A commercial reminder of the importance of the American lawn

Posted on by

There is little doubt that Americans pay a lot of attention to their lawns and a green lawn is pretty much a necessity in front of the American single-family home. On the way to work today, I heard two grass seed commercials within the same commercial break and they reinforced this interest in lawns.

First, I heard about Pennington Grass Seed. Pennington claimed their bags included all seed while their competitor Scotts only had half a bag of seed and half of bag of filler. Additionally, their seeds required less water. I was invited to go online and check out the science behind the seeds. Second, I heard from Scotts which didn’t name Pennington but went through their claims: Scotts seed doesn’t need more water (actually, it retains water much better than Pennington’s) and it has a special filler whereas Pennington simply uses paper for filler.

Three things struck me about these two commercials:

1. Both ads referred to the science of grass seeds with both claiming they had the better mix. Are consumers really going to pay much attention to this?

2. It was interesting to hear how the two companies approach each other. Pennington went right at Scotts while Scotts didn’t used Pennington’s name (though it wasn’t hard to figure out who they were talking about). From this, can I infer that Scotts is the market leader and Pennington is looking for some way to gain ground?

3. Referring back to my first point, how much of this just really comes down to price and brand recognition? When I go to the store to buy mulch this weekend, would I buy seed based on the science or the price?

Politicizing copyright use

Posted on by

Various outlets are reporting that former Florida Governor Charlie Crist issued a YouTube apology to Talking Heads’ singer David Byrne for using the song “Road to Nowhere” without permission as part of Crist’s 2008 senatorial campaign.  Quoting from the ABA Journal:

In a written statement [dated 11 April 2011], Byrne said he had been surprised to learn that such unauthorized use of a song isn’t all that unusual, and said that he was "feeling very manly" about having protested rather than simply let the issue go.

"Other artists may actually have the anger but not want to take the time and risk the legal bills. I am lucky that I can do that," he stated. "Anyway, my hope is that by standing up to this practice maybe it can be made to be a less common option, or better yet an option that is never taken in the future." [emphasis added]

Such explicitly political use of artists’ music certainly has a long history.  Just a few weeks ago, the ABA Journal published an article by L.J. Jackson titled “Musicians Chafe at Politicians’ Misappropriations of Their Work” which demonstrates that

Crist’s legal problems are not unique.

In 1984, Bruce Springsteen made headlines when he objected to President Ronald Reagan’s use of his hit "Born in the U.S.A." as an anthem for his re-election campaign. The rock icon accused Reagan of subverting the true meaning of the song and playing it at rallies without his consent.

Those were the good old days, when an artist’s biggest campaign concern was a candidate using their tunes to pump up the crowd (permitted with a blanket performance license). But times, they are a-changing, and the proliferation of viral videos, YouTube, and Facebook has opened a Pandora’s box of copyright problems for politicians seeking pop-culture cred. [emphasis added]

Jackson doesn’t elaborate on the “blanket performance license” point, but it’s a major one that bears unpacking.  If a politician has the relevant blanket performance licenses from the relevant performance rights organizations (PROs), (s)he is allowed to play recording artists’ music at campaign rallies.  It doesn’t matter if the artist dislikes that particular politician any more than if (s)he dislikes a particular local radio DJ:  the politician (and the DJ) still have permission to play.

I think there are solid policy justifications for allowing such blanket licenses (and thus largely foreclosing artists’ ability to object to particular uses).  Aside from the enormous transaction costs that would be involved with case-by-case negotiation and approval, music clearly lies at the center of mainstream American culture.  Given music’s powerful emotional resonances which often extend well beyond the intent and control of the original artists, allowing artists to withhold public performance of their recorded music by particular non-profits, schools, businesses, or political campaigns seems perverse at best.  In extreme cases, such denials may even be tantamount to private censorship.

Whether you agree with my policy justifications or not, however, the fact remains that blanket performance licenses for live events already exist.  Thus, the question really is this:  why is the Internet any different?  What makes “viral videos, YouTube, and Facebook…a Pandora’s box of copyright problems” where none exist in the physical world of live campaign rallies, sporting events, or trade shows?

I submit that there really is no difference.  The same transaction cost and First Amendment justifications for blanket performance licenses apply with equal weight to Internet media.  To me, any policy difference appears to be simply a historical artifact.

A blogger at Clancco asks:

I wonder what the “free culture” lobbyists have to say about fair use, free culture, and the world is our public domain oyster when it comes to a Republican politician using an artist’s song without the artists permission? We certainly know what Byrne thinks…and it’s not good for Republicans.

