Seeing kitchens of the future on TV and in movies

A look at the evolution of modern kitchens in the middle of the 20th century includes one paragraph on how the new kitchens ended up in the media:

Midcentury movies, TV shows, and cartoons are loaded with examples of Rube Goldberg–like futuristic kitchens that automated cooking and cleaning tasks, sometimes to an absurd degree. The Hanna-Barbera cartoon The Jetsons debuted on ABC in 1962, portraying a nuclear family living in mid-twenty-first-century Orbit City. The Jetson family—husband and wife George and Jane, son and daughter Elroy and Judy—lived as a typical early 1960s family would have. Jane was a housewife, and George worked (just a few hours per week, it’s noted) for a company called Spacely Space Sprockets. The Jetsons had a robot maid named Rosey, who wore an old-fashioned black-and-white maid’s uniform, and zipped around the Jetson household on a set of wheels. The Jetsons’ kitchen was like a futuristic version of the Horn and Hardart Automat, where customers could select meals and desserts from behind little glass doors. A device called the Food-a-Rac-a-Cycle offered tried and true dishes like Irish stew, beef Stroganoff, prime rib, pizza, and fried chicken on demand.

Perhaps the book says more about the mass media depictions of kitchens around this time – there is certainly no shortage of scholarly work on the TV shows and films of the postwar era, the time when more and more Americans moved to the suburbs and encountered new kitchens as well as new ideals about how kitchens should look and be used.

But, this paragraph does not give us the full picture of what kitchens looked like on television and in movies. Instead, we hear about lots of examples and one specific example from The Jetsons. Just how many depicted kitchens at the time actually had “futuristic kitchens”? And were these futuristic kitchens popular (part of popular television shows and movies) or influential (tastes changed because of the depictions)? This is less clear.

Indeed, as I suspect this book would argue, how exactly the modern kitchen evolved is a complex tale. This is true for many social phenomena as rarely can one firm or design or product upend everything. And accounting for changing tastes is quite difficult.

Possible limits even as more Americans seek housing that accommodates multiple generations

If more Americans want to live in multigenerational households, can they find homes that make room for this arrangement?

But for complex reasons that still puzzle researchers, multigenerational households are now on the rise once more. As many as 41% of Americans buying a home are considering accommodating an elderly parent or an adult child, according to a survey conducted by John Burns Real Estate Consulting. Living with your parents (or your adult children) has plenty of potential benefits–everyone tends to save money, it can potentially benefit health outcomes, and you get to spend more time together.

Just one problem: American housing stock, dominated by single-family homes and connected by cars, isn’t really designed for it…

The advent of commercial air travel and the rapid expansion of American suburbia made inexpensive, single-family housing–and cross-country travel–attainable for more and more people. By 1950, just 21% of American households contained two or more generations. New funding for nursing homes from the Federal Housing Administration led to a boom in private nursing homes in 1950s and ’60s, and over time it became more and more normal to self-select into senior housing rather than living with your children. By 1980, the number of multigenerational homes had dropped to just 12%, according to Pew

But in any case, homes designed specifically for multigenerational living are still a small segment of the housing market. Far more common are families that have renovated their homes to suit aging parents or adult children, like the architect Cini, whose firm Mosaic Design specializes in senior design, particularly assisted living centers. Her personal experience with multigenerational life eventually led to a book, Hive, a practical how-to for other families who, either by necessity or choice, are moving in together. In large part, Hive addresses the unspoken taboos and tensions of living with your parents and grandparents.

No doubt there are complex social and cultural shifts behind this. The 20th century of mass American suburbanization may be an outlier in human history with the significant move to private single-family homes.

The larger issue that is reflected in this housing crunch may be that of increasing individualism and autonomy in recent centuries. Even the discussions of possible solutions to this housing issue betray this. The nursing home frees the family from obligations to care for elderly or infirm family members. Cohousing provides more community but residents still retreat to private units. Making alterations to a single-family home to accommodate family members can often lead to in-law suites or separate entrances.

