The season-opening NFL broadcast included a word cloud of descriptions of Chief’s quarterback Patrick Mahomes from his teammates:
On the broadcast, they noted that “leader” was mentioned the most times and several people mentioned “smart” and “competitive.” And, since this came right after a conversation of Mahomes’ record contract, it was noted that no teammate said “rich.”
A few thoughts on this graphic:
- It highlights the popularity and/or spread of word clouds. If it makes it to a football broadcast, it is all throughout the United States.
- It remains a way to highlight words or themes across a series of interviews or texts. It can take time to relay thoughts from multiple interactions; the word cloud tries to summarize the concepts. But…
- The size of the words do not easily convey their frequency in this particular graphic. Leader is clearly the biggest, competitive and smart are somewhere in the middle, and then there are a lot of other words. Yet, the length of certain words – “courageous” or “extraordinary” – take up a lot of space even if they were just mentioned once.
- The colors of the word cloud are tied to the Chiefs’ colors. But with the background changing a bit behind the words (“add a dynamic background to that boring word cloud!”), it can be hard to read some of the words in red (see “smart” above).
- Without knowing the number of interviews or how many total descriptors were given, it is hard to know how many words stand out.
An interesting choice of graphic and still some work to do to make this even a better presentation of data.