I don’t know what “the ‘free culture’ lobbyists” would say, but my response is this:  the political affiliation of the music’s user should not matter one iota.  We can certainly have a policy debate, but that doesn’t mean the debate must (or should) be political.

The evolving American Dream: more dense but still private

Posted on by

I’ve written about several aspects of the American Dream including unhappiness and how the American Dream might now be about perfection rather than acquiring goods or status. One key aspect of this Dream is housing, often viewed as a single-family house in a suburb. A new report from the National Association of Realtors suggests homebuyers now have some new preferences:

The 2011 Community Preference Survey reveals that, ideally, most Americans would like to live in walkable communities where shops, restaurants, and local businesses are within an easy stroll from their homes and their jobs are a short commute away; as long as those communities can also provide privacy from neighbors and detached, single-family homes. If this ideal is not possible, most prioritize shorter commutes and single-family homes above other considerations.

1. The economy has had a substantial impact on attitudes toward housing and communities…

2. Overall, Americans’ ideal communities have a mix of houses, places to walk, and amenities within an easy walk or close drive…

3. Desire for privacy is a top consideration in deciding where to live…

4. But, having a reasonable commute can temper desire for more space…

5. Community characteristics are more important than size of home…

6. Improving existing communities preferred over building new roads and developments…

7. Major differences in community preferences of various types of Americans…

All of these points are from the executive summary which also has some key percentages for each point.

The results of this survey seem similar to a recent report (see here) earlier this year from the National Association of Home Builders that suggested Generation Y wants more urban settings and more social (and smaller?) homes. In the long run, it remains to be seen whether these changes are broad cultural changes, generational changes (driven by younger generations), or opinions changed primarily by recent economic conditions.

Richard Florida sums up the report this way:

We’ve come to a crossroads that neither dyed-in-the-wool sprawl advocates nor crunchy urbanists dreamed of two decades ago, in which the choice isn’t between urban and suburban but between neighborhood and subdivision. A great neighborhood is a great neighborhood whether it’s in the city or the suburbs. It’s not an either/or, between crowded apartments or Cape Cods on cul de sacs, it’s more of a blend. Developers and planners take note: there is a potentially enormous market in cities for narrow single-family houses on small lots, like you see in places like Santa Monica and Venice. And as I wrote in The Wall Street Journal not too long ago, there are countless ways that our suburbs can be densified and reinvigorated. The American Dream hasn’t died–it just looks a lot different than it did in the 1950s. It looks a lot different than it did a decade ago.

So this report may not really be a repudiation of the suburbs but rather a new vision for suburbia: private yet dense (with still a clear 80% preference for single-family homes) and with neighborhood amenities. I am a little surprised that there aren’t more specific questions about preferred housing size or housing costs. Additionally, the survey seems set up to ask a lot of questions about smart growth with little explanation why this was the main focus.

(A side note: the study was a web survey:

The 2011 BRS/NAR Community Preference Survey is a web-enabled survey of adults nationwide using the Knowledge Networks panel. Knowledge Networks uses probability methods to recruit its panel, allowing results to be generalized to the population of adults in the U.S. A total of 2,071 questionnaires were completed from February 15 to 24, 2011. The data have been weighted by gender, age, race, region, metropolitan status, and Internet access. The margin of sampling error for the sample of 2,071 is plus or minus 2.2 percentage points at the 95% level of confidence. A detailed methodology can be found in Appendix A.

Knowledge Networks (KN) is a firm that gets around some of the common problems of web surveys (typically having to do with having a representative sample) by having representative panels who take web surveys. In order to get a representative sample, KN employs this technique:  “Since almost three in ten U.S. households do not have home Internet access, we supply these households a free netbook computer and Internet service.”)

Update on affordable housing debate in Winnetka

Posted on by

The Chicago Tribune reports on Tuesday’s meeting in Winnetka regarding a proposed affordable housing ordinance. Here is how the comments at the meeting were summarized:

Rick McQuet, a Winnetka resident, said at the meeting that the affordable housing plan is intended to help young families and recent college graduates.

“That young family was me about 15 years ago, a new degree in hand and aspirations of becoming a member of a truly great community,” he said.

Northfield resident June O’Donoghue received applause after she said she opposes the proposal because it interferes with the housing market.

“Housing is affordable to the people who can afford it. That is a simple thing,” O’Donoghue said. “I think you need a referendum for people to vote to see if they want to go through all this social engineering.”