Put another way, economic conditions and/or changing relationships between generations mean that more families want to live together but there are limits on how much autonomy or privacy family members are willing to give up. How a family arranges the space in its home could take many different forms. I don’t think anyone is recommending family members all sleep in just one or a few rooms, something common to much of human history. But, living together also does not necessarily mean that family members sharing an address actually see each other that much. A converted single-family home could be more like a duplex than a tight multigenerational setup. Family may be good to have close but perhaps not too close?

Or, to put it a third way, how many Americans would choose these multifamily or cohousing setups if the price of housing was not too high? The social benefits of a multigenerational family home could be high but Americans also value their autonomy.

 

Grow fruits and vegetables in the front yard instead of a lawn

One journalist discusses alternatives to the grass lawn that dominates the front yard of suburban homes:

Every summer, I imagine a different landscape, one that I do not have to mow. My sunny front lawn would be a great place to grow a vegetable garden: tomatoes, peppers, cucumbers and maybe some chard. But if my dandelions raise eyebrows, imagine the reaction I would get to a raised garden bed just a few feet from the sidewalk…

Ms. Bordessa sees room for edible experimentation, even in the front yard. A clever homeowner could tuck food-bearing alternatives like basil, peppers, eggplant and blueberries into the flower beds without disrupting the neighborhood aesthetic. Grow a fruit tree and the neighbors might even come knocking for a free peach…

But this spring, I decided to plant more and mow less. A local landscaper who specializes in native plants stopped by my house to offer advice. When I suggested the possibility of a vegetable garden in the front, she steered me to the backyard instead, pointing to a narrow swath near the driveway that gets full light. And I could shrink the rest of the back lawn with native plants like sweet fern, sweetbells, witch hazel and silky dogwood that thrive without full sun. In the front, we could expand the existing flower bed and add new ones. She glanced at me and said, “Of course, you’d need to take care of all this.”…

That first crop was so tasty that each season the couple expanded their patch, planting beets, squash, cantaloupe, kohlrabi, chard and peppers. The plants filled the backyard and wrapped around the side of the house, generating enough produce to feed five food-insecure families in the area every week. Their ambitions grew with the crops. “If we’re going to do 10 plants, why not 20?” Ms. MacLagan said. “Why not the whole seed packet?”

Since the front lawn is part of the important display from the homeowners to the street, any effort to do something different than normal – grass and some bushes, flowers, and trees within reason – might catch attention. These suggestions about growing food in the front go even further as they alter the front lawn from a symbol of normalcy or class status and change the focus to production. Then, the conversation is not just about aesthetics or fitting in with surrounding lawns; it is about cultivating the land for a more practical rather than symbolic use.

I wonder how many comments or concerns are tied to different aspects of having a front yard garden:

1. Does it matter how much of the lawn is a garden? Is a small garden more acceptable compared to 50% or the full land?

2. Do the kind of fruit and vegetables plants/trees planted matter? Some might be more visible as food producers.

3. Is it better to have all garden plants or would including flowers and other non-producing plants help soften the shock of a garden?

What I want to know: do TV shows push viewers to buy certain kinds of houses?

After publishing two papers in the last few years on TV depictions of suburbs and their houses (see here and here), it leaves me with one big question: do shows like these directly influence what homes people purchase?

Americans watch a lot of television – still an average of about four hours a day for adults – and they see a lot of dwellings. While there is a mix of housing units shown, scholars point out that television since the 1950s does place a lot of emphasis on single-family homes. This includes fictional shows set in single-family homes in the suburbs (think Bewitched or Desperate Housewives), rural areas (think Lassie), and cities (think Happy Days and King of Queens). More recently, viewers can see homes on HGTV and other networks that emphasize home life (plus the shows on other networks that specifically target homeowners, from This Old House to Trading Spaces). This makes some sense in a country that holds up owning a single-family home, particularly in the suburbs, as an ideal.

But, we know little how about all of this watching about homes translates into choosing homes. My study “From I Love Lucy to Desperate Housewives” did not find much evidence that more popular suburban television shows led to more people living in suburbs (or vice versa). Similarly, outside of some interest from Sopranos’ fans in having a home like Tony, there is little to no evidence that Americans flocked to imitate the home or neighborhood of the Sopranos. While the viewers of HGTV might be relatively wealthy, do they take what they see and directly purchase something like that?

