly if we know the responses to some questions might be skewed. In the example above, why would Americans tell pollsters they have more progressive racial attitudes that they do? They have indeed internalized something about race.
  3. That attitudes need to be measured as accurately as possible. People’s attitudes often don’t line up with their actions. Perhaps we need more measures of attitudes and behaviors rather than a single good one. The search result data cited above could supplement survey data and voting data to better inform us about how Americans think about race.

Argument: Apple’s new HQ is anti-city

Build a massive new headquarters in the suburbs surrounded by artificial berms and you may just open yourself to charges that you are anti-city:

You can’t understand a building without looking at what’s around it—its site, as the architects say. From that angle, Apple’s new HQ is a retrograde, literally inward-looking building with contempt for the city where it lives and cities in general. People rightly credit Apple for defining the look and feel of the future; its computers and phones seem like science fiction. But by building a mega-headquarters straight out of the middle of the last century, Apple has exacerbated the already serious problems endemic to 21st-century suburbs like Cupertino—transportation, housing, and economics. Apple Park is an anachronism wrapped in glass, tucked into a neighborhood…

Except when you have a statement building like the Spaceship, the circuit can’t complete. If Apple ever goes out of business, what would happen to the building? The same thing that happened to Union Carbide’s. That’s why nobody builds these things anymore. Successful buildings engage with their surroundings—and to be clear, Apple isn’t in some suburban arcadia. It’s in a real live city, across the street from houses and retail, near two freeway onramps….

In the early days of the project, reports suggest Apple wasn’t willing to participate in “community benefits,” financial or otherwise, and Cupertino’s city council didn’t seem too willing to push one of the city’s biggest employers and taxpayers. The mayor at the time tried to propose higher taxes on the company, but the city council didn’t support the move.

Over time, though, Apple committed to giving the city some money to help with traffic and parking. “We had to bring them into our world. They don’t do urban design. They don’t do planning. We needed to talk to each other,” Shrivastava says…

So what could Apple have built? Something taller, with mixed-use development around it? Cupertino would never have allowed it. But putting form factor aside, the best, smartest designers and architects in the world could have tried something new. Instead it produced a building roughly the shape of a navel, and then gazed into it.

This is an interesting juxtaposition to the steady stream of stories in recent years about how tech companies and other companies hip to the changing times are moving back to cities. Why would Apple construct such a structure and do so in the suburbs? I wonder if it has to do with control and secrecy. That may refer to the technology present – a building like this keeps it away from the public – but could also refer to providing employees with few reasons to go elsewhere. Facebook tried to do something like this by providing a Main Street all sorts of amenities so employees would want to stay (or wouldn’t have to leave). If you have your technology and employees wrapped up in one massive (and impressive) structure, you can exert a level of control few companies could dream of.

I also wonder if only a few companies could get away with this today. Apple is so prestigious and wealthy that it can do lots of things differently than others – such as trying to move back to the city to attract and retain younger workers – without much loss.

Finally, the article includes a quote calling structures like these “white elephants.” Imagine in ten years that Apple decides to move to a newly constructed skyscraper/megatructure in San Francisco. How could a suburban community deal with such a building? Many suburbs have a hard enough time with a vacant grocery store building, let alone a idiosyncratic large structure like this.

Geographic differences in venture capital, start ups

The race between cities to attract the tech industry is an uneven one as two graphics from a Wired story about a Denver startup illustrate:

*Combines San Francisco and San Jose metro areas. Sources: Apartment List, Brookings Institution, Pitchbook

Are efforts to replicate Silicon Valley in different places that much different than trying to copy the High Line? While it is popular to try to attract the tech industry and similar businesses – see Richard Florida’s work as an example – it is not an easy task. Even technology, with all its possibilities to span times and space, is often an embodied industry. Why would Apple pay so much attention to their new building? Why does the tech industry seem to develop in clusters like Silicon Valley and Route 128 outside of Boston?

More broadly, it takes times for communities to develop and often a series of decisions and events are required. Intentional efforts may or may not lead to a flourishing tech sector in a particular location as it is difficult to apply and carry out a particular formula. These developments are often contingent on a number of previous factors. For example, the tech industry seemed to rise up near research universities (Stanford in the Bay Area, multiple schools in the Boston area). It takes a lot (in both time and resources) to develop such educational settings. Success in developing a tech cluster should be measured in decades rather than years.