In recent weeks, the plan’s opponents have said it amounts to “hand-outs” for people with lower income that could result in Section 8 housing, decreased property values and increased crime. Supporters have lashed out at the opposition as bigoted, arguing that the plan would allow teachers, clergy and other employees to live in the community in which they work.

Some thoughts about these comments (which may or may not represent everything that was said at the meeting):

1. The first comment I included above is interesting in that it refers to a common understanding of affordable housing in suburbs: it is not about helping the disadvantaged in society but rather “young families,” “recent college graduates,” and often elderly residents of the community. While this may be a good goal for a community (particularly if residents want their own family members in these categories to live in the community), this is a different understanding of “affordable housing.” Perhaps this is what has to be done in many suburbs order to counter the plan’s opponents who are quoted as saying this is really about helping lower-income people. But overall, there are needs for cheaper housing in society beyond people who might fit a profile of a community but simply don’t have the money.

The plan seems to play to this more suburban understanding of affordable housing:

The proposed plan would apply to new developments, in which 15 percent of owner-occupied units must be affordable to households earning at least $75,000 per year, while 15 percent of rental units would be affordable to those earning at least $45,000. Current residents and senior citizens would receive priority, the plan says.

According to the Census, the 2009 median household income was $49,777 so the part of the plan for people making at least $45,000 is still drawing from near the top 50% of American incomes.

2. “Social engineering” is always an interesting term to think about. In finishing my taxes for this year, I was reminded that our tax code is riddled with all sorts of “social engineering” in terms of promoting or incentivizing certain activities. We as Americans value homeownership so we have a home mortgage interest deduction (which some argue should be taken away). We give deductions for giving money to charities. Is all social policy “social engineering” or just policies that some people don’t like?

The mystery church that opens to Buckingham Fountain in “Happy Endings”

Posted on by

After seeing the end of Modern Family, I saw the opening scene to ABC’s new show Happy Endings. As the bride left the groom at the altar and ran out of the church, we were treated to a shot of Chicago outside the church’s front door. There was only one problem: right outside the church’s door was Buckingham Fountain. Where exactly is this church?

The New York Times review of the show says the show is “Set in Chicago — by which I mean a soundstage somewhere like Burbank, Calif., that looks like New York but is called Chicago…” While I know movies and TV shows have a long history of such wrong shots (and establishing shots), this one seems just plain odd and obvious.

Septic tanks and McMansions

Posted on by

A commentator in southern Maryland discusses how the construction of McMansions in more rural areas is related to septic tanks and social class:

Public sewer might have caught up to the suburbs, but now the suburbs are leapfrogging public sewer. Although it has been slowed by the national housing crisis, the trend has been toward rural ridge tops bristling with “McMansions” like plates on the spine of a stegosaurus. These homes have problems that transcend septic. They generally gobble up land 5 acres at a time, not to mention their associated energy and transportation inefficiencies. It is indeed hard to feel sorry for these developments when cracking down on septic systems.

But at the same time big and rich developments are being scrubbed, it would be a mistake to throw country people out with the wastewater. In rural counties, lawmakers have been merciless in their attacks on anti-septic proposals, which they view as a job killer and an assault on private property rights. One Frederick County, Md., delegate called the proposed Maryland ban the worst bill he’d seen in 25 years.

There is hyperbole involved, naturally, but the danger is that septic bans, if too harsh, could make country life unaffordable for people of limited means. That’s the economics of reduced supply. Land prices in many areas have already made it difficult for people raised in rural locations to stay there. It’s proper that all sources of pollution, including septic systems, be controlled. It’s also proper that country life be protected at. The goal should be inclusive of both ideals.

Sounds like a case of competing interests: being greener (and the story suggests that a quarter of the homes in the Chesapeake Bay watershed have septic tanks leading to a pollution issue) versus keeping more rural homes affordable.

This discussion reminds me of Adam Rome’s book The Bulldozer in the Countryside which addresses the history of septic tanks in suburbia. In the suburban boom after World War II, it was often cheaper for builders to include septic tanks as suburban communities struggled to provide sewers and sewage treatment plants. In my own research into the development of local suburbs, it wasn’t until the early 1960s that communities began to see the importance of sewers and treatment plants. Eventually, many communities found ways to help pass the costs on to developers and builders through sewer hook-up fees but these were originally contentious.