It is relatively easy to make claims about how media products affect thoughts and behavior. However, it is harder to make direct, causal connections. I would guess advertisers around such shows hope such a connection is present. If we could examine this relationship between shows and homes more closely in research studies, it could help us better understand how Americans form, maintain, and change their approaches to homes and communities.

Promote smaller, cheaper housing by calling it “missing middle housing”

Even if the median size of new American homes is smaller in recent years, this does not mean it is easy to construct smaller new homes in communities:

To propel the movement, he recommends using the term “missing middle housing,” rather than terms such as “upzoning,” “density” and “multifamily,” which he says have a negative connotation.

“I can’t imagine a single neighborhood in the country where people will get excited about the term ‘density,’ ” Parolek said. “Even things like ‘multifamily’ can be a scary term that’s past its life span.”

His larger recommendation is for cities to change their zoning ordinances. Parolek advocates for form-based zoning, which allows more flexibility for what can be built on a property…

“Zoning in and of itself is a system that encourages single-family home construction in cities,” Parolek said. “Most cities don’t have effective zoning for missing middle housing, so the easy thing to do is to build a single-family house. There’s no neighborhood pushback and less risk. There’s a reason it’s being done, but it’s not responding to what the market wants.”

Very few neighbors or communities would be excited to live next to or approve cheaper housing. The assumption is that more expensive housing is good: it will bring in more tax dollars, typically has fewer residents (so lower local costs), and connotes a higher status. In contrast, it is thought cheaper housing brings down surrounding property values and the kind of people who live in cheaper housing are not as desirable as higher income residents.

Would communities react better to “missing middle housing”? Perhaps. Many places talk about the need to have housing where hard working professionals with a stake in the community, like teachers and firefighters, can reside in the place where they work. Or, it is desirable to provide denser housing for young professionals and retirees to keep them in the community. Yet, as Parolek notes, the goal is still to move people toward a single-family home (with some flexibility for townhouses and condos) in the long run. Changing zoning is not easy because many people purchase a home and then work hard for years to protect the value of that home. Cheaper housing may be more acceptable if located away from existing larger and more expensive housing, if it is allowed in the community at all.

Missing from even this suggestion about “missing middle housing” is an acknowledgement of the necessity of housing for lower-class and poorer residents. True affordable housing needs to go beyond the middle-class and provide housing for those working in the retail and service industries. But, I don’t think most communities and America as a whole wants to talk about this kind of housing.

New American homes continue to get smaller

Data from 2018 shows new homes in the United States are getting smaller:

NAHB data shows the average size of new houses fell for the third straight year in 2018. Median square footage of single-family houses decreased to 2,320 last year after peaking at more than 2,500 square feet in 2015.

Although still above the sub-2,200-square-foot medians hit during the Great Recession, the numbers suggest that entry-level buyers and those looking for starter homes might finally have more options in the coming years. It’s also good news for those who have had problems getting a mortgage because of credit issues.

Robert Dietz, NAHB’s chief economist, said the data probably indicates that home builders are turning toward middle-class housing after spending much of the current economic growth period focused on the high-end development.

In the aftermath of the housing bubble and the economic crisis, builders focused on higher-end buyers. With money to be made there and the limited ability of those with fewer resources to purchase new homes, bigger homes were the primary focus.

So what has changed? Lower class and middle class buyers may now again have the resources to purchase new homes. With a steady economic recovery (stock market up, unemployment down, wages relatively flat), homeownership may be attainable again for more people. The homeownership rate has been down during the last decade though up a little recently.

Just one reminder: the decreased median may not mean that fewer large homes are under construction – Americans do seem to want big homes – but rather that more smaller new homes were built.

Is my 45 year old suburban home worth preserving?

I realized recently that my suburban home of nearly two years is 45 years old. While there are no major problems with the home, it made me think: how long could the house last? And, how much effort and money should be expended to keep it going?

The home has some nice features but I don’t think there is much that distinguishes it from millions of other suburban homes. Its architecture is bland if not McMansion like and the lot has a good location.