An office park that successfully created a “culture of public transit”

Posted on by

A lot of people would want more Americans to consistently use public transit. But one writer suggests a San Ramon, California office park where “33 percent of the park’s 30,000 workers leave their cars at home” might hold some answers. Here is a look at how this office park’s transportation center tackles logistics, focus on the multiple benefits of using public transit, and has “evangelistic zeal”:

1. Logistics: the office park was built in 1978 and needed to competed with other office parks. The office park purchased a fleet of buses, found ways to subsidize costs, and coordinated bus schedules with other nearby mass transit options. Today: “There are now 13 different bus routes running to the park, and the connections to BART and various local train and express bus services are coordinated. On its website, the Ranch now pitches its transit program as a competitive advantage.”

2. Pitching the multiple benefits of public transit: it’s not just about money but improving health and reducing stress. Today:

Marci says that once riders begin leaving their cars at home they go through a stressful period of two weeks or so where they feel that they’ve lost the control they had in the car. But within three weeks they notice their overall stress levels are lower. “Transit requires that you go at a different pace. You have to wait. If there were roses, we’d smell them,” she says, “There’s not much of that in our lives.” She says HR people have called her saying some of their meaner workers have become pleasant people after switching to transit.

3. The office, particularly its program manager, aggressively push the program and look to engage people in conversations.

Overall, this sounds interesting. But I am a bit skeptical about whether this is a possible solution to energy and transportation issues:

1. Even with all of this work, 67% of the workers still use their cars on a regular basis. (This is based on data the story provides.) Is this the best we can hope for outside of really dense urban areas like New York City? It really is difficult to fight a culture that prizes individuals being able to drive themselves.

2. There is no mention in this article about the cost of this program. It could be cheaper in the long run (if all the possible costs are accounted for) but I imagine some money might need to be spent up front for similar programs with the reduced costs coming down the road. The article suggests this program helped this office park compete – how much did it help?

3. Is this three-pronged strategy viable on a larger scale? Or does it only work under certain conditions?

“Invasion of the Harry Hunters”

Posted on by

When reading a story today about the upcoming Royal wedding, I was reminded of a Newsweek piece from several weeks ago. While it may not be surprising that some young British women might be trying to catch the attention of Prince Harry, it is more interesting to read about young American women who have become “Harry hunters”:

Fleming is part of a small but resolute group of American “Harry hunters,” aspiring princesses who are crossing the ocean in hopes of capturing the redheaded royal’s heart (and the tiara that comes with it). Some rely on semesters abroad to lend an air of social normalcy to their excursions, while others simply count their pennies—or lean on their parents—to fund extended vacations in Britain. But the goal is always the same: to live happily ever after with a prince of the realm.

These days, their mission has taken on a distinct sense of urgency. Next month Harry’s older brother, Prince William, will wed Kate Middleton—a commoner herself, the Harry hunters note optimistically. But even as these earnest, young crown chasers devour royal-wedding news, the nuptials are a source of serious anxiety. When it comes to available slots on the Windsor family tree, explains author Jerramy Fine, whose 2008 memoir recounts her own unsuccessful efforts to marry into the monarchy, “Harry is now their last chance.”

This reality is not lost on Taylor McKinley, a sweet 21-year-old George Mason student who recently began a semester abroad at the University of Leicester (two hours outside London). McKinley takes her princess prep seriously. She reads magazines with names like Majesty and Royalty. She studies the historical monarchy. And in high school, she even abstained from dating, figuring she would “hold out for royalty.” Now, she spends her weekends dragging classmates to Harry’s favorite restaurants and waiting for fate to strike. Her parents are skeptical, but McKinley is confident she will one day find her prince. “I’m one of those people who only reads books with happy endings,” she says.

McKinley’s tactics are mild for a Harry hunter.

How come the story doesn’t include any reactions from family or friends of these girls? While these girls supposedly take heart that Kate Middleton is a “commoner,” in order to be a “Harry hunter,” it seems like one has to be rather wealthy and have time on her hands. Studying abroad is a clever tactic but the story also discusses a woman who works part-time and takes her summers abroad to try to catch Harry’s eye. I know “commoner” means “non-royal,” but it is not like just any American young woman could fly to Britain and attend the sorts of events that Prince Harry might be at.

I wonder if we will hear more about the story in the next few weeks as we get closer to the wedding date. I’m sure we’ll hear theories or ideas about why a good number of Americans seem to be fascinated by a foreign country’s royalty.

UPDATE 10:09 AM 4/13/11: One more thought came into my mind about this story:

The news story gives us two examples of American women that are doing this and then says little about how many people are actually doing this. We get two small clues. Regarding the American women, we are told these two are  “part of a small but resolute group.” Regarding British women, we are told that “London’s Daily Mail frequently chronicles the exploits of young British socialites who spend weekends trolling the prince’s favorite bars.” While this may be an interesting story that grab’s people attention (like me), if there are only 5 or 15 or 25 people doing this, does it matter?