As the postwar housing stock ages, many homes like ours may face more issues and newer housing units in a variety of places provide new competition. Complicating matters is that many of these older suburban homes command a decent price. When located in more desirable communities, these dwellings will likely prove attractive for some time.

But, when will the tide turn? When will the repair costs become extensive? Are older suburban neighborhoods destined for teardowns or complete redevelopment, not just in the wealthiest areas? Will populations shift away from postwar suburban neighborhoods?

I have little idea of how many years I should predict my suburban home will stand. Twenty-five more years? Seventy-five? One hundred? The builders and developers of postwar suburbs probably spent little time considering what their neighborhoods of tract homes would look like in a century but we are not too far from that. Future generations will decide whether homes like mine are worth investing in or no longer the trouble.

When the landlord for a single-family home is an institutional investor…

Alana Semuels explores what happens when you rent a house from an institutional investor:

I talked with tenants from 24 households who lived or still live in homes owned by single-family rental companies. I also reviewed 21 lawsuits against three such companies in Gwinnett County, a suburb of Atlanta devastated by the housing crash. The tenants claim that, far from bringing efficiency and ease to the rental market, their corporate landlords are focusing on short-term profits in order to please shareholders, at the expense of tenant happiness and even safety. Many of the families I spoke with feel stuck in homes they don’t own, while pleading with faraway companies to complete much-needed repairs—and wondering how they once again ended up on the losing end of a Wall Street real estate gamble…

As the industry started to grow, the major players all described their desire to standardize and improve the business of being a landlord. But even to the companies’ employees, the effort to become more efficient started to look more like craven attempts to squeeze tenants. “It shouldn’t be just about making money, but that’s what it turned into,” Shanell Hanson, who was a property administrator for Colony American Homes in an Atlanta suburb from 2014 to 2016, told me. Hanson said the company had six maintenance workers for 2,100 homes in the area she managed. Residents would frequently call with substantial problems: Sewage was overflowing, or the house was full of mold. But with such a small staff, Hanson could rarely deal with the problems quickly. And the law was on the corporations’ side: If tenants want to seek financial remedy for a landlord not keeping the property in adequate condition, under Georgia law, they have to take the landlord to court, a costly and lengthy process. “It’s almost impossible to do without an attorney,” Lindsey Siegel, an attorney at Atlanta Legal Aid who works on housing issues, told me…

Many other single-family landlord companies were cutting corners on maintenance and repairs. “As the corporation got bigger, it just got worse, in terms of what we had to work with and how we had to deal with problems,” a former Los Angeles leasing agent who worked for Waypoint between 2015 and 2017 told me. (She spoke on the condition of anonymity because she still works in real estate.) Regional teams received bonuses for keeping costs low, she said, which incentivized them to skimp on spending. Instead of responding to tenants personally, supervisors would send calls for maintenance to out-of-town call centers—which would in turn assign maintenance workers dozens of repairs in a day, not realizing that Los Angeles traffic could mean that relatively short distances could take hours to traverse…

Tenants also say that rather than taking advantage of economies of scale, the rental companies are taking advantage of their clients, pumping them for fines and fees at every turn. This impression is backed up by the financial reports of the companies themselves. American Homes 4 Rent increased the amount of money it collected from “tenant charge-backs” (essentially billing tenants for repairs after they move out) by more than 1000 percent between 2014 and 2018, according to company earnings reports, though it only grew the number of homes it owned by 70 percent over that period. In some states, Invitation Homes keeps the utilities in its name, and charges tenants a monthly $10.99 “utility service fee,” which is in addition to the cost of water, gas, and electricity. The company increased its “other property income”—the amount it collected from resident reimbursement for utilities, service charges, and other fees—by 114 percent between the first nine months of 2017 and the first nine months of 2018, despite only growing the number of homes it owned by 71 percent. On an earnings call in 2017, Invitation Homes’ then-CEO John Bartling said that “automated charges to residents” drove profits in the quarter, leading to a 22 percent increase in “other income.”

I wonder how much of these issues are due to overwhelming emphasis in the United States on homeownership rather than renting. Do large companies think they can do this to renters because the long-term goal is to sell the property for a large sum to a homeowner (or another investor)? Similarly, do renters put up with this for a longer period of time because they expect to leave the rental market? Or, perhaps in markets where renting is more common and more rental units are available, renters would leave these situations sooner and institutional investors would have to do more to keep renters?

I would also be interested in more information on the profitability of such companies. How lucrative is it to purchase thousands of homes? While Americans historically are opposed to government involvement in housing (unless it is subsidizing suburban single-family homes), stories like these seem like they could be used to justify more government intervention in regulating housing. But, what if regulations cut into profits? The housing industry is a large and profitable one.

Another angle to take here would be to examine how these institutional investors do or do not contribute to local communities. One justification of homeownership in the United States was that it gave owners a stake in their local community and government. Yet, much capital in the world today is global and real estate decisions made thousands of miles away could heavily influence smaller communities that look like – they are full of single-family homes – they are constructed to emphasize local control.

Of course Tidying Up with Marie Kondo starts in Lakewood, CA

In watching one of the popular new TV shows, Tidying Up with Marie Kondo, I was not surprised to see the first episode take place in Lakewood, California. Here are several reasons this makes sense:

  1. Lakewood is a paradigmatic suburb. It does not quite receive the amount of attention as Levittown but it is known as an important post-World War II suburb of Los Angeles. Read more about the suburb’s unique history on the city’s website.
  2. The home depicted is relatively small compared to many of the suburban homes constructed today. This is part of the tidying issues the family faces: the American pattern is to accumulate more stuff over a lifetime (partly to express a certain status) and one solution for adjusting to this stuff is simply to purchase a larger home.
  3. The family is depicted as living an ideal family lifestyle: they have been married five years (if I remember correctly), have two small kids, and live in a suburban single-family home. This family/single-family home connection is strong in the suburban psyche.
  4. The emphasis of the episode is on the private life of the family inside the home. Even with the show focused on the belongings inside the home, there is very little connection to the outside world, whether neighbors, or the larger suburb, metropolitan region, or nation. All these privately-held goods and familial relationships look like they are in a small bubble that the participants prefer to stay in.

Given the suburban emphases on single-family homes and consumption, perhaps it makes all the sense in the world to start such a show in a well-known suburb.

Kotkin argues both political parties want to destroy single-family home suburbia

The single-family home may be the bedrock of the American suburbs and Joel Kotkin suggests both political parties ignore this at their own peril:

However much they might detest Trump , suburbanites are not likely to rally long-term to a party that seeks to wipe out their way of life. The assault on suburbia, both from the ultra-capitalist right and socialist-minded left, neglects the very reasons—space and privacy—people of all ethnicities move to suburbia. Just as Republicans can ignore the unintended consequences of ultra-free market policies, Democrats ignore the aspirations of their own voters.

More important still, the anti-single-family campaign undermines the foundation of our democracy. The essence of American civilization has been the pursuit of a better life for oneself and one’s family. Take away the ability to own one’s home and we are well on our road to a neo-feudal society where the masses will need to rely on the state not only for housing but, without meaningful assets, to finance their retirement.

The clamor to restrict single-family homes and thus push the American dream further out of many Americans’ reach, represents an assault on what both parties once espoused. An America without widespread homeownership is no longer an aspirational country, but a place where people remain imprisoned by their class and unable to pursue what they perceive as a better quality of life.

Kotkin’s argument seems to go like this:

  1. The suburbs are the way they are because the American people wanted to live in suburbia. Both political parties supported this mission for much of the 20th century through monies and programs.
  2. Unless Democrats and Republicans cater to suburban voters, they will have a difficult future as political parties.

But, this seems to assume that this suburban way of life based around a home and emphasis on family will always continue this way. To some degree, Americans did desire land and privacy from the beginning yet the suburban experience was really made available to the masses first around the turn of the twentieth century and then even more so after World War II. Younger or future Americans could decide they would prefer cities and denser areas or even rural areas and the political parties could help lead them in that direction.

All that to say, I think Kotkin is right in that a majority of Americans continue to profess interest in living in suburbia. At the same time, this could change in the future and one or both of the political parties could start leading in that direction. Not all Americans want to be suburbanites so there is political room to suggest alternatives.