This is an example of a type of story that bothers me as a social scientist. It is interesting but it seems to be based on two cases with little attempt to ascertain whether this is a broader trend or not.

Continued issues for Walmart in Chicago

Posted on by

Even with discussions last year suggesting more amity between Walmart and the city of Chicago (and an earlier post here), there are still some issues for the retailer in the city.

1. Over the weekend, activists in Little Village, a neighborhood on Chicago’s west side, said they think Walmart should locate one of their stores in their neighborhood rather than just building on the south side:

At a news conference Sunday afternoon at 26th Street and Kolin, Raul Montes Jr. said people could benefit from having a Wal-Mart more centrally located in the city, vs. the locations on the South Side, which are currently planned.

Montes says Wal-Mart would do well at 26th and Kostner, which has been vacant for years. Montes says he and others in Little Village have sent letters to their alderman over the past few months and have so far, gotten no response.

He says they feel ignored.

2. Last night, Walmart representatives presented plans to residents of Lakeview, a neighborhood on the north side, regarding a proposed smaller version of their store called “Walmart Market.” There was some opposition from the crowd:

About 200 people — many wearing anti-Wal-Mart buttons and stickers — filed into the Wellington Avenue United Church of Christ to hear the proposal.

John Bisio, a Wal-Mart Stores Inc. public affairs senior manager, said that although he recognized the citizens’ concerns, the smaller facility at Broadway and Surf Street would not interfere with the neighborhood’s character…

But many in the audience could be heard snickering at company representatives’ arguments for why the 32,000-square-foot Walmart Market would be good for the North Side neighborhood.

After the presentation, several residents overwhelmingly shouted down the proposal and urged Alderman Tunney to push forth the zoning limitation in City Council.

It is interesting to contrast these two responses to Walmart: one neighborhood wants a store while another is very skeptical and thinks the store is unnecessary and could harm the neighborhood.

But with big box stores wanting to move into cities (Target recently talking about plans to open on State Street as well as recently opening their first store in Manhattan), these discussions will continue to take place.

Pew using word frequencies to describe public’s opinion of budget negotiations

Posted on by

In the wake of the standoff over a federal government shutdown last week, Pew conducted a poll of Americans regarding their opinions on this event. One of the key pieces of data that Pew is reporting is a one-word opinion of the proceedings:

The public has an overwhelmingly negative reaction to the budget negotiations that narrowly avoided a government shutdown. A weekend survey by the Pew Research Center for the People & the Press and the Washington Post finds that “ridiculous” is the word used most frequently to describe the budget negotiations [29 respondents], followed by “disgusting,” [22 respondents] “frustrating,” [14 respondents] “messy,” [14 respondents] “disappointing” [13 respondents] and “stupid.” [13 respondents]

Overall, 69% of respondents use negative terms to describe the budget talks, while just 3% use positive words; 16% use neutral words to characterize their impressions of the negotiations. Large majorities of independents (74%), Democrats (69%) and Republicans (65%) offer negative terms to describe the negotiations.

The full survey was conducted April 7-10 among 1,004 adults; people were asked their impressions of the budget talks in interviews conducted April 9-10, following the April 8 agreement that averted a government shutdown.

I would be hesitant about leading off an article or headline (“Budget Negotiations in a Word – “Ridiculous”) with these word frequencies since they generally were used by few respondents: the most common response, “ridiculous,” was only given by 2.9% of the survey respondents (based on the figures here of 1,004 total respondents). I think the better figures to use would be the broader ones about negative responses where 69% used negative terms and a majority of all political stripes used a negative descriptor.

You also have to dig into the complete report for some more information. Here is the exact wording of the question:

PEW.2A If you had to use one single word to describe your impression of the budget negotiations in Washington, what would that one word be? [IF “DON’T KNOW” PROBE ONCE: It can be anything, just the first word that comes to mind…] [OPEN END: ENTER VERBATIM RESPONSE]

Additionally, the full report says that this descriptor question was only asked of 427 respondents on April 9-10 (so my above percentage should be altered: it should be 29/427 = 6.8%). So this is a smaller sample answering this particular question; how generalizable are the results? And the most common response to this question is the other category with 202 respondents. Presumably, the “others” are mostly negative since we are told 69% use negative terms. (As a side note, why not separate out the “don’t knows” and “refused”? There are 45 people in this category but these seem like different answers.)

One additional thought I have: at least this wasn’t put into a word cloud in order to display